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Tag: Ashish Khazanchi

  • Ashish Khazanchi says forget the trophies, chase truth and craft instead

    Ashish Khazanchi says forget the trophies, chase truth and craft instead

    MUMBAI: Ashish Khazanchi took the stage at Goafest 2025 with neither glitter nor gloss—just a blunt reminder: advertising isn’t about awards, it’s about expression. Delivering his keynote titled “Ignite Your Mind”, the Enormous managing partner reminded attendees that the work must speak before the metal does.

    “Self-expression, not awards, is the true reason to enter advertising”, he declared, dismantling the decades-old belief that awards define success. According to Khazanchi, awards are nothing but the inevitable byproduct of solving real problems with genuine passion.

    He emphasised that modern judging panels don’t have time to savour slow-burn brilliance. “Immediate impact is key—judges don’t have time for nuance”, he said, urging creatives to cut through the clutter with speed and surprise.

    Craft, originality, and clarity formed the holy trinity of his talk. “Craft and surprise make ideas stand out”, he added, nudging creators to resist the temptation of safe bets. Khazanchi pushed the idea that creativity thrives not on briefs but on boredom. “Great ideas often come from proactive, self-initiated work”, he said.

    He advised attendees to never settle for their first idea. “Always explore multiple executions”, he said, adding that lazy storytelling is the fastest route to forgettable work. The real win, he noted, comes when the message lands with both the jury and the janitor.

    For those chasing visibility, Khazanchi had a pragmatic tip—amplify. “Use LinkedIn and media to get your work noticed”, he quipped, reinforcing the need for creators to be their own hype machines.

    From dissecting campaign anatomy to elevating originality, Khazanchi’s keynote was less a creative sermon and more a survival manual. His final rallying cry? Keep the story clear, the spark original, and the execution bold.
     

  • Ad Club names Deshpande, Chakravarty, Kamble and Khazanchi as jury chairs for Abby Awards 2025

    Ad Club names Deshpande, Chakravarty, Kamble and Khazanchi as jury chairs for Abby Awards 2025

    MUMBAI: The adland gods are assembling—and they’ve got a brief to judge. The Advertising Club has unveiled a glittering lineup of jury chairs for the Abby Awards 2025 powered by One Show, naming four creative titans to lead key categories ahead of India’s most anticipated industry celebration at Goafest this May.

    The new jury cohort includes Ashwini Deshpande, Ashish Chakravarty, Raj Kamble, and Ashish Khazanchi—each a bonafide heavyweight with enough trophies to sink a conference table.

    Elephant co-founder & director Deshpande takes charge of the design category. A pioneering force in India’s design scene, Deshpande has spent 35 years building one of the country’s most respected independent design consultancies. With a résumé thicker than a Pantone swatch book, she’s judged Cannes Lions, The One Show, Spikes Asia, and LIA, among others. She currently serves on the jury for Singapore Good Design Awards 2025 and mentors start-ups via TiE.

    McCann Worldgroup executive director & India head of creative Chakravarty will lead the Audio jury. The man’s got over 500 awards under his belt—One Show, Cannes, Clio, D&AD, you name it—and has chaired or served on nearly every awards jury worth attending. Known for blending big ideas with brand precision, Chakravarty brings sonic sensibilities and sharp storytelling instincts to the panel.

    Out of home and ambient? That’s Kamble’s turf. Famous Innovations founder & CCO has made a career out of smashing boundaries—from Lowe London to BBDO New York to founding one of India’s most disruptive independent agencies. His awards shelf holds over 150 trophies including Cannes and One Show golds, and his agency has bagged South Asia Independent Agency of the Year nine times in a row. Now that’s a media buy with ROI.

    Enormous Brands managing partner & CCO Khazanchi takes charge of the Direct category. He’s the brain behind iconic brand launches like Tata Sky’s Jingalala and Lenskart’s first major campaigns, with over 300 national and 50 international awards to his name. Known for his sharp eye on consumer insight and startup flair, Khazanchi is no stranger to turning simple ideas into scaleable results.

    The Abby Awards 2025 powered by One Show will take place on 21–23 May at the Taj Cidade de Goa Heritage and Horizon, as part of Goafest 2025—jointly hosted by the Advertising Agencies Association of India and The Advertising Club.

  • VRB enters cup noodles market with ‘WokTok by Veeba’

    VRB enters cup noodles market with ‘WokTok by Veeba’

    Mumbai: VRB Consumer Products has launched WokTok by Veeba, entering the cup noodles category with a fusion of pan-Asian and Indian flavors. This better-for-you range features no added MSG, no palm oil, and no maida, making it a guilt-free option for noodle lovers.

    The launch is supported by a TV campaign showcasing how Indians adapt to global cuisines. The film depicts humorous scenarios where Chinese characters embrace Indian quirks, capturing the campaign’s tagline: ‘Chinese, Par Apne Style Se!’

    WokTok’s cup noodles come in five flavors: Chowmein, Masala, Manchurian, Kung Pao, and Spicy Korean. Additionally, the brand will launch dipping and culinary sauces made without added MSG, ideal for any meal. WokTok aims to become a household favorite across India.

    VRB Consumer Products VP marketing Niyati Kochhar said, “Creating WokTok has been a labour of love—one that celebrates how we, as Indians, embrace and adapt anything by adding our signature twist. Our campaign, ‘Chinese, Apne Style Se,’ captures this beautifully. From food to culture, we have always made things our own, and WokTok is no different. With this launch, we’re speaking to a new generation—the WokTok generation—who values authenticity but also seeks personalization. They crave bold flavors that resonate with their unique palate, and WokTok offers just that, combining the best of both worlds in a way that’s distinctly theirs.”

    Enormous Brands managing partner & CCO Ashish Khazanchi said, “WokTok, the latest brand in the instant noodles segment, is set to revolutionize the market with its new line of products: “Chinese but apne style se.” Rooted in the essence of India’s love for bold, diverse flavours, WokTok combines the richness of traditional Chinese cuisine with bold Indian takes. The campaign captures the evolving Indian psyche that craves global experiences but with a familiar, comforting Indianness. WokTok’s bold, exciting flavours and packaging are designed to resonate with India’s youth, offering a quick, delicious, and distinctly Indian spin on the beloved Chinese noodles. It’s not just noodles, it’s Chinese – but our own way.”

  • Enormous launches ‘Move the World on Your Fingertips’ campaign

    Enormous launches ‘Move the World on Your Fingertips’ campaign

    Mumbai: Sobhita Dhulipala is the face of the campaign. She embodies the essence of sophistication and empowerment. Her portrayal in the film captures the elegance and confidence of individuals who navigate through life with effortless grace, mirroring the seamless control offered by Jaquar QLOUD.

    Commenting on the launch, Jaquar Group CMO Sandeep Shukla said, “Behind the elegant interface of Jaquar QLOUD lies a robust system engineered to withstand tough Indian operating conditions and provide dependable performance. From hardy sensors to super-responsive electronic valves, every aspect of Qloud is designed to enhance your showering pleasure.”

    Talking about the campaign, Enormous Brands managing partner & CCO Ashish Khazanchi said, “There are those who are constantly on the move, and there are some who move the world at their fingertips. Qloud embodies the power of touch and sparks magic with a swish of the wrist. Our customer is the perfect example of someone who can make the world orbit around her whims and fancies. Much like the Qloud, conjuring a spectacle by simply raising your hand and unleashing the power of touch.”

    QLOUD stands as a testament to Jaquar’s commitment to crafting products that blend style, innovation, and affordability seamlessly. With its cutting-edge technology and multiple modes controlled by a simple touch, QLOUD puts the power of customization in the user’s hands, offering a showering experience like no other.

  • Kunal Joshi joins Enormous as chief strategy officer

    Kunal Joshi joins Enormous as chief strategy officer

    Mumbai: Kunal will lead the strategy charge & pave the path for the agency’s vision towards strengthening strategy-first solutions.

    Enormous has always been known for their sharp strategic edge, recently they won the Grand Effie’s this year showcasing their market strategic capabilities

    Kunal is a veteran in the industry with over 25 years of experience. During his time he has worked in Mumbai, Dubai, Istanbul, and Singapore managing brands across global markets. Throughout his career, he has worked on brands including Unilever, Tata Motors, Axis Bank, Etisalat, and leading e-commerce brands including Flipkart and Swiggy. He has worked as a global strategy planning director on Unilever’s Dirt is Good Laundry portfolio helping make it Unilever’s largest brand globally. He has won multiple awards including Global, regional and national Effies as well as awards at Cannes and D&AD.

    Kunal joins Enormous after a long innings at Lowe. On the move to Enormous, Kunal says Enormous shows remarkable agility and resilience that makes them perfectly suited to current business and marketing environments. Enormous is one of the most pedigreed Indian independent agencies with a proven track record and an enviable body of work making it a perfect place to continue growing brands and businesses in the new marketing reality. With Ashish Khazanchi at the helm, it also presents a great opportunity for me as a strategist to collaborate with one of India’s best creative leaders.

    Enormous managing partner Ashish Khazanchi said, “We have been building an agency that the biggest businesses in the country will trust their brands with. We want to be a place that creates market-moving solutions for the biggest in business. Kunal, with his absolutely stellar reputation and an enviable track record, ups the game for us and all our clients. His experience on Unilever and Tata motors makes him bring a deep knowledge of markets that we’re looking to leverage for our work.”

  • Enormous Brands bags creative mandate for Bharti Axa – Pradhan Mantri Fasal Bima Yojana

    Enormous Brands bags creative mandate for Bharti Axa – Pradhan Mantri Fasal Bima Yojana

    NEW DELHI: Enormous Brands, one of India's leading independent creative agency has bagged the creative duties for Bharti Axa’s Pradhan Mantri FasalBima Yojana in a multi-agency pitch. The mandate will be handled out of the company’s Delhi office. 

    This sowing season Bharti Axa will act as an insurer to farmers in states of Maharashtra and Karnataka. As part of the mandate, the agency will be handling the creative work for both the states. 

    Commenting on the scheme, Mr. Alok Shukla, Senior Vice President & Head, Agriculture and Rural Business & Legal Claims Bharti AXA General Insurance Company Ltd. said, “We are honoured and happy to be government’s partner in PMFBY. As part of the mandate, we will insure the farmers in Maharashtra and Karnataka for three years, which provides them protection for the losses
    occurring owing to uncertainty or unfavorable events like weather vagaries, pest attacks resulting in yield deprivation on the field. Crop Insurance portal will speed up service delivery and will also enable the digitization of notification of areas, crops, schemes for enabling information access to multiple stakeholders thereby facilitating ease of access to the farmers in availing crop insurance services.”

    Commenting on the creative duties  Bharti AXA General Insurance Company Ltd., Vice President & Head – Marketing- Geetanjali Kothari said, “We are happy to partner with Enormous Brands for PMFBY. Farmers are the lifeline of the nation and we are delighted that the government has trusted us for this mandate. The agriculture sector has faced a difficult time due to climate change and the ongoing pandemic. We recognize the need to empathize with the sector more than ever before as we take the message on ground urging them to secure their crops. Enormous Brands understands this and we, in partnership with Ashish and team, are working towards designing a communication strategy that will help build trust along with instilling the need for the product.”

    Commenting on the mandate, Enormous Managing Partner- Ashish Khazanchi said, “We are very proud and honored to be working on the government initiative of Pradhan Mantri FasalBima Yojana with Bharti Axa. As we know agriculture is the largest employer in the country, during these unprecedented times our motive will be to create and strategic and creative framework for this product. I look forward to beginning this journey of innovative work for Bharti Axa Pradhan Mantri FasalBima Yojana.”

  • Enormous Brands appoints Mukund Raina as head of Delhi operations

    Enormous Brands appoints Mukund Raina as head of Delhi operations

    MUMBAI: Enormous Brands has appointed Mukund Raina as branch head of Delhi operations. He is moving from Wunderman Thompson as vice president client services director.

    With over 15 years of experience in client management, brand management, and operations management in the communications consultancy domain, Raina has worked at companies like McCann Erickson (now McCann Worldwide), Euro RSCG (now Havas Worldwide), Publicis, Enterprise Nexus Communications and Mindspace Communications.

    On his appointment, Raina said, “The combination of vision, drive and talent that has been brought together at Enormous has created a unique organisation and set up exciting possibilities for us to help our clients be relevant, interesting and effective in speaking to consumers. I’m extremely excited and look forward to be part of this team.”

    Enormous Brands managing partner Ashish Khazanchi said, “It’s really exciting to have Mukund on board. He’s a tremendous leader with an illustrious track record with some of the biggest brands in the country. I admire his ideas and approach to building brands and teams. It’s a step in the right direction for us to consolidate our presence in Delhi.”

  • Enormous Brands strengthens leadership at Gurgaon office

    Enormous Brands strengthens leadership at Gurgaon office

    MUMBAI: Enormous Brands has bolstered its northern operations with significant appointments across all disciplines. The agency has hired Prateek Suri as creative head Gurgaon. He joins from Publicis India where he was a creative director.

    He will report to Enormous managing partner Ashish Khazanchi. 

    Prateek is joined by Pallav Medhi and Harsh Maheshwari, Enormous’ newest senior creative directors. Further, Aditi Sobti and Rishabh Sood have come in a Client Services Directors, while Anuraag is the branch’s newest Senior Planning Director.

    Speaking about the new hires, Ashish Khazanchi says, “A creative agency is as great as its people, above anything else. Infusing some fine talent across creative, account management and strategy will help strengthen Enormous’ entire creative product further. I am eager to see what this young blood has in store for us in the months to come, and I am equally confident it will be great.”

    Prateek has over 12 years of experience in the advertising industry and has won multiple awards in his career. Apart from Publicis India, he has worked with Contract India, J Walter Thompson, Ogilvy & Mather and L&K Saatchi across key national clients such as Maggi, Dominos, Truecaller, Vivo, Mrs Bector and DishTV among others.

    Speaking about his new mandate, Prateek Suri mentions, “I have followed Enormous’ journey for a while now. I think it is one of the few agencies that does honest, creative and quirky work. Ashish has put together a very talented team, and I am excited to start my new journey here.”

    Harsh’s last stint was with J Walter Thompson, where he worked on the agency’s Pepsi business. Pallav comes in from Times Internet, where he was the Creative Lead. Anuraag, too, joins from J. Walter Thompson.

    Aditi and Rishabh, both client services directors, have joined from Coca-Cola and Publicis India, respectively.

    All of the new appointments at Enormous Brands are effective immediately. 

  • Dish TV offers SD channels at Rs 8.5 per month

    Dish TV offers SD channels at Rs 8.5 per month

    MUMBAI: After an intense merger time with Videocon d2h, Dish TV is back with a new solution for its customers and this time it is offering SD channels at just Rs 8.5 a month. The DTH operator has even launched a 360-degree campaign to make people aware of it.

    Entitled “Saadhey aath mein jeeto saare heart”, the campaign amplifies the benefit of having the choice of hand-picking channels based on customers entertainment needs and how that ultimately leads to keeping everyone at home happy.

    The campaign, conceptualised by Enormous Brands, aims to connect both rationally and emotionally with customers who are managing delicate relationship balances at home. Aimed to reiterate Dish TV’s flexible and customisable entertainment packs and offerings, this campaign solidifies Dish TV’s position in the industry and showcases how its innovative offering of Rs 8.5 per channel per month is set to create a new benchmark in television entertainment.

    In the form of a TVC, the campaign showcases how a young man is being felicitated for having achieved an impossible feat – that of keeping his mother and wife happy by getting their favourite channels added on Dish TV. This unique superpower is available to all its customers and gives them the ability to choose the entertainment of their choice at a minimal price of Rs 8.5 per SD channel per month on their base pack.

    The seed of the idea came from the insight that today’s customers are often left wanting as most operators tie them down to a pre-bundled pack. Upgrading to a new pack becomes heavy on the pocket without the freedom to choose their favourite channel.

    Dish TV group CEO Anil Dua says, “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want.”

    Dish TV corporate head of marketing Sukhpreet Singh adds, “With family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline. To connect with customers, we will roll out the campaign on TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

    Enormous Brands managing partner Ashish Khazanchi mentions that the agency’s endeavour is to make the brand more inclusive and charming. With this campaign they wanted to bring this promise alive in the context of families in a fun and enjoyable way.