Tag: Arun Pandey

  • Rhiti Group join hands with Stanvee India to help elevate their brand experience

    Rhiti Group join hands with Stanvee India to help elevate their brand experience

    Mumbai: Integrated marketing and brand experience company Rhiti Group has announced a partnership with Mumbai-based Stanvee, a premium convenience services provider, to help elevate their brand experience and public profile. Rhiti Group works to create and build the entire ecosystem for entertainment, media and sports.

    An agreement to this effect, which also involved Rhiti taking up equity stake in Stanvee India, was signed by Rhiti Group chairman and managing director (CMD) Arun Pandey and Stanvee Group chairman and managing director (CMD) Suraj Kumar Behera, recently.

    Both organisations promised a slew of developments in the months to come, which they believe will make Stanvee a household name in a very short time.

    Speaking on the partnership, Arun Pandey said, “Stanvee is an organisation positioned perfectly to succeed in the digital economy of today and more so in the future. Consumers of the post-pandemic world are today willing to pay a premium for convenience and Stanvee’s offerings we believe have caught the pulse of the new age consumer. With Rhiti’s strengths in marketing and brand elevation, we are extremely confident of the roaring success of this partnership and look forward to exciting times together.”

    Also sharing his views was Suraj Kumar Behera of Stanvee who said, “We are glad to have Rhiti as our partners in our journey to become the most trusted and valued brand in consumer convenience services. Stanvee has just the right mix of easy to access services for consumers across the value-chain, in a post-pandemic digital economy. With the proven credentials of Rhiti, we believe our messaging and brand experience will reach the next level in what we believe will be a mutually fulfilling partnership for years to come.”

  • Cricketing legend MS Dhoni and CARS24 announce strategic tie-up

    Cricketing legend MS Dhoni and CARS24 announce strategic tie-up

    New Delhi: India’s leading home-grown global talent management company Rhiti Sports Management has announced the strategic partnership between legendary cricketer MS Dhoni and CARS24, one of the country’s fastest growing tech-enabled used car companies. As part of this partnership facilitated by Rhiti Sports Management, Dhoni will own equity in CARS24 and will also act as its brand ambassador.

    As Dhoni and several other leading sports personalities’ image and brand management consultant, Rhiti Sports has worked tirelessly to bring in new additions to their brand portfolio. As a fully integrated sports marketing and management company, Rhiti Sports offers a wide range of services such as sports consultancy, conceptualisation, athlete representation, sports asset management and marketing, event management, media rights distribution, sponsorship, live entertainment and original content production services.

    According to Arun Pandey, Chairman and Managing Director of Rhiti Sports Management, “MS. Dhoni is a catalyst for ‘change’. He has changed the way cricket was seen earlier and how its is seen today. And, I can relate the same change in the space CARS24 caters to. Extremely delighted on facilitating this partnership.”

    On his association with the brand, Dhoni said, “I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals.”

    Dhoni is already the face of prestigious brands such as GoDaddy, Bharat Matrimony, Mastercard India, Dream11 and SEVEN among others and Rhiti Sports aims to increase his outreach in the months ahead.  Some of the other leading sports personalities managed by the company are Bhuvneshwar Kumar, Faf Du Plessis, Mohit Sharma, Gurkeerat Singh, Karn Sharma, Pragyan Ojha and Kaustubh Radkar.

  • M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably now is closer to calling it a day, the legend and excitement is still very much alive.

    The first half is all about the untold part of Dhoni’s life: his dreams and struggles. Something that few have known or cared to know as long as their idol was excelling on the field.

    The coach of the school cricket team, Rajesh Sharma, is at his wits end as the lad he counted on as the team’s wicket-keeper has ditched him. It is only two months to exams and his parents think studies are more important than cricket. Can’t blame the parents since, till then, cricket had remained more a metro-centric game. At least, as far as team selections and spotting new talents were concerned. Cricket as a career had no future for small town lads.

    Sharma happens to watch the school football team practicing and the goalkeeper catches his eye. The lad does not let a single shot get through to the post. But, Dhoni, (Sushant Singh Rajput) would have none of it: playing with a small ball is not his idea of sport. Also, when it comes to cricket, he would rather bat than field. Finally, when Rajput agrees, his father, Anupam Kher, is reluctant. As he grows, Dhoni, keeps on improving his skills and makes progress locally moving from a Rs 600/ pm stipend to Rs. 1500 and, finally, landing a job with the Railways as a ticket checker.

    Dhoni keeps taking big strides but local authorities’ negligence results in him missing a chance to be selected for the Under-19 Indian team. The budding cricketer is depressed as his career is stuck as a ticket checker.

    Dhoni’s luck seems to brighten up eventually. The chairman of the Indian cricket board (late ex-Chairman Jagmohan Dalmia lookalike) decides to spot talent from the hinterlands of India instead of just concentrating on big towns. Dhoni’s skills are noticed. But, there are four other contenders for the wicket-keeper’s job. Finally, it is Dhoni’s batting, coupled with his wicket-keeping abilities, which earns him a spot in the national team.

    After failing badly in initial matches, Dhoni makes his presence felt with a century and, for him, there is no looking back thereafter. He is selected to lead Team India and scales glories as his team wins both the One-Day as well as T20 world championships.

    The long first half is all about Dhoni’s struggles and the ultimate rise to the top.

    The second half deals mainly with a celebrated cricketer’s life beyond the game. Dhoni comes across his first love, Disha Patani, at a time when he has failed on his debut. While Dhoni is in Pakistan playing for the country, Disha, out to buy a Valentine’s Day gift for him lost in the thoughts, meets with a fate that alters the love narrative.

    Dhoni meets Sakshi (Kiara Advani), a trainee with a 5-star Kolkata hotel who has no knowledge about cricket. Taken in by her innocence, love happens to Dhoni again.

    The film attempts to go too much into the details of Dhoni’s life and takes its own time doing so. In the process, its run time extends to three hours and five minutes. The film misses out on the vital junctures of his life like his appointment as the captain bypassing many senior players of the time.

    Rather than showcase the cricketer’s prowess as a wicket-keeper, which was his forte, most of the footage is devoted to his batting capabilities and how it often helped India win. All that should have come in the latter part of the film that lacks in cricket and concentrates more on his love life. The matches and crowd footage acquired by the makers from various TV networks saves the film from shoddy crowd scenes seen in most cricket-oriented films. The film has songs in the background that are soothing.

    Replicating a living and still active cricket legend is tough, but Sushant Singh Rajput slips into the role easily within few scenes into the film. He has done an able job. Disha Patani and Kaira Advani are good in small roles. Anupam Kher and Bhumika Chawla lend good support, while Rajesh Sharma, Mukesh Bhatt and Brijendra Mishra impress as usual.

    `M S Dhoni: The Untold Story’ generated enthusiasm during pre-release period and is now getting positive response from the audience, thanks to the popularity of Dhoni. The film has all the makings of a hit were it not for its high cost of production.

    (The film is being released simultaneously in Hindi, Marathi, Tamil and Telugu versions.)

    Producers: Arun Pandey, Fox Star Studios.

    Director: Neeraj Pandey.

    Cast: Sushant Singh Rajput, Anupam Kher, Bhumika Chawla, Kiara Advani, Disha Patani, Rajesh Sharma, Mukesh Bhatta, Brijendra Mishra.

  • M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story…Makings of a hit, but targets big

    M S Dhoni: The Untold Story’ is one biopic that has caused enough curiosity in the trade circles as well as amongst moviegoers. While most biopic come years after the person and his/her heroics have faded from the public memory, this one comes just in time. Even as Indian cricketer Dhoni probably now is closer to calling it a day, the legend and excitement is still very much alive.

    The first half is all about the untold part of Dhoni’s life: his dreams and struggles. Something that few have known or cared to know as long as their idol was excelling on the field.

    The coach of the school cricket team, Rajesh Sharma, is at his wits end as the lad he counted on as the team’s wicket-keeper has ditched him. It is only two months to exams and his parents think studies are more important than cricket. Can’t blame the parents since, till then, cricket had remained more a metro-centric game. At least, as far as team selections and spotting new talents were concerned. Cricket as a career had no future for small town lads.

    Sharma happens to watch the school football team practicing and the goalkeeper catches his eye. The lad does not let a single shot get through to the post. But, Dhoni, (Sushant Singh Rajput) would have none of it: playing with a small ball is not his idea of sport. Also, when it comes to cricket, he would rather bat than field. Finally, when Rajput agrees, his father, Anupam Kher, is reluctant. As he grows, Dhoni, keeps on improving his skills and makes progress locally moving from a Rs 600/ pm stipend to Rs. 1500 and, finally, landing a job with the Railways as a ticket checker.

    Dhoni keeps taking big strides but local authorities’ negligence results in him missing a chance to be selected for the Under-19 Indian team. The budding cricketer is depressed as his career is stuck as a ticket checker.

    Dhoni’s luck seems to brighten up eventually. The chairman of the Indian cricket board (late ex-Chairman Jagmohan Dalmia lookalike) decides to spot talent from the hinterlands of India instead of just concentrating on big towns. Dhoni’s skills are noticed. But, there are four other contenders for the wicket-keeper’s job. Finally, it is Dhoni’s batting, coupled with his wicket-keeping abilities, which earns him a spot in the national team.

    After failing badly in initial matches, Dhoni makes his presence felt with a century and, for him, there is no looking back thereafter. He is selected to lead Team India and scales glories as his team wins both the One-Day as well as T20 world championships.

    The long first half is all about Dhoni’s struggles and the ultimate rise to the top.

    The second half deals mainly with a celebrated cricketer’s life beyond the game. Dhoni comes across his first love, Disha Patani, at a time when he has failed on his debut. While Dhoni is in Pakistan playing for the country, Disha, out to buy a Valentine’s Day gift for him lost in the thoughts, meets with a fate that alters the love narrative.

    Dhoni meets Sakshi (Kiara Advani), a trainee with a 5-star Kolkata hotel who has no knowledge about cricket. Taken in by her innocence, love happens to Dhoni again.

    The film attempts to go too much into the details of Dhoni’s life and takes its own time doing so. In the process, its run time extends to three hours and five minutes. The film misses out on the vital junctures of his life like his appointment as the captain bypassing many senior players of the time.

    Rather than showcase the cricketer’s prowess as a wicket-keeper, which was his forte, most of the footage is devoted to his batting capabilities and how it often helped India win. All that should have come in the latter part of the film that lacks in cricket and concentrates more on his love life. The matches and crowd footage acquired by the makers from various TV networks saves the film from shoddy crowd scenes seen in most cricket-oriented films. The film has songs in the background that are soothing.

    Replicating a living and still active cricket legend is tough, but Sushant Singh Rajput slips into the role easily within few scenes into the film. He has done an able job. Disha Patani and Kaira Advani are good in small roles. Anupam Kher and Bhumika Chawla lend good support, while Rajesh Sharma, Mukesh Bhatt and Brijendra Mishra impress as usual.

    `M S Dhoni: The Untold Story’ generated enthusiasm during pre-release period and is now getting positive response from the audience, thanks to the popularity of Dhoni. The film has all the makings of a hit were it not for its high cost of production.

    (The film is being released simultaneously in Hindi, Marathi, Tamil and Telugu versions.)

    Producers: Arun Pandey, Fox Star Studios.

    Director: Neeraj Pandey.

    Cast: Sushant Singh Rajput, Anupam Kher, Bhumika Chawla, Kiara Advani, Disha Patani, Rajesh Sharma, Mukesh Bhatta, Brijendra Mishra.

  • Rhiti Group forays into retail biz with Seven; ropes in MS Dhoni as brand ambassador

    Rhiti Group forays into retail biz with Seven; ropes in MS Dhoni as brand ambassador

    MUMBAI: RS Seven Lifestyle (P) Ltd, a part of Rhiti Group has forayed into the retail space with the launch of its active lifestyle brand, Seven. The company has roped in Indian captain Mahendra Singh Dhoni as the brand ambassador.

    Under this banner, the company will manufacture and market running, training, indoor, and athletic-leisurewear apparel and footwear. Seven is a young, energetic brand designed to appeal to the modern youth or #changemakers.

    The brand aims to drive home the point that fitness is accessible to not just sportspersons but everybody, whether you want to break a world record or simply break a sweat.

    Dhoni, as an icon of this new, younger, more confident India, projects Seven’s can-do attitude.

    Speaking about the company’s foray into the retail business, Rhiti Group CMD and promoter Arun Pandey said, “At Rhiti Group we have always wanted to be associated with fitness and an active lifestyle in a meaningful manner. We believe fitness is everybody’s right and not the sole domain of professional athletes. Seven we believe will be the change maker that nudges people to make this shift not just in the thinking but also in the doing. And in MS Dhoni we have the perfect brand leader to inspire people to do just that. A range of footwear like it has always been MS’ dream and I’m glad that today with his involvement and expert inputs with the footwear division, we’ve been able to fulfil that dream and offer it to the world.”

    Dhoni added, “The Seven ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an active lifestyle. The thought-process and positioning of Seven really excites me and I think it will strongly resonate with the youth of India as well. It has always been my dream to have my own brand of footwear in the market, which offers high quality products at affordable price points for the larger masses. And that opportunity came to me with Seven, wherein I’m closely involved with the design and development of the footwear division, and I keep offering my inputs to the design team on a regular basis. Interestingly, Seven is also the number that I sport on my shirt, which only increases my fondness for the brand. I do hope that Seven’s vision for change become a reality.”

    Commenting of his acquired additional responsibility in the footwear division, Dhoni said, “I’m extremely excited to be involved in bigger capacity with the footwear division of Seven. I have been active from an early age and I believe it is essential to have correct footwear for performance and longevity. And I’m happy that Rhiti Group is committed to making high-quality products available at competitive prices.”

    Rhiti Group Group CEO Kumar Subramanian added, “Seven is an enabler of a healthy and active lifestyle. It’s a product and philosophy that invites everybody. It is the finest standard of active lifestyle footwear and apparel that is being specifically launched to target not just the cities but every small town of India. In MS Dhoni we find the perfect embodiment of this ambition. From a business standpoint, we don’t see ourselves in competition with other sports brands, we are in direct competition with lethargy, procrastination and the old way doing things. We have invested in design, in research, in production capabilities, but our biggest investment is our faith in the young generation of today’s India.”

  • Rhiti Group forays into retail biz with Seven; ropes in MS Dhoni as brand ambassador

    Rhiti Group forays into retail biz with Seven; ropes in MS Dhoni as brand ambassador

    MUMBAI: RS Seven Lifestyle (P) Ltd, a part of Rhiti Group has forayed into the retail space with the launch of its active lifestyle brand, Seven. The company has roped in Indian captain Mahendra Singh Dhoni as the brand ambassador.

    Under this banner, the company will manufacture and market running, training, indoor, and athletic-leisurewear apparel and footwear. Seven is a young, energetic brand designed to appeal to the modern youth or #changemakers.

    The brand aims to drive home the point that fitness is accessible to not just sportspersons but everybody, whether you want to break a world record or simply break a sweat.

    Dhoni, as an icon of this new, younger, more confident India, projects Seven’s can-do attitude.

    Speaking about the company’s foray into the retail business, Rhiti Group CMD and promoter Arun Pandey said, “At Rhiti Group we have always wanted to be associated with fitness and an active lifestyle in a meaningful manner. We believe fitness is everybody’s right and not the sole domain of professional athletes. Seven we believe will be the change maker that nudges people to make this shift not just in the thinking but also in the doing. And in MS Dhoni we have the perfect brand leader to inspire people to do just that. A range of footwear like it has always been MS’ dream and I’m glad that today with his involvement and expert inputs with the footwear division, we’ve been able to fulfil that dream and offer it to the world.”

    Dhoni added, “The Seven ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an active lifestyle. The thought-process and positioning of Seven really excites me and I think it will strongly resonate with the youth of India as well. It has always been my dream to have my own brand of footwear in the market, which offers high quality products at affordable price points for the larger masses. And that opportunity came to me with Seven, wherein I’m closely involved with the design and development of the footwear division, and I keep offering my inputs to the design team on a regular basis. Interestingly, Seven is also the number that I sport on my shirt, which only increases my fondness for the brand. I do hope that Seven’s vision for change become a reality.”

    Commenting of his acquired additional responsibility in the footwear division, Dhoni said, “I’m extremely excited to be involved in bigger capacity with the footwear division of Seven. I have been active from an early age and I believe it is essential to have correct footwear for performance and longevity. And I’m happy that Rhiti Group is committed to making high-quality products available at competitive prices.”

    Rhiti Group Group CEO Kumar Subramanian added, “Seven is an enabler of a healthy and active lifestyle. It’s a product and philosophy that invites everybody. It is the finest standard of active lifestyle footwear and apparel that is being specifically launched to target not just the cities but every small town of India. In MS Dhoni we find the perfect embodiment of this ambition. From a business standpoint, we don’t see ourselves in competition with other sports brands, we are in direct competition with lethargy, procrastination and the old way doing things. We have invested in design, in research, in production capabilities, but our biggest investment is our faith in the young generation of today’s India.”

  • MS Dhoni to co-own Ranchi team of Hockey India League

    MS Dhoni to co-own Ranchi team of Hockey India League

    MUMBAI: After buying a stake of the Chennaiyin FC team, the captain of the Indian cricket team, MS Dhoni, has now become the owner of the Ranchi team for the Hockey India League along with Sahara India Pariwar.

     

    The new franchisee has been named Ranchi Rays.

     

    Hero Hockey India League chairman Dr. Narinder Batra said, “This is a great moment for HIL to have MS Dhoni on board as a franchisee owner of the world’s most prominent hockey league along with Sahara India Pariwar. This initiative showcases the faith that they have in Hero HIL and I am happy by the kind of support that the league is garnering from all quarters”

    Dhoni, commenting on purchasing the stake, stated that he was happy to own the franchise as he was always interested to do something for the region and wanted to see hockey being uplifted from the grassroot level. “I have got this franchisee with the support of Sahara India Pariwar, one of the prime promoter and patron of sport’s in India.” he added.

    Sahara India Pariwar head corporate relations and Sahara Adventure Sports director Abhijit Sarkar said “Hockey is our national game and we are proud to be associated with Ranchi franchisee and are elated to continue our patronage and support for the game. We will achieve greater laurels and success in the sport of hockey in the coming years and Sahara India Pariwar is committed to the development of sport at all levels.”

     

    Rhiti Sports CMD Arun Pandey added, “MS Dhoni has supported every sport and hockey is another sport which is close to Mahi’s heart. When this opportunity came, Mahi quickly accepted it as he always wanted to do something for his state and country.”

     

    It can be noted that Sahara India Pariwar already owns the Lucknow team in the league and now will co-own the Ranchi team from this edition of the HIL.