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Tag: Ashok Das

  • Golden Key Awards 2024: MRSI to celebrate market research pioneers

    Golden Key Awards 2024: MRSI to celebrate market research pioneers

    MUMBAI : The Market Research Society of India (MRSI) is all set to honour three trailblazers at the Golden Key Awards 2024, happening on 20 February in Mumbai. This year, Ashok Das, C. K. Sharma, and Lalit S. Kanodia will be celebrated for their exceptional contributions that have shaped and elevated India’s market research and insights industry. Their groundbreaking work continues to inspire and influence the sector, making this year’s awards truly special.

    Das will receive the Lifetime Achievement Award for his exceptional work over more than four decades, including his leadership at Hansa Research and his groundbreaking initiatives like the Indian Readership Survey and INTAM, India’s first television meter service. Marketing & Business Associates co-founder Sharma will also be honoured with a Lifetime Achievement Award for his pioneering work in customer and employee engagement, as well as his contributions to global research frameworks.

    Kanodia will be presented with a special award for his transformational impact on the market research sector. Known for digitising offline research and integrating data analytics, Kanodia’s leadership at Tata Consultancy Services and Datamatics has revolutionised global research operations.

    MRSI president Nitin Kamat, expressed profound gratitude for the recipients’ visionary leadership and mentorship, which continues to influence the industry.
     

  • HANSA Research ties up with MSW ARS

    HANSA Research ties up with MSW ARS

    MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India.

    “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage to the final execution stage: and also measure and improve the ROI of marketing investments,” says Hansa Research Group MD Ashok Das.

    “Our collaboration will work across the brand building continuum from strategic studies to measuring new creative ideas to in-market measurement,” says MSW ARS MD Steve Jagger.

    “Led by executive director Muthukumaran with three decades, we are equipped to offer the entire suite of MSW – ARS services from all our offices,” Das added.

  • Hansa Research, Ipsos sign MoU to jointly bid for IRS

    Hansa Research, Ipsos sign MoU to jointly bid for IRS

    MUMBAI: Hansa Research and Ipsos have entered into a Memorandum of Understanding (MoU) to jointly bid for the new Indian Readership Survey (IRS) contract that starts with IRS 2013.

    Hansa Research has been conducting the IRS since 2003. So far, Hansa has been doing it with Media research Users Council (MRUC).

    The Indian Readership Survey (IRS) has been owned and administered by Media Research Users’ Council (MRUC), an Industry body set up in 1994. Earlier in 2011, MRUC and ABC (Audit Bureau of Circulation) decided to merge their parallel readership studies by entering into an alliance to form the RSCI, which is now taking charge of administering the IRS.

    Hansa Research Group MD Ashok Das said, “We are happy and excited to work with Ipsos on this prestigious project, and hope to bring in a number of new ideas into the IRS.”

    This joint bid will combine Hansa’s experience of readership measurement in the Indian context with Ipsos’ global expertise of conducting readership surveys in 60 countries.

    Ipsos-India CEO Mick Gordon said, “We are delighted to be working with Hansa on this very exciting project and we hope we can persuade RSCI (Readership Studies Council of India) that our combination will be a very big plus for the industry. Ipsos measures readership in more than 60 countries around the world and has made a name for itself in introducing many innovations into this specialist area of market research – we were the first to use CAPI and DS-CAPI in readership measurement, for example. We believe we can add significant value to Hansa‘s proven expertise and experience on the ground in India.”

    Through the joint participation of these two entities, the two companies expect to make a very strong and forward looking pitch for the new IRS contract.

    The current sample size of the IRS is 262,000.

    Hansa Research is a global full service market research agency headquartered in India, conducting market research in 77 countries with offices in India and US. Over the last few years, Hansa has developed sound mechanisms to reduce fieldwork related issues that has been widely acclaimed by research users for its ability to minimise some long standing industry weaknesses.

    The Pulitzers are given out annually by Columbia University on the recommendation of a board of journalists and others. Each award carries a $10,000 prize except for the public service award, which is a gold medal.

    Matt Wuerker of Politico, Massoud Hossaini of Agence France-Presse, and Craig F. Walker of The Denver Post bagged the prize in Editorial Cartooning, Breaking News Photography and Feature Photography respectively.