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Tag: Arvind Pal Singh

  • Arvind Pal Singh joins ValueFirst Digital Media as head-creative and communication

    Arvind Pal Singh joins ValueFirst Digital Media as head-creative and communication

    MUMBAI: Arvind Pal Singh has been appointed ValueFirst Digital Media head- content, creative and communication.

    Prior to this, Singh(who is fondly known as Candy in the industry) has worked with Purple Focus for three years and in Capital Advertising for eleven years. He is also the founder of an advertisement agency called Magic Mushroom which he started before joining Purple Focus.

    In his 16 years of career Candy has been associated with brands like LG, Electrolux, Maruti Swift, Citifinancial, Nestle, Godfrey Phillips, Allan Soothers Bajaj RE, DLF, Nokia (BTL), Tata Indicom (BTL), Eicher motors and Reliance Big Magic.

    Singh said, “After spending almost two decades in the advertising space, I have realised that what comes between ideas and the consumers is the client who wants to play safe. For every idea that sees the light of the day, there are hundreds of rejected ideas behind it. The digital world on the other hand provides an opportunity to directly interact with the consumers. Engaging consumers online to form meaningful long term communities is one of the most interesting challenges for me here at ValueFirst.”

    ValueFirst Digital Media CEO Vishwadeep Bajaj added, “I am delighted to have Candy on board. I believe that he can leverage his industry experience and understanding of the consumer to attract, engage and retain consumers on ValueFirst digital properties.”

  • Purple Focus wins creative biz of DLF Place

    MUMBAI: Purple Focus has bagged the creative mandate for DLF Place, the premium fashion lifestyle mall in South Delhi.

    The incumbent agency for the account was M&C Saatchi.

    As part of the creative mandate, Purple Focus will work on the strategy and creative deliverables of DLF Place.

    Purple Focus NCD Arvind Pal Singh said, “The brief always had been to create a fresh and clutter breaking communication keeping in mind the DNA of brand DLF, which agency did successfully. Our campaigns aim to extend the essence of the brand in order to match the changing needs of retail markets. Purple Focus team is exhilarated by the news & the agency looks forward to create different Mall Specific events & communication in the time to come.”

    DLF Place VP- mall management Benu Sehgal said, “The agency understood our goal well. Besides, it showed much understanding of the category.”

    In the past Purple Focus has handled ‘DLF Shopping Festival‘ throughout DLF malls for two successful years, ‘Fashion Focus‘ (for another premium mall DLF Promenade) and few other projects on project basis.