ITV

Tag: Ashish Lingamneni

  • Swiggy’s whacky Instagram campaign – Voice of Hunger

    Swiggy’s whacky Instagram campaign – Voice of Hunger

    MUMBAI: Taking interactive campaigning a new level, popular food delivery app Swiggy has recently launched its new social media campaign ‘Voice of Hunger’ challenge on Instagram. The campaign has been conceptualised in collaboration with Dentsu Webchutney and used the newly launched feature of Instagram voice notes in a creative way.  

    The campaign will constitute 5 challenges in which the participants will have to recreate the shape of food items like a Kebab Skewer, a Nacho, Pancakes and many more, using the voice note feature. Whoever completes all 5 stands a chance to win a year’s worth of food vouchers from India’s largest food delivery platform, Swiggy. This is apart from daily prizes for each challenge. Day 1 of the Challenge was a Kebab Skewer, which garnered close to 10,000 entries with voice notes, and the brand’s follower count is already up by 2,000 courtesy the challenge.

    Speaking about the campaign Swiggy AVP Marketing Ashish Lingamneni said, “There are very few things for a marketer that match the thrill of a properly executed UGC campaign. We’re hoping this hits the right chords, literally. By innovating with the voice note feature on Instagram, we're excited to offer our audience a creative way of interacting with Swiggy and expressing their love for food, winning a year's worth of food vouchers in the process.”

    Dentsu Webchutney executive creative director PG Aditya managed to squeeze in a couple of words: “This is by far the wackiest use of Instagram yet. Watching adults blabbering gibberish all day on voice notes has been nothing but a blast. The first 12 hours of the challenge saw close to 10,000 entries. We like our inboxes like we like our excitement: overflowing.”

    So far, #SwiggyVoiceOfHunger has seen participation from social media influencers like Rohan Joshi, Srishti Bansal and TheFilmyKudi with several surprises planned around the challenge.

  • Dentsu Webchutney, Swiggy help you save an hour every day

    Dentsu Webchutney, Swiggy help you save an hour every day

    MUMBAI: For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it. In the campaign entitled #OneHourMore, Swiggy’s pup, Coco, shows us that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy. 

    Swiggy AVP-marketing Ashish Lingamneni said, “With our hectic schedules and lifestyle, urban Indians are often left struggling to find the time to do the things we love. With the #OneHourMore campaign, we’re channelling a very common thought among all of us- what would I do if I could get a little more time on my hands? As everyday food ordering becomes increasingly common among Indians, Coco, the little pup gives us relatable options we can choose to spend our time on, leaving getting a meal on the table to Swiggy.”

    Dentsu Webchutney, Bangalore associate creative director Ninad Gawhankar said, “With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.”

    The campaign is anchored around two key assets. A film that shows a jumpy little pup that is making the most of his human’s one hour in the kitchen and a unique microsite where he gives you tons of fun suggestions on how to use that additional hour.

  • Swiggy, Dentsu Webchutney pay tribute to India’s Hunger Saviours

    Swiggy, Dentsu Webchutney pay tribute to India’s Hunger Saviours

    MUMBAI: On the occasion of Swiggy’s 4th anniversary, Dentsu Aegis Network’s digital agency Dentsu Webchutney, has launched a film to pay an ode to Swiggy’s ‘Hunger Saviours’. It highlights moments from a day in the life of Swiggy delivery partners, delightfully capturing their spirit in keeping consumers hunger-free, come what may.

    Swiggy AVP- marketing Ashish Lingamneni said, “On our 4th anniversary, we wanted to celebrate and thank our delivery partners whose efforts form a significant part of the Swiggy experience. The film beautifully captures their day-to-day experiences highlighting the hard work and passion put in by our modern-day superheroes.”

    Commenting on the film, Dentsu Webchutney client services director GD Prasad added, “The delivery partner is an important stakeholder in the Swiggy ecosystem, and our attempt was to make a heart-warming film one that would put a smile on your face at their relentless spirit.”

    In just four years, Swiggy has disrupted the food delivery eco-system in India. On its way, Swiggy has changed how India eats, how restaurants design their menus, and how companies can delight consumers. For millions of Indians, ‘Swiggying it’ is a way of life and behind the scenes, Swiggy’s army of delivery partners work tirelessly to make this happen, day in and day out.

    The film is conceptualised and produced by Dentsu Webchutney in association with Artisan films.

  • Swiggy finds you a food partner this ValenDine’s Day

    Swiggy finds you a food partner this ValenDine’s Day

    MUMBAI: Matching in the modern-day is all about choosing a partner (by face) and hoping it clicks. This Valentine’s Day, among all the roses and right-swipes, Swiggy and its digital agency partner, Dentsu Webchutney, came up with a novel approach to finding the perfect match.

    Swiggy AVP of marketing Ashish Lingamneni says, “Food is one thing that nearly every Indian loves, in his own different way. However, there are so many people out there who would have similarities in which they order and enjoy their food. As India’s top food delivery service, we see these similarities on a daily basis. So we thought, what could we do with India’s greatest talking point — food?”

    It is with this intent that Swiggy created My ValenDine, an opt-in platform, which uses interested Swiggy users’ order history, and matches them based on their favourite food and preferences. On Valentine’s Day, users come back to the microsite to find who their ValendDne’s matches are. 

    Dentsu Webchutney Bangalore creative director PG Aditya adds, “The insight came from one of the seemingly bigger challenges of modern dating and it’s not a match if you have nothing in common. Food is the perfect talking point as everyone has a particular food they love, and a particular way they love their food. With Swiggy’s user data, we have found a way to use this to bring people of similar tastes together.”

    The campaign was launched on 11 February on myvalendine.swiggy.com, where registrations were open until Monday night. Interested users had to register before the deadline with their name, phone number and a link to their Facebook profile.

    The site hit immediate success on Sunday, with close to 1000 registrations within the first few hours, despite limited promotion. “Food plays a far more important role in our society than just filling our tummies”, Lingamneni continues. “This is just one of the innovative ways in which the team has been exploring the things food can do.”