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Tag: AS-IT-IS Nutrition

  • AS-IT-IS Nutrition launches “Desh Ka Junoon” campaign

    AS-IT-IS Nutrition launches “Desh Ka Junoon” campaign

    Mumbai – As India gears up to celebrate its 77th Independence Day, AS-IT-IS Nutrition, a leading name in the health and fitness industry, proudly announces its latest campaign, “Desh Ka Junoon.” This campaign highlights the spirit of dedication and pride that fuels every Indian’s heart.

    The “Desh Ka Junoon” campaign features an inspiring narrative that resonates with the values of hard work, determination, and patriotism. It follows a young man who, on the early morning of Independence Day, prepares for the day with the same energy and pride that drives the nation forward. As he consumes AS-IT-IS Whey Protein and sets out for an Independence Day marathon, the campaign captures his journey of perseverance and patriotism, culminating in a powerful flag hoisting ceremony.

    Speaking on the occasion, AS-IT-IS Nutrition co-founder & director Himmath Jain expressed his pride in the campaign, stating, “Independence Day is not just a date on the calendar; it is a reminder of the relentless spirit that defines our nation. ‘Desh Ka Junoon’ embodies this spirit, showcasing how our products support every individual’s journey towards fitness and health. Just as our ancestors fought for our country’s freedom, today’s youth are fighting for their personal health and well-being, and we are proud to be a part of that journey.”

    AS-IT-IS Nutrition co-founder & director Arvind Jain added, “Our products are designed to provide pure, unadulterated nutrition to everyone who seeks to achieve their fitness goals. The ‘Desh Ka Junoon’ campaign is a reflection of our commitment to supporting every Indian in their quest for a healthier life. We believe that good health is the foundation of a strong nation, and through this campaign, we want to inspire everyone to take charge of their fitness, just as we take pride in our nation’s independence.”

     

  • AS-IT-IS Nutrition launches CGI Ad Campaign at India Gate

    AS-IT-IS Nutrition launches CGI Ad Campaign at India Gate

    Mumbai: AS-IT-IS Nutrition, a fitness and sports nutrition company released the latest CGI Ad Campaign, set against the iconic backdrop of India Gate, Delhi. This campaign emphasizes the unparalleled purity and simplicity of our product range, bringing to life the essence of true quality.

    At the heart of the campaign lies the unique proposition that sets the product apart: each product contains only one ingredient. This single ingredient is meticulously tested for purity, free from heavy metals and any contaminants, ensuring the highest standard of quality for our consumers. The simplicity and purity of our products resonate through this campaign, offering a clear and compelling message to our audience.

    The range boasts 50 distinct products, each embodying the same commitment to purity and quality. Whether you’re a fitness enthusiast or simply seeking the best in nutritional supplements, our products provide the clean, unadulterated support you need to achieve your health goals. Among the offerings, our unflavoured whey protein stands out as the number one choice in India. Renowned for its pure formulation, it has become the go-to protein supplement for those who prioritize clean and effective nutrition.

    Shot at the majestic India Gate in Delhi, our CGI Ad Campaign leverages cutting-edge technology to create a visually stunning experience that underscores the purity and simplicity of the products. The campaign not only captures the grandeur of the location but also effectively communicates our core message of uncompromising quality.

    “We are incredibly proud to present this CGI Ad Campaign, which truly encapsulates our commitment to purity and quality. Each product in our range is a testament to our dedication to providing the cleanest and most effective nutritional supplements. By highlighting the simplicity and purity of our one-ingredient products, we aim to set a new standard in the industry,” said AS-IT-IS Nutrition co-founder & director Himmath Jain.

  • “Winning trust early in the game ensured that the customer retention and repeat buying was high”: AS-IT-IS Nutrition’s Himmath Jain

    “Winning trust early in the game ensured that the customer retention and repeat buying was high”: AS-IT-IS Nutrition’s Himmath Jain

    Mumbai: AS-IT-IS Nutrition, headquartered in Bangalore, has recently unveiled some remarkable insights that have largely evaded media coverage. In the fiercely competitive landscape of Direct-to-Consumer (D2C) ventures. With a remarkable turnover of 200 crores already achieved, the company sets its sights ambitiously, targeting a turnover of 500-600 crores within the next three years.

    Setting itself apart from the competition, AS-IT-IS Nutrition adopts a strategic marketing ethos, allocating a mere four per cent of total revenues to marketing endeavors. This frugal approach not only distinguishes them but also underscores the efficacy of their marketing strategies, showcasing substantial outcomes achieved on a lean budget.

    Himmath Jain is the co-founder and director of AS-IT-IS Nutrition; a manufacturer of pure dietary supplements. He completed his MBA in 2003 from the Goa Institute of Management and subsequently worked with India Bulls and Morgan Stanley. After working for India Bulls and Morgan Stanley he joined his family’s pharmaceutical business in 2007.

    After joining the family business, he discovered there was a paucity of branded supplement BRANDS in India. To fill the existing gap in the supplement market he launched his own nutrition site MyNutraMart.com and launched Zenith Nutrition brand along with his brother Arvind in 2009. In 2012 he sold his family-run pharmaceutical business to pay greater attention to the nutrition business including focusing on its branding and online sales. In March 2018 his interest in nutrition and supplements led him to introduce AS-IT-IS Nutrition to the Indian market. 

    Indiantelevsion.com caught up with Jain, where he shared numerous insights of their company right from its achievements, to its marketing strategies and expansion plans and much more…

    Edited excerpts

    On elaborating AS-IT-IS Nutrition’s journey towards profitability while being bootstrapped and the key strategies that enabled this achievement

    AS-IT-IS Nutrition’s journey to profitability is rooted in our commitment to purity and quality, supported by lean operations, customer trust, and targeted marketing. We optimized expenses by focusing on product quality, streamlined our supply chain, and built customer loyalty through transparency and quality control. Our customer-centric approach and effective use of digital marketing also played crucial roles in our financial success. Not raising funds also helped us devise cost effective marketing campaigns and stay away from significant burn which other brands are susceptible to.

    On the company managing its resources effectively to achieve a turnover of 200 crores

    Winning trust early in the game ensured that the customer retention and repeat buying was high. Our resource management centered on cost-efficiency, scalable operations, and strategic investments. By optimizing packaging and logistics and leveraging technology in inventory and customer relationship management, we kept operational costs in check. Strategic investments in product development and marketing, coupled with a focus on cash flow management and a robust sales strategy, propelled us to achieve a 200-crore turnover.

    On shedding some light on the specific marketing strategies that have yielded substantial results for AS-IT-IS Nutrition

    Our effective marketing strategy, focusing on content marketing, customer advocacy, strategic partnerships, and consistent brand identity, has allowed us to achieve significant results with just 4% of revenue. By creating valuable content, leveraging customer testimonials, collaborating with aligned influencers, and ensuring cohesive messaging across platforms, we’ve built a strong brand presence and customer base with minimal spend.

    On the lean marketing budget aligning with the brand’s overall business strategy

    Our lean marketing budget reflects our ethos of efficiency and authenticity, supporting our financial success and sustainable growth. This approach emphasizes targeted, meaningful engagement over extensive spending, fostering brand authenticity, and credibility. It enables us to invest in innovation and maintain a customer-centric focus, ensuring long-term sustainability and brand relevance.

    On steps implemented to foster innovation amidst a rapidly changing business landscape of the company

    To foster innovation, AS-IT-IS Nutrition invests in R&D, adopts a customer-centric approach, monitors market trends, encourages cross-functional collaboration, and remains agile. These strategies ensure our products and practices are at the forefront of industry trends, allowing us to respond proactively to market shifts and customer needs, thereby sustaining our growth and market relevance.

  • AS-IT-IS Nutrition launches “SACCHAI INSIDE OUT” campaign

    AS-IT-IS Nutrition launches “SACCHAI INSIDE OUT” campaign

    Mumbai: AS-IT-IS Nutrition, a pioneer in the health and fitness sector, is proud to announce the launch of its empowering campaign, “SACCHAI INSIDE OUT”, in collaboration with its brand ambassador, Bollywood actor, Sonu Sood.

    The “SACCHAI INSIDE OUT” campaign highlights the brand’s commitment to be faithful to its label promises. Without a doubt, the consumer will receive what they read on the product label. There are no secrets, phoney assurances, or false claims, sirf SACCHAI! The campaign is further supported by the tagline “jo bahar dikhe wo hi andar mile.”

    AS-IT-IS Nutrition stands as a guiding light of transparency and truthfulness in the sports nutrition market clouded with confusion. The brand consistently redefines industry standards because of its unwavering dedication to authenticity and purity. AS-IT-IS is steadfast in its search for the truth, committed to maintaining supplement composition transparency and committed to maintaining unmatched product quality. The brand is based on the fundamental tenet that accepting the truth is the first step towards real transformation.

    Sonu Sood, the brand ambassador of the “SACCHAI INSIDE OUT” campaign shared his thoughts on the initiative, saying, “As the proud ambassador of the ‘SACCHAI INSIDE OUT’ campaign, I am truly excited to be a part of the journey towards embracing authenticity. I genuinely identify with the campaign’s values, and I think that by embracing the “SACCHAI,” we can achieve true fitness on the inside and the outside. I support the cause and promise to encourage India to adopt a healthy lifestyle by choosing authenticity, transparency, and purity. Join me in the movement of choosing SACCHAI, and together, let’s use the power of SACCHAI INSIDE OUT to unlock our potential”.

    “The idea behind AS-IT-IS was to fill a void in the nutrition market (which was overrun with complex product portfolios), by offering a simple, pure element. The “SACCHAI INSIDE OUT” campaign highlights the fact that the brand makes claims but backs them up with research evidence. To make a lasting impression, the campaign aims to combine the ambassador’s influence with the fundamental principles of the company. With every choice of our supplements, you are enveloped in the power of SACCHAI, and that’s where the real transformation unfolds. The campaign is not a marketing initiative but rather a transformative theme about producing a cascading effect of the SACCHAI impact”, remarked AS-IT-IS Nutrition co-founder Arvind Jain.

    AS-IT-IS Nutrition co-founder Himmath Jain commented on the campaign’s launch by saying, “Transparency is not just something we highlight; it’s who we are as a company. We are committed to exposing the truth about supplement composition so that you can see what you put into your body. Our claims are not just empty platitudes; they are promises supported by evidence. We don’t tell stories; rather, we recount actual triumphs made possible by our supplements. When you choose our brand, you’re not just choosing our supplements; you’re also choosing to fuel your fitness journey authentically. Join us in accepting the SACCHAI, and together we will reveal a world of sincere options and substantial change”.