ITV

Tag: Arun Malhotra

  • New Datsun redi-GO campaign aims to inspire young risers

    New Datsun redi-GO campaign aims to inspire young risers

    NEW DELHI: The ‘Ready India’ campaign started today to celebrate the launch of the all-new urban cross vehicle Datsun redi-GO is aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.

    Nissan Motor India Pvt. Ltd MD Arun Malhotra said, “With the launch of the Datsun redi-GO, we are striving to redefine the entry-level car segment in India. To reinforce redi-GO’s positioning in the marketplace, we are today announcing the launch of the ‘Ready India’ campaign. The focus of this campaign is to directly connect with the brand’s target audience – the young risers.”

    The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics. Leading artists from Bollywood contributed to the creation of the TVC, which goes live today on leading television channels. Popular music director Ram Sampath composed the music for the commercial while Sona Mohapatra contributed by lending her iconic voice for the campaign.

    TBWA India CEO Govind Pandey said, “Datsun is a young, challenger brand – backed by the global experience of Nissan – that is breaking new ground in India. The new Datsun redi-GO is aimed at the young risers who are raring to go and questioning the status quo. They want to ‘Be a Voice, Not an Echo’. They are looking at the world with a fresh perspective to create new opportunities for themselves and fulfill their dreams. Our aim with the ‘Ready India’ campaign is breaking new ground in India by providing exactly what its customers need with the all new redi-GO. The ‘Ready India’ campaign further supplements the Datsun brand philosophy along with the attributes of the Datsun redi-GO – Fun, Freedom and Confidence. Our focus was to capture and extend this sentiment to all the young risers, to look at their choices boldly with a new outlook on life.”

    The new campaign will resonate with the preferences of young Indians, with its modern look and feel, exciting performances, and a free spirit/go anywhere vibe. Redi-GO’s modern and distinctive styling is highlighted by brave and bold ‘YUKAN’ design elements, which reflects the discerning demands of the young generation. It features ‘tall-boy’ styling offering best-in-class ground clearance of 185 mm, along with extra roominess and excellent external visibility for the driver. It also features daytime running lights and a driver-side airbag on the top variant.

    The all new Datsun redi-GO television commercial can be seen by clicking here – https://slingshot-ap.factory.tools/message/dSgsfUVfiBnggvlRSTJVBQ .
    Acknowledgements for the Ready India campaign:

    Client: Datsun, India
    Agency: TBWA India
    Creative Team: George Koshy, Madhu Vasam
    Account Management: Govind Pandey, Ashish Marwah, Vaibhav Katti, Shagun Lidhoo
    Planning: Subramanian Krishnan, Sayed Naushad
    Agency Producer/Project Management: Venkatesh Iyer

    Production House: Bow Chicka Wow Wow
    Director: Nigel Simpkiss
    Producer: Shishir Khandelwal & Shibani Gulati
    Director of Photography: Andrew Boulter
    Music Director: Ram Sampath
    Singer: Sona Mohapatra

  • New Datsun redi-GO campaign aims to inspire young risers

    New Datsun redi-GO campaign aims to inspire young risers

    NEW DELHI: The ‘Ready India’ campaign started today to celebrate the launch of the all-new urban cross vehicle Datsun redi-GO is aimed at inspiring up-and-coming young risers, to stimulate change in their world view by looking at it from a new perspective.

    Nissan Motor India Pvt. Ltd MD Arun Malhotra said, “With the launch of the Datsun redi-GO, we are striving to redefine the entry-level car segment in India. To reinforce redi-GO’s positioning in the marketplace, we are today announcing the launch of the ‘Ready India’ campaign. The focus of this campaign is to directly connect with the brand’s target audience – the young risers.”

    The new television commercial is aimed at connecting with young Indians through its lively music and catchy lyrics. Leading artists from Bollywood contributed to the creation of the TVC, which goes live today on leading television channels. Popular music director Ram Sampath composed the music for the commercial while Sona Mohapatra contributed by lending her iconic voice for the campaign.

    TBWA India CEO Govind Pandey said, “Datsun is a young, challenger brand – backed by the global experience of Nissan – that is breaking new ground in India. The new Datsun redi-GO is aimed at the young risers who are raring to go and questioning the status quo. They want to ‘Be a Voice, Not an Echo’. They are looking at the world with a fresh perspective to create new opportunities for themselves and fulfill their dreams. Our aim with the ‘Ready India’ campaign is breaking new ground in India by providing exactly what its customers need with the all new redi-GO. The ‘Ready India’ campaign further supplements the Datsun brand philosophy along with the attributes of the Datsun redi-GO – Fun, Freedom and Confidence. Our focus was to capture and extend this sentiment to all the young risers, to look at their choices boldly with a new outlook on life.”

    The new campaign will resonate with the preferences of young Indians, with its modern look and feel, exciting performances, and a free spirit/go anywhere vibe. Redi-GO’s modern and distinctive styling is highlighted by brave and bold ‘YUKAN’ design elements, which reflects the discerning demands of the young generation. It features ‘tall-boy’ styling offering best-in-class ground clearance of 185 mm, along with extra roominess and excellent external visibility for the driver. It also features daytime running lights and a driver-side airbag on the top variant.

    The all new Datsun redi-GO television commercial can be seen by clicking here – https://slingshot-ap.factory.tools/message/dSgsfUVfiBnggvlRSTJVBQ .
    Acknowledgements for the Ready India campaign:

    Client: Datsun, India
    Agency: TBWA India
    Creative Team: George Koshy, Madhu Vasam
    Account Management: Govind Pandey, Ashish Marwah, Vaibhav Katti, Shagun Lidhoo
    Planning: Subramanian Krishnan, Sayed Naushad
    Agency Producer/Project Management: Venkatesh Iyer

    Production House: Bow Chicka Wow Wow
    Director: Nigel Simpkiss
    Producer: Shishir Khandelwal & Shibani Gulati
    Director of Photography: Andrew Boulter
    Music Director: Ram Sampath
    Singer: Sona Mohapatra

  • Nissan’s Datsun bets on experiential marketing with ‘ISayYes’ campaign

    Nissan’s Datsun bets on experiential marketing with ‘ISayYes’ campaign

    MUMBAI: Eighty year heritage car brand Datsun from Nissan has launched a new brand campaign in India called #ISayYes. The 360 degree campaign kicked off with a teaser video online, which is the first of many initiatives. This one-of-a-kind “crowd sourcing of dreams” activity will be launched on 25 January.

     

    Under the #ISayYes campaign, this activity will give Datsun fans a chance to share their dreams online. Platforms like Twitter, YouTube and Facebook will be used to reach out to fans.

     

    Nissan Motor India managing director Arun Malhotra said, “Young Indians want to have a voice in society as they strive to achieve their dreams. They want to be heard, and Datsun understands this. We’ve been engaging with young people for four years since Datsun came to India. Our new #ISayYes campaign is designed to connect with the energy of these young dreamers, further strengthen our bond with them, and encourage them to never give up.”

     

    The six-week-long campaign will consist of above-the-line (ATL) activations such as television commercials, as well as a social activation phase, which will include sharing of stories, opportunities to participate in unique experiences and win prizes.

     

    The campaign will culminate with Datsun fans vying for one grand experiential gratification and five tangible gratifications related to their dreams.

  • Nissan’s Datsun bets on experiential marketing with ‘ISayYes’ campaign

    Nissan’s Datsun bets on experiential marketing with ‘ISayYes’ campaign

    MUMBAI: Eighty year heritage car brand Datsun from Nissan has launched a new brand campaign in India called #ISayYes. The 360 degree campaign kicked off with a teaser video online, which is the first of many initiatives. This one-of-a-kind “crowd sourcing of dreams” activity will be launched on 25 January.

     

    Under the #ISayYes campaign, this activity will give Datsun fans a chance to share their dreams online. Platforms like Twitter, YouTube and Facebook will be used to reach out to fans.

     

    Nissan Motor India managing director Arun Malhotra said, “Young Indians want to have a voice in society as they strive to achieve their dreams. They want to be heard, and Datsun understands this. We’ve been engaging with young people for four years since Datsun came to India. Our new #ISayYes campaign is designed to connect with the energy of these young dreamers, further strengthen our bond with them, and encourage them to never give up.”

     

    The six-week-long campaign will consist of above-the-line (ATL) activations such as television commercials, as well as a social activation phase, which will include sharing of stories, opportunities to participate in unique experiences and win prizes.

     

    The campaign will culminate with Datsun fans vying for one grand experiential gratification and five tangible gratifications related to their dreams.

  • Nissan appoints Bajwa as VP – sales, network & customer relations for India

    Nissan appoints Bajwa as VP – sales, network & customer relations for India

    MUMBAI: Nissan has appointed Satinder Singh Bajwa as vice president sales, network and customer relations effective 13 April, 2015.

     

    In his new role, Bajwa will be responsible for accelerating sales, expanding the reach and ensuring customer satisfaction for both Nissan and Datsun across India.

     

    Bajwa will report to Nissan Motor India managing director Arun Malhotra. 

     

    Malhotra said, “As we continue to make quick and firm progress in taking Nissan Group of India to its next level it is imperative that we grow and nurture a robust sales and service backbone to ensure customer satisfaction. We have found a strong professional in Satinder Singh Bajwa who brings with him vast experience that can help meet our business goals.”

     

    Bajwa comes to Nissan with 20 years of experience in functions like sales, marketing, dealer management and key account management in the automobile industry. Prior to joining Nissan, he has worked with Hyundai Motor India Ltd as group head – sales. In the past he had also worked with Maruti Suzuki, Piaggio and Bajaj Auto Ltd.