Tag: Ashish Patil

‘Semi Girebaal Returns’ to MTV

MUMBAI: MTV is all set to launch the second season of Semi Girebaal. Semi Girebaal Returns would premiere on 12 November at 9:30 pm.

Coming back with a completely different format, the new Semi Girebaal Returns will include a whole lot of new segments. Each episode will come with elements like celebrity chats and confessions – and this time with some real celebrities, shot in Semi’s new White House, asserts an official release.

Semi is accompanied by her trusted hired help Atmaram, to ride beside her in her white car and also to enter into her mind and dream sequences. This time she is also coming outdoors with trips to the bazaar, charity auctions as well as the houses of celebrities to meet their cooks, cleaners and their pets – all sterilised for her.

This season will even see Semi launch her own line of beauty products and merchandise on air. She is also giving out advice on matters of the heart, conducting poetry sessions titled semi literate and giving lifestyle tips like the art of crying.

Season one of Rendezvous with Semi Girebaal received a good response when MTV VJ Cyrus Sahukar donned the avatar of Semi Girebaal and interviewed look-alikes of leading Indian celebrities in his, err… her tender manner, giving audiences mostly bakwaas information about the stars’ lives, loves and controversies.

“You can run, but you cannot hide as the first lady of talk shows returns for the wackiest, craziest, zaniest season of interviews, gags and insanity on television. So pull out those white kerchiefs, pucker up for those air kisses and enjoy Semi Grebaal Returns,” says MTV India VP and GM creative and content Ashish Patil.

Semi Girebaal Returns is presented by Sprite and associate sponsors Charlie Outlaw, Cadbury Éclair Crunch and Johnson and Johnson Stayfree, adds the release.

November 10, 2006
MTV launches dating-reality show ‘Gehre Pyaar pe Laath’

MUMBAI: MTV India is no stranger to reality shows. This time round the music network has launched a dating-reality show Gehre Pyaar pe Laath (G.P.L).

The network has adapted and localised the international format show Dismissed, which aired on MTV Networks International. Launched on 28 October, G.P.L airs at 6:30 pm.

Each episode of G.P.L opens up with three people i.e. two guys and a girl or vice versa who go out and spend an entire day together. Starting out as a blind date with a twist, wherein addition to meeting the date, the contestants also meet their rivals, informs an official release.

The mission for the two, in a nutshell, is to destroy the rivals date but ensure that your own date goes smoothly. And as the day unfolds the two guys or the two girls turn on their charm to woo their date. From destinations like amusement parks, arcades and even a sophisticated dinner, the date tests a variety of emotions and bonds. Each episode ends with the wooed choosing just one wooer as his/her final date. For the wooer that wasn’t selected, he/she goes home with a grand G.P.L, states the release.

MTV India VP GM creative and content Ashish Patil said, “Romance, reality, double the number of people you take on a date… and guaranteed double the fun! With a name as provocative as G.P.L., you know it’s going to be one wicked show that only MTV would dare to air.”

With reality TV shows being the most money spinning programme, can more dating reality TV shows be on its way?

November 2, 2006
‘MTV Hero Honda Roadies 4’ kicks off its audition round

MUMBAI: MTV India has announced the launch of the audition for the fourth season of MTV Hero Honda Roadies, the adventure-reality show.

The auditions will be held in five cities; Mumbai (6 August), Kolkata (10 August), Chandigarh (13 August), Lucknow (16 August) and Delhi (18 August) where their wits, their guts and their attitude will be put to the test.

MTV Hero Honda Roadies Season 4 will flag off from Kovalam, 16 kms from Thiruvananthapuram on 2 August. The 13 young adventurers will begin the toughest ride of their lives working their way up through Kerala, Rajasthan, Punjab, Delhi and the North East (Meghalaya, Assam, West Bengal, Sikkim) and winding up in Gangtok. That’s almost 8500 kms in 40 days on the sports bike, the Hero Honda Karizma.

This year, the reel-life veteran villain of Bollywood Gulshan Grover will come in at strategic intervals during the trip to do what he does best – make the lives of the finalists even more difficult.

Loosely based on MTV US’ hit reality show Road Rules, MTV Hero Honda Roadies was launched in 2003. The show tests the mettle of a young group traveling cross country on bikes, by exposing them to grueling situations and igniting complex relationship issues. This one-of-a-kind adventure-reality show went on in subsequent seasons to evolve into a true adrenalin junkie’s dream-come-true, informs an official release.

MTV Networks India VP & GM Ashish Patil says, ” MTV Hero Honda Roadies Season 4 is an 8500 km long journey that delivers fame, fortune and freedom. The longest running reality series on Indian television and among the only ones that have grown in popularity, scale and viewership over previous editions, this year Roadies gets even tougher. So if you’re looking for a talent hunt, please don’t tune in, but if it’s a power shot of unlicensed thrills you want… join the ride.”

August 11, 2006
MTV launches celebrity romance reality show ‘Ishq Deewane’

MUMBAI: MTV is premiering a celebrity romance reality show MTV Ishq Deewane on 3 June at 7:30 pm.

Through its 12 episodes, MTV Ishq Deewane will unravel the real world of the couples and introduce audiences to the little things that bind them together, states an official release.

The half-hour format consists of three segments – meeting the couple, setting up the task and the big suprise in the end.

The channel will showcase the celebrity couples like Shweta & Manav Gohil, Rajeshwari & Varun Badola, Manasi & Rohit Roy and Delnaz & Rajiv Paul amongst others in the show, adds the official release.

MTV Networks India VP and GM creative and content Ashish Patil says, “With shows like Loveline, Love ke liye and more, MTV’s always been a love guru. We now take it to level 2 with true life love stories and some really wicked surprises delivered MTV style by your favorite celebrities only on Ishq Deewane!”

On the marketing front of MTV Ishq Deewane, the channel plans an aggressive push on-ground. Within the first two weeks, MTV plans to engage its audiences on-ground innovatively through road shows in Delhi, Mumbai and Ahmedabad.

It has also tied-up with Baskin Robbins and launched a special double-scooped Ishq Deewane Sundae. Anyone who orders this sundae, gets another one of the same, free.

On the home entertainment front, the channel has tied-up with Excel Videos, to put out MTV Ishq Deewane Superstars Ka Super Pyaar DVD Collection Offer

June 1, 2006