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Tag: Ashish Prasad

  • Havas Media bags integrated media duties of ACC Cement

    Havas Media bags integrated media duties of ACC Cement

    MUMBAI: Havas Media has bagged the integrated media mandate of ACC Limited. ACC Limited is one of the largest producers of cement and ready mixed concrete in India. Headquartered in Mumbai ACC has set a benchmark in cement and concrete technology and has earned the country's trust and goodwill through its valued product portfolio, ethical business practices, and governance and focus on sustainability. 

    ACC Limited CMO and head new products and services Ashish Prasad said: “We are happy to have Havas Media as a partner in our journey to live by our pioneering and innovation spirit. We are confident that with the very dynamic and fast-changing media scenario, Havas Media with their global experience and expertise will be able to develop a robust strategy for our brand and add impetus to all our marketing initiatives.”

    Havas Group India CEO Rana Barua CEO said: “ACC Cement is synonymous for cement and enjoys high equity in the Indian market. From anticipating customers’ needs to being able to serve them with innovative and differentiated products and solutions, ACC has always been a front-runner. Havas Group’s multi-faceted, integrated, meaningful approach makes us a strong force to reckon with. We are glad to be partnering with such an iconic brand and look forward to a meaningful association.”

    Havas Media Group India managing director Mohit Joshi said: “We are excited to be appointed as a brand partner for a legacy brand like ACC Cement. At play will be Havas Media Group's integrated media skills centered on digital and our 'Meaningful Brands' framework which will together map the brand chart for ACC Cement. We look forward to carving a meaningful brand strategy and taking the brand to greater heights.”

  • Happy Eco-Friendly Holi from ACC

    Happy Eco-Friendly Holi from ACC

    MUMBAI: As a responsible corporate brand with a long legacy, ACC has always endeavoured to promote sustainable building materials and practices. This eco-friendly brand DNA has permeated into ACC’s latest digital film, promoting eco-friendly Holi celebrations.

    Conceived by 82.5 Communications and produced by Brooomsticks, the film features a contractor Dhaniram and his daughter, as the key protagonists.

    In this particular film for Holi, inspired by her dad’s ‘modern’ choices of eco-friendly building materials from ACC, the daughter and her friends hatch a plan to play an eco-friendly Holi – with natural colours and no water.

    82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “One eco-friendly act can inspire many more. Just as Dhaniram inspires his daughter to find an ingenious way to play an organic Holi, I hope ACC’s range of eco-friendly products inspire thousands of home-builders across India to create eco-friendly homes.”

    ACC Limited chief marketing officer Ashish Prasad added, “ACC is among the first of Indian companies to include a commitment to environmental protection as one of its corporate objectives. ACC has always been committed towards sustainability and towards practices that progressively draw lesser natural resources. Our concrete bricks and blocks, no curing plaster and one of our premium cements are a testament to our ‘Karein Kuch Kamaal’ philosophy. With this film, we hope to have raised awareness about the need to play a safe and eco-friendly Holi.”

  • 82.5 Creates, ACC launch ‘Karein Kuch Kamaal’ campaign

    82.5 Creates, ACC launch ‘Karein Kuch Kamaal’ campaign

    MUMBAI: ACC, the cement brand from Lafarge Holcim group, has launched its new communication campaign ‘Karein Kuch Kamaal’. Created by 82.5 Communications. The campaign targets the individual home builder who plans to construct his own home.  

    Talking about the new campaign ACC Ltd managing director and CEO Neeraj Akhoury said, “We want to build a new ACC every day and add more cement to our 82 years of trust building. Home building is a celebration of a lifetime; a celebration of a home-builder’s achievements. Our message will resonate far beyond the intended audience and appeal to multiple generations.”

    The Ogilvy Group chief creative officer worldwide Piyush Pandey commented, “Cement is a low involvement category. Even though it is a key ingredient in the making of a building, it remains ‘invisible’ to the end user. I think the campaign created by 82.5 Communications overcomes this problem by helping the consumer engage with the ACC brand in an interesting way.”

    Chief marketing officer and head – new products and services Ashish Prasad said, "ACC as a brand, has always owned equity and trust in the market. Our brand philosophy is to inspire people to do extraordinary things. Our new campaign communicates that we will be keen partners on their journey towards “Karein Kuch Kamaal”. In this context, it is imperative to engage with a new generation of individual home builders."

    82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “Building your own home is a dream come true. But sometimes consumers see the actual process of home building as a challenge. In the new ACC campaign, we have relooked at home-building as a beautiful and joyful process. We roped in international director Anders Forsman to bring a new aesthetic to cement and concrete and to give a magical touch to the portrayal of the construction process.”

    82.5 Communications executive creative director and creative head – Mumbai and Kolkata Mayur Varma added, “Through this campaign, ACC wants to share the euphoria of building a house with every Indian home builder. The men in red are the personification of this sentiment.”