ITV

Tag: Ashok Ganpathy

  • Airtel launches Platinum 3G in India; Mumbai first city for launch

    Airtel launches Platinum 3G in India; Mumbai first city for launch

    MUMBAI: Bharti Airtel is all set to enthral Mumbaikars with the launch of its Platinum 3G service. Winning the 900 MHz band in September 2013, Airtel will be using it to complement the existing 2100 Mhz resulting into greater speed and connectivity. 

     

    Being the first telecom operator in India to launch Platinum 3G, Airtel will offer the services of Platinum 3G at existing 3G tariff. Mumbai is the primary Indian city to experience the superior connectivity. The company has further plans to extend the services to Kolkata. 

     

    Airtel Platinum 3G is India’s best 3G network offering a variety of benefits. Till date, Airtel has 50 lakh subscribers in Mumbai and claims to be the only network that works on the Platinum band. Airtel customers in Mumbai can browse the Internet 34 per cent faster, get 30 per cent better indoor coverage and enjoy 16 per cent longer extended battery life. Additionally, users can stream videos 25 per cent faster than the existing speed.

     

    Bharati Airtel India Mumbai Maharashtra, Goa Gujarat Hub CEO Ashok Ganpathy said, “As a leader in the telecommunication space it is our endeavour at Airtel to consistently innovate and provide a seamless network to our customers. The launch of Platinum 3G is an integral part of this commitment to enhance customer satisfaction by providing superior connectivity on existing 3G tariffs. Considering this we would now like to invite data savvy customers in Mumbai to enjoy this world class experience.”

     

    Airtel signed a contract with data networking and telecom equipment company, Nokia Networks to enhance its 3G network in Mumbai. As part of the deal, a dual band, dual carrier 3G network has been set up at Mumbai, reframing 900 MHz to complement the city’s existing 3G network on 2100 MHz. This is expected to enable higher throughput and thus improved 3G services for Bharti Airtel’s customers.

  • Airtel’s Aapli Boli, Aapla Network campaign rings in Maharashtra

    Airtel’s Aapli Boli, Aapla Network campaign rings in Maharashtra

    MUMBAI: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa says Hello to Maharashtra with a new campaign – “Aapli Boli, Aapla Network”. The new advertisement reiterates Airtel’s commitment to offer seamless network connectivity and enrich lives of its customers.

    The new TVC showcases varied cultural background of different districts in Maharashtra yet connected with one network anywhere, anytime! It highlights the strength of Airtel’s network across the state helping customers to stay connected with their loved ones wherever they go – from Kolapur to Solapur, Nasik to Nagpur , Auranagabad to Pune!

    Mr. Ashok Ganpathy, Hub CEO – Maharashtra, Goa & Gujarat, Bharti Airtel said “Our new campaign, “aapli boli aapla network” reinforces the seamless network experience Airtel provides in the state of Maharashtra- a large state with a rich and diverse culture. The campaign connects the brand with the region through its catchy and inclusive lyrics- bringing in a feeling of togetherness. We believe this campaign will further strengthen our brand in the minds of consumers, whilst they enjoy the superior network experience.”

    Powered by its extensive coverage reach, Airtel has delivered on all network quality benchmarks in Maharashtra as defined by TRAI – for instance Availability of Network, Ease of originating a Call or a Data Session, Voice Clarity and Ability to successfully complete the Calls and Data Sessions.

    Airtel has planned a strong 360- degree campaign spread using TV, outdoor, radio, print (selective) and retail signage’s to support the campaign.

    Created by the media agency Taproot, the campaign complements its earlier brand campaigns ‘Har Friend Zaroori Hai Yaar’ campaign and ‘Jo Tera Hai Woh Mera Hai’ to tap the youth audience.