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Tag: Asha Bhosle

  • Saregama launches first ever keypad phone with pre-loaded songs

    Saregama launches first ever keypad phone with pre-loaded songs

    Mumbai: Saregama has launched Carvaan Mobile. It said that this is a utility-based product that not only serves functional needs but at the same time gives an added feature of pre-loaded songs, which it claims is unheard of in the keypad phone market.

    Carvaan Mobile is a first ever keypad mobile with pre-loaded songs, speakers, a long-lasting battery, dual sim, FM, a LED torch and other features. Saregama plans to launch the phone in all regional languages.

    Just as Carvaan reinstated a lean-back listening experience for its users with pre-loaded songs, Carvaan Mobile aims to do the same while being on the go. It is a one-in-all mobile for users who still swear by the keypad phone experience. Pre-loaded songs are organised based on artists like Lata Mangeshkar, Asha Bhosle, Kishore Kumar, Md. Rafi, and many other legendary artists, moods like happy, sad, etc., for seamless and hassle-free selection of songs by the users. No internet is required to play pre-loaded songs, and there are no ad breaks to disturb the listening experience.

    Apart from 1500 pre-loaded Hindi songs, the phone is power-packed with features like wireless FM, digital camera, LED torch, aux out, multi-language support, voice recording, call recording, dual sim, 8GB memory card with 2GB free space for any personal music collection, videos or images, and many other features.

    According to the company, it has a large display and a 2500 mAh battery for a long talktime. It comes loaded with a MediaTek processor, which gives the phone superfast processing power and an unmatched user experience. It is backed by a one-year warranty too.

    Carvaan Mobile comes in two screen sizes-2.4 inch and 1.8 inch, priced at Rs 2,490 and Rs 1,990, respectively. There are three colours to pick from: emerald green, classic black, and royal blue.

    It is currently available in Hindi and Tamil across retail markets and e-commerce platforms like saregama.com, Amazon and Flipkart.

  • Saregama, YouTube announce global licensing deal

    Saregama, YouTube announce global licensing deal

    Mumbai: Saregama has announced a global deal with YouTube for YouTube Shorts, a short-format video experience on YouTube.

    This partnership will allow users to create short videos on YouTube using Saregama’s humongous catalogue of songs. Saregama said that it is India’s oldest music label with a catalogue of over 1.40 lakh songs across many different genres, including new and old film and non-film songs, devotional music, ghazals, and Indipop in more than 25 languages like Hindi, Tamil, Bengali, Telugu, Bhojpuri, and Gujrati, amongst others.

    Starting now, YouTube Shorts creators will be able to use music from one of the most extensive music libraries in India, which includes classics from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D. Burman, Kalyanji Anandji, Geeta Dutt, and Laxmikant Pyarelal, and at the same time, the latest hits from Badshah, Neeti Mohan, Papon, Adnan Sami and many other contemporary artists.

    The short content format is very popular among audiences and creators as it is a very inclusive way of expressing thoughts, emotions, moods, or experiences in a more vibrant, personal, engaging, and meaningful manner.

  • Narendra Modi govt releases ‘Har Ghar Tiranga’ campaign to celebrate 75th Independence Day

    Narendra Modi govt releases ‘Har Ghar Tiranga’ campaign to celebrate 75th Independence Day

    Mumbai: The government launched the ‘Azadi Ka Amrit Mahotsav’ campaign to commemorate 75 years of independence. ‘Bharat ki Azadi Ka Amrit Mahotsav’ is a celebration of progressive India, its rich history, diverse population, magnificent culture, and great achievements.

    In a recent campaign development, the ministry of culture posted a video and wrote, “Har Ghar Tiranga…Ghar Ghar Tiranga…celebrate our Tiranga with this melodious salute to our Tricolour, the symbol of our collective Pride & Unity as our Nation completes 75 years of independence. #HarGharTiranga #AmritMahotsav.” The video showcases the spirit, strength and diversity of India from sports, missile launches, army, to the mesmerising beauty of your country.

     

     

    The video anthem “Har Ghar Tiranga,” sung by Sonu Nigam, Asha Bhosle, and Amitabh Bachchan, features celebrities such as Kapil Dev, Virat Kohli, Anupam Kher, Anushka Sharma, Prabas, Mirabai Chanu, Mithali Raj, Neeraj Chopra, MC Mary Kom, and others. At the end of the video, Prime Minister Narendra Modi graced it with his charismatic personality.

    The campaign encourages people to bring the ‘Tiranga’ home and to hoist it to mark the 75th year of India’s independence.

    PM Modi called on all citizens on Sunday to turn the ‘Har Ghar Tiranga’ campaign into a mass movement by hoisting or displaying the national flag in their homes and using the ‘Tiranga’ as a display picture on their social media accounts between 2 -15 August to commemorate India’s 75th anniversary of independence.

    Recently, while speaking at the 91st edition of ‘Mann Ki Baat,’ Modi stated that India is set to witness a glorious and historic moment as it completes 75 years of Independence. He said, “Under the Azadi Ka Amrit Mahotsav, from the 13 to 15 August, a special movement – ‘Har Ghar Tiranga’ is being organised. Let us further this movement by hoisting the National Flag at our homes,”

    ”2 August is the birth anniversary of Pingli Venkhaiya who designed the national flag. I urge all to use ‘tiranga’ as a profile picture in social media accounts between 2 August and 15 August,” he further added.

    He continued, “My dear countrymen, today we started our discussion on 75 years of Independence, with a visit across the country. The next time we meet, the journey of our next 25 years would have already begun. We all have to join for our beloved tricolour to be hoisted at our homes and those of our loved ones. Do share with me how you celebrated Independence Day, and if you did anything special, this time. Next time, we will talk again about the different colours of our Amrit Parv. Till then, I will take leave of you. Thank you very much.”

    The official journey of this initiative began on 12 March 2021 and will end a year later on 15 August 2023, after a 75-week countdown to our 75th anniversary of independence.

  • ZEE5 sponsors iconic singer Asha Bhosle’s global farewell tour and tribute to music maestro R.D. Burman, in the UK

    ZEE5 sponsors iconic singer Asha Bhosle’s global farewell tour and tribute to music maestro R.D. Burman, in the UK

    MUMBAI: Digital entertainment platform ZEE5 has announced its title sponsorship of the UK leg of iconic Bollywood singer, Asha Bhosle’s global farewell tour 'Live In Concert…One Last Time'. The event is a tribute to her late husband, the award-winning Bollywood composer and singer RD Burman on his 25th death anniversary. Ashaji will perform at The Concertgebouw on 27th February, Resorts World Arena, Birmingham on 2nd March 2019 and The SES Arena, Wembley in London on 3rd March 2019.

    “My entire life has been about music and as an artiste, it is the love of my fans that has pulled me back to the UK for this last concert. This tour is my tribute to one of music’s greatest legends, R.D Burman whose music lives on in the hearts of millions around the world and is very special to me.” says Asha Bhosle.

    Asha Bhosle’s career spans nearly eight decades and over 12000 songs. She has dedicated this tour to her late husband, music maestro R.D. Burman and will be accompanied on stage by Bollywood singer, Sudesh Bhosle.

    ZEE5 is also hosting a special contest. To participate, audiences in the UK have to download and subscribe to ZEE5 from now till 25th February to win tickets to Ashaji’s shows in London and Birmingham.

    Archana Anand, Chief Business Officer- ZEE5 Global said, “Asha Bhosle is a music icon whose voice has captivated South Asian audiences across generations. When living abroad, it’s the music and movies in the language of your comfort that keeps you connected to home, that makes you ‘Dil Se Desi’, and her music is a big part of that. ZEE5 celebrates that ‘Desi’ pride and we are immensely proud to be associated with her final live performance in the UK.”

    Mr. Sumant Bahl, Director of Grace Entertainment & Events, the organizers of the tour said, “We are very happy to be associated with an artist of this magnitude. We look forward to fantastic performances and will put in our best to ensure that this is a memorable performance for her as well as for all Ashaji’s fans. We are also very thankful to all our sponsors, especially to the title sponsor, ZEE5 who have been our greatest supporter on this one.”

    ZEE5 offers over 1,00,000 hours of Indian TV Shows, Movies, News, Videos etc. across 12 languages to South Asians across the globe, including the UK.  The content repertoire includes top TV Shows like Kumkum Bhagya, Jodhaa Akbar and Bokul Kotha, blockbusters like Kedarnath and Veere Di Wedding, and Originals like Abhay (Kunal Kemmu), Final Call (Arjun Rampal), Rangbaaz (Saquib Saleem) and Sharate Aaj (Parambrata Chattopadhyay).

    ZEE5 is available on Google Play Store, iOS App Store, www.ZEE5.com and on Samsung Smart TVs, Apple TV, Android TVs and Amazon Fire TV.

  • &TV’s innovative affair with The Voice India S2

    &TV’s innovative affair with The Voice India S2

    MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of ‘The Voice.’

    The format of ‘The Voice’ franchise is unique, and, unlike any other singing reality show. The focus is solely on the vocal talent of the contestant. Taking the thought of the ‘voice trumps all’ transcends all barriers, the channel designed the proposition of ‘Awaaz Se Bada Na Koi’. This was befitting to address the cultural diversity of India and beyond, surpassing all boundaries.

    The channel created invisible promos emphasising on the singing talent and not the appearance or visuals. This first of its kind promo features no video but only the voice of a singer.

    A unique tribute to five living or posthumous legends — Asha Bhosle, R D Burman, Kishore Kumar, Mohd Rafi and Lata Mangeshkar, who have risen above the cult of religion and language with their voice that inspired generations of singers, through a Wall Project executed in Mumbai.

    Taking the campaign a step further, &TV designed interesting radio spots across stations stressing that music does not differentiate between regional or cultural divide driving home the thought ‘Jaati insaan ki hoti hain, awaaz ki nahi’.

    Furthermore, just as cricket unites the country, the channel has rolled out contextual promos emphasizing the format of the show across the sports bulletin of news channels.The idea was to capitalise on the current events by repackaging the product /communication and reaching the message in the space of the viewer. Hence, the channel designed contextual promos by smartly integrating cricket with music to connect with sports enthusiasts.

    The campaign is an apt concept yet disruptive for a medium which is used to watching a visual. The channel is throwing a powerful voice and communication which the viewer will relate to. It is an evolved concept but in line with the product. In this case, the format USP which is blind audition and the proposition of Awaaz Se Bada Na Koi, it doesn’t matter who one is; only a good voice can resonate with the audience.

    Without involving models, designers or locales, the channel has given enough thought to see how the idea can be extended to a television promo to excite the audience. It may be not be due to cost-efficiency as they have had the best coaches and talent on the channel. The idea was formalised so to strike the right chord with the audience, and get noticed. The message itself is so powerful, that the channel felt there was no need to use other means of communication.

    &TV is geared up to premiere the second edition of The Voice India. Mentoring these musical exponents in their journey towards excellence are none other than musicians extraordinaire — the effervescent Shaan, the winner of The Voice India Season 1,  Neeti Mohan, the winner of The Voice India Kids, and joining them will be the uber cool Benny Dayal, and the most sought-after singer-composer Salim Merchant as coaches.

    Starting on 10 December, the show will be aired on Saturday and Sunday at 9pm.

    The idea was to play the promos, using a healthy mix of channels to disrupt the mediums and excite the audience to S2 on &TV. The channel has used a mix of talent, celebs and moment-led promos that will give the viewer a taste of the content.

    &TV business head Rajesh Iyer said, “The Voice India has struck a chord with the audience with its unbiased and transparent format where the participants are judged only on the basis of their vocal talent. The thought of the campaign – Awaaz Se Bada Na Koi — was inspired by the format itself and we aligned all our ideas towards breaking barriers of media usage. From radio to outdoor, digital and TV, we have some key innovations that are in sync with the campaign thought and will resonate with our audience.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice is a popular global format that has received a thunderous response from the audience and critics alike. It will be interesting to see the coaches fight it out for their favourite singers as they groom and nurture their teams. However, the final power lies in the hands of the audience to determine who will be The Voice of the nation.

     

  • &TV’s innovative affair with The Voice India S2

    &TV’s innovative affair with The Voice India S2

    MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of ‘The Voice.’

    The format of ‘The Voice’ franchise is unique, and, unlike any other singing reality show. The focus is solely on the vocal talent of the contestant. Taking the thought of the ‘voice trumps all’ transcends all barriers, the channel designed the proposition of ‘Awaaz Se Bada Na Koi’. This was befitting to address the cultural diversity of India and beyond, surpassing all boundaries.

    The channel created invisible promos emphasising on the singing talent and not the appearance or visuals. This first of its kind promo features no video but only the voice of a singer.

    A unique tribute to five living or posthumous legends — Asha Bhosle, R D Burman, Kishore Kumar, Mohd Rafi and Lata Mangeshkar, who have risen above the cult of religion and language with their voice that inspired generations of singers, through a Wall Project executed in Mumbai.

    Taking the campaign a step further, &TV designed interesting radio spots across stations stressing that music does not differentiate between regional or cultural divide driving home the thought ‘Jaati insaan ki hoti hain, awaaz ki nahi’.

    Furthermore, just as cricket unites the country, the channel has rolled out contextual promos emphasizing the format of the show across the sports bulletin of news channels.The idea was to capitalise on the current events by repackaging the product /communication and reaching the message in the space of the viewer. Hence, the channel designed contextual promos by smartly integrating cricket with music to connect with sports enthusiasts.

    The campaign is an apt concept yet disruptive for a medium which is used to watching a visual. The channel is throwing a powerful voice and communication which the viewer will relate to. It is an evolved concept but in line with the product. In this case, the format USP which is blind audition and the proposition of Awaaz Se Bada Na Koi, it doesn’t matter who one is; only a good voice can resonate with the audience.

    Without involving models, designers or locales, the channel has given enough thought to see how the idea can be extended to a television promo to excite the audience. It may be not be due to cost-efficiency as they have had the best coaches and talent on the channel. The idea was formalised so to strike the right chord with the audience, and get noticed. The message itself is so powerful, that the channel felt there was no need to use other means of communication.

    &TV is geared up to premiere the second edition of The Voice India. Mentoring these musical exponents in their journey towards excellence are none other than musicians extraordinaire — the effervescent Shaan, the winner of The Voice India Season 1,  Neeti Mohan, the winner of The Voice India Kids, and joining them will be the uber cool Benny Dayal, and the most sought-after singer-composer Salim Merchant as coaches.

    Starting on 10 December, the show will be aired on Saturday and Sunday at 9pm.

    The idea was to play the promos, using a healthy mix of channels to disrupt the mediums and excite the audience to S2 on &TV. The channel has used a mix of talent, celebs and moment-led promos that will give the viewer a taste of the content.

    &TV business head Rajesh Iyer said, “The Voice India has struck a chord with the audience with its unbiased and transparent format where the participants are judged only on the basis of their vocal talent. The thought of the campaign – Awaaz Se Bada Na Koi — was inspired by the format itself and we aligned all our ideas towards breaking barriers of media usage. From radio to outdoor, digital and TV, we have some key innovations that are in sync with the campaign thought and will resonate with our audience.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice is a popular global format that has received a thunderous response from the audience and critics alike. It will be interesting to see the coaches fight it out for their favourite singers as they groom and nurture their teams. However, the final power lies in the hands of the audience to determine who will be The Voice of the nation.

     

  • Saregama fights music piracy head on

    Saregama fights music piracy head on

    MUMBAI: The Indian music industry has been plagued by piracy for decades. Saregama has decided to take the fight with piracy head on. It has launched a monsoon promotion wherein all its 1.1L songs will be available for buy and download from saregama.com for just Rs 2. per song. This includes music from likes of Kishore Kumar, LataMangeshkar, Mukesh, Asha Bhosle, Jagjit Singh, Mohd. Rafi, MS Subbalakshmi, Pt. Bhimsen Joshi and more.

    Saregama India managing director Vikram Mehra shared his views on the latest offering, “Piracy is the biggest threat to our music industry. Our research tells us that consumers are ready to choose legal copies over pirated ones, provided they are affordable and easy to buy. This promotion is our response to the consumer talk, and we expect customers to join us in this fight against piracy by buying the legal copies of music.”

    There’s no limit on the number of songs that can be downloaded. All the songs are available as mp3s as well as uncompressed lossless format. Saregama.com makes shopping for songs a fun and hassle-free experience, as one can pay through net banking, credit or debit cards, PayTM and even through mobile operators as a part of the monthly bill. Apart from Hindi songs across various genres, this offer is also available on songs in Marathi, Bengali, Punjabi and Tamil among other languages.

  • Saregama fights music piracy head on

    Saregama fights music piracy head on

    MUMBAI: The Indian music industry has been plagued by piracy for decades. Saregama has decided to take the fight with piracy head on. It has launched a monsoon promotion wherein all its 1.1L songs will be available for buy and download from saregama.com for just Rs 2. per song. This includes music from likes of Kishore Kumar, LataMangeshkar, Mukesh, Asha Bhosle, Jagjit Singh, Mohd. Rafi, MS Subbalakshmi, Pt. Bhimsen Joshi and more.

    Saregama India managing director Vikram Mehra shared his views on the latest offering, “Piracy is the biggest threat to our music industry. Our research tells us that consumers are ready to choose legal copies over pirated ones, provided they are affordable and easy to buy. This promotion is our response to the consumer talk, and we expect customers to join us in this fight against piracy by buying the legal copies of music.”

    There’s no limit on the number of songs that can be downloaded. All the songs are available as mp3s as well as uncompressed lossless format. Saregama.com makes shopping for songs a fun and hassle-free experience, as one can pay through net banking, credit or debit cards, PayTM and even through mobile operators as a part of the monthly bill. Apart from Hindi songs across various genres, this offer is also available on songs in Marathi, Bengali, Punjabi and Tamil among other languages.

  • Narendra Modi to felicitate Clean Champions at India Today Awards

    Narendra Modi to felicitate Clean Champions at India Today Awards

    MUMBAI: It’s been one year since Prime Minister Narendra Modi nominated India Today Group chairman and editor in chief Aroon Purie to be a Clean India advocate. The India Today Group will be commemorating the honour with the India Today Safaigiri Singathon and Awards 2015.

    The event will be held on 2 October, the first anniversary of the Swachh Bharat Abhiyan and the birth anniversary of Mahatma Gandhi. Prime Minister Narendra Modi will be the keynote speaker and give away awards to the Clean India Champions.

    Purie said, “I was delighted when the PM nominated me and The India Today group as an ambassador of the Swachh Bharat Abhiyan. A clean India is such a simple idea but a revolutionary one.  It will only succeed if all of us work to make it a movement. So many of our ills will be solved if we fix our sanitation. By one estimate it could increase our average per capita income by seven per cent. As a media group, we can play a role to raise awareness of this campaign and get people involved. Our first step is Safaigiri Singathon & Awards. Our aim is to work on an attitude change and bring viewers face to face with uncomfortable facts in an entertaining manner. I am glad that we are not just reporting   but   making a difference.”

    India Today Safaigiri Singathon & Awards is a key initiative of the group’s efforts in realising the vision of Swachh Bharat and in recognising Clean Champions across the country. The Clean Champions are selected in 13 categories through a process of online entries, field work, and selection by a jury of eminent citizens.

    The event will be highlighted by the Safai Singathon with singers and musicians performing through the day. The singers and musicians attending the daylong event include, Asha Bhosle, Kailash Kher, Daler Mehndi, Sonu Nigam, Hans Raj Hans, Papon and Udit Narayan. 

    The Safai Singathon will be telecast on all four channels of the network namely India Today Television, Aaj Tak, Tez and Business Today for over eight hours non-stop Live on 2 October.

  • 92.7 BIG FM’s big green ganesha gains support from CM of Maharashtra and Ministry of Environment

    92.7 BIG FM’s big green ganesha gains support from CM of Maharashtra and Ministry of Environment

    MUMBAI: 92.7 BIG FM’s BIG Green Ganesha, in its eighth year garnered support from the Chief Minister of Maharashtra,  Devendra Fadavnis, Environment Minister  RamdasKadam, Environmnet Minister for state Praveen Pote,  Upper Chief Secretary of Environment Department Malini Shankar and  Member Secretary of Maharashtra Pollution Control Board P. Anbagalan who donated newspapers for the cause.

    In a press conference held to flag of the eco-friendly initiative, the government dignitaries shed light on the importance of ecological practices during the festival of Ganesh Chaturthi.

    This year, the eco-friendly drive was even bigger as Kapil Sharma one of the popular comedian and Bollywood actor, was the face of the property. The radio station also saw increased support from people and celebrities like Asha Bhosle, Imran Khan, Kangna Ranawat, Nawazuddin Siddiqui, Kanika Kapoor, Ayushman Khurana, Sadhna Sargam, Anup Jalota and Rekha Bhardwaj among others who pledged their support by donating newspapers to create eco-friendly Ganesha idols to promote the noble cause.  

    Face of the property and comedian, Kapil Sharma said, “92.7 BIG FM’s initiative, BIG Green Ganesha is an amazing step towards embracing an eco-friendly way of life. I am happy to be a part of this noble cause. I appeal to all my fans to join this drive and actively be a part of BIG Green Ganesha.”

    Speaking about the initiative, 92.7 BIG FM’s spokesperson said, “I am delighted that BIG Green Ganesha, in its 8th year has now become an important part of the green crusade and has seen such tremendous support from government dignitaries, celebrities and of course, the people that participated in this drive. We are proud that this initiative and its objectives are helping us create a green environment for our future generations.”

    Birla White marketing services general manger Kedar Rele said, “Ganesh Chaturthi marks the start of the festivities in India which then initiates the purchase cycle. BIG Green Ganesha presents a unique branding opportunity as it drives sustainability at its core. The ideology behind Birla White wallcare products, of being environmentally sensitive, was the starting point of the association with 92.7 BIG FM’s most successful and award winning initiative, BIG Green Ganesha.”