ITV

Tag: Arvind R.P.

  • McDonald’s India launches multi-millet bun with Chef Sanjeev Kapoor

    McDonald’s India launches multi-millet bun with Chef Sanjeev Kapoor

    Mumbai: McDonald’s India (West & South), operated by Westlife Foodworld has introduced its first multi-millet bun in collaboration with CSIR-Central Food Technological Research Institute (CFTRI) during national nutrition week. McDonald’s also partnered with Chef Sanjeev Kapoor to highlight the brand’s focus on nutritious menu options.

    The multi-millet bun, made with Bajra, Ragi, Jowar, Proso, and Kodo, allows customers to enjoy their favorite burgers like McAloo Tikki and McSpicy Paneer with added nutritional value. These millets, sourced from states across India, reinforce McDonald’s commitment to local and sustainable sourcing.

    The launch is supported by a brand film, conceptualised by DDB Mudra, featuring Chef Sanjeev Kapoor, an advocate of millet-based cuisine. The film features Chef Sanjeev Kapoor surprising customers by suggesting improvements to their burgers. He introduces the multi-millet bun, highlighting its benefits and the collaboration with CSIR-CFTRI, supported by the ministry of science and technology. Kapoor’s advocacy for millets further strengthens the campaign’s message of healthier eating.

    Chef Sanjeev Kapoor said, “I am excited to be a part of this unique and thoughtful initiative by McDonald’s India to launch the Multi-Millet Bun. As someone who has been passionate about promoting the goodness of millets, I was captivated to see McDonald’s India embarked on a journey to provide more nutritional and mindful eating choices to its customers.”

    McDonald’s India (W&S) CMO Arvind R.P. said, “The introduction of the Multi-Millet Bun, developed in collaboration with the esteemed CSIR-CFTRI, is a testament to our constant endeavour towards offering mindful choices through various menu innovations. We are also pleased to extend our collaboration with Chef Sanjeev Kapoor, whose trusted culinary expertise and unwavering advocacy for millets in India make him the perfect fit to endorse our new Multi-Millet Bun. This strategic combination of traditional superfoods with modern food sciences results in a delicious and nutritious addition to our customers’ favourite burgers. We believe that our fans will relish and appreciate this innovative menu item.”

    DDB Mudra Group group creative directors Gagandeep Bindra and Rahul Arcot said, “Millet buns is one of McDonald’s tastiest and most nutritious addition to an ever-growing menu packed with goodness. But something about Millet Buns doesn’t scream excitement for Gen-Z. Because most of them don’t even realize that they’ve been devouring Millets in various forms for years. Thanks to a certain Mr. Kapoor, who besides being one of India’s most trusted culinary voices, also runs an entire channel dedicated to creating wholesome Millet Cuisines with MilletKhazana. We believe he’s the perfect spokesperson for our latest offering, connecting with our audience across India in his inimitable style.”

    The new multi-millet bun offers essential vitamins, minerals, and dietary fiber while maintaining McDonald’s signature taste and quality. Customers can now enjoy these nutritious buns at McDonald’s outlets in West and South India, through Drive-Thru, or via the McDelivery App.

  • McDonald’s India launches crispy fried chicken

    McDonald’s India launches crispy fried chicken

    Mumbai: To expand its fried chicken offerings in the South market, McDonald’s India (W&S), owned by Westlife Foodworld, has launched crispy fried chicken, enhancing its chicken portfolio in the region. McDonald’s India has also partnered with Kannada movie star Kiccha Sudeep as the face of its new campaign, ‘Let the Crunch Takeover’.

    The campaign features a TVC, conceptualised by DDB Mudra Group starring Kiccha Sudeep. These TVCs showcase the Kannada star relishing the crispy fried chicken and highlighting the product’s defining crispy texture.

    The TVC opens with a comical scene of the police interrogating Kiccha Sudeep at his home, which appears a bit ransacked. As the officers scribble in their notepad, asking “if they remember anything else?” Kiccha is seen calmly enjoying a McDonald’s crispy fried chicken. A family member then exclaims, “Yes, Crunch sound! We were eating crispy fried chicken,” before grabbing a piece and biting into it with an exaggerated crunch sound. The police officer tries the same as well, repeating “Oh…like this!” as the family continues debating the perfect “this” crunch sound. The spot closes with a showcase of the mouth-watering crispy fried chicken bucket.

    McDonald’s India (W&S) chief marketing officer Arvind R.P. said, “At McDonald’s, we are constantly strengthening our menu portfolio to offer a variety of chicken products for our customers in the Southern markets. Our new crispy fried chicken with the campaign featuring Kiccha Sudeep is a testament to this strategy. His expansive fan base and connection with our core audience in this region will drive strong consumer engagement and preference for our offerings.”

    Kiccha Sudeep said, “I am truly excited to partner with McDonald’s India (W&S) for the launch of their new Crispy Fried Chicken. Glad to see the brand truly capturing the essence of crunch and flavour in this new offering. I cannot wait for my fans and food lovers across the South to experience its mouth-watering taste. The crispy fried chicken is sure to get everyone hooked on the same satisfying crunch that I love”.

    Over the years, McDonald’s India has leveraged the influence of South Indian movie stars to strengthen its brand presence in the region. Alongside the partnership with Kiccha Sudeep for the crispy fried chicken launch, the brand has previously collaborated with stars like Rashmika Mandanna and Jr. NTR. These partnerships have helped McDonald’s India connect with its core audience and build brand loyalty in the South Indian market.

  • McDonald’s India brings the ‘Flavours of India’ to its iconic burgers

    McDonald’s India brings the ‘Flavours of India’ to its iconic burgers

    Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld has added a bold new twist to its classic burgers with the launch of the ‘Flavours of India’ theme. The company has reimagined its iconic McAloo Tikki, McChicken, and McVeggie burgers with a new flavour inspired by seven different chilies sourced from various geographies of the country. These limited time range of burgers, are now themed as flavours of India McAloo Tikki burger, flavours of India McVeggie burger and flavours of India McChicken burger – making them the truly Indian burgers.

    The new flavour features a fiery blend of Bhavnagri chilli (Gujarat), Jwala chilli (Chhattisgarh & Madhya Pradesh), Kolhapuri chilli (Maharashtra), Guntur chilli (Andhra Pradesh & Telangana), Byadgi chilli (Karnataka & Goa), Kanthari Chilli (Kerala), and Laungi chilli (Tamil Nadu).

    McDonald’s India (W&S) CMO Arvind R.P. said, “At McDonald’s India, we are constantly looking for ways to delight our customers and celebrate the rich flavours of India. The new ‘Flavours of India’ McAloo Tikki, McVeggie, and McChicken burgers showcase McDonald’s India’s commitment to democratizing our menu and creating value for its fans. This is our way of giving consumers more reasons to enjoy their favourite McDonald’s burgers. We are excited to introduce this new limited-time offering and bring the rich, diverse flavours of India to McDonald’s fans across the country.”

    The flavours of India platform delivers a vibrant experience for customers who relish fiery flavours. By incorporating these seven chillies sourced from distinct regions across India, McDonald’s India is offering a truly inclusive, locally-relevant menu. Customers would recognise the fact that the chillies elevating the taste of their favourite burgers, hail from their own home states, creating a sense of regional connection and authenticity. Through this innovative spice blend, McDonald’s India is not only satisfying the Indian consumer’s appetite for fiery flavours, but also strengthening its bond with diverse communities by celebrating the versatile chillies of India.

  • McDonald’s India solves Newton-level math but ‘It doesn’t add up

    McDonald’s India solves Newton-level math but ‘It doesn’t add up

    Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld, launches its innovative McSavers+ campaign, fundamentally challenging the conventional rules of value with the tagline, ‘It Doesn’t Add Up.’ This new proposition is designed to captivate customers with irresistible snack and beverage combos that defy traditional pricing norms.

    The campaign leverages the intriguing math of 65+49=69 to showcase the exceptional value offered by McSavers+. Customers can now enjoy the new Chicken Surprise Burger priced at Rs 65 and a classic Coke Float at Rs 49, but instead of the expected total amount of Rs 114, they will only need to pay Rs 69. It’s a value proposition so enticing; it truly doesn’t add up in the best possible way.

    McSavers+ offers a range of snack options including fan-favourites like the iconic McAloo Tikki, Pizza McPuff, McEgg Burger, Regular Fries, and the new Chicken Surprise. Customers can pair any of these delectable snacks with a refreshing Coca-Cola beverage for the unbeatable price of just Rs 69.

    Additionally, the campaign is complemented by a quirky TVC. It opens with a scene at a McDonald’s counter where two GenZ kids are amazed by the math-defying offer: a Chicken Surprise (at Rs 65) plus a Coke Float (at Rs 49) costing only Rs 69. Their confusion is humorously likened to solving a complex math that even Newton would find challenging. The scene shifts to Isaac Newton sitting under a tree, being humorously struck by a Chicken Surprise Burger while enjoying a Coke Float. The genius takes this strange incident as inspiration, symbolizing a breakthrough in understanding the unbelievable value. With the tagline “Value so good, it doesn’t add up,” the TVC effectively mixes historical wit with modern-day value expectations to create a memorable narrative that resonates well especially with the younger audience.

    McDonald’s India (W&S) CMO Arvind R.P. said, “We are delighted to launch the McSavers+ campaign targeted at the youth. Our constant aim is to make delicious feel-good moments easy for everyone, and democratize access to delicious food, being easy on the wallet. We have ensured that every aspect of this campaign – from the enticing price points to the playful and engaging communications – has been meticulously crafted to resonate with Gen Z, a key audience for McDonald’s.

    DDB Mudra Group chief creative officer Rahul Mathew said, “Value has become such an overused word and a blind spot in the retail world. We needed a new way to communicate the same to our GenZ audience. And so we decided to take them through the math (or the lack of it) in our offers. And who better to take them through it than someone who probably scored A++++ in his math class – Issac Newton.”

    To enhance the consumer experience further, McDonald’s India has also launched a dedicated microsite, 654969.in, which provides customers with in-depth details about this exciting new offering.

    The brand is providing a unique opportunity for its fans to celebrate this exciting new limited-time offering. Now, they can discover just how delicious, affordable, and accessible our products can be. The company truly believes in ‘Real Food Real Good’ ensuring its select menu items contain no artificial colours, no artificial flavours, no artificial preservatives, or no added MSG in the chicken offerings. For nearly three decades, McDonald’s India has been committed to using fresh ingredients, locally sourced from globally renowned suppliers, ensuring unparalleled quality and transparency for its valued customers.

  • McDonald’s India unveils minions-themed mango desserts in collaboration with Illumination’s Despicable Me 4

    McDonald’s India unveils minions-themed mango desserts in collaboration with Illumination’s Despicable Me 4

    Mumbai: In a delightful blend of movies and sweet treats, McDonald’s India West & South announces its yet another collaboration with Illumination’s Despicable Me 4, releasing worldwide on 5 July. Celebrating both the mango season and the return of everyone’s favourite Minions, McDonald’s India has introduced an exclusive range of Minions-themed mango desserts.

    This mango season, McDonald’s iconic McSwirl and McFlurry Oreo have received a delicious mango makeover, offering all mango lovers a delicious new reason to visit McDonald’s India restaurants. Customers can now dive into the fun with the new Mango McSwirl, Mango Sundae, Mango McFlurry with Oreo, and Mango McFlurry with Lotus Biscoff which promises to tickle the taste buds of both movie buffs and mango lovers alike.

    Adding to the excitement, the McDonald’s Happy Meal will now have a new surprise in the form of an interactive book ‘Meet the Characters of Despicable Me 4’. This addition to the Happy Meal is sure to bring extra smiles and surprises, making mealtime a joyful adventure for the brand’s youngest fans. This is not all, these new mango-infused treats will be served in special Minion-themed packaging, making them irresistible for the fans.

    McDonald’s India (W&S) CMO Arvind R.P. said, “Movies and McDonald’s are a classic combination best enjoyed with loved ones. With the introduction of our new Minions-themed mango desserts, we are excited to give this classic combination a new mango twist. These new irresistible treats are designed not only to delight the massive fan base of Minions but also to offer all our customers even more reasons to visit McDonald’s. At McDonald’s, we are continually committed to innovating our menu to cater to the diverse tastes of our Indian customers, ensuring that each visit is filled with fresh and exciting flavours.”

    Available across all McDonald’s outlets in West and South India, these limited-time treats are perfect for enjoying a slice of summer while indulging in the playful tricks of the cherished Minion characters. The customers can now embrace the mischief and mango magic at their nearest McDonald’s restaurants.

    The all-new Mango McSwirl, Mango Sundae, Mango McFlurry with Oreo, and Mango McFlurry with Lotus Biscoff are available for dine-in, delivery, takeout, drive-thru, on-the-go and on the McDelivery app.

  • McDonald’s India embraces Anime fandom with WcDonald’s launch

    McDonald’s India embraces Anime fandom with WcDonald’s launch

    Mumbai: Embracing the anime-fandom among the Gen Z, McDonald’s India (West & South), owned and operated by Westlife Foodworld Ltd, steps into the anime world with the exciting launch of ‘WcDonald’s’ in the country. In anime culture, McDonald’s has been referenced as WcDonald’s by anime fans and creators alike. The WcDonald’s identity is a hat tip to the love for this culture and fandom. From the launch of a limited time savoury sauce, exciting new collectible manga-themed packaging and an anime themed restaurant to the release of four anime films, each of these elements is an ode to anime fandom to create unforgettable dining moments.

    One of the star attractions at WcDonald’s is the limited time Savory Chili WcDonald’s Sauce meticulously crafted to enliven taste buds with a symphony of flavors. Infused with an enticing blend of ginger, garlic, soy, and a hint of chili flakes, this sauce guarantees an explosion of energy with each delectable bite. This menu innovation echoes the fearless and dynamic personas of beloved anime heroes, offering an enticing experience for Anime fans. It perfectly pairs with an order of 10-piece WcNuggets (the fan-favorite Chicken McNuggets) or any of your go-to menu items. For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s crew characters, sketched by iconic Japanese manga artist/illustrator Acky Bright.

    McDonald’s India has also unveiled a ground-breaking transformation of its iconic restaurant at Linking Road in Bandra, Mumbai. Inspired by the vibrant world of Anime, this WcDonald’s restaurant aims to transport diners into a realm where fantasy meets fandom. Conceptualised and brought to life by DDB Mudra Group, the restaurant’s décor and ambiance has undergone a complete makeover, capturing the essence of the much loved Anime aesthetics.

    McDonald’s India (W&S) chief marketing officer Arvind R. P. said, “Anime culture is booming in India, particularly among the Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe.  The McDonald’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald’s transcends fantasy, becoming a reality. We honour our fans’ imagination by authentically manifesting the WcDonald’s universe in our restaurants, while inviting them to be part of our story like never before. WcDonald’s embodies our dedication to integrating our brand with popular culture, offering unique experiences that wow customers. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.”

    DDB Mudra Group chief creative officer Rahul Mathew said, “You’ll be surprised how big the anime community is in India. And we realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.”

    McDonald’s India complements its unique initiative with four captivating anime themed brand films, enriching the fans’ immersion in the enchanting world of WcDonald’s. Produced by renowned animation house Studio Pierrot, the first official WcDonald’s anime will unveil episodic shorts exploring the flavorful WcDonald’s Sauce and Chicken WcNuggets. These films will be available on McDonald’s India’s owned social channels.

    Experience the Savory Chili WcDonald’s Sauce at your nearest McDonald’s store in West & South India. It is also available for delivery via the McDelivery platform.

  • McDonald’s launches quirky TVCs

    McDonald’s launches quirky TVCs

    MUMBAI: Hardcastle Restaurants Pvt Ltd, the master franchisee of McDonald’s in West and South India, has launched three new TVCs to promote its ‘Thank God It’s Fry-Day!’ proposition. The restaurant is offering the customers free fries with its medium McSaver meal.

    The three TVCs, which have been conceptualised by DDB Mudra, reinforce the company’s brand promise of ‘easy to feel good’ and capture the customers’ absolute delight on getting free fries in a fun and quirky way. With this, the brand is all set to make its customers say ’i’m lovin’ it’ over and over again.

    This is an integrated campaign which will be aired across TV, digital and social platforms.

    Sharing his views on this campaign, Hardcastle Restaurants director – marketing and communications Arvind RP said, “At McDonald’s, we believe in offering our customers unparalleled value. Value for today’s customer is a combination of price, experience and variety and that is the key insight behind this campaign. We want to delight our customers and offer them wholesome and nutritious meal options, complete with our iconic fries. Our strategy is to drive value for our customers through our McSavers platform and position McDonald’s as a meal destination for all consumer groups.”