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Tag: Ashish Tiwari

  • DashLoc appoints Ashish Tiwari as co-founder & CSO for global expansion

    DashLoc appoints Ashish Tiwari as co-founder & CSO for global expansion

    Mumbai:  DashLoc, a leading hyperlocal MarTech discovery platform in India, appoints Ashish Tiwari as co-founder and chief strategy officer (CSO), focusing on Product and Partnerships. This move marks a new phase of global expansion for DashLoc, with Ashish leading the charge.

    Ashish, an IIT Kharagpur graduate, brings extensive entrepreneurial experience, having founded and scaled three startups, including Hair Originals, which gained national attention on SharkTank India. After successfully securing funding, his recent startup Hair Forever was acquired in July 2024, solidifying his reputation in the industry. He has also held leadership roles at CISCO, AIG, and unicorn startup Droom.

    Ashish has mentored DashLoc’s partnership and product teams for the past year, contributing to the platform’s growth. As CSO, he will drive product strategy and build strong partnerships to enhance DashLoc’s offerings.

    DashLoc’s co-founder & CSO, Ashish Tiwari commented, “I am thrilled to officially join DashLoc at such a pivotal time. Having been involved in mentoring the team over the past year, I have seen firsthand the immense potential of our platform. I look forward to working closely with the visionary CEO Sumit Singh our tech maverick Gaurav, and the entire DashLoc family to drive our mission of revolutionising hyperlocal discovery.”

    DashLoc’s CEO, Sumit Singh, “We are delighted to welcome Ashish onboard as Co-Founder and CSO. His entrepreneurial experience, coupled with his strategic acumen, will be invaluable as we continue to scale our operations and innovate within the MarTech space. With Ashish on board, we certainly foresee an accelerated growth pace, gearing up to dominate the industry in India and across the globe.”

    With Ashish’s leadership, DashLoc aims to accelerate its growth and dominate the hyperlocal MarTech industry.

  • Home Credit India unveils Diwali campaign #KhushiyonKaShubharambh

    Home Credit India unveils Diwali campaign #KhushiyonKaShubharambh

    Mumbai: Home Credit India, a local arm of the leading global consumer finance provider, unveiled its festive campaign “#KhushiyonKaShubharambh” under the brand thought of #ZindagiHit today. This heartwarming campaign reaffirms Home Credit India’s leadership in the low-to-mid ticket size finance for mobile handsets & consumer durables and showcases the brand’s commitment to helping its customers achieve their financial aspirations by supporting them in making their loved ones’ dreams a reality during this Diwali. The new AV is LIVE across digital platforms including Home Credit India’s social channels such as Facebook, Instagram, X (formerly known as Twitter), YouTube & LinkedIn.

    The AV opens with a voiceover saying, “Tyohar, inke rang hai anek aur khushiyon ke zariye hain hazaar,” (festivals, countless colours and thousand ways to celebrate) accompanied by visuals of a house with a name plate of – Mr & Mrs Sharma.. This sets the stage for a series of vignettes that capture the essence of the Diwali spirit. In one vignette, a teenage daughter receives a new phone, which will give wings to her aspiration to become an influencer. In another vignette, a woman walks into the kitchen and sees a brand-new refrigerator, which ignites her long-forgotten dream of becoming a caterer. The delivery of an LED TV at their doorstep further brightens the festive mood. Each gift comes with a Home Credit smile symbol card, bearing the inscription Happy Diwali. As the family gathers around to celebrate, they warmly embrace Sharmaji, the man who made all these dreams come true, with the help of Home Credit India. The video concludes with the narrator’s voice, affirming, “Jab apno ki khwahishein hoti hai poori, toh ban jaate hain ye tyohaar aur bhi shaandaar.” (When the wishes of your loved ones are fulfilled, the festival becomes more spectacular)

    Speaking on the new campaign,  Home Credit India chief marketing officer Ashish Tiwari, said, ” Home Credit India is not just a financial services provider; we are a partner in fulfilling our customers’ aspirations. As we unveil this campaign, we want to emphasise that it’s not just about addressing financial needs; it’s about adding joy to the festive season through our safe, trustworthy, easy and quick financing services. With our extensive presence, superlative consumer experience, state-of-the-art digital assets & and financial literacy initiatives, we strive to be the beacon of responsible lending in India.”

    In essence, the campaign is about Home Credit India sharing its bond with each of its customers as a financial catalyst, by making access to financial services easier and empowering customers for a brighter future. The tone and feel of the campaign embody essential values such as optimism, progress, trustworthiness, transparency, and the role of an enabler, making Home Credit India as the preferred choice for consumer durable loans.

    Over the past decade, Home Credit India has established a robust brand presence in the country, currently serving customers in more than 625 cities. With a vast network of 53,000 points of sale (PoS) and a steadily growing customer base of 16 million, Home Credit India has solidified its position as a responsible consumer lender. Furthermore, Home Credit India has actively engaged with over 3 million individuals through its financial literacy campaign, “Paise Ki Paathshala.” This initiative is dedicated to fostering a culture of responsible borrowing in society, reinforcing Home Credit India’s commitment to responsible lending practices.

  • Home Credit India appoints Social Panga as their partners for digital and offline activities

    Home Credit India appoints Social Panga as their partners for digital and offline activities

    Mumbai: The integrated creative and digital marketing agency, Social Panga, has won the integrated mandate (creative and digital) for Home Credit India. Social Panga will be coming up with innovative and effective brand communications and will look at elevating its presence across platforms.

    As per the mandate, Social Panga’s Gurugram team will be handling the account. The aim is to drive relevant brand and product conversations and take Home Credit’s presence amongst the target audience a notch above with its effective and relevant communication. The team is all pepped up to bring innovative solutions to Home Credit’s vast and diverse target audience.

    To achieve the same, the agency will be rolling out multi-level creative strategies and digital campaigns based on consumer insights, industry research, and product analysis. The end-to-end execution of all such strategies and communications will be the responsibility of Social Panga.

    On awarding the business to Social Panga, Home Credit India chief marketing officer Ashish Tiwari said, “In the post-Covid world, with business objectives being rewritten, for Home Credit India’s new approach, we found Social Panga, an emerging digital marketing agency, having made its presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands, including financial services, and as a young creative agency, is completely in-sync with the pulse of the new-age consumers cum digital citizens. We are delighted to have Social Panga as our marcomm partner and are sure that together we will be able to redefine the Home Credit brand and connect with relevant consumers in the endeavour to fulfil aspirations.”

    Speaking about the win, Social Panga co-founder Himanshu Arora said, “This is a huge win for us. To be given the opportunity to drive strategies and creative communication for Home Credit India, a part of the huge Home Credit Group with more than one crore customers, is a big accomplishment for us. The team is elated to get started and is already looking forward to embarking on this informative journey. Keeping in mind our reputation for striving in the digital space, we are all set to bring our innovative ideas and curate communication that brings home the goals and ambitions of the client.”

  • Ashish Tiwari resigns as head digital marketing, PR at Hero Cycles

    Ashish Tiwari resigns as head digital marketing, PR at Hero Cycles

    MUMBAI: The head of digital marketing and PR at Hero Cycles, Ashish Tiwari has reportedly stepped down from his position. He was leading the digital marketing and PR team at the company for the past two years. It has not yet been revealed where he will be joining next.

    During his tenure at Hero, Ashish Tiwari was functional in leading a comprehensive digital transformation strategy for the entire HMC and was involved in planning and executing seamless change management across various global geographies working closely with multiple strategic business heads. He was also behind one of the most successful moment marketing initiative during Kerala floods.

    An IIM Bangalore alumnus, Ashish Tiwari has earlier worked with companies like Jubilant Agri, Vodafone India, and HCL Infosystems.