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Tag: Arvind Bhandari

  • Disha Patani appointed brand ambassador of Nescafé ready-to-drink

    Disha Patani appointed brand ambassador of Nescafé ready-to-drink

    MUMBAI: Nestlé India Ltd has recently appointed youth icon Disha Patani as the brand ambassador of Nescafé ready-to-drink, the dairy-based beverage from the company. Patani is the first celebrity endorser to be associated with Nestlé’s Nescafé ready-to-drink range that was launched in October 2016.

    “Nescafe ready-to-drink is an ideal dairy-based beverage that offers refreshment and indulgence on the go. We are delighted to associate with Disha Patani. She is a contemporary youth icon, her energy and dynamism embodies the values that we want to epitomise in Nescafe ready-to-drink,” said Nestlé India general manager Arvind Bhandari as quoted by Livemint.

    The 180 ml tetra packs are priced at Rs 30 and are available in three flavours- including chilled latté, hazelnut and intense café. The ready-to-drink range is available across the country, both in-store as well as e-commerce platforms.

    This dairy-based beverage brand in also available in can packaging, having two flavours including chilled latté and intense café. It is priced at Rs 35 for 180ml cans.

    Nestle India has eight manufacturing facilities across the country and offers a variety of products in various categories. The company sells several chocolate brands like Kitkat, Munch, Milkybar and Bar One. Its milk products and nutrition category offers Everyday and A+ Greek yoghurt. It has a presence in the coffee and ready-to-drink category through the brand Nescafe. It also retails ready-to-cook noodles and ketchup under the brand Maggi as well as milk powder Everyday.

    Also reads:

    Nescafe Sunrise moves creative account to Publicis

    Nescafe launches new summer campaign

    Nestlé supports ‘Nanhi Kali’; changes packaging

  • Milo campaign shows how critical is sports for kids

    MUMBAI: Milo Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    Milo has unveiled its national advertising campaign ‘Milo — Grow with sports.’ Milo believes that sports helps imbibe life values that set the foundation for a child’s future. With this new TVC, it aims to underline the importance of sports in the growing years, making it a must-have nourishing beverage for kids, to excel in the same.

    In the new ad campaign, Milo is building on the fact that a mother’s greatest wish is to see her child succeed and fulfill his/her potential. While she does her best to prepare the child for life ahead, she knows that success in life needs more than skills learnt from books. Through sports, children will learn to persevere through hardship, find courage over fear, work as a team, find self-belief, be respectful and learn how to lead.

    Dairy, Nestlé India GM Arvind Bhandari said, “Milo believes that sports is critical for personality development and helps kids grow holistically in their formative years. We hope that mothers understand our message and nurture their children with Milo as they grow with sports.”

    The 45-second TVC features children participating in various sports like Football, Basketball, Athletics and Kabaddi with a voice over that highlights the prominence of sports in life. The video leads to a child’s victory in a race post which his mother gives him Milo to replenish his energy. Towards the end, the ad highlights the much loved international taste of Milo RTD, based on our unique ingredient ACTIV-GO™, which contains PROTOMALT™, Vitamins (B2, B3, B6, B12), and minerals (Calcium, Iron, Phosphorus). Milo RTD has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    ‘Milo — Grow with sports’ campaign is being aired across prime time on National & Regional TV (Tamil, Telugu, and Malayalam) as well as Facebook and YouTube.

    Watch the ad campaign here: