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Tag: Ashish Bhasin

  • Digital advertising saw 24 per cent growth in 2019 : FICCI-EY report

    Digital advertising saw 24 per cent growth in 2019 : FICCI-EY report

    MUMBAI: Despite headwinds, India’s importance in global advertising increased in 2019. The forecasted 2020 growth rate of 11 per cent for India is more than twice the average rate of the top ten countries, according to FICCI-EY 2020 report. As per GroupM, India became the eighth largest ad market in the world in 2019, up from tenth largest in 2018. It contributed the third most to incremental ad spends in 2019 after the USA and the UK.

    Dentsu Aegis Network CEO APAC and chairman India Ashish Bhasin said, “India will be the fastest growing major market in the advertising world over the next five to 10 years. We are in a unique situation in India where all media will grow, albeit at very different rates, over the next five years, with digital leading the charge and print continuing to grow relatively slow. The pace of change, the omnipresence of mobile and the preponderance of voice, video and vernacular will dominate the Indian advertising scenario for the next five years.”

    While overall advertising spends grew, there was a marked slowdown during the latter half of 2019 due to fears of economic slowdown. With advertising and events reaching Rs 878 billion in 2019, it was a considerably tough year for traditional advertising.  Growth rate of traditional advertising (television, print, OOH, radio) fell because of print and radio, where both saw over five per cent degrowth for the first time.

    However, digital saw a growth of 24 per cent, the highest among all.

    Marketer ad spend sentiment saw a dip in 2019 with only 47 per cent of marketers increasing their marketing spends in 2019 as compared to 66 per cent in 2018. However, 17 per cent of marketers kept the spending constant or reduced them.

    The dip in the ad spend in 2019 can largely be attributed to the New Tariff Order and resultant revision in ad rates, coupled with a sluggish auto-sector and a slowing economy in the second half of the year.

    Although marketers’ future outlook seems more optimistic, 39 per cent of the respondents feel positive about the economy. They believe that the ad spends will grow in 2020. This appears to be corroborated by initial signs witnessed in January 2020, which indicated an expansion in both manufacturing and services sectors, with services activity hitting a seven-year high and manufacturing PMI at an eight-year high.

    However, supply chain disruptions due to the novel coronavirus could again dampen ad spends.

    Havas Media CEO India and South East Asia Anita Nayyar says, “More than the NTO or any other factor, it is COVID-19 that is impacting the ad spends. There is a lot of caution on ad spends in the market. The current fiasco in the banking sector is just adding fuel to fire. Advertisers are waiting and only undertaking crucial spends.”

    Digital advertising continues to be the fastest growing platform in the country. As per the report marketers will continue to grow their digital advertising budgets.

    37 per cent of marketers allocated five to 10 per cent of their ad spends on digital advertising. Meanwhile 50 per cent of the marketers had begun spending over 10 per cent of their total spends on digital advertising.

    Out of the total marketers surveyed 82 per cent are expected to grow spends on digital by over 10 per cent during the next two years.

    The top priorities for Indian marketers’ in 2020 include direct-to-consumer (D2C) market. More than one in five respondents in the US plans to make 40 per cent or more of their purchases from D2C companies.

    As per the survey, India is not far behind D2C interaction being a leading priority, right after improved RoI on spends. According to an estimation, 100 D2C brands have already launched in India.

    Amidst the growth witnessed in the digital ad industry, continuous incidents of fraud are a matter of concern. However, the worry of ad fraud seems to have reduced in 2019 with 30 percent as compared to 34 per cent in 2018. The report states that despite the risk of ad fraud in digital industry 56 percent of the respondents in 2019 increased their spending as compared to from 45 per cent in 2018.

    The FICCI EY report suggests that the budget for influencer marketing in India is going to increase. Over 72 per cent of Indian firms are planning to increase their spending on social media influencers, big and small, in 2020. However, the report mentions that it hasn’t taken into account the impact of Covid-19 so the estimate is pre-Covid era.

    Digital platform has opened new avenues for content creators. Consumers will look for content and ads that take up less time. According to a recent survey by Vuclip, 85 per cent viewers preferred short-form video content (i.e., short films/ videos of 10 minutes) on smartphones. The report predicts that the demand for short-form content will increase several times in 2020.
     

  • The Advertising Club and AAAI announce communication program to fight violence towards women

    The Advertising Club and AAAI announce communication program to fight violence towards women

    MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have once again come together to launch an important and much-required communication program that will address the issue of violence against women in society. The special campaign will be a part of the upcoming edition of India’s biggest and most inclusive Advertising and Marketing festival Goafest 2020. It will inspire the best advertiser and creators to design high impact behavior change campaigns to aid the fight against violence towards women. The winning campaign will be crowned with the newly instituted special award “The Red Abby” that celebrates the woman and her spirit.

    Speaking about the initiative, AAAI president Ashish Bhasin said, “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”

    The Advertising Club president Partho Dasgupta further added, " Addressing the Indian Merchants Chamber, I spoke on this very critical issue and committed the support of the Advertising Club to try and see how communication can be a force for good and help change things for the women in our lives.  I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “

    The most effective and impactful campaign will be recognized through a special award at the coveted ABBY’s 2020.  Leveraging the media linkages of The Advertising Club and AAA’s of I, the winning campaign will be amplified across media ensuring reach and impact. 

  • Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

    Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

    MUMBAI: Dentsu Aegis Network (DAN) CEO APAC and Chairman India Ashish Bhasin has won ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards for the fourth time. 

    Dentsu Webchutney has been audaciously marking its territory in Creative. After winning multiple accolades at the Goafest, Cannes, and Spikes this year, Dentsu Webchutney has not only been named the ‘India Digital Agency of the Year’ by Campaign AOY2019 but has also bagged the much-coveted ‘South Asia Digital Agency of The Year’ Title for 2019. Of course, Dentsu Webchutney’s supremely talented young gun, P.G. Aditya, has been crowned the ‘South Asia Creative Person of The Year’. 

    With a Gold in its kitty, Isobar India is now the ‘South Asia Social Media Agency of the Year’. However, the agency’s greater achievement here is that within just one year of expanding its office to Sri Lanka, Isobar’s work has already been acknowledged with a Silver in the ‘Rest of South Asia Digital Agency of the Year’ category.
    Fractal Ink, with its Silver in the ‘South Asia Specialist Agency of The Year’ category and iProspect India, with its Bronze as the ‘South Asia Integrated Marketing Agency of the Year’, too, has earned sparkling laurels for the Network. 

    Dentsu Aegis Network India Anand Bhadkamkar commented “What a fantastic performance this has been. It feels great to see Dentsu Aegis Network agencies bring home so many awards. I feel honored and privileged to lead such a brilliant team. Once again we have demonstrated our complete dominance, especially in digital, and I am sure that Dentsu Aegis Network will continue setting new standards. These wins are a great testimony to the 3700 strong, extremely talented and passionate Dentsu Aegis Network India family.”

    Dentsu Webchutney won Gold award in the category of South Asia Digital Agency of the Year. It was also a winner in the category of India Digital Agency of the Year. The company not only won Bronze in India Creative Agency Of The Year but also won silver in the category of South Asia Social Media Agency of the Year. 

    P.G. Aditya and Ashish Bhasin were also recognised as South Asia Creative Person Of The Year – Winner and South Asia Agency Head Of The Year – Winner respectively. 

  • Dentsu Aegis Network appoints Cheuk Chiang to lead Greater North business in APAC

    Dentsu Aegis Network appoints Cheuk Chiang to lead Greater North business in APAC

    MUMBAI:  Dentsu Aegis Network announces the appointment of Cheuk Chiang to the role of CEO, Greater North, Dentsu Aegis Network APAC, effective 2 December. Based in Shanghai, China, and reporting to Ashish Bhasin, CEO, Dentsu Aegis Network APAC, Cheuk will oversee Dentsu Aegis Network China, Dentsu Aegis Network Hong Kong, Dentsu Aegis Network Taiwan and Dentsu Aegis Network Korea. He will also join the Dentsu Aegis Network APAC Executive team.

    The appointment follows the announcement of the simplified three-cluster structure in March this year, which was put in place to further operationalise our markets, giving them the autonomy to react to client needs. This allows our businesses to deliver more strategic and market-specific initiatives at pace and scale.

    Cheuk takes over from Takaki Hibino who was overseeing Greater North in the interim. He will now focus on his role as Executive Chairman, Dentsu Aegis Network APAC.

    Dentsu Aegis Network APAC CEO  Ashish Bhasin   comments: “Greater North is a critical collection of markets that needs a strong and accomplished leader to drive our business forward in an increasingly complex and challenging landscape. Cheuk is a visionary leader who’s keenly focused on reinventing the way the industry operates, consistent with the vision of our business and the value we place on our clients. He is an industry thought-leader who has played a pivotal role in driving transformation across the industry. It was clear from the start that he is the perfect candidate to navigate these fast-paced markets for our clients. I am delighted to have Cheuk join the APAC Executive team to drive value and realise the long-term growth in our business.”

    Dentsu Aegis Network APAC Greater North Cheuk Chiang, comments: “As an industry, we are seeing unprecedented changes and at Dentsu Aegis Network, I saw a company that is leading that change. Its capabilities are future-facing and it is important for me to be able to contribute to a network that can leverage its competitive strengths to meet new demands.  I am delighted to take on this leadership in one of the most dynamic and technologically advanced group of markets in our industry. The Greater North presents us with a combination of unique challenges and opportunities, which Dentsu Aegis Network is extremely well-positioned to capitalise on with our unparalleled market-specific offerings. I look forward to taking our Greater North business forward.”

    As the network continues to mobilise its Cluster structure to unlock greater opportunities in the faster moving parts of the business, Ashish Bhasin will continue to lead Greater South as the Executive team continues to look for a successor.

  • After Cannes, Dentsu Webchutney sweeps Spikes Asia 2019

    After Cannes, Dentsu Webchutney sweeps Spikes Asia 2019

    MUMBAI : Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), has once again emerged as the most awarded Indian agency, this time at Spikes Asia 2019. The agency has bagged a total of 20 metals – seven Bronze, seven Silver, five Gold and yes, a Grand Prix!

    And it is only in June this year when Dentsu Webchutney decided to claw into its maiden yet lion’s share in India’s awards tally at Cannes Lions with 17 shortlists, 1 Silver and 5 Bronze Lions. It also emerged with the Black Elephant and the highest tally of Elephants overall at the Kyoorius 2019, the same month. Not to forget, with 40 metals in its kitty, the agency was named the ‘Digital, PR and Direct Specialist of the Year’ at the Goafest Abbys, 2019 edition.

    Ashish Bhasin, CEO APAC and Chairman India – Dentsu Aegis Network says, “Goafest, Cannes, Kyoorius and now Spikes! Dentsu Webchutney has surfaced as leaders across all. What an incredible performance this has been and thus, a culmination of our focus on creative. I feel absolutely fantastic. Dentsu Webchutney’s wins this year only stand to be a testimony to its outstanding brilliance. This is a new benchmark and also signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment.”

    Sidharth Rao, co-founder and CEO, Dentsu Webchutney said, “I am absolutely elated. Our bold bets have finally paid off and I feel fantastic. We have said this before, awards or not, digital will force traditional advertising to be transformed into a more capable service provider. We've been watching from the sidelines all this while and in a way, it's our time. I'm just glad that it happened to be Dentsu Webchutney showing the way. It's a milestone that one digital agency had to cross – it would've happened anyway, but I'm happy to see how Dentsu Webchutney has catalysed it. You'll see more and more of this going forward."

  • AAAI honours Madhukar Kamath with Lifetime Achievement Award 2019

    AAAI honours Madhukar Kamath with Lifetime Achievement Award 2019

    The Advertising Agencies Association of India (AAAI) honored Madhukar Kamath with this year’s AAAI Lifetime Achievement Award today in the presence of the who’s who of the advertising industry. This is the highest honour to be given to individuals in India for their outstanding contribution to the Advertising Industry. The Award, being presented annually, recognizes the individual's contribution.

    The award recognized Madhukar’s pioneering and outstanding contribution to the growth and development of the advertising industry in India. He played a vital role in transforming a traditional advertising agency into one of India’s most successful and diversified communication companies. Madhukar also played a key role in the Omnicom acquisition of the Mudra Group and the integration with the Global DDB Network. Subsequently, he facilitated the entry of Interbrand, the leading Global Brand Consultancy into India, and functioned as its Chairman.

    For his commitment to the cause of education and building talent for the marketing communications & services industry in India, Madhukar took forward the legacy of A G Krishnamurthy in building MICA and establishing it as India’s leading business School for Strategic Marketing and Communication Management. He was the Chairman of Mudra Foundation from 2003 to 2017.

    Speaking about his long journey in advertising, Mr. Madhukar Kamath said, “To join the ranks of the legends that I’ve always admired is truly humbling. AG Krishnamurthy, was the wind beneath my wings for well over a decade. I grew both personally and professionally in Mudra. From the legendary Keith Reinhard, the Chairman Emeritus of DDB Worldwide, I learnt that building on a legacy is as important as looking to create one. Over my career of four decades, as the Industry changed, as market forces changed, the very construct of operations changed, the remuneration structures changed and so on, I learnt the importance of constantly reinventing and staying relevant. I treated it like a long distance run where it was necessary to stay the course and not look at it as a sprint. Perhaps, I am blessed. Or just lucky? To have had some truly life changing opportunities come my way.”

    President of AAAI Mr. Ashish Bhasin said, “Heartiest Congratulations to Madhukar Kamath on being conferred AAAI’s Lifetime Achievement Award for his vision and passion in transforming a traditional advertising agency into one of India’s most successful and diversified communication companies and his commitment to the cause of education and building talent for the marketing communications & services industry in India. He also played a vital role in bringing together the various constituents of the advertising industry to work with unity.”

    The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years and had been in the top management position; has been or continues to be an active participant in industry bodies and or made significant contributions in shaping the industry priorities which enabled the advertising industry to grow, prosper and  become more professionalized;  individual  known for his integrity, ethical practice and leadership qualities;  contributed to his Company/Companies growth by innovative thinking and taking them in newer directions; involved in projects of social consequence which is seen as a role model for the industry at large and had been an industry veteran.

    This award was instituted in 1988 by AAAI and some of the past winners include Subhas Ghosal, Alyque Padamsee, Mike Khanna, Piyush Pandey, Sam Balsara, Prem Mehta, Ram Sehgal and others.

  • Dentsu Aegis Network appoints Ashish Bhasin into top APAC leadership role

    Dentsu Aegis Network appoints Ashish Bhasin into top APAC leadership role

    MUMBAI: Dentsu Aegis Network today announces the appointment of Ashish Bhasin, CEO, Dentsu Aegis Network Greater South into the newly created role of CEO, Dentsu Aegis Network, APAC, effective immediately. Based in Singapore, he joins the Dentsu Aegis Network Global Executive team and will report into Takaki Hibino, Executive Chairman, Dentsu Aegis Network APAC. Takaki’s role as Executive Chairman, APAC remains the same.

    This move further cements the recently announced Cluster Structure; Greater North, Greater South and ANZ in APAC, giving the markets and their leadership teams greater focus on identifying and moving into key growth opportunities. Ashish will focus on accelerating this growth while delivering greater operational rigor and leadership excellence across the region. These changes reflect evolving market dynamics across the region, mitigating the disruption that new entrants, shifting consumer demands and technological evolution creates by focusing on delivering long-term, sustainable growth for our clients. Ashish will maintain his role as Chairman, Dentsu Aegis Network India.

    Commenting on Ashish’s elevation, Takaki Hibino, Executive Chairman, Dentsu Aegis Network APAC said: “Ashish’s appointment is critical for the region; enabling the markets to focus on client needs and growth opportunities while delivering operational rigor for the business. He was a clear candidate from the start with a proven track record of delivering long-term and consistent growth. Under his leadership, the business in India is now the second largest Advertising & Media organisation by revenue in the market. His long-term vision coupled with his acumen for identifying an opportunity is one of the best in the business, and I am delighted he will join me in leading the business in APAC.” 

    Ashish Bhasin, CEO, Dentsu Aegis Network APAC commented: “I am thrilled to be taking on this new role within the APAC region. There is never a more exciting time to be in this business; our competitive landscape is becoming more complex and fragmented while our clients are crying out for long-term vision and simplicity. We have to keep their needs as our North Star whilst delivering long-term, sustainable growth for our business. We are in a unique position to build propositions around our client needs, and I look forward to this next chapter in the transformation journey of this region.”

    In India, Anand Bhadkamkar, erstwhile COO & CFO South Asia, has now been promoted to CEO, Dentsu Aegis Network India. Anand will continue to report to Ashish Bhasin in his new role.

    Anand Bhadkamkar, CEO, Dentsu Aegis Network India commented: “I am extremely excited and honoured to take on this new responsibility. I look forward to embarking upon a new chapter in my career and work with Ashish as the Chairman of India to continue building DAN into the country’s most innovative, future-proofed market-leading network. Our One P&L philosophy and our leadership status in Digital sets us up in the best position versus our competitors.” 

    In addition, Masaya Nakamura, Deputy Chairman & Chief Growth Officer, APAC has taken a new role as CEO, Global Solutions, Dentsu Aegis Network, based in Tokyo. He will remain on the Global Executive. Prakash Kamdar, CEO, Isobar Singapore has been promoted to CEO, Dentsu Aegis Network Singapore.

  • Dentsu Aegis Network and iProspect bring Female Foundry to India

    Dentsu Aegis Network and iProspect bring Female Foundry to India

    Mumbai: As part of One@DentsuAegis, a programme developed to support diversity and innovation across the business, Dentsu Aegis Network, and its digital performance agency iProspect, have formalized an initiative to mentor female start-ups in India.

    The initiative – Female Foundry – will launch in the country after its successful run in Singapore.

    Female Foundry aims to drive diversity and inclusion in business.  It provides access to tools, training, connections and resources, empowering female entrepreneurs to thrive in today’s complex digital economy.

    The initiative aims at bridging the gap in gender parity by offering experienced mentorship that helps empower female entrepreneurs, high-level skill development and professional help in securing funding for the next phase of their start-ups.

    In India, Rubeena Singh, CEO, iProspect India will be running the initiative with an extended leadership team from across Dentsu Aegis Network and strategic business partners which include clients and other third parties.

     Talking about the initiative, Rubeena Singh, CEO, iProspect India said, “As you know, iProspect has women leaders across its offices in the world. Internally, we run various programmes to help women reach the leadership programmes. Take Women@iprospect, for instance, which caters to junior and mid-level women who have a capability to be a leader tomorrow. Female Foundry is more than just an initiative for us. We are leading the programme in India, along with the help of DAN leadership and resources as well as our partners who have volunteered, to help build a more cohesive ecosystem for women entrepreneurs.”

    Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India said, “DAN as a network has been at the forefront of encouraging and supporting entrepreneurs. Women play an important role in every aspect of business today – from leading companies to building new ventures. We are proud to bring Female Foundry to India as we believe that getting the right mentorship is necessary for anyone to grow especially in today’s competitive world. To succeed in what ones believes in needs constant learning. And I believe that the day one does that, it is the day we stop growing – personally or professionally.”

    In partnership with some of the leading institutions, foundations and associations focused on the empowerment and promotion of female leadership in both start-ups and across the industry, the programme will culminate with an opportunity for successful selected candidates to grow their business.
     

  • Ashish Bhasin re-elected president of Advertising Agencies Association of India (AAAI)

    Ashish Bhasin re-elected president of Advertising Agencies Association of India (AAAI)

    MUMBAI: Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India, has been re-elected as President  of the  Advertising  Agencies  Association  of India (AAAI) for the  year 2019-20. The announcement was made at the AAAI Annual General Body Meeting, held today.

    Also, Anupriya Acharya, CEO, Publicis Media India, has been  re-elected as Vice-President of the Association.

    Other elected members of the Executive Committee in alphabetical  order are:

    Anand Bhadkamkar     Dentsu Aegis Network
    Kalyan Sarkar             Standard Publicity
    Kunal Lalani            Crayons Advertising 
    Prasanth Kumar            Group M Media India 
    Srinivasan K Swamy    RK Swamy BBDO
    Vivek Srivastava     Innocean Worldwide Communication

    Immediate  Past  President,  Nakul Chopra  will be  the  ex-officio member  of the  new  AAAI Executive Committee.

    On this occasion, Mr Ashish Bhasin, President  AAAI, said “I thank the members of the AAAI for  reposing  their  faith  in me  by electing  me  for another term  as  the  President  of this illustrious organisation.   Along with my colleagues in the Executive Committee, I had set out on a mission to make  the  association  more  inclusive, diverse  and  future-ready. While we have  made  significant progress  in some  areas,  there  are  many areas  which require  more work to be done.   I am honoured to be selected  for the  second  term,  which will allow the Executive Committee and me to complete  the unfinished tasks. The tremendous support  and unity that the members of AAAI have shown, makes me proud of our Association!”

    The   Advertising   Agencies   Association   of  India   (AAAI)   is  the   national   organisation   of advertising  agencies,  formed  in 1945,  to  promote their  industry  interests  so  that  they continue  to  make  an  essential  and  ever-increasing  contribution  to  the  nation.  The  AAAI today  is truly representative,  with a very large number  of small, medium  and  large-sized agencies as its members, who together account  for almost  80% of the advertising business
    placed in the country.

  • Dentsu Webchutney emerges as India’s most awarded agency at Cannes Lions 2019

    Dentsu Webchutney emerges as India’s most awarded agency at Cannes Lions 2019

    Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has taken a lion’s share in India’s awards tally at Cannes Lions 2019. With 17 shortlists, 1 Silver and 5 Bronze Lions in its kitty, the agency has scored 33 points and has become the most successful agency from India at the international festival of creativity.

    Dentsu Webchutney’s winning trinity at Cannes was led by its rib-tickling innovation campaign for Swiggy- ‘Voice of Hunger’ that ruled Instagram for an entire fortnight (1 Silver and 2 Bronzes across Direct, Social & Influencer and Mobile). It was ably backed by Flipkart’s Hagglebot: a technology breakthrough launched during 2018’s Big Billion Days (2 Bronzes in Brand Activation and Creative E-Commerce), and ‘URI: Code Name URI’, an unexpected hack to fight piracy for the film, which went on to become a runaway hit (1 bronze in PR).

    It is pertinent to mention here that all three campaigns, unlike the trend we usually see at Cannes Lions from an Indian perspective, are far from ‘Causevertising’. On the contrary, they were real, effective pieces backed by real client budgets that produced the core marketing metrics needed before having any award behind its name.

    Sidharth Rao, co-founder and chief executive, Dentsu Webchutney said, “It’s been a fantastic week to put it mildly. Advertising has been too focused on changing its sub-brands, ‘digital’, ‘mainline’, rather than expanding the scope of what’s possible with what we do. We’re front and centre with marketing teams, and we collectively define charters in the same room with their advertising agencies, both are going to be under pressure to grow their brands. Keeping advertising as one part of the marketing function and finding its most effective, creative outlet is our core takeaway as an ad agency here today.”

    Ashish Bhasin, CEO Greater South and chairman and CEO India, Dentsu Aegis Network, said, “What a remarkable performance we have had at Cannes this year! I am absolutely overjoyed with our 19 shortlists and 6 Lion wins and I congratulate Dentsu Webchutney and Dentsu Impact for this extraordinary performance. DAN is going to stay digitally ahead and be creatively led and this is only the beginning. Having built our business leadership and Digital leadership and then leading at Goafest for Abby’s and at Kyoorius, it feels great that our Digital Agency led India at Cannes Lion 2019. This is a new benchmark and perhaps also signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment. Dentsu Webchutney has really made me proud of their achievements particularly because their awards were won on real work, for large new age clients like Flipkart, Swiggy and Uri.” The success at Cannes Lions for Dentsu Webchutney comes barely a fortnight after their stellar performance at the recently concluded Kyoorius Creative Awards, where it had once again triumphed over India’s legacy creative agencies, and the ABBYs where it had emerged as the lead agency too.

    For the record, with 19 shortlists for Dentsu Webchutney and Dentsu Impact, Dentsu Aegis Network India has secured the top position in India tally at Cannes Lions 2019.