ITV

Tag: Ashim Samanta

  • Star Plus invokes superheroes in fight for 8 pm slot

    Star Plus invokes superheroes in fight for 8 pm slot

    MUMBAI: In a strategic U-Turn, Star Plus has replaced its 8 pm tale of re-birth and love Pyaar Ke Do Naam – Ek Raadha Ek Shyaam with a futuristic science fiction drama Antariksh.

    The game plan has the channel eyeing kids and housewives to fight the Zee TV soap airing in the same slot, Banoo Main Teri Dulhann.

    “Our focus group discussions reveal that the majority of housewives turn to TV in a serious manner only post 8:30 pm. We have also found that kids are generally glued to television till 8:30 pm. So, with Antariksh, we are targeting both these audience groups. We hope that, the upcoming Diwali holiday season will help the show to attain a strong opening,” states Star India EVP Deepak Segal.

    Antariksh is launching on 2 October. Star Plus’ last attempt on the kids genre was with the weekend prime time show Haatim, produced by Sagar Arts. Haatim ran on the channel for 50 episodes. An official release assures that “Antariksh is not just kid’s programming, since it is inspired by the Ramayana.”

    Antariksh, is an adventurous action-fiction of various events that will shape the destiny of the indomitable and courageous Prince Amar, as he fights the ultimate evil, Rankaal, in his quest to save humanity. It is the fight between good versus evil (Amar versus Rankaal). The story is a war of the titans which is fought with hi tech gadgets and amazing weapons, the release further informs.

    The series is produced by Ashim Samanta and Jyotin Goel from Wild Fire Entertainment. The special effects and animation part of Antariksh is handled by Jyoti Sagar from Sagar Arts Productions and Prasad Ajgaonkar from Interactive Realities Ltd.

  • Star Plus changes 8 pm tactic; brings in sci-fi series ‘Antariksh’

    Star Plus changes 8 pm tactic; brings in sci-fi series ‘Antariksh’

    MUMBAI: Hindi general entertainment space will soon witness an interesting contest between soap operas and a sci-fi series, as Star Plus has announced the launch its first ever sci-fi series Antariksh.

    The show, scheduled to launch on 2 October, has been positioned in the crucial Monday – Thursday 8 pm slot.

    Produced by the duo of Ashim Samanta and Jyotin Goel from Wild Fire Entertainment, the concept of the show is designed to interest the younger viewers on the prime-time band. Antariksh, which is set in a modern jet-set atmosphere, will draw its inspiration from the Indian mythology of Ramayana, as the story’s basic premise is that of a war between good versus evil, as per an official release.

    States Star India EVP Deepak Segal, “Aimed at our younger viewers, Antariksh, is a revolutionary mix of utopian vision of justice and prosperity, which we are launching exclusively in the weekday prime-time band, for our younger viewers. It’s a story full of new-age imagination that will see the use of hi-fi gadgets, which is sure to create a cult amongst them.”

    “With our already established, unmatched leadership in this genre, we are hopeful this show of space-age heroism will prove to be a treat for all the sci-fans, and consequently help us in further consolidating the prime-time slot on the channel,” Segal adds.

    Antariksh will be an action tale, of fictitious and imaginative characters living in space. This animated drama will be packaged with intense creativity coupled with heavy-duty computer generated graphics and illustrations, by Jyoti Sagar from Sagar Arts Productions and Prasad Ajgaonkar from Interactive Realities Ltd, the release claims.