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Tag: Ashish Mukul

  • Dr Mansukh Mandaviya unveils Tasva’s Ceremonial Dress for team India at Paris Olympics

    Dr Mansukh Mandaviya unveils Tasva’s Ceremonial Dress for team India at Paris Olympics

    Mumbai: Tasva, the men’s Indian wear brand by Aditya Birla Fashion and Retail Ltd. and celebrated designer Tarun Tahiliani has taken on the prestigious task of designing the ceremonial dress for Team India at the upcoming Paris Olympics 2024. The minister of youth affairs and sports, Dr Mansukh Mandaviya, unveiled the official ceremonial Dress for Team India in the presence of Indian Olympics Association President, Dr PT Usha.

    Tasva is all set to bring to Paris, the fashion capital of the world, its fresh take on Indian traditional wear. The ceremonial attire draws inspiration from the rich cultural tapestry of India and embraces a patriotic spirit reflected in the iconic tricolour palette of saffron, green, and white.

    “We’re incredibly honoured to dress Team India,” Tasva chief design officer Tarun Tahiliani shared at the Kit Unveiling ceremony. “We worked closely with the Indian Olympic Association to create an attire that tells a story about India. The garments are designed to be visually captivating while also ensuring comfort and practicality. As our athletes make their grand entrance on a barge along the Seine for the opening ceremony, the airy, lightweight attire is perfectly suited for the summer warmth of Paris in July.”

    “We want our athletes to walk out on the global stage feeling like they are ambassadors of Indian culture and heritage,” Tahiliani continued. “This is our dream — to see our traditions celebrated and honoured around the world.”

    At the opening ceremony, Team India’s male athletes will wear a kurta bundi set while the female athletes will don an elegant saree with ikat-inspired digitally printed panels in saffron and green, blue buttonholes representing the Ashoka Chakra, with an ivory base which represents peace and unity. The look is completed with modern trainers adorned with traditional Benares brocade, seamlessly blending tradition with contemporary fashion.

    Tarun Tahiliani added, “This ceremonial dress beautifully combines classic Indian style with a modern, athletic touch. The kurta bundi set is crafted from lightweight moss cotton, ensuring breathability and comfort. The saree, a symbol of grace and cultural identity, is reimagined in viscose crepe for a natural drape and breathability, ensuring our athletes feel both elegant and comfortable.”

    Sharath Kamal, who leads the Olympic Men’s Table Tennis team and the flag bearer of Team India at the Paris Olympics expressed, “Putting on this ceremonial dress was a powerful experience. When I looked at myself in the mirror, I felt an overwhelming sense of pride and connection to our heritage. The lightweight fabric just makes it ideal for the occasion.”

    Tasva brand head Ashish Mukul echoed this sentiment: “The official ceremonial dress not only captures the essence of Indian style, it stands as a symbol of national pride and achievement, crafted specifically for those who have earned the honour of representing India on the global stage.”

    Tasva not only celebrates India’s rich cultural heritage but also showcases the country’s modern, dynamic spirit to the world. As the athletes step onto the global stage, they do so in an attire that is a true reflection of the essence of India — timeless, vibrant, and ever-evolving.

  • Tasva and Tarun Tahiliani partner as the ‘official ceremonial dress partner’ for team India at the Paris Olympics 2024

    Tasva and Tarun Tahiliani partner as the ‘official ceremonial dress partner’ for team India at the Paris Olympics 2024

    Mumbai: Tasva, the Indian menswear brand by Aditya Birla Fashion and Retail Ltd. and celebrated designer Tarun Tahiliani, proudly announces its partnership with the Indian Olympic Association (IOA) as the ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024.

    This prestigious collaboration marks a significant milestone in the fashion and sports industries, bringing together the elegance and heritage of Indian fashion with the spirit of global athleticism. As the ‘Official Ceremonial Dress Partner’, Tasva will design and provide exclusive ceremonial attire for the Indian contingent, blending traditional aesthetics with contemporary flair to showcase India’s rich cultural heritage on the world stage.

    Commenting on the partnership, Tasva chief design officer Tarun Tahiliani said, “The aim was to create a look that represents our cultural heritage, incorporates the colours of the Indian flag, and, most importantly, embodies a new, dynamic, agile, and youthful India. We wanted the athletes to feel comfortable yet look formal, with tailored shapes that make them confident as they set out to represent our vibrant country. Tradition is honoured while standing on a global sporting arena.”

    Tasva brand head Ashish Mukul, expressed his excitement about the partnership by stating, “We are honoured to be the ‘Official Ceremonial Dress Partner’ for the Indian team at the Paris Olympics 2024. At Tasva, we believe in celebrating the spirit of India, and this partnership allows us to showcase our rich heritage and contemporary style. We look forward to contributing to the memorable journey of our athletes and feel privileged to support them as they strive for excellence on the world stage.”

    Indian Olympic Association president P. T. Usha commented on the new partnership: “We are delighted to welcome Tasva as our ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024. The elegant designs and commitment to excellence that Tasva embodies will ensure that our athletes not only perform at their best but also represent India with pride and style. We are confident that this collaboration will add a new dimension to the Olympic experience for our team.”

    This collaboration is set to elevate the presence of Indian fashion on a global platform, celebrating the intersection of style, tradition, and sportsmanship. The Indian contingent’s ceremonial attire for the Paris Olympics 2024 promises to be a blend of sophistication, cultural pride, and contemporary design, making a powerful statement on the world stage.

  • TASVA unveils AW 23 collection campaign

    TASVA unveils AW 23 collection campaign

    Mumbai: With Ranbir Kapoor and Ananya Pandey as the brand ambassadors, Tasva unveils Autumn Winter 2023 collection that reimagines the essence of Indian culture and tradition, meticulously redefining the Modern Indian Man. With a splendid union between the visionary couturier Tarun Tahiliani and the consumer powerhouse, Aditya Birla Fashion & Retail Ltd., the brand emerges as a harmonious confluence of heritage, cultural opulence, and the pinnacle of artisanal craftsmanship.

    The collection is a heartfelt tribute to the changing dynamics of men’s fashion in the Indian social landscape. The TV commercial, featuring the brand ambassadors, depicts the playful demeanour that marks wedding festivities today. It breaks the age-old adage of men staying aloof from wedding planning. Instead, it invites grooms to take charge of the most important day of their lives and make choices that reflect the best that they can be.

    Ecstatic at the launch, Kapoor said, “I am absolutely thrilled to be a part of TASVA’s AW campaign as it mirrors a significant change in how urban grooms are now engaging in their wedding preparations. Nowadays, grooms actively participate in every facet of the wedding, from overall planning to selecting their attire as carefully as the bride. I am excited to be representing a brand that aligns with the preferences of discerning modern Indian grooms.” Inspired by India’s architectural marvels and its breathtaking natural beauty, this collection unfolds a captivating narrative adorned with a plethora of architectural, floral, and fauna motifs.

    Perfectly summarising the ethos of the collection, Pandey said, “TASVA is a brand that mirrors the changing role of today’s grooms. It’s refreshing to witness this paradigm shift towards a modern perspective on weddings which I believe is elegantly depicted in this film from the bride’s lens.”

    In true Tahiliani fashion, this collection gracefully melds the heritage of traditional aesthetics with the fluid lines of contemporary design. With an admirable commitment to affordability and accessibility, this collection caters to a diverse clientele. “Ranbir and Ananya, with their great on-screen chemistry, perfectly portray today’s young generation which is increasingly taking charge while staying true to their roots. The campaign is a continuation of TASVA’s commitment to and celebration of the modern Indian man, who has redefined how he sees himself. Whether in marriage or in life, comfort, quality, and a joie de vivre must go together. He wants to have fun and we at Tasva are committed to bringing him clothes that can do just that” said Tahiliani.

    This wedding season, imbue your wardrobe with the effortless charm of Tasva’s breezy kurta sets and the impeccable tailoring of their sherwanis and achkans. From versatile Indo-western ensembles to chic dinner jackets, there is a garment for every taste and occasion.

    Delighted with the collection campaign launch, brand head Ashish Mukul said, “Over the last year, Tasva has created a strong customer connect with its best-in-class product offering and unique store experience for Men’s Indian wear buyers. We have an exquisite range across festive occasions & wedding wear apparel and accessories for Men. We believe we are the go-to choice for the Global Indian man looking for designer wedding wear at affordable prices.”