Mumbai: The Advertising Agencies Association of India (AAAI) announced on Monday that AAAI Lifetime Achievement Award for 2021 will be conferred on advertising veteran Arvind Sharma. This...
MUMBAI: The e-commerce sector in India is going through a purple patch and the latest one to enter the bandwagon is none other than Arvind Sharma....
MUMBAI: It was in the month of April this year that the advertising fraternity got a shock with K V Sridhar’s exit news from Leo Burnett....
MUMBAI: The Goafest Organizing Committee today released the first list of speakers for Goafest 2014 Knowledge Seminars. Unlike in the previous years where the focus was...
It was in early 2012 that CVL Srinivas (fondly called Srini) succeeded Vikram Sakhuja as GroupM South Asia CEO. At the time, GroupM AP CEO Mark...
From the days of a single Doordarshan channel where one had to watch Krishidarshan and pretend that one is enjoying it, Indian TV has come a...
MUMBAI: Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide announced today the new leadership of the India operations. Chairman and CEO of Indian subcontinent Arvind Sharma...
MUMBAI: The Advertising Agencies Association of India has announced that Draftfcb+Ulka chairman emeritus Anil Kapoor will be the recipient of AAAI Lifetime Achievement Award 2013. This Award...
MUMBAI: The Advertising Standards Council of India (ASCI) has launched a newly designed website www.ascionline.org and aims to be more user-friendly. The website incorporates an Online...
MUMBAI: With just a little more than two months left for the 12 minute per clock hour advertising cap to be implemented, the broadcast industry is...
MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge. But how this will affect the advertising process on television? And also...
MUMBAI: The Advertising Agencies Association of India (AAAI) has come out strongly in support of TAM and stated that discontinuing its ratings service as the broadcasters...
NEW DELHI: The Advertising Standards Council of India (ASCI), which is recognised by the government as the primary body for checking misleading commercials, has bagged the...
MUMBAI: With the government and consumer bodies making noises about titillating and misleading TV ads, the Indian advertising industry is working on getting its act together....
MUMBAI: Broadcasters, facing tax liabilities on account of non-deduction of TDS on agency commission, had stopped airing ads. This was because advertising agencies did not agree...
VARCA, GOA: It‘s raining metals at the Abbys in Goa. Joining Interface Business Solutions in the advertising hall of fame at the 2013 Creative Abbys, Grey...
VARCA,GOA: When Arvind Sharma was asked to kick off the Advertising Conclave at Goafest 2012, he said one line, which turned out to be more prophetic...
As the ancient Chinese proverb goes – May you live in interesting times! 2012 was certainly an interesting year. Worsening economic conditions caused India‘s GDP growth...
MUMBAI: Publicis CEO-South Asia Nakul Chopra has been appointed as chairman of the advertising event Goafest 2013. Chopra was a part of the core committee team...
MUMBAI: Publicis Groupe‘s creative agency Leo Burnett India has announced a restructuring in its ranks in order to transform itself into a new age communication agency....
Mumbai: Advertisers may have to enter into transitory arrangements with broadcasters if some homes are left without digital cable connections in the four metros after 1...
Mumbai: Chairman of Leo Burnett India Sub Continent Arvind Sharma has been elected as the new chairman of the Advertising Standards Council of India (ASCI) at...
NEW DELHI: The pressure on TAM Media Research, India‘s sole television ratings provider, is just not easing. The Information & Broadcasting (I&B) Ministry has decided to...
MUMBAI: Television broadcasters need to have patience as all the stakeholders are taking steps to move to a system of audience measurement acceptable to all, said...
MUMBAI: TAM, the television ratings provider, has assured the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) that it will work...
MUMBAI: The ball is in the Indian Broadcasting Foundation‘s (IBF) court and the draft document (incorporating memorandum and articles of association) has been sent to them...
MUMBAI: Advertising Agencies Association of India (AAAI) has appointed Leo Burnett chairman and CEO of India subcontinent Arvind Sharma as president for the year 2012-2013 at...
MUMBAI: The Publicis Groupe has swallowed full-service interactive and technology agency Indigo Consulting as part of its strategy to double the size of its India business...
MUMBAI: Leo Burnett has won the creative mandate for Coca-Cola India‘s lemon and lime flavoured carbonated soft drink brand, Limca. The account was handled by Ogilvy...
Goafest: Of Then and Now Leo Burnett chairman and CEO, India sub-continent and Goafest Committee chairman By ARVIND SHARMA (11 february 2012) I was fortunate enough...
MUMBAI: GlaxoSmithKline (GSK) Consumer Healthcare has awarded the creative duties of Iodex to Leo Burnett after a multi agency pitch. The account is worth Rs 300...
MUMBAI: India will emerge as the fifth-fastest growing advertising economy in the world by 2013, as developed markets are still recovering from the tremors of a...
MUMBAI: The advertising code for the educational sector, prescribed by the Advertising Standards Council of India (Asci), will come into force from 1 December. Advertisements of...
As the sun and sands of Goa beckon the Indian advertising, media and marketing community for the AAAI organized ad festival Goafest from 19 – 21...
MUMBAI: The first TV User Body Meet that was organized by MRUC (Media Research Users Council) in Mumbai on 9 September saw lot of issues being...
A vibrant man, full of life and a twinkle that never leaves his eyes, Leo Burnett chairman and chief executive officer Arvind Sharma exudes charm. His...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
The idea‘s just taking off. After the youth TG which had the whole hearted attention of marketers in recent years, the spotlight is now trained on...
I fully endorse the entry of foreign direct investment in all sectors in the country, including that in print media. It will help shift the horizon...
Global recession and changing brand management techniques have contributed to the setting up of a Brand Belief System by Leo Burnett India. The new concept is...
