ITV

Tag: Ashok Leyland

  • Mudra Max bags BPCL’s media account

    Mudra Max bags BPCL’s media account

    MUMBAI: Mudra Max has bagged media duties of state-run oil firm, Bharat Petroleum Corporation (BPCL).


    The account will be handled out of the agency‘s Mumbai office. Lintas Media Group (LMG) was the incumbent agency.


    BPCL called for a pitch in the month of August. Incidentally, the Fortune 500 company has Lowe — LMG’s creative agency — on its roster. LMG had won the account from MEC (Mediaedge:cia) in 2008.


    BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for media and creative pitches every three years. In May, it had added Law & Kenneth to its existing roster of three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG. In the media pitch nearly 11 agencies participated; LMG, Maxus and MEC made it till the last round.
     
    In November 2010, Scarecrow Communications was hired by BPCL to handle its retail initiatives.
     
    Recently, Mudra Max has been on quite a roll, bagging the big accounts of World Gold Council and Ashok Leyland.
     

  • Contract Advertising bags Ashok Leyland account

    Contract Advertising bags Ashok Leyland account

    MUMBAI: Contract Advertising has got the creative mandate to work with Ashok Leyland.

    The agency‘s Mumbai branch will handle the account. It aims to create a new position and campaign for the company‘s medium and heavy commercial vehicles.

    Mudra was the incumbent on the account.

    Contract Advertising EVP Kumar Subramaniam said, “Ashok Leyland is an established name with a strong positive equity and we will aim to build on that equity as we develop new ideas for the brand.”

    Ashok Leyland head – branding and marketing communications Alok Saraogi stated, “Contract, besides creative, projected their smart understanding of our business, which really pursued us to get into a relationship with them.”

    Mindshare handles the media duties of Ashok Leyland, the flagship of the Hinduja Group.