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Tag: Ashish Kashyap

  • www.goibibo.com becomes the first Indian OTA to partner with Google Flight Search

    www.goibibo.com becomes the first Indian OTA to partner with Google Flight Search

    MUMBAI: www.goibibo.com, one of India’s top three online travel aggregators has become the first Indian portal to partner with Google for its Flight Search feature. The association reinforces Goibibo’s core value proposition of offering the FASTEST and most TRUSTED booking experience and will enable the portal to reach out with its services to a wider base of users.

     

    “Goibibo.com is the first OTA in India to partner with Google for Flight Search .This is in line with our philosophy and core differentiation of delivering the fastest booking experience to our travellers”, said Ashish Kashyap, Founder & CEO of ibiboGroup (ibibo owns Goibibo.com and redbus.in).

     

    Venkat Chandramoleshwar, Partnerships Manager, Travel, said: “Goibibo has grown in the past five years to become a leading online travel aggregator in India, and we are delighted they are joining the Google Flight Search family. Travellers can now easily find and compare the best flights on Flight Search and can book their flights on Goibibo, one of the blue partner book buttons featured on Google.“

     

    On using Google Flight Search in India, travellers are offered the option to book the best flights available directly on the airline site or via Goibibo.com. The association, therefore, benefits the customers by allowing them to quickly find, compare and book flights from their mobile device, tablet or desktop in the most seamless way.

     

    It is also a shot in the arm for Goibibo because not only does this validate its position as the quickest way to make travel bookings but also allows for greater penetration into the Indian online travel market, further bolstering its leadership position. Being the first Indian OTA to partner with Google Flight Search demonstrates the company’s commitment to enhancing the convenience of its customers through continued technological innovations and collaborations with other industry leaders. 

  • ad:tech announces keynote speakers for its 4th edition

    ad:tech announces keynote speakers for its 4th edition

    MUMBAI: ad:tech,  World’s  largest  digital  marketing  event    announces  its  4th edition of Digital Marketing & Advertising Conference & Exhibition in India to be held on March 20-21, 2014 at The Leela Ambience Hotel and Residences, Gurgaon.

    With less than 2 weeks to go ad:tech 2014 announced participation from renowned industry leaders including Mr. Shivakumar,  Chairman and CEO,  PepsiCo India Holdings, Mr. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelez International; Mr Karim Temsamani, President, Asia-Pacific, Google; Mr Sam Singh, VP & Global head of media, GSK and Mr. Raghav Bahl, Founder & Editor, Network 18 who will share their expertise and research on various topics like Marketing and Advertising strategy, SEO Management, Myths about Social media, Planning for the new multi screen . Keynote debate at ad:tech will highlight the much talked about issue of e-commerce in India – Euphoria, Reality & Opportunity that will feature Vijay Shekhar Sharma, Founder & CEO, One97 Communications ; Ashish Kashyap, Founder & CEO, ibibo Group; Harish Bahl, Founder &Chairman & Smile Group in conversation with Alok Kejriwal, CEO – 2win Group in an engaging debate.

    Commenting on the announcement James Drake-Brockman, Head of EMEA & India, Digital Marketing, dmg:events, said “Digital marketing and advertising is estimated to be Rs 1,500 Cr and growing at 45% constantly over 3 years. ad:tech over the years has proved to be a great platform for various industry giants to meet, highlight and discuss the constantly growing digital industry. To further strengthen the digital era ad:tech comes with the variety of formats specially designed for one and all. With over 60 exhibitors and 3,000+ attendees we are expecting ad:tech 2014 to the biggest ever”

    At ad:tech New Delhi 2014, you can experience two action packed days with keynotes, education session led by digital marketers, knowledge sessions, free workshops and actionable insights to improving ROI from digital advertising and marketing. With more than 30 sessions, from panel discussion to in depths presentations to hands on workshop, ad:tech “Leading with Digital” theme tries to cater as many areas as possible.   This year ad:tech has specially designed an Innovation Zone  for showcasing new technologies in digital marketing and has arranged for various special events, from Pub Crawl, to the Big Networking Bash and  a lot more.

    Rammohan Sundaram, Chairman – ad:tech New Delhi added “ It’s been our constant endeavour at ad:tech to create a platform that provides the perfect ground for the brands and influencers to come together to debate and discuss various topics pertaining to the digital advertising and marketing industry. Digital marketing is witnessing its highest growth point in India right now and ad:tech wth its engaging sessions and prominent participants aims to bring out the best practices for a stable constant growth”

     

    The bustling floors will witness some of the most diverse topics being debated including The Many Flavours of Digital ROI, Planning for the New Multi-Screen World, How modern Retailers are using data from across channels to spot trends, Dispelling Myths – 20 things NOT to do on Social Media, Rise of ‘Second Screen’ and Social conversation around TV, e-Commerce in India : Euphoria, Reality and Opportunity. Ad:tech will also see participation from leading industry heads including Nitesh Kripalani, Executive Vice-President – New Media; Shubhodip Pal, Chief Marketing Officer, Micromax India; Sandeep Aurora, Director,  Intel South Asia,  Tom Bowman, Vice President, Strategy & Operations, Global Advertising Sales, BBC Worldwide, Nishant K. Rao,Country Manager,LinkedIn
    India; Kirthiga Ready,Head of Office India, Facebook various many others.

    Attending brands include – Accenture, Aircel, Airtel, American Express, Amity University, Aon Hewitt, Bajaj Allianz General Insurance, Blackberry, British Council, Cleartrip, Colgate Palmolive India, CouponDunia, DealsandYou.com, Ethoswatches, Flipkart, Fox International, Future Group, Google, Groupon, GSK, Haier Appliances, HSBC, Info Edge, Intel, Jabong.com, KMPG, Kotak Mahindra Bank, Kotak Securities Ltd, Mahindra  Holidays,  MakeMyTrip.com,  Marico,  Max  Life  Insurance,  Micromax,  Microsoft  India,  Modi Revlon, Mondelez, Nokia, OLX, Paytm, Raymonds, Samsung, Snapdeal, Schneider Electric, Sony Entertainment Network, Suzuki Motorcycle, Tata AIG General Insurance,Tesco, Unilever, Volkswagen India, Wechat, Yes Bank, Zovi.com, and more

    For More Info: www.india.ad-tech.com

     

  • Tradus.com appoints Mudit Khosla as CEO

    Tradus.com appoints Mudit Khosla as CEO

    MUMBAI: ibiboGroup has appointed Mudit Khosla as CEO of Tradus.com, an ecommerce marketplace business in India.

    Khosla joins Tradus.com from ‘seventymm.com‘, wherein he was the CEO of the company.

    ibiboGroup & MIH India CEO Ashish Kashyap said, “Mudit joins us at a time when we are taking Tradus platform to a new level and further energising the same. Mudit has deep understanding of the e-commerce space backed by very strong execution. He has the right energy to lead large teams and create value. We are excited to get him on board.”

    Khosla said, “E-commerce industry has undergone a tremendous transformation over the past few years, and is uniquely poised for growth over the next decade. As a leading online marketplace, Tradus.com has amazing opportunities to tap this potential and I look forward to being a part of this growth story.”

    Khosla has spent over a decade in the E-commerce industry and has experience of building businesses from scratch and rapidly scaling them. At Seventymm, his mandate was to turn around its operations. He achieved the goals and pivoted seventymm into a B2C e-commerce player.

    Prior to ‘seventymm‘, he was a founding member of Yatra.com.

  • ITSA removes the middleman for Tradus.com

    MUMBAI: The recently-launched agency ITSA has conceptualised and executed Tradus.com‘s second series of film which offers the proposition ‘Remove the middleman and get wholesale prices.‘

    The film is about a couple performing a transaction. A young girl representing the buyers tells a boy sitting across the table form her, “I‘d like to buy that phone”. Right in the middle of them sitting on the table is the middleman who has been eagerly waiting, almost drooling at the prospect of making his cut. He snatches the phone and gives it to the girl. With the other hand he snatches the money, gives it to the guy, but not before taking out his own commission.

    That‘s when a cursor comes and clicks the Middleman away and a voiceover completes the story, “Remove the Middleman. Log on to Tradus.com and buy directly from sellers and get wholesale prices at your doorstep.”

    IbiboGroup CEO Ashish Kashyap said, “This is the second series of Tradus creatives. We wanted to drive home our core differentiation of being a marketplace rather than an online retailer. As a marketplace, Tradus enable sellers to list on their own on the platform and sell directly to the Buyers thereby removing all the inefficiencies. This helps the buyers get wholesale prices. ITSA has been an excellent partner to create a crisp communication via this well produced film.”

    ITSA copywriter Emmanuel Upputuru said, “We co-created this spot with the client. Ashish Kashyap, CEO ibiboGroup was very clear in what he was looking for. It was a bold stance to take, to get rid of the middleman. We just had to find a plot that would demonstrate that proposition visually and effectively. So when you take one look at the film you know what the benefit is for the consumer. Manoj Pahwa came to my mind the moment I thought of the idea of putting the middleman on the table.”

    Daniel Upputuru who made his debut as a director with this film said, “I wanted to treat the film like a painting. The lighting has been borrowed from Caravaggio. When Emmanuel shared the script I saw the guy and the girl in a beautiful setting. But right in the middle of them is this Middleman who spoils the picture. So the only way to restore the picture is to remove the Middleman.”

    Anirban Mozumdar, chief – innovation, strategy and collaboration at ITSA, says, “The purpose of offline communication for any online website is to single-mindedly express its purpose of existence. For Tradus.com it is about telling the consumer that Tradus.com is here to offer a service that wasn‘t there. To buy directly from sellers, so you get wholesale prices at your doorstep.”

    ITSA is a three-month-old company and this is their very first television spot, which they have conceived, produced and directed.

  • MIH India completes acquisition of bixee.com and pixrat.com

    MIH India completes acquisition of bixee.com and pixrat.com

    MUMBAI: MIH Web Private Limited (MIH India), the Indian arm of South African media company Naspers has completed the 100 per cent acquisition of Bixee.com and Pixrat.com, adding strategic properties and technology to capitalise on India’s growing Internet market.

    In addition to all assets of Bixee.com including technologies, the founders and team of Bixee.com will become a part of MIH India, asserts an official release.

    Bixee.com and Pixrat.com are a part of RHR Networks based out of Bangalore and jointly founded by ex-Yahoo employees Rajesh Warrier and Ruban Phukan.

    MIH India has already beta launched its networking, blogging and photo sharing web site called ibibo.com. With this acquisition it claims to further strengthen its technology and increase its network of consumer internet properties in India.

    MIH India CEO Ashish Kashyap said, “With this acquisition, MIH India has commenced setting up an engineering operation in Bangalore in addition to its HQ at Gurgaon. The team will continue to work on augmenting and further developing Bixee.com and other related technologies and develop other innovative applications for the Indian Internet and Mobile space.”

    “This acquisition is clearly in line with MIH India’s objective of bottom up building, investing and acquiring internet companies in the Indian market place,” he added.

    Commenting on the acquisition Warrier said, “We are very excited about being a part of MIH India and are looking forward to working closely as our thinking is completely aligned with MIH India’s plans.”

    Phukan added, “This relationship adds value to our creation and we are extremely positive about our new association.”

    Bixee.com, launched in October 2005, is a vertical search technology and is also India’s first job search engine targeting the Indian market.

    Pixrat.com, launched early this year, is a social picture bookmarking website that lets users collect, organise and share pictures from anywhere on the web.

  • MIH Group appoints Ashish Kashyap as CEO of India ops

    MIH Group appoints Ashish Kashyap as CEO of India ops

    MUMBAI: MIH, part of the multinational media group Naspers Limited, has appointed Ashish Kashyap as the CEO of MIH’s internet operations in India.

    As the overall head for the company’s operations in India, Kashyap will be responsible for creating an organisation focused on building and operating cutting edge internet and mobile applications, unleashing consumer internet brands and also investing in start up businesses in the Indian online and digital space.

    Kashyap has over 12 years of experience spanning internet, television and radio businesses. Prior to joining MIH-Internet, Kashyap was the country head of Google India (Domestic Operations), wherein he set up the company’s India facing business from scratch. Before joining Google, Kashyap, was the general manager e-commerce at Indiatimes.com, where he was responsible for creating numerous innovations such as airline ticket auctions and tell your price amongst others. Kashyap also has had successful stints at MTV and Times FM.

    MIH Internet (India) head of investments Craig White said, “MIH operates in over 50 countries worldwide wherein we are market leaders. The Indian internet and mobile businesses represent one of the largest global opportunities for us. We see the opportunity from two prisms. First, building unique internet applications and second, investing and seeding entrepreneurial debuts. Ashish brings with him a wealth of industry experience especially in the internet business that will help us set a strong foundation in this dynamic market.”

    “I continue to be passionate about innovating and creating disruptive consumer applications in the internet and mobile space – products and services that would make lives simpler and exciting for the Indian consumer. I am excited to join MIH’s internet business in India at a very interesting time, wherein there is a clear market opportunity on one hand and a very aggressive mandate from MIH in India on the other. I am confident I will be able to fulfil my passions and at the same time drive value for all the stake holders,” added Kashyap.