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Tag: Ashish Goel

  • Urban Ladder unveils new look; distribution channel

    Urban Ladder unveils new look; distribution channel

    MUMBAI: Urban Ladder now has a new logo and tagline – ‘Let’s Create’ that symbolizes the process of creating a beautiful home with the brand, with an aim to get every one on their creative side.

    The new logo and brand identity has been developed in-house by Urban Ladder’s creative and brand team. The logo encourages every individual to bring out the artist in them, hoping to inspire customers to create something new every time they look at the logo.

    The new brand identity also reflects the philosophy that will define the brand’s strategy going forward. “You’ll see us live this philosophy in many ways. Our new lines of products will reflect the changing sensibilities. We will launch new experiences and technologies that let every individual play designer. Also, a new look and voice that reflects our renewed purpose,” Urban Ladder CMO Sanjay Gupta shared with the press.

    The e-tailer is also opening up new distribution channels to reach out to new customers.

    “In the past we have feared dilution of brand Urban Ladder on other distribution channels which are not controlled and owned by us. But all the work on distinctive product design and an excellent customer experience will now ensure that the brand experience will be very consistent across different platforms. Today it is easy for our customers to walk into a friend’s home and identify an Urban Ladder product from a distance. That is the level of coherence and consistency we want the brand to have. Our new brand identity and brand purpose will help us achieve that across many new platforms and touchpoints,” and co-founder, Urban Ladder CEO Ashish Goel added.

  • Urban Ladder unveils new look; distribution channel

    Urban Ladder unveils new look; distribution channel

    MUMBAI: Urban Ladder now has a new logo and tagline – ‘Let’s Create’ that symbolizes the process of creating a beautiful home with the brand, with an aim to get every one on their creative side.

    The new logo and brand identity has been developed in-house by Urban Ladder’s creative and brand team. The logo encourages every individual to bring out the artist in them, hoping to inspire customers to create something new every time they look at the logo.

    The new brand identity also reflects the philosophy that will define the brand’s strategy going forward. “You’ll see us live this philosophy in many ways. Our new lines of products will reflect the changing sensibilities. We will launch new experiences and technologies that let every individual play designer. Also, a new look and voice that reflects our renewed purpose,” Urban Ladder CMO Sanjay Gupta shared with the press.

    The e-tailer is also opening up new distribution channels to reach out to new customers.

    “In the past we have feared dilution of brand Urban Ladder on other distribution channels which are not controlled and owned by us. But all the work on distinctive product design and an excellent customer experience will now ensure that the brand experience will be very consistent across different platforms. Today it is easy for our customers to walk into a friend’s home and identify an Urban Ladder product from a distance. That is the level of coherence and consistency we want the brand to have. Our new brand identity and brand purpose will help us achieve that across many new platforms and touchpoints,” and co-founder, Urban Ladder CEO Ashish Goel added.

  • Urban Ladder expands its talent pool, acqui-hires BuynBrag team

    Urban Ladder expands its talent pool, acqui-hires BuynBrag team

    MUMBAI: Urban Ladder, the online furniture company has acqui-hired the BuyNBrag team. BuynBrag co-founder Prithvi Raj Tejavath along with key team members has joined Urban Ladder as VP – home decor in an effort to strengthen and increase the talent pool of the online furniture company.

    Urban Ladder was launched in July 2012 with the vision of making a million Indian homes beautiful. So far, the company has remained focused on the furniture category and its closely curated furniture range has become synonymous with world class designs and impeccable quality.

    “Over the last two years, we have been able to do very interesting work in the furniture space and we are delighted with the feedback we have received from our customers. While we will continue to provide our customers with best in class furniture, we feel now is the right time to add a wider home décor range to our catalogue. We are happy to have Prithvi and the BuynBrag team joining us to work their magic in the home décor category,” said Urban Ladder CEO and co-founder Ashish Goel.

    BuynBrag was launched in 2012 and is known for its contemporary design and extensive decor and furnishings range.

    Tejavath said, “Urban Ladder has made a huge impact in the furniture category and has created a niche for itself. My team from BuynBrag and I look forward to contributing our expertise in the home decor segment for Urban Ladder. The amalgamation of the teams will lead to producing the best in the home décor space in the times to come.”