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Tag: AS Sundaresan

  • JSW Paints launches new TVC celebrating Independence Day

    JSW Paints launches new TVC celebrating Independence Day

    Mumbai: JSW Paints is adding colour to India’s Independence Day celebrations with a film that captures the colours of the Indian national flag. Conceptualised by TBWAIndia, the campaign offers a fresh perspective on the Indian national flag, celebrating the diversity of its colours. The campaign has been launched across digital platforms.

    While the tricolour flag is recognised for its saffron, white, and green, JSW Paints’ new campaign subtly highlights the importance of every colour symbolising the unity, pride, and achievements of the nation. The film follows school children playing during their recess. The game involves identifying objects of a specific colour collectively chosen by these children. As the game progresses, the film celebrates the colour blue through different objects in the classroom.

    The playful climax is a moment of joy as the film concludes on a powerful note, celebrating the significant role of blue, which symbolises progress, and the force that keeps the nation moving forward and keeps the tricolour soaring high. With this film, JSW Paints reaffirms its commitment to delivering messages that resonate with the spirit of India, highlighting the diversity that makes our nation truly unique.

    Commenting on the new Independence day campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Independence Day campaign celebrates the colours that build our national identity. Colours that bring the country together and instill pride in what in what we do. It reflects our aim to be thoughtful and bring out the stories behind every colour.”

    TBWAIndia CEO Govind Pandey said, “JSW Paints pays tribute and draws attention to the colour blue that is at the heart of our National Tiranga and is the colour that unifies us as a nation through our support of ‘team blue’.”

    According to TBWAIndia CCExpO Russell Barrett, “This is the third year running that JSW Paints has produced a film celebrating Independence Day. This year we decided to disrupt in a whole new way, by celebrating the colour blue in the ‘tricolour’. The film dramatizes the colour blue in a surprising and unexpected way. Recognising it as a colour of many achievements and bringing it into focus allows us to introduce a beautiful and unique thought to this years’ Independence Day celebrations.”

  • JSW Paints launches new campaign with Ayushmann Khurrana

    JSW Paints launches new campaign with Ayushmann Khurrana

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group has launched a new brand campaign for its iBlok Waterstop product range. In the new “Khoobsurat Soch” campaign, Bollywood actor Ayushmann Khurrana urges every Indian consumer to add new depth to Thinking Beautiful in order to protect their home beyond the surface coating of the walls. The new campaign will be launched across various television channels as well as digital and social platforms.

    The Indian consumer is extremely conscious of decorating the walls of their homes. However, most of them ignore the essential need to waterproof their walls in order to protect their home from water leakage and dampness. The new iblok campaign showcases the way we easily block things and people in life in a quirky way and also highlights the comprehensive protection provided by the iBlok Waterstop range. It gives customers the freedom to creatively transform every corner of their homes. Conceptualised by TBWA/India, the film features brand ambassador Ayushmann Khurrana as he navigates tricky conversations and has a simple yet effective solution to block leakage from affecting the beautiful ceiling he has thoughtfully created in his new home.

    According to JSW Paints joint MD & CEO AS Sundaresan, “We urge our consumers to ‘Think Beautiful’ and when they do we are always there. The insight behind the campaign is that when a customer has a ‘Khoosurat Soch’ to have a beautiful ceiling – often affected by leakage, JSW Paints iBlok range is there to ensure it is surely protected. This lets them do more at home and keep it beautiful.”

    TBWAIndia CEO Govind Pandey said, “You think beautiful not just when you create something beautiful but also when you protect beautiful creations!”

    TBWAIndia CCExpO Russell Barrett said, “JSW Paints has stood for disrupting the category through thoughtful innovations for years now. With this film, the brand asked the provocative question – wouldn’t it be nice if more irritants in life could be blocked just as easily as iBlok waterproofing range blocks and protect our homes from the elements? The film dramatizes that perfect world with a humorous reminder that iBlok waterproofing range of paints protects our homes from the irritants on the outside, unfortunately not for those found on the inside.”

    JSW Paints’ iBlok Waterstop Range offers consumers an effective solution for waterproofing their homes with confidence. As leakage and moisture concerns are prevalent, iBlok Waterstop Range provides superior protection and longevity for your walls. The iBlok Waterstop 3K product is a revolutionary three-component Crystalline Waterproofing solution for superior waterproof coating. The range’s prowess extends across interiors, exteriors, cracks, and roofs, addressing all concerns from capillary action to crack bridging to anti-efflorescence ensuring that your walls remain pristine and protected.

  • JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

    JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

    Mumbai: JSW Paints, an environment-friendly paints company and part of the $23 billion JSW Group has unveiled a digital-first campaign to celebrate crickets’ colourful spirit resonating across the country. One of the most unique elements of the new campaign is the anthem, ‘Rangon Ka Khel Hai’, created to celebrate the unifying sentiment which is intrinsic to the game of cricket. The anthem, inspired by JSW Paints’ diverse colour range, adds a refreshing touch to every space, embodying the spirit of togetherness and celebration.

    JSW Paints has partnered with six teams across the Indian Premier League (IPL) and Women’s Premier League (WPL) franchisee. This is one of the biggest brand association by JSW Paints and includes partnership with six teams including the Shahrukh Khan co-owned Kolkata Knight Riders, Chennai Super Kings, Gujarat Giants, UP Warriorz, and the JSW Group’s co-owned Delhi Capitals during the current editions of WPL & IPL.

    According to JSW Paints joint MD & CEO AS Sundaresan, “Cricket is a sport that’s the heartbeat of India; it’s a way of life, a celebration of colours. By partnering with renowned teams in both the IPL and WPL, we not only expand our brand presence but also wish to be integral to the sport’s legacy. The JSW Paints anthem is our tribute to the way colours come together to make Cricket Spectacular – Rango ka Khel hai, Rangon ka Mel hai.”

    TBWAIndia CEO Govind Pandey said, “The Anthem celebrates the unity in passion and love for the game of cricket in the diversity of the colours of fans and players of IPL and WPL. All colours are equal. Yet another beautiful thought from JSW Paints.”

    “Our anthem’s lyrics encapsulate the kaleidoscopic spirit of cricket, mirroring the vibrant range of JSW Paints. Just as cricket brings together players and fans of different teams, each having their unique colours, our diverse range of colours unites homes across India, infusing them with vibrancy and life. It’s a beautiful synergy that reflects the essence of both cricket and JSW Paints.” TBWAIndia CCExpO Russell Barrett.

  • JSW Paints celebrates thoughtful actions in “Sundar Soch Ke Dekh” campaign

    JSW Paints celebrates thoughtful actions in “Sundar Soch Ke Dekh” campaign

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group celebrates the magic of small gestures in its new Think Beautiful digital campaign. It champions that real beauty resides in our thoughts and actions.

    The film, with its touching narrative, delves into how simple acts of thoughtfulness can create profound connections between individuals, transcending barriers and fostering a more compassionate world. JSW Paints believes that genuine beauty stems from within, from the depth of our thoughts and the inclusivity of our actions. This film beautifully captures that essence.

    Commenting on the new Think Beautiful campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today’s younger generation’s thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”

    TBWAIndia CEO Govind Pandey said, “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”

    According to TBWAIndia CCExpO Russell Barrett, “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.” 

  • JSW Paints’ Pixa campaign empowers Indian consumers through Sawalia

    JSW Paints’ Pixa campaign empowers Indian consumers through Sawalia

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the US$ 23 billion JSW Group aims to empower Indian consumers by promoting transparency in the paint industry. The new campaign witnesses the return of the iconic character Sawalia portrayed by Alia Bhatt with a strong commitment of empowering Indian consumers with the right information while making their paint choices. JSW Paints’ visually captivating film educates customers about the benefits of their product, PIXA which offers maximum coverage. The new campaign is launched across key TV channels, digital and other platforms.

    The heart of the new JSW Paints campaign revolves around the best-in-class coverage offered by Pixa. This unique product proposition is showcased through innovative elements coming live in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann Khurana.

    JSW Paints CEO  AS Sundaresan  “Transparency, consumer enlightenment, and innovation have consistently driven our brand campaigns at JSW Paints. In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice.”

    Speaking about Pixa, the brand tailored for both interior and exterior surfaces in the value segment, AS Sundaresan emphasised its distinct feature – Covermax. which enables it to offer best-in-class coverage – a feature which is extremely important to customers in this category. Covermax isn’t just an attribute; it’s a comprehensive customer value proposition. It enables customers to complete the painting of their homes with minimum paint consumption. In addition, Pixa is the only brand in its category that offers over 1808 shades with the JSW Paints promise of ‘Any Colour One Price’.

    TBWA/India CEO Govind Pandey added, “Given the low involvement in the category, consumers are still stuck in their expectations at the decades-old level from their paint while the latest feature of JSW Paints has raised the delivery on coverage substantially.”