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Tag: Arzoo Khurana

  • OPPO India launches imagine IF Photography Awards 2024

    OPPO India launches imagine IF Photography Awards 2024

    Mumbai: OPPO India has announced the imagine IF Photography Awards in the country. The initiative—with renowned director & screenwriter, SS Rajamouli as its Indian ambassador—is designed to spark creativity in mobile photography. OPPO launched the imagine IF Photography Awards globally in 2023. The inaugural edition of the Awards witnessed over 7,00,000 entries from 51 countries. This is the second year for imagine IF, and its first foray into India.

    “As an artist, I’ve always believed in pushing the boundaries of creativity, exploring uncharted territories, and inspiring others to do the same,” S S Rajamouli said. “The OPPO imagine IF India Photography Awards 2024 represents a bold step towards celebrating innovation and imagination in mobile photography, and I am thrilled to be a part of this initiative. Let’s capture the extraordinary, let’s imagine the impossible, and let’s create a legacy of inspiration for generations to come.”

    Jury

    The competition, open to all Indian citizens over 18 years, features nine entry categories— landscape, portrait, colours, unfading moment, fashion, snapshot, light, travel, and collection — and will be judged by a panel of expert photographers: Celebrity Wedding and Portrait photographer and OPPO Imaging Expert Joseph Radhik, wildlife photographer Arzoo Khurana, fashion photographer Arjun Mark, and other global juries.

    OPPO India head of digital marketing Sushant Vashistha said, “OPPO India is proud to bring the Imagine IF Photography Awards to the country, providing a platform to showcase the incredible talent of Indian photographers. As the sole smartphone brand featured in Paris Photo 2023, OPPO showcased a collection of outstanding images, including those by renowned photographers and winning entries from the 2023 OPPO Imagine IF Photography Awards. This year, we can’t wait to see some incredible photographs from India being showcased on the global stage.”

    Participants can share their smartphone photographs for ‘Round 1’ until 15 June 2024 (Midnight IST). From these, 50 winners—announced in the last week of June—will proceed to Round two. This second phase will commence in early July, and the final six winners will be announced on 25 July 2024

    From the top winners, the Gold winner will be awarded a cash prize of Rs 5,00,000, two Silver winners will win Rs 2,00,000, three Bronze winners will win Rs 1,00,000. All five winners will get the opportunity to attend the Paris Show and the latest OPPO phone, besides getting an opportunity to collaborate with OPPO India for the photography led projects.

    For more information, please visit the official event website at https://imagine-if.oppo.com/in/?dataTab=theme. OPPO India welcomes all mobile photographers to join this exciting opportunity to explore their artistic expression and bring their creativity to life.

    The awards were announced on the sidelines of the OPPO Ambassador Conclave in Mumbai that commenced with the unveiling of the OPPO Find X7 Ultra, the world’s first quad main camera with HyperTone Image Engine. Renowned industry leaders, influencers, and OPPO Ambassadors, including Dharma Cornerstone COO Rajeev Masand; director Anubhav Sinha; DOP Sudeep Chatterjee, PHD Media India CEO Monaz Todywalla; and Famous COO Raj Kamble, led discussions on the evolution of smartphone photography, AI advancements, and the rise of content creators.

  • OnePlus unveils The Red Perspective celebrating community creativity with shot on OnePlus

    OnePlus unveils The Red Perspective celebrating community creativity with shot on OnePlus

    Mumbai: OnePlus, the global technology brand unveiled its first-ever limited-edition Shot on OnePlus Book, titled The Red Perspective, as an ode to its community’s creative endeavours with “Shot On OnePlus” photography efforts. “The Red Perspective” initiative serves as a testament to the OnePlus community and RCC members’ passion for photography and creative ambitions empowered by their OnePlus devices.  This initiative is a community co-creation effort that highlights the exceptional camera capabilities of OnePlus devices.

    The limited-edition Red Perspective book features a series of curated visuals from the Red Cable Club and community members, showcasing life through their lens. The book covers various themes ranging from macro photography and black and white photography of various genres such as wildlife, nature, travel and lifestyle. ‘The Red Perspective’ has been divided into sections to highlight community and creator contributions through “Life Through Your Lens”, “Red Cable Curation” and “OnePlus X Creators”. The book showcases over 90 stunning photos which comprise curated shots from Red Cable Club and community members, as well as captivating images by OnePlus creators and stunning features by renowned wildlife photographers Varun Aditya and Arzoo Khurana.

    At the heart of “The Red Perspective” is the brand’s Shot on OnePlus (SOOP) campaign, which highlights the exceptional camera capabilities of OnePlus devices consisting of an industry-leading camera partnership with Hasselblad. The photographs have been shot with OnePlus flagship devices starting from OnePlus 5 launched in 2017. The book underlines breathtaking pictures clicked by community members and creators showcasing the power and quality of OnePlus cameras over the years.

    Addressing the Red Perspective launch, Ishita Grover, Director of Marketing, OnePlus India, shared, “We are thrilled to introduce our first-ever limited-edition Shot on OnePlus Book, ‘The Red Perspective’. The idea behind this unique Shot On OnePlus initiative is to encourage the creative ambitions of our talented OnePlus community and bring their perspectives and creative efforts to life through the power of OnePlus’ unparalleled camera capabilities.

    Our user-driven approach, fueled by constant feedback, ensures that our products resonate with our community’s desires and aspirations. This book is a tribute to their creative aspirations and our shared journey of pushing boundaries together.”, she added.

    Varun Aditya, the renowned wildlife photographer, expressed his excitement and said, “I am delighted to be a part of the imminent launch of ‘The Red Perspective’ and witness the community’s excitement towards these curated visuals. The OnePlus device impeccably aligns with my professional vision as a photographer. Each image encapsulates a narrative, effortlessly guiding viewers into the essence of the moment and evoking emotive responses.”

    Each photograph in ‘The Red Perspective’ is thoughtfully curated which instills deep emotion and transports viewers to captivating moments. The selection criteria prioritized the meaning alongside visual appeal. ‘The Red Perspective’ celebrates innovation and creativity, showcasing our community’s unique perspectives through photography that speaks directly to the heart.

    In addition, the RCC community member, Ganeshkumar, shared “I have been a RCC member for 10 years and have seen the commitment of OnePlus to its community. The Red Perspective is another great example of how the brand engages with its community, giving us a platform to showcase our passion and skills driven by OnePlus’s technology.”

    The Red Perspective will be available for viewing at select OnePlus Retail stores soon. To commemorate the launch, an exclusive event was held in Bangalore on 27 April, where community members had a firsthand experience of the book.