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Tag: Ashish Naik

  • Ashish Naik heads to FanCode as ad sales head

    Ashish Naik heads to FanCode as ad sales head

    MUMBAI: Selling airtime and digital can be fun – not just a job – for some. Like it has been for Ashish Naik. The latest move the seasoned sales gent has made is to hop over to sports entertainment app  Fancode as ad sales head. Naik brings extensive experience in online advertising, brand management, sales, and business development to his new position.

    In his announcement, Naik expressed enthusiasm about his new role, stating that he aims to build and scale advertising revenue for the platform. With over a decade of experience in the digital media industry, he has held key roles in several major organisations.

    Prior to joining FanCode, Naik served as vice president of sales at Pinkvilla for 18 months, where he contributed to business development and brand partnerships. Before that, he was senior business director at iCubesWire, managing client relations and digital media sales.

    Naik’s tenure at Olx Advertising as director of agency business spanned over three years, during which he fostered partnerships with agencies and expanded the company’s advertising capabilities. He also held the position of national sales head at Network18 and Times Internet, managing ad sales for key verticals and driving revenue growth.

    An alumnus of Mumbai Educational Trust (MET) and Somaiya College, Naik holds a master of business administration (MBA) and a bachelor of science (BS) degree.

    His extensive expertise in digital advertising, strategic partnerships, and revenue management is expected to contribute significantly to FanCode’s growth and success as it continues to engage sports enthusiasts across the country.

  • Infectious Advertising unveils ‘Tutti Frutti ki Baarish’ campaign for Anmol FruitBix

    Infectious Advertising unveils ‘Tutti Frutti ki Baarish’ campaign for Anmol FruitBix

    Mumbai: Infectious Advertising has created and conceptualised the latest campaign for Anmol FruitBix, ‘Tutti Frutti ki Baarish’.

    Anmol Industries, one of India’s leading biscuits and confectionery brands, has recently launched a truly innovative biscuit – Anmol FruitBix. A unique, one-of-its-kind biscuit, Anmol FruitBix has ‘tutti-frutti’ embedded in it – the same Tutti-Frutti you can find in sponge cakes. India has a long love affair with tutti-frutti and the company wishes to capitalize on this popularity.

    Infectious Advertising created the launch campaign for FruitBix,  highlighting the product innovation of tutti-frutti. ‘Tutti-Frutti ki Baarish’ captures the joyous mood one feels when one eats the biscuit.

    Creative chairman Ramanuj Shastry and ECD Ashish Naik, speaking about the ad said, “We used the ‘rain of tutti-frutti’ as a metaphor of abundance to create a magical world. We all know how much kids love tutti-frutti and were looking for the most magical and appealing idea when we hit upon the ‘rain’ idea. We had to travel all the way to Jaipur just to get clear skies and to shoot outdoors. It took incredible amounts of post-production to get the right effect, but the final film turned out just fab. Kudos to Vinod P. Vijay, the director, and his team for a great film. Hope it works like gangbusters for the Client.”

    Anmol Industries Ltd executive director marketing & innovation Aman Choudhary said, ‘The one big draw in the confectionary business is novelty and that is something that we worked really hard on with our internal R&D team. The task from the agency was to exaggerate this feat, which is a first in the category, especially when it comes to biscuits. The intent is to make our audiences fall in love with a familiar taste, all over again.”

  • Patanjali Paridhan launches; celebrates Indiapan!

    Patanjali Paridhan launches; celebrates Indiapan!

    MUMBAI: Patanjali Ayurved Ltd has launched its apparels range called ‘Patanjali Paridhan’ with a brand-new campaign conceptualised by L&K Saatchi and Saatchi building on its brand values of providing a range of world class apparel for every Indian’s needs and wants.

    The brand shared that the primary objective of the launch campaign was to introduce the brand Paridhan by the mother brand Patanjali, carving out a special positioning niche for Patanjali Paridhan within the larger brand equity of Patanjali while retaining youth, modernity, fashion, and trendiness.

    It revealed in a press release, “The big insight that the agency unearthed was the fact that fashion in India is still very west focused. If you discount the token FabIndias, Manyavars, and a few local players, there is no national level India-centric fashion brand. Also, Indians feel slightly defensive about Indian fashion as compared to western fashion, unless it is ethnic wear. The brand wanted to bring Indian fashion fabrics and styles back into everyday life. To prove that Indian fashion is best suited for our body type and climatic conditions, and to celebrate our rich and varied fabric heritage. The idea was to create a movement – Tann Maan Dhan Indiapan, to remind people of the rich heritage of fashion that we have surrendered in the blind pursuit of western fashion.”

    Commenting on the same, Patanjali Paridhan CEO KN Singh said, “India was once one of the biggest exporters of clothing, textile, and styles. With changing language and cultures every 200 kms. in India, one can see a blend of different weaves, textures, and styles. Gradually, we have moved to adopting too much of western clothing and styling. The aim is to bring the focus and interest back to Indian clothing. Every outfit can be adapted for comfort and that is what we aim at doing. We are creating fusions and blends of different clothing formats and styles. Patanjali's objective, through Paridhan, is to mould the old format of dressing into the latest, more comfortable styles, for the Indian youth, while helping the various state handloom corporations and the weavers. All of the products have been selected basis the colour scheme, mood board and quality defined by the global authority on garment quality. Even products and styles from all the Indian states have been given space on our shelves. Our prices are at least 60% less than the international brands. But consumer has to try and use the product to know Patanjali's quality in apparel range.”

    L&K Saatchi and Saatchi managing partner Anil K Nair said, “Patanjali is a home-grown brand that has proven that Indian brands can achieve great success on its own. And on the back of this, Patanjali wishes to provide a range of world class apparel for every Indian’s needs and wants, and that’s the philosophy behind the inception of Patanjali Paridhan. The brand is built on a strong foundation of values that include pride and respect for our cultural identity, being comfortable in our own skin, a celebration of our rich heritage, providing value for money, and being aspirational. And also moving public consciousness from a western-fashion-orientation to ‘desi coolness and swag’.”

    L&K Saatchi and Saatchi executive creative director Kumar Suryavanshi said, “Very rarely does one, as a creative person get a chance to work on a unique brief to build an indigenous fashion brand. I thank Patanjali Paridhan for giving us such an opportunity. The challenge was to maintain a balance between Patanjali's Indian values and fashion codes and sensibilities. The challenge was to bring alive the feeling of Indiapan while showcasing fashion, which has always been associated with international brands. I think we successfully managed to capture the soul of the brand and expressed it beautifully through visuals and the anthem. With the help of a super energetic team, we shot across the country to celebrate diversity in the brand’s offerings. We want people to take pride in Indian fashion and break conventions. We are very thankful to Swami Ramdev baba who has agreed to play a pivotal role in the film and gave us a free hand to make this beautiful and evocative film.”

    L&K Saatchi and Saatchi executive creative director Ashish Naik further added, “It was a pleasure to shoot this campaign as the clothes were vibrant and captured the true essence of India's diversity. The beautiful locations added to the charm of the campaign.

    The campaign will be running on TV, Print, Outdoor, Radio and Digital platforms including the social media handles of the brand and the talent.

  • News18.com Brings Ashish Naik OnBoard As The National Sales Head

    News18.com Brings Ashish Naik OnBoard As The National Sales Head

    National, 23 April, 2018: News18.com, India’s leading digital news platform, expands its top management with the addition of Ashish Naik as National Sales Head. He comes with over 17 years of experience in media sales and has formerly worked with organizations such as Tata Infomedia, BCCL, Business Standard and NDTV Media Ltd. Prior to joining News18.com, Ashish has been a part of Times Internet Ltd, where he served in the capacity of Regional Manager West, and was eventually promoted to National Sales Head. 

    A Science graduate from Mumbai University, he has done his post graduation in Marketing Management from MET Mumbai. In his current role at News18.com, Ashish aims to bring onboard a maximum number of advertising partners and consolidate the network’s position as a leader in the space. 

    News18.com has recorded 50 million monthly users, which is an (outstanding) increase of 249% in comparison to last year. The growth numbers recorded by the platform stand testimony to the network’s lazer-sharp focus on delivering extensive and quality political news coverage supplemented by new-age technology and consistent updates to the platform. In only two years, the platform has also touched another milestone – that of 30 million monthly users on mobile, a significant 170% increase in comparison to last year. The platform also (transcended/surpassed) its own high benchmark, with the Budget Day witnessing a record total of 5.2 million users, in a single day, on the platform.            

    Speaking about the platform’s growth and expansion, Rajiv Singh, Business Head News18.com and CricketNext said, “Last year has been great for News18.com with the platform touching new milestones and setting higher benchmarks in terms of audience engagement and reach. Now, after Gujarat and HP elections we are looking forward to Karnataka elections. And now, with Ashish as the new addition to the team, we are looking at taking things a step ahead and bringing in more and more engaging and captivating formats for our consumers.”

    Commenting on the occasion Ashish Naik – News18.com’s National Sales Head said, “I am certainly excited to begin a new chapter in my career with News18.com. With the digital boom still in its nascent stages in the country, it is certainly a great time to be a part of the sector. In my new role at the company, I intend to promote innovative 360 degree properties, which tend to result in higher audience reach and engagement. At the same time, I also intend to adopt a more consultative approach in grasping the requirements and needs of the clients, since a property is a complete success when it appeals to all the stakeholder involved including the consumers.”

    About NEWS18.com

    NEWS18.com (formerly known as ibnlive.com) is the digital destination of CNN News18 (formerly known as CNN IBN) with hard news as its core offering and interactivity as its key component. Along with a bevy of mobile- and multimedia-enabled content, News18.com is a multi-platform offering that, for the first time, provides viewers/users an opportunity to contribute to the news process and interact with editors and reporters. Manned 24×7, NEWS18.com is powered not just by NEWS18 journalists but also by Network18’s team of over 1,000 news professionals. NEWS18.com is also recognized for its one-of-the-kind offerings such as CricketNext, Compare India, and Indiwo amongst others.

    About Network18 Digital
     
    Network18 Digital (N18D) is the digital arm of Network18, one of India’s most diversified media conglomerates with interests in television, Internet, films, e-commerce, magazines, mobile content and allied businesses. N18D is among the largest multi-platform destinations for objective breaking news, opinions, financial data and infotainment for the evolved digital news consumer. Network18 Digital houses assets such as moneycontrol.com, firstpost.com, news18.com etc., and is constantly seeding new ideas to be the dominant force in the digital space. It caters to all sections of society, especially to the digital savvy consumer, the millennials and Generation Z users who access and consume content on the go.