ITV

Tag: Arvind Akela Kallu

  • Saras Salil to host six Bhojpuri Cine Awards 2025 in Lucknow

    Saras Salil to host six Bhojpuri Cine Awards 2025 in Lucknow

    MUMBAI: Saras Salil, is set to host the six edition of the Saras Salil Bhojpuri Cine Awards 2025 in Lucknow. The prestigious event will take place at the Indira Gandhi Pratishthan on 10 April 2025, celebrating the finest achievements in Bhojpuri cinema.

    The awards will recognise excellence across 50+ categories, including Best Film, Best Director, Best Actor (Male and Female), along with honours for cinematography, music, and technical contributions.

    Prominent figures from the Bhojpuri film industry will grace the occasion, including Dinesh Yadav Nirahua, Arvind Akela Kallu, Amrapali Dubey, Anjana Singh, Sanjay Pandey, KK Goswami, Samar Singh, Raksha Gupta, Yamini Singh, Dev Singh, Vimal Pandey, C P Bhatt, Vinod Mishra, Shubham Tiwari, Pallavi Giri, Radha Singh, Mahi Khan, Richa Dixit, and Vidhya Singh. Their presence will add grandeur to the celebration.

    The awards will also honour behind-the-scenes talents, including producers, directors, technicians, choreographers, and sound engineers, recognising their vital contributions to Bhojpuri cinema.

    Publisher of Delhi Press editor-in-chief Paresh Nath, expressed his pride in celebrating the industry’s creative spirit. He said, “The Saras Salil Bhojpuri Cine Awards are more than just an event; they honour the passion and creativity that shapes Bhojpuri cinema. We are proud to recognise and honour the incredible talent that has contributed to the industry’s growth and success. This year’s edition promises to be even more spectacular, highlighting the stars and the unsung heroes who make cinema an art form.”

    The nomination process covers films released between 1 January 2024 and 31 December 2024. A panel of industry experts, critics, and cinema personalities will evaluate the nominees and select the winners.

    The ceremony will feature awards for acting, supporting roles, technical expertise (cinematography, editing), and creative contributions such as screenplay and music. Special honours like the Lifetime Achievement Award, Emerging Talent, and Best Bhojpuri Film of the Year will also be presented, celebrating both established and rising stars.

     

  • ZEE Biskope innovates with Ghar Duariya Birthday Lahariya

    ZEE Biskope innovates with Ghar Duariya Birthday Lahariya

    Mumbai: In its inaugural week, ZEE Biskope quickly became the dominant force in the market, elevating the presentation of a movie channel in the Bhojiwood genre like never before. The channel not only set several industry standards but also positioned itself as a pioneering influencer within the category. Through blockbuster premieres, carefully curated movie festivals, and innovative viewer engagement initiatives, ZEE Biskope has established its status as a proven preferred brand. The brand has brought multiple initiatives that the Bhojpuri market has never been exposed to and hence proved to be a thought leader throughout its remarkable journey. As the brand commemorates its fourth anniversary on 21 December, it’s time to thank the viewers for showering their love and blessings on the much-loved family entertainer in Bhojiwood. With much gratitude, ZEE Biskope is all set to continue its promise of delivering category-first initiatives to the Bhojpuri audience. The channel launches Ghar Duariya’s Birthday Lahariya – a campaign that celebrates the outstanding journey of the channel with its ardent viewers. For the first time in the history of Bhojiwood, a brand will reach directly in-person to the viewer’s house along with Bhojiwood’s superstar Arvind Akela Kallu to celebrate the brand’s fourth birthday along with the viewer families. The association of the viewers with the brand goes way notches higher with this initiative where the distance between the reel and the real world diminishes and the viewer becomes a part of the brand family. Read along to know how the brand plans this unique initiative.

    Viewers are invited to watch the prime-time movie on ZEE Biskope between 6 – 9 pm from 10 to 16 December. A question will be flashed during the movie that will have four answer options. Viewers need to give a missed call on 8563856307. Upon call back, they need to choose the right answer options in the IVR. The campaign running for a week will have seven winners who will have the great opportunity to host Arvind Akela Kallu while he celebrates ZEE Biskope’s birthday with the viewer families. The celebration at the viewer’s home will include an array of activities such as games, dance, candid conversations with the family, cake cutting, and an abundance of fun with the entire family. This unique initiative aims to bring the magic of Bhojiwood directly to the homes of ZEE Biskope’s dedicated viewers.

    On the brand’s birthday i.e., 21 December, ZEE Biskope will broadcast a special 30-minute episode between 6:00 pm and 6:30 pm anchored by Arvind Akela Kallu. This show will encapsulate the essence of the celebration that ZEE Biskope had with all the seven viewer families, providing a comprehensive and entertaining overview of the fun, frolic & merriment that the Biskope lovers truly deserved.

    Speaking about this unique initiative, ZEEL chief cluster officer – East Samrat Ghosh said, “ZEE Biskope has undoubtedly been a thought leader for introducing distinctive and groundbreaking marketing initiatives, setting precedents in the Bhojpuri category. Even this time, the brand extends its innovative approach to its birthday campaign. Ghar Duariya’s Birthday Lahariya initiative is a testament to our commitment in creating immersive experiences for our viewers. The campaign’s TV- -Ground – TV route not just gratifies viewers for watching Biskope but even brings Bhojiwood right into their homes and then showcases the celebration with viewer families to the world. Its specially designed to ensure not just the brand but even its associate partners also have a one-on-one bond with the esteemed viewers. Given its unique format where viewers will experience brand up close and personal, it’s expected to drive positive results for us.”

    ZEEL chief channel officer – Bhojpuri Cluster Amarpreet Singh Saini added, “In the Bhojpuri heartland, our viewers are regarded not only as spectators but as integral members of our extended family. As we rejoice four years of Bhojiwood magic by brand Biskope, we continue to live up to our promise of bringing category-first concepts to our viewers. This initiative is an opportunity to foster deeper connections, meaningful association, and preserve enduring memories with our viewers. Through this campaign, we endeavour to showcase the true family-oriented character of Biskope with a personal touch. There could be no better way of saying ‘Thank You’ to our viewers who have so dearly endorsed our remarkable journey.”