ITV

Tag: Arun Kumar Kapoor

  • Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    New Delhi: “Life Masala Maar ke” is the new theme of a campaign by Dish TV, the country’s oldest and arguably the largest direct-to-home player. With this campaign, the brand will be seen in a new avatar – as flag-bearers of entertainment.

    The campaign showcases varied people from across the country enjoying entertainment in their own unique way, which every Indian does – with a little masala, with a little extra emotion. It depicts how Indians love to consume entertainment and get fully immersed while watching TV. Be it a modern couple, a traditional household or jawaans at the border – everyone consumes entertainment with a twist and not in a mundane, sedate way.

    This campaign has been created by McCann Ericsson and has come on air across leading channels today. It is targeted at a wide base and is for both new and existing consumers.

    Through a 360° media approach, DishTV will be using multiple platforms such as television, out-of-home and digital media to bring the thought alive. This comes at a very opportune time in the brand’s lifecycle with the third phase of digitization coming to an end and at the onset of the fourth phase of digitization.

    Dish TV CEO Arun Kumar Kapoor said, “DishTV today touches the lives of over 100 million viewers across different age groups and geographies. We are an integral part of every Indian household, providing world class entertainment, each day. In India whatever we do is completely over the top and completely spicy, Indian lives are like Hindi movie, full of action, comedy, drama and emotion. This is what our new ad campaign is all about, it embodies fun loving, spicy entertaining and Masala Maar ke approach towards life with Shahrukh Khan being the sutradhar of the campaign. This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maar ke. “

    McCann World group executive vice president- planning Jitender Dabas said, “Apart from food and clothing, entertainment is something that are very characteristic of culture. Indian people prefer their entertainment the way they prefer their food- in a more spicy larger- than – life kind of a way. Daily dose of entertainment for them is like the spice of life. Hence the idea of- Life Masala Maar ke.”

    Agency credits:

    Campaign elements: TVC

    Agency: McCann Ericsson

     Production House: Little Lamb Films

     Director: Bouddhayan Mukherjee

     Creative Director: Ravinder Siwach

     

    TVC details

     Duration: 70 seconds

     Campaign breaks as of: 1st April’16

     Exposure(mediums used): Television

     

     

     

  • Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    New Delhi: “Life Masala Maar ke” is the new theme of a campaign by Dish TV, the country’s oldest and arguably the largest direct-to-home player. With this campaign, the brand will be seen in a new avatar – as flag-bearers of entertainment.

    The campaign showcases varied people from across the country enjoying entertainment in their own unique way, which every Indian does – with a little masala, with a little extra emotion. It depicts how Indians love to consume entertainment and get fully immersed while watching TV. Be it a modern couple, a traditional household or jawaans at the border – everyone consumes entertainment with a twist and not in a mundane, sedate way.

    This campaign has been created by McCann Ericsson and has come on air across leading channels today. It is targeted at a wide base and is for both new and existing consumers.

    Through a 360° media approach, DishTV will be using multiple platforms such as television, out-of-home and digital media to bring the thought alive. This comes at a very opportune time in the brand’s lifecycle with the third phase of digitization coming to an end and at the onset of the fourth phase of digitization.

    Dish TV CEO Arun Kumar Kapoor said, “DishTV today touches the lives of over 100 million viewers across different age groups and geographies. We are an integral part of every Indian household, providing world class entertainment, each day. In India whatever we do is completely over the top and completely spicy, Indian lives are like Hindi movie, full of action, comedy, drama and emotion. This is what our new ad campaign is all about, it embodies fun loving, spicy entertaining and Masala Maar ke approach towards life with Shahrukh Khan being the sutradhar of the campaign. This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maar ke. “

    McCann World group executive vice president- planning Jitender Dabas said, “Apart from food and clothing, entertainment is something that are very characteristic of culture. Indian people prefer their entertainment the way they prefer their food- in a more spicy larger- than – life kind of a way. Daily dose of entertainment for them is like the spice of life. Hence the idea of- Life Masala Maar ke.”

    Agency credits:

    Campaign elements: TVC

    Agency: McCann Ericsson

     Production House: Little Lamb Films

     Director: Bouddhayan Mukherjee

     Creative Director: Ravinder Siwach

     

    TVC details

     Duration: 70 seconds

     Campaign breaks as of: 1st April’16

     Exposure(mediums used): Television

     

     

     

  • “With Taj Television, we bring the best of channels to our customers”

    “With Taj Television, we bring the best of channels to our customers”

    MUMBAI: Zee Entertainment has got on board a subsidiary company that will handle the distribution of the entire Zee Network in the form of Taj Television India. It will distribute channels of both Zee Entertainment as well as Zee Media.

     

    This apart, it will act as an agent for Turner International India channels as well. The latest addition and the start for Taj Television is the new general entertainment channel Zindagi.

     

    Commenting on the development, Zee MD and CEO Punit Goenka said, “I am very pleased to announce that Taj Television, which earlier was distributing Ten Sports channels, will now distribute all the channels of Zee Entertainment and Zee Media Corporation, while also representing Turner channels as its authorized agent. I would like to thank all our DTH and Cable partners who have been part of our growth journey and look forward to their continued support to Taj Television.”

     

    Arun Kumar Kapoor who was earlier CEO of MediaPro, Zee’s distribution JV with Star India, will be the CEO at Taj Television too. Rajesh Sethi will continue to be CEO for the sports broadcasting network of Zee which includes the Ten brand of channels.

     

    Said Kapoor, “Zee has been the pioneer in Indian television and has the experience and leadership capability to shape the future of pay revenues in India. With Taj Television being created as the distribution entity for the network, we bring together the best of television channels to our customers. We are confident that the new channel Zindagi will really connect with the viewers and help grow Taj Television offering even stronger. We are committed to quality and achieving leadership through fair and transparent business practices.”

     

    Taj Television president Atul Das commented, “With digitization having been completed in Phase I and Phase II cities in India, we now look forward to its implementation in rest of the country. Taj Television would aim to create a harmonious relationship within the ecosystem and create value for all stakeholders. With a leading portfolio of television channels, both in the national and regional space and with a powerful portfolio of sports programming, we are excited about the future of pay revenues in the country.”

     

    Taj Television has a list of 47 channels. Taj Television distributes Zee’s well-known brands like Zee TV, Zee Cinema, &pictures, Ten Sports, Zee Cafe, Zee Studio, Zing and a powerful repertoire of regional language channels including Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Tamizh, besides the HD channels like Zee TV HD, Zee Cinema HD, Zee Studio HD and Ten HD. Taj Television also distributes channels of Zee Media Corporation with two national and eight regional channels. Taj is also distributing channels in the kid’s space and English movie segment, including HBO, Cartoon Network, Pogo, CNN and Warner Brothers as an authorised agent of Turner International.  

  • Dishtv, Tata Sky plan schemes for World Cup

    Dishtv, Tata Sky plan schemes for World Cup

    MUMBAI: DTH service providers Dishtv and Tata Sky will use the upcoming cricket World Cup to entice their viewers and increase subscription numbers.

    Dishtv has come out with a World Cup For Free offer. It has come out with a special world cup promotional pack at Rs 3990, all inclusive with six months subscription free. This also includes dishtv’s sports active services free for the same six-month period. The offer is being introduced by the dishtv mascot who entices the viewer with his histrionics and invites them to this unique experience only on dishtv.

    Dishtv is positioning itself as offering active services that enable a better than stadium experience for the viewer. Besides digital picture quality and stereophonic sound, viewers will have value added controls.

    The matches can be viewed with multi-camera angles. Subscribers can watch a match through three different camera angles – the main feed, the square leg and the third which will be a mix of stump cam/high wide shot.

    Language Feed: The dish subscriber will have the opportunity to hear the commentary from a choice of five languages – English, Hindi, Tamil, Telugu and Bengali along with a live stadium ambient sound.

    Highlights: Match highlights, i.e. all wickets and key shots like – 4’s, 6’s will be available to the dishtv viewers at the press of a button whenever they want

    Statistics: The dishtv subscriber will have access to a stupendous Amount of cricketing data like team line ups, score cards, in-depth history of the players, their past records and so on again on their TV screens merely at the touch of a button.

    The firm says that subscribers will get the Sports Active services at no extra cost that would otherwise cost Rs. 25 per month.

    Dishtv CEO Arun Kumar Kapoor says, “Cricket is like religion in our country and the Cricket World Cup being the biggest opportunity to delight the consumers. With the advent
    of active services and new consumer offers available in the market, the subscribers have a win win situation. dishtv has always worked towards maximising its viewer’s delight and will continue to do so”.

    Commenting on the caricature launched by, dishtv to flag off the World Cup campaign, dishtv VP marketing Anjali Malhotra says, “The mascot lends a face to the brand that is warm, consumer friendly and trustworthy. Moreover he seems to simplify an otherwise perceived technology product apart from adding an element of fun to our communication as we are but, an entertainment provider to Indian homes. We are sure that the consumers will warm up to him.”

    As far as Tata Sky is concerned the company’s MD and CEO Vikram Kaushik says, “Tata Sky is offering free subscription for three months and has roped in actor Hrithik Roshan for its new marketing campaign.”

    He explains that as part of this campaign select viewers who have subscribed before 15 April will get to watch the World Cup final match with him. In adition the company is extending the free pricing policy to the second, third and fourth television set within a consumer’s household.

    “The new marketing campaign is a step to reach one-million subscriber base by the end of this year. We expect phenomenal subscription during the World Cup.”