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Tag: Ashish Bhasin

  • India left out of GM’s global media realignment

    India left out of GM’s global media realignment

    MUMBAI: General Motors has left Madison untouched to handle its media account in India while deciding to have Aegis Group’s Carat Media as its global media partner following a full-agency review during the fourth quarter of 2011.

    “GM India‘s media buying contract continues to be with Madison at this point of time and the creative account is with McCann Erickson. GM‘s India operation is not impacted in any manner by Carat Media’s global contract. This is completely an independent one,” General Motors India vice president P Balendran told Indiantelevision.com.

    Madison had won GM’s media duties in 2010 for three years through to March 2013.

    Aegis Group chairman India and CEO South East Asia Ashish Bhasin told Indiantelevision.com that India and China were not part of the global pitch, but declined to disclose other details.

    The appointment of Aegis Media carries an anticipated annual media spend of $3 billion worldwide, General Motors said.

    The global realignment will cover all three Aegis’ reporting regions – EMEA, Americas and Asia Pacific. It follows Aegis Media‘s appointment as GM‘s media agency across Europe on 1 January 2007. The contract includes duties in media planning and buying, search, social media and mobile communications and will be managed and co-ordinated through Carat‘s global US team.

    The market is speculating that a second phase of the realignment may take place in future which may include India as well.

    Though he refused to reveal GM’s media spends on advertising in India, Balendran said that the focus is on print and electronic (media) including online activities. “Since the non-metros and rural areas are showing good growth for the last couple of years, we focus on advertisements catering to the masses of these areas as well.”

    General Motors vice president and global chief marketing officer Joel Ewanick said, “We wanted a media agency partner with the sophistication to leverage global marketing opportunities. Carat has an innovative approach to drive significant marketing value and their service model has been tailored to align well with our global and regional brands. They are uniquely positioned to help us form strong media partnerships and drive significant global efficiencies.”

    Operating in 120 countries around the world, Aegis Group is a leading media and digital communications group and holding company for Carat, Vizeum, Isobar, Posterscope and iProspect.

  • Posterscope celebrates 3 years in India

    Posterscope celebrates 3 years in India

    MUMBAI: Aegis Media’s OOH company, Posterscope, has completed three years in India.


    To celebrate, Posterscope has planned India’s first celebration party on a billboard in Worli, below the Aegis Media office, to highlight the impact and largeness of the OOH medium. The event will be webcast live on Facebook.


    To commemorate its third anniversary, Posterscope hired the 60ft high hoarding in the office complex and took the party there.


    Aegis Media chairman India and CEO South East Asia Ashish Bhasin said, “Posterscope India is a jewel in the Aegis Media India’s crown and Haresh Nayak and his Team have proven that there is a great demand for a professional and knowledge led OOH operation in India.”


    Posterscope is present across 25 cities in the country with a team of 92 people.


    Posterscope MD Haresh Nayak said, “We have had 3 great years in India and we have successfully ensured diversity in business presence to attain stability and scale in India. Our presence across Traditional OOH, Retail, Digital OOH, Digital Retail, Airports and International campaigns have helped us in scalable and consistent growth. We would like to thank some of our key clients like Philips, P&G, U B Group, ABD, Renault, Blue Star, Essar, Intel, Bharati AXA, Ray Ban, India Bulls, for helping us reach this scale and position of strength.”

  • Dinesh Malhotra joins Carat Fresh Integrated as SVP

    Dinesh Malhotra joins Carat Fresh Integrated as SVP

    MUMBAI: Aegis Media Group‘s activation company, Carat Fresh Integrated, has appointed Dinesh Malhotra as senior vice president and head of business.

    Malhotra moves in from International Development Enterprises, where he was senior marketing specialist working as marketing advisor for food security and poverty alleviation programmes in India and other International markets.

    Said chairman India and CEO South East Asia Ashish Bhasin, “With the spectacular success and growth that Carat Fresh Integrated has achieved over the last 6 months, having a head as experienced as Dinesh Malhotra will be a big help. Dinesh brings with him over 28 years of experience and with Carat Fresh Integrated‘s special thrust on activation, both rural and urban this will be a unique strength. The fast growth has encouraged us to invest in this important area of marketing communications.”

    Malhotra started his marketing career with Lintas IMAG in 1999 and after 10 years, he became the president of Linterland.

    Added Malhotra, “I am delighted to join the Aegis Media family and am excited about the great potential Carat Fresh Integrated has since there are no professional players in the market with knowledge and experience in both urban & rural activation.”

    Carat‘s clientele includes Idea Cellular, Lipton, Future Group and Mills & Boons.