ITV

Tag: Ashish Bajaj

  • Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    MUMBAI: Indians love their snacks and they love them with ketchup. This World Heart Day, Narayana Health took that everyday condiment and turned it into a reminder for better heart health.

    The healthcare provider launched a pan-India guerrilla marketing campaign titled “check-up sachets”, replacing ordinary ketchup packets with branded versions carrying a hidden message: “Cravings may come suddenly. Heart troubles don’t.” A QR code inside the sachet linked to Narayana Health’s preventive check-up booking page, turning a quick snack into an opportunity for reflection on heart health.

    The back of each sachet listed the “real ingredients for a healthy heart”: physical activity, good sleep, balanced diet, fiber and good fats, hydration, fruits and vegetables, nuts and seeds, stress control, and regular check-ups. Distributed across popular food stalls and cafés in major Tier-1 and Tier-2 cities, the campaign created buzz, sparking conversations while meeting people in everyday, relatable moments.

    Heart health is a growing concern in India, with lifestyle-related conditions such as high blood pressure, poor diet, and stress contributing to a rise in cardiovascular issues, especially among people in their 30s and 40s. The “check-up sachets” campaign reminds people that timely check-ups and small, consistent lifestyle changes can make a big difference.

    Narayana Health group chief marketing officer Ashish Bajaj said, “Great ideas don’t always need billboards. Sometimes, they fit inside a ketchup sachet. If this campaign makes someone pause, smile, and think about their heart, then we’ve succeeded.”

    Country head – brand & marketing  Abhishek Misra added, “The brilliance of ‘check-up sachets’ lies in its simplicity. By turning ketchup into ‘check-up,’ we’ve made preventive healthcare part of daily life. After all, if we never forget to add ketchup to our samosas or rolls, why forget a heart check-up?”

    By combining a universally loved snack with a simple, playful message, Narayana Health’s campaign proves that even the smallest packaging can deliver a message that sticks and may just nudge people toward a healthier heart.

  • Innocean India wins Narayana Health’s consolidated media mandate

    Innocean India wins Narayana Health’s consolidated media mandate

    MUMBAI: It’s go health on its mind, and now in its pocket.  Innocean  India,  part of the global Innocean Network, has secured the consolidated media mandate for healthcare provider Narayana Health. 

    In an era where both online and offline media platforms dominate communication, ensuring timely and effective delivery of critical healthcare messages is paramount. With its expertise in strategic media planning and execution, Innocean aims to strengthen Narayana Health’s connection with its audience, fostering greater trust and accessibility.

    By aligning Narayana Health’s commitment to care with Innocean’s innovative media strategies, this collaboration looks to  reshape the way Indians engage with healthcare information, ensuring it is both impactful and life changing.

    Narayana Health chief marketing officer Ashish Bajaj said, “We are delighted to partner with Innocean India for our media mandate. Their innovative approach to media planning and execution is exactly what we need to elevate our brand and expand our reach. We are confident that their expertise will play a pivotal role in achieving our objectives and making a significant impact on the healthcare landscape.”

    Innocean won the mandate despite cut-throat manoeuvres  from other agencies.  Innocean India managing director Jaeho Yoo said:  “Innocean India is honoured to partner with Narayana Health, a leader in the healthcare industry. We look forward to leveraging our expertise to help Narayana Health reach new heights in the healthcare industry. We will strive to introduce and collaborate on innovative media solutions through close cooperation with Innocean headquarters in Korea.”

    Added Innocean chief operating officer Santosh Kumar:  “Our partnership with Narayana Health is a pivotal step in Innocean’s 2.0 journey. In today’s evolving healthcare landscape, media plays a more critical role than ever in reaching and engaging patients. By leveraging the power of strategic media planning and execution, we aim to amplify Narayana Health’s commitment to providing quality healthcare with best-in-class facilities to millions across India. This partnership aligns perfectly with our vision of driving meaningful impact through innovative media solutions.”

    Together, Innocean and Narayana Health aim to empower every individual with the critical information and knowledge they need for their well-being. Placing the consumer at the heart of their efforts, this partnership reflects a shared mission to prioritise health and safety. By combining their strengths, the duo hopes to take healthcare communication to a new high — making it more accessible, relatable, impactful, and deeply resonant with the needs of every individual.
     

  • Narayana Health initiates taking care of Bengal campaign

    Narayana Health initiates taking care of Bengal campaign

    Mumbai: Narayana Health – Kolkata proudly commemorates over two decades of dedicated healthcare service in the West Bengal market. To mark this significant milestone, the hospital has launched a comprehensive 360-degree campaign titled ‘Taking Care of Bengal for Over 2 Decades’. The campaign aims to celebrate the healthcare group’s deep-rooted connection with the people of West Bengal & re-affirming its role as a trusted care provider.

    For the past two decades, Narayana Health – Kolkata has stood as a beacon of hope and healing, catering to the diverse healthcare needs of the vibrant West Bengal market. From the bustling streets of Kolkata to the serene countryside, Narayana Health – Kolkata has been steadfast on the journey to wellness for millions of individuals and their families.

    English:

    Bengali:

    “The ‘Taking Care of Bengal for over 2 Decades’ campaign encapsulates the essence of Narayana Health’s enduring presence in the region. Through a 360-degree approach, the campaign seeks to highlight the institution’s role as more than just a healthcare provider but as a companion in the journey of life. Whether it’s nurturing the health of every book lover, supporting the aspiration of every sports lover, or managing the sweet tooth of every mishti lover with the right medical advice, Narayana Health – Kolkata has been a constant presence, offering care and support at every step” said Narayana Health chief marketing officer Ashish Bajaj.

    Through various touchpoints, including print, digital, OOH, Cinema and on-ground activations, Narayana Health aims to connect with the community on a deeper level, fostering a sense of belonging and trust. As part of the celebrations, Narayana Health – Kolkata is also offering discounts on online Appointment bookings via a website and NH Care App. It shall also be organizing a series of events and initiatives aimed at giving back to the community.

    With four flagship hospitals strategically located across the region – Narayana Hospital – RN Tagore Hospital, Mukundapur; Narayana Hospital – Howrah; Narayana Hospital – Barasat; and Narayana Hospital – Chunavati, Narayana Health – Kolkata has emerged as the cornerstone of advanced medical care in East India. The campaign reaffirms the healthcare group’s commitment to continue its legacy of caring for the people of West Bengal & Eastern India.