ITV

Tag: Ashok A Cherian

  • Applause Entertainment appoints Yogesh Manwani as head of marketing & revenue

    Applause Entertainment appoints Yogesh Manwani as head of marketing & revenue

    MUMBAI: Applause Entertainment today announced the appointment of Yogesh Manwani as head–marketing and revenue. Taking over the reins from Ashok A Cherian, Manwani will be driving the integrated brand and revenue mandate.

    Manwani comes with over two decades of expansive experience in content marketing, brand strategy and business management and has held leadership positions at reputed media organisations like Star India, ZEE5 and others. A UCLA Anderson Alumnus, Manwani shouldered responsibilities entailed devising and executing multiple aspects of the Go-to-Market strategy – to grow market share for new and challenger brands.

    “Applause Entertainment is definitely the most uniquely positioned content studio in the country today, one that is blazing a new trail in the premium content space. Under the able leadership of Sameer Nair, Applause has created path breaking premium content across genres & languages. I am looking forward to contribute towards the growth and success of Applause Entertainment,” said Manwani.

    Promoted by Aditya Birla Group chairman, Kumar Mangalam Birla and headed by Sameer Nair, Applause Entertainment is the leading content studio in the country committed to investing and co-investing in the creation of content across shows, movies, unscripted and short-form. Since its inception in 2017, Applause has created 19 marquee shows that include the likes of Hasmukh, Criminal Justice, Hostages, Bhaukaal, Mind the Malhotras, The Office and many more.

    “These are difficult times, but we are confident that innovation in content creation and distribution will be a key outcome of this crisis. At a crucial juncture like this, I am delighted to have Yogesh come onboard to lead the marketing and revenue mantle. His repertoire of work is exemplary and exhaustive, and I am confident that he will add immense value to Applause’s journey ahead. I would also like to take this opportunity to thank Ashok for his invaluable contribution to brand Applause; he has been a very critical part of our success so far and I wish him all the best for his future endeavours,” signed off Nair.

  • Applause Entertainment marketing head Ashok Cherian to join TikTok India

    Applause Entertainment marketing head Ashok Cherian to join TikTok India

    MUMBAI: Applause Entertainment marketing and revenue head Ashok A Cherian has moved on to join TikTok India as marketing head. Cherian joined Applause Entertainment back in 2018.

    He has over 20 years of rich and varied experience across print, television, consulting and retail. Prior to Applause, Cherian was the CMO at SMAAASH Entertainment for four years, where he was part of the core team that helped expand the company and its revenues, by rapidly multiplying to 27 units across India and one at the Mall Of America, the largest mall in the USA. He also helped grow the brand swiftly via effective digital marketing and leveraging of brand ambassadors Sachin Tendulkar and Virat Kohli.

    Cherian's repertoire of work comprises: a seven-year stint at MTV India, which also included three seasons of marketing, monetizing and “picking” Roadies as a judge/casting-director on the hit show MTV Roadies, followed by the launches of UTV Broadcasting’s Bindass channels (now Disney); award-winning integrated marketing of the first Coke Studio India while at Naked Communications, as well as an insightful domain widening entrepreneurial consulting venture, where he provided strategic and digital solutions for clients ranging from real estate to music bands. 

    After completing engineering from Mumbai University in 1999, he responded to his creativity’s call and started off as a writer with campus magazine JAM.