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Tag: Arvind Fashions Ltd

  • U.S. Polo Assn joins Zepto’s quick commerce

    U.S. Polo Assn joins Zepto’s quick commerce

    Mumbai: In a significant move advancing quick-commerce, U.S. Polo Assn. (USPA), the official brand of the United States Polo Association, has partnered with Zepto to offer its exclusive collection, delivered in 10 minutes.

    This collaboration broadens Zepto’s seller portfolio and marks a shift in how shoppers access fashion. Beyond groceries and personal care, customers can now purchase clothing from premium international brands within the same fast delivery window.

    On the announcement, Zepto co-founder & CEO Aadit Palicha shared, “We’re thrilled about this partnership. USPA, a brand that is synonymous with premium quality and timeless style. This collaboration marks a pivotal moment in our quick-commerce journey as Zepto expands into the fashion and lifestyle space. With USPA on board, our sellers are delivering a new level of convenience to fashion shoppers across India.”

    Arvind Fashions Ltd MD Shailesh Chaturvedi said, “With U.S. Polo Assn.’s sporty coolness and Zepto’s lightning-fast delivery, we are bringing a new level of accessibility and convenience to our customers. That’s such an exciting trend-setting solution for modern-day needs of our consumers .”

    U.S. Polo Assn’s collection is now available on Zepto, offering users a curated range of timeless apparel. From classic polo shirts to casualwear, customers can receive iconic USPA pieces within minutes. This partnership marks a shift in quick commerce, with Zepto expanding from essentials to premium fashion. Whether it’s getting a polo shirt before an event or casualwear for a last-minute outing, Zepto delivers fast, quality fashion—providing a new level of convenience for those who value both speed and style.

  • U.S. Polo Assn. launches campaign to bolster Indian leadership

    U.S. Polo Assn. launches campaign to bolster Indian leadership

    Mumbai: U.S. Polo Assn, the official brand of the United States Polo Association and Arvind Fashions Ltd. (ARVINDFA: IN) are proud to announce two major business milestones in India: the iconic legends marketing campaign and the new U.S. Polo Assn. website launch. Both business strategies have been designed to help take U.S. Polo Assn. in India to the next level.

    The brand’s growth strategy is focused on brick-and-mortar, omni-channel and e-commerce as well as overall brand marketing through storytelling.
    As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S.

    Polo Assn. has launched an exclusive brand-specific website uspoloassn.in to further enhance digital offerings for customers and provide easier access to its product offerings. U.S. Polo Assn. is the first brand in the Arvind Fashions Limited brands portfolio to go live with an exclusive brand website. Currently, the brand is listed on all leading online platforms and NNNow.com, the official brand store and digital destination for Arvind Fashions Ltd.

    “Arvind Fashions has been a tremendous partner to the U.S. Polo Assn. brand and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world’s most important markets,” said USPA Global Licensing president and CEO J. Michael Prince, the company that manages and oversees the U.S. Polo Assn. brand. “The execution of our strategic plan in India will further solidify our position as one of the top casual wear brands in the country.”

    “With revenues nearing Rs 2000cr, U.S. Polo Assn. is the leader in the men’s casual wear segment in India. We are further investing in energising the brand through multiple efforts including the brand website launch, a new iconic Legends advertising campaign and building new exciting adjacent product categories, “said Arvind Fashions Ltd vice chairman and non-executive director Kulin Lalbhai.
     

  • US Polo Assn announces Arjun Rampal as its India brand ambassador

    US Polo Assn announces Arjun Rampal as its India brand ambassador

    Mumbai: US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This announcement comes ahead of the brand creating a new store identity for all the upcoming stores as a part of its expansion plans.

    As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Rampal and will also unveil the new brand look across its 392 stores in India, said the brand in a statement. “The new stores will have an ‘all-white’ interior with the US Polo Assn brand colours. The signature red, blue & white stripes will welcome customers at the entrance,” it added.

    “Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour,” said Arjun Rampal. “The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”

    The ‘Play Together’ campaign is conceptualised by WYP Creatives, produced by Karma Productions and shot by Bosco Christopher Bhandarkar and Rid Burman. The brand campaign will be out on all major print and digital platforms from 8 December, said the statement.

    “Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base,” stated US Polo Assn – Arvind Fashions Ltd CEO Amitabh Suri. “‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children.”