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Tag: Arunima Sharma

  • Colour Palette Films’ CaratLane Film wins best film at IAA Awards

    Colour Palette Films’ CaratLane Film wins best film at IAA Awards

    Mumbai: ‘Postcards- Khul Ke Karo Express’ produced by Colour Palette Films for CaratLane and the agency BBH, was awarded the best  film in the ‘Fashion and Accessories’ category at the prestigious International Advertising  Association- (IAA) India Chapter- Awards this year.

    The core of the film is the tender relationship between a mother and son.  Colour Palette Films worked closely with the agency creatives on the nuances of the script  and the characterisation before the production stage. Strong performances, sensitive  storytelling, soft lighting, a bittersweet music track and a warm, textured visual palette bring the film alive, making it emotionally impactful for the viewers.

    The film series, conceptualised by BBH India and directed by Arunima Sharma,  showcases the unique feature of embedding video messages in CaratLane jewellery,  revolutionising the gifting experience and providing customers with a novel way to express  their emotions through jewellery. The Postcards campaign, which features three different  heart-warming stories across three films, beautifully captures the essence of relationships  and emotions, offering viewers a heartfelt experience that transcends traditional gifting.

    “Khul Ke karo express” executive producer & Colour Palette  Films Sayan founder Banerjee expressed his views on the project, saying, “The partnership with CaratLane proved to  be a creatively fulfilling endeavour for our team. We were deeply moved by the emotional  richness of the scripts, and we committed ourselves to vividly portraying these narratives.  The music contributed significantly, and the use of the sarangi elevated the overall  storytelling. The casting process was paramount for this film, which explores the profound  emotional connection between a mother and her son. Komal Chhabria brought a touching  softness, vulnerability, and authenticity to the role of the mother, while Eklavya’s portrayal  of the son resonated with genuine subtlety, making his performance particularly impactful.”

    Colour Palette Films is founded by Banerjee, a seasoned professional with over 12  years of experience in feature and advertising film production who has gained recognition for  his exceptional work in producing commercials and feature films. With a track record of  working with prestigious production houses like Excel Entertainment and Maddock Films,  Sayan has line-produced major feature films such as Rock On 2, Finding Fanny, and  Bangistaan.  

    His expertise extends to television commercials, having line-produced ads for renowned  brands such as UC, Uber, Kerovit, Amazon, Muscle Blaze, Samsung and Horlicks. Sayan’s  career highlights include collaborating with acclaimed producers like Ritesh Sidhwani,  Farhan Akhtar and Dinesh Vijan- apart from producing successful advertising campaigns for  brands like L’Oréal Paris, CaratLane- A Tanishq Partnership, HDFC Ergo, Vivo and many  more, under his production house Colour Palette Films.  

    Sayan added, “My extensive experience in commercial Hindi film production really helped  me understand the nuts and bolts of production early on, making my advertising production  highly method-oriented, meticulous and cost-effective while not compromising on quality.  The team you put together is one of the most important aspects of a producer’s job. We, at  Colour Palette Films, believe in empowering the talent we hire to deliver their best and we  strive to elevate the brand’s earlier films by a notable degree.”

    His recent productions include the highly successful ‘Worth It’ campaign by L’Oréal Paris  featuring Alia Bhatt and the recent Everyuth campaign. Colour Palette Films helped elevate  the L’Oréal Paris campaign by putting together an exceptional team that delivered global  standards of cinematography, production design and post-production, contributing to the  campaign’s overall scale and sophistication.

     

     

  • HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    Mumbai: HDFC ERGO General Insurance, India’s leading non-life insurance company, has launched a unique initiative to promote insurance to the last mile, through a film – #KaroSabkoInsure. Anchored around the idea of love and care, this film nudges individuals to spread awareness on health insurance among unsung heroes and population from vulnerable section of the society like house-helps, drivers, gardeners, security guards, cooks, etc.; who play an instrumental role in making our lives convenient and comfortable.

    The film features a male protagonist, who introduces his house-help, whom he fondly calls ‘didi’, to an insurance plan of HDFC ERGO. Strategically launched during the occasion of Raksha Bandhan, a celebration that symbolises the essence of protection and care, this heart touching film foregrounds the deep connections we form with our domestic staff and brings out the possibilities on the way we can improve their lives by introducing them to health insurance.

    The main idea behind this campaign is to encourage ‘sabko’ or everyone from across every section of the country, to stay protected with health insurance. The company has also built a website page on the theme of #KaroSabkoInsure (https://www.hdfcergo.com/karo-sabko-insure) where customers can explore and buy the suitable health insurance policies in a few clicks. In India, where a significant portion of the population from informal sector remains unaware of health insurance importance, this initiative by HDFC ERGO aims to spread awareness on importance of health insurance, and encourage every Indian to take up an insurance plan.

    Speaking about this initiative, HDFC ERGO General Insurance head – digital business group & marketing Somesh Surana said, “As a leading general insurer of India and a ‘Customer First’ organisation, we understand the need to address the health insurance requirements of the ‘missing middle,’ a vast demographic of 400–500 million individuals who lack adequate health insurance coverage. Aligned with IRDAI’s vision of ‘Insurance For All By 2047’, our #KaroSabkoInsure campaign strives to reach the last mile and propel financial inclusion in the country.”

    The #KaroSabkoInsure campaign is released across all the digital mediums like Facebook, YouTube, etc. and will be promoted through in-cinema advertising and various distribution channels and advisors’ network of HDFC ERGO.

    The #KaroSabkoInsure film is directed by Arunima Sharma and has been scripted by Parixit Bhattacharya and Ayush Prasad. BBH India is the creative strategy and execution partner for this film.

  • Shell shines a light on women’s quest for mobility

    Shell shines a light on women’s quest for mobility

    Shell India has unveiled its latest campaign, ‘Great Things Happen When We Move’, which celebrates the indomitable spirit of Indian women, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility thereby bringing alive the brand’s partnership and commitment to this nation as catalyst of change.

    ‘Great Things Happen When We Move’ is a campaign about the people who displayed unconquerable courage and motivation to realise their ambitions by doing one simple thing – moving forward. The campaign has been specifically launched ahead of International Women’s Day to encourage Indian women who face towering challenges in their quest for mobility.

    The films, directed by filmmaker Arunima Sharma, are based on the stories of three amazing women, and mobility is at the heart of each. The first film highlights the story of Yogita Raghuvanshi, India’s first female truck driver who could not pursue her career in law as she took the responsibility of being a single mother after her husband passed away. The second film celebrates Geeta Tandon who walked out of an unhappy marriage and tried her hand at several things to support herself and her children. She found her calling when she became Bollywood’s leading stuntwoman. The third film showcases how travel expert Sumitra Senapaty, founder of Women On Wanderlust, encourages women to travel to over 50 destinations around the world.

    The core assertion of these films is to establish that mobility is a key enabler of people’s progress and it holds specifically true for women.

    Shell Companies India chairman Nitin Prasad said, “India is one the fastest growing economies in the world and we acknowledge the role that mobility plays in a nation’s progress. At Shell India, we are constantly working towards understanding the needs of our customers and pioneering products and services that enable this mobility, especially for women as their journey is not easy. Ensuring that women have an equal participation in all areas of work, at all levels and in all locations is our constant endeavour. We have fuel stations entirely run by women, an all women crew that installs canopies at our sites under construction, about one third of the working professionals/ employees in Shell business operations are women and we continue to encourage an interest in STEM education for our young bright minds across schools and colleges. We are proud of the journey we have made so far but there is a lot more that needs to be done and we are committed to keep moving forward on this path and make a brighter future.”

    Director Arunima Sharma said, “It's been a privilege to direct the new Shell campaign. I strongly resonated with these powerful stories that Shell and the team at Wunderman Thompson chose to tell. Yogita, Geeta and Sumitra are so different from each other, but are connected by the idea of finding their freedom by overcoming odds. As these stories are based on real women, for me it was important to have honesty and authenticity in the treatment of the films.”

    Wunderman Thompson vice president & ECD Siddharth Prasad said, “We didn’t want to just ‘narrate’ a story to viewers. We wanted them to be a part of the journey and rejoice in the protagonist’s success. Hence, the scripts were written from the point of view of an observer, someone who became a casual participant in a day in the life of our heroines. The narrative is very organic, the characters are real and believable. Inspiring stories; but designed to engage rather than impress.”