Mumbai: Through its audience feedback mechanism, ‘Hamara Parivar,’ Zee TV is reshaping its programming to align with the evolving preferences of today’s viewers. From this feedback comes ‘Vasudha,’ a unique concept on Indian television. The story explores the dynamics between two women from contrasting worlds, whose encounter sparks a clash of ideologies, temperaments, and socioeconomic backgrounds, offering a distinctive narrative. Produced by Arvind Babbal Productions, Vasudha is all set to premiere on 16 September and will air Monday to Friday at 10:30 pm on Zee TV.
Nausheen Ali Sardar plays Chandrika Singh Chauhan, a woman both respected and feared. A self-made leader in Udaipur, Chandrika runs her business with a strict set of rules. Committed to justice, she stands for what is right and expects strict discipline and integrity from those around her, viewing them as keys to success. She prioritizes order over emotions, commanding respect as a formidable leader.
In contrast, Priya Thakur takes on her first lead role as Vasudha, a carefree young woman unfamiliar with urban life’s rigid structures. With a trusting nature, Vasudha’s efforts to impress Chandrika often lead to conflict, creating a dynamic interaction between their opposing personalities.
Meanwhile, Abhishek Sharma takes on the lead role of Devansh Singh Chauhan, the ideal son of the Chauhan family and an embodiment of the best qualities of his parents – his father’s empathy and his mother’s discipline. He deeply respects his mother and believes in giving people a second chance. The story explores how two women, seemingly fire and ice, with precious little in common come together and impact each other’s lives in unimaginable ways.
Zee TV chief channel officer Mangesh Kulkarni said, “Earlier this year, we embarked on an initiative of actively listening to our viewers via Hamara Parivar, a direct line to their preferences. This has enabled us to craft stories that resonate with their evolving desires and expectations. One such show is Vasudha—an exciting new addition to our slate that complements our existing lineup with a fresh perspective. Vasudha explores the dynamic interplay between two women from contrasting worlds—one steeped in disciplined tradition, the other embodying carefree optimism. Through this heartwarming narrative of joy and determination, we are confident that Vasudha will offer a refreshing and engaging dimension to our programming. Our collaboration with the visionary Arvind Babbal ensures this story will captivate our audience, as it seamlessly integrates into the rich diversity of content Zee TV proudly offers.”
Producer Arvind Babbal said, “After presenting audiences with heart-warming narratives like Kyun Rishton Mein Katti Batti and Mithai on Zee TV, we’re excited to collaborate once again with the channel on bringing viewers Vasudha, an engaging narrative of two women from very different worlds and how they profoundly impact each other’s lives. We’ve assembled a talented cast and crew, ensuring a rich tapestry of cultural nuances. We recently completed an extensive outdoor shoot in Udaipur, immersing ourselves in the local atmosphere and we hope audiences connect with Vasudha’s journey and embrace her with love. I’m thrilled to have Nausheen, Priya, and Abhishek bring these characters to life.”
Nausheen Ali Sardar said, “When I was approached for the show, I found the concept very different from what one generally comes across on TV and I couldn’t refuse a role that offers tremendous scope for an actor to showcase their range. My character of Chandrika Singh Chauhan is truly unlike any character I’ve portrayed before. She is the epitome of strength, a self-made woman, the ultimate boss lady. I hope my fans enjoy seeing me in this new avatar!”
Priya Thakur said, “Vasudha holds a special place in my heart as it is my first lead role. Vasudha’s innocence and optimism are endearing, making viewers root for her. Her attempts to impress Chandrika often lead to humorous situations, but she remains a devoted admirer, hoping she will win her over some day. I hope audiences will embrace her as much as I have.”
Abhishek Sharma said, “Playing Devansh, a beautifully written character, truly helps me showcase my acting abilities like never before. The overwhelming love and support that I have got after the first promo truly makes all the hard work and struggle over the years worth it. The excitement for the show is palpable, and we can’t wait to see the audience’s reaction.”
