Mumbai: The managing director of BBH India, a Publicis Groupe company, Arvind Krishnan has decided to put in his papers. A BBH India spokesperson confirmed the news of his exit to IndianTelevision.com on Friday.
“Arvind has been a strong member of our team at BBH India for 13 years, ever since we started the company in 2009. He has contributed immensely to the growth and success of our organisation and we shall miss his energy & passion,” said BBH India and PWW India CEO Subhash Kamath on Krishnan’s exit.
“He has decided to become an entrepreneur now and start his own venture,” Kamath further said. “We wish him the very best in his future endeavours.”
Krishnan joined BBH in 2009 as a brand partner in Mumbai. He moved on to helm BBH London in 2012 before taking over as managing director of BBH India. Prior to BBH, he had a three-year stint at Leo Burnett.
“Over the past 17 years, I have steered businesses small, big, local, international, early-stage and mature across markets,” Krishnan’s LinkedIn bio reads. “I identify the key levers of growth and guide businesses in building those levers into ownable brand assets that deliver over time (and sometimes, in very little time).”
MUMBAI: BookMyShow has appointed BBH India (Bartle Bogle Hegarty India) as its creative strategy & advertising agency partner as part of which BBH India will now spearhead the development of business-driven marketing campaigns and concepts for BookMyShow.
BookMyShow is India’s largest online entertainment ticketing portal, with over 4000 screens on its platforms, and presence in more than 400 cities and towns across India. It recently created history by alone selling over three million movie tickets for the Christmas weekend in 2016.
BookMyShow VP- business intelligence and marketing Marzdi Kalianiwala said, “BookMyShow is a consumer driven brand that continuously strives to enhance its offering & user experience. Considering the business dynamism, it was imperative to align ourselves with a creative partner that not only would be able to match the required scale, but also demonstrate creative actions that impact key metrics. We saw BBH India to be a perfect fit and are extremely excited to begin this journey with them.”
BBH India managing director Arvind Krishnan added, “We are thrilled to be partnering with BookMyShow. It is a great platform for us to showcase our brand of creativity, through the line. The app is the product; the app is the medium and there are plenty of opportunities along the consumer journey to create impact.”
BBH India is known for its category-changing campaigns such as Uber’s ‘Move Forward’; Google’s ‘The web is what you make of it’; Magnum ‘Brown is in’ & Johnny Walker ‘The Journey’.
NEW DELHI: The CREO Mark 1, which claims to come out as a new phone every month with never-heard-before features, has now come out with three quirky films that show how its features Echo, Sense and Retriever can be used in different situations. The creative agency is BBH India.
The aim of the Bangalore based consumer technology company Creo is to make sure that ‘what you see is what you get.’ Earlier, the process of metamorphosis showed that software updates could transform the smartphone experience.
The short films tease the use-cases in which the end-customer will need unique features. These videos, active on all company properties, are going to be integral add-ons to the extensively spread out digital campaign that the brand has undertaken.
The aim is to show how life becomes simpler with a smartphone and #MakeBetter Android with features like Echo, Sense and Retriever that are in-built in the Fuel OS that runs CREO Mark 1. The three films employ metaphorical elements, making the core proposition simple to understand, while being relatable to consumers in a humorous manner.
The messages are – with these features, one will never miss a call again because Mark 1 will Echo it; search for anything in your phone that is overflowing with apps and data only by typing it out and Mark 1 will Sense it; and never lose a phone to a thief as it can be got back with a Retriever.
To understand how Echo, Sense and Retriever can be used in different situations, BBH India explains these unique and useful features playfully and vivaciously.
Speaking about the campaign, BBH India Managing Partner and Chief Creative Officer Russell Barrett said, “The excitement of ‘Making’ and helping craft this brand from the very beginning is quite a trip. Along with the lovely people at CREO and through BBH Live we managed to conceive of, write, direct and co-produce these simple, stylish looking films. Hopefully the simplicity and the finish will be something that people appreciate and like.”
Video Links:
Credits
Agency – BBH
Creative Team
Chief Creative Officer – Russell Barrett
Creative Partner (Copy) – Aamir Rangwala
Creative Partner (Art) – Shirin Kekre
BBH Production
Executive Producer – Niddhish Puuzhakkal
Account Management
Managing Director – Arvind Krishnan
Business Head – Delon Mascarenhas
Sr. Business Partner – Khadija Attarwala
Business Partner – Nabanita Chatterjee
Production House – Black Sheep Live
Director – Niddhish Puuzhakkal
DOP – Shikhar Bhatnagar
Production Designer – Dipankar Das Gupta
Cast – Ayush Mehra / Himani Sisodiya / Anshul Kumar / Sharad Gore
Music Composer – Atif Altaf
Vocals – Nayanthara / Thomson
Lyrics – Niddhish Puuzhakkal
Costume – Sania Momin
Make up/ Hair – JD Jagtap
Assistant Directors – Kushnaas Jamshedji / Mohammed Sabahuddin / Carlton Dsilva
Online Editor – Khushal Morajkar / Mathews John ( Splice Studios)
Offline Editor – Unni Krishnan / Arvin Maben (Pixion)
Sound Engineer – Devang Rachh (Splice Studioz) / Rishab Agarwal ( Splice Studioz)
Line Producer – Liyakat Ali
NEW DELHI: The CREO Mark 1, which claims to come out as a new phone every month with never-heard-before features, has now come out with three quirky films that show how its features Echo, Sense and Retriever can be used in different situations. The creative agency is BBH India.
The aim of the Bangalore based consumer technology company Creo is to make sure that ‘what you see is what you get.’ Earlier, the process of metamorphosis showed that software updates could transform the smartphone experience.
The short films tease the use-cases in which the end-customer will need unique features. These videos, active on all company properties, are going to be integral add-ons to the extensively spread out digital campaign that the brand has undertaken.
The aim is to show how life becomes simpler with a smartphone and #MakeBetter Android with features like Echo, Sense and Retriever that are in-built in the Fuel OS that runs CREO Mark 1. The three films employ metaphorical elements, making the core proposition simple to understand, while being relatable to consumers in a humorous manner.
The messages are – with these features, one will never miss a call again because Mark 1 will Echo it; search for anything in your phone that is overflowing with apps and data only by typing it out and Mark 1 will Sense it; and never lose a phone to a thief as it can be got back with a Retriever.
To understand how Echo, Sense and Retriever can be used in different situations, BBH India explains these unique and useful features playfully and vivaciously.
Speaking about the campaign, BBH India Managing Partner and Chief Creative Officer Russell Barrett said, “The excitement of ‘Making’ and helping craft this brand from the very beginning is quite a trip. Along with the lovely people at CREO and through BBH Live we managed to conceive of, write, direct and co-produce these simple, stylish looking films. Hopefully the simplicity and the finish will be something that people appreciate and like.”
Video Links:
Credits
Agency – BBH
Creative Team
Chief Creative Officer – Russell Barrett
Creative Partner (Copy) – Aamir Rangwala
Creative Partner (Art) – Shirin Kekre
BBH Production
Executive Producer – Niddhish Puuzhakkal
Account Management
Managing Director – Arvind Krishnan
Business Head – Delon Mascarenhas
Sr. Business Partner – Khadija Attarwala
Business Partner – Nabanita Chatterjee
Production House – Black Sheep Live
Director – Niddhish Puuzhakkal
DOP – Shikhar Bhatnagar
Production Designer – Dipankar Das Gupta
Cast – Ayush Mehra / Himani Sisodiya / Anshul Kumar / Sharad Gore
Music Composer – Atif Altaf
Vocals – Nayanthara / Thomson
Lyrics – Niddhish Puuzhakkal
Costume – Sania Momin
Make up/ Hair – JD Jagtap
Assistant Directors – Kushnaas Jamshedji / Mohammed Sabahuddin / Carlton Dsilva
Online Editor – Khushal Morajkar / Mathews John ( Splice Studios)
Offline Editor – Unni Krishnan / Arvin Maben (Pixion)
Sound Engineer – Devang Rachh (Splice Studioz) / Rishab Agarwal ( Splice Studioz)
Line Producer – Liyakat Ali
MUMBAI: BBH India has announced a new addition to their leadership structure by bringing in Arvind Krishnan as managing director. Arvind comes back to BBH India after a stint at BBH London where he was Team Director, managing a diverse portfolio of Unilever, Diageo and other brands.
Arvind will join the team of BBH India, CEO & Managing Partner, Subhash Kamath and CCO & Managing Partner, Russell Barrett along with Head of Planning ,Sanjay Sharma; Executive Creative Director, Puneet Kapoor, and Finance Director, Rishit Mehta to form the core leadership team at BBH India. Arvind will report into Subhash Kamath.
Kamath, stated, “Russell and I are delighted that Arvind will be returning to us. He was one of our first recruits at BBH India and has been an outstanding star in the company. He brings a huge amount of drive and passion to the team here, combined with the valuable experience he’s gained during his tenure at BBH London. We have no doubt that both our people and our clients will benefit greatly from his leadership.”
Gwyn Jones, Global CEO added, “Arvind has done an excellent job for the agency and it’s clients in Mumbai and London. It is great for us to be able to grow management from within and also develop talent for the future by moving from office to office like this.”
Said Arvind Krishnan, “It’s great to be back. It’s been a fantastic experience working on global brands and helping them navigate through different markets. It has taught me the value of simplicity. Simplicity, that allows ideas to stretch and flex across geographies. The opportunity to apply this and create market-moving work at home is exciting and I’m thrilled at the prospect of working with the team in Mumbai again.”
BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 70 people and manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, Acer, Movies Now and World Gold Council, amongst many others.
