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Tag: Arun Bhawsingka

  • Creative Portico New York presents Fashion @ Home Retail Conference 2014

    Creative Portico New York presents Fashion @ Home Retail Conference 2014

    MUMBAI: In its mission to make Indian homes fashionable, leading home fashion brand, Portico New York launched their first edition of Fashion@Home Retail Conference 2014 at Neel, the swanky South Mumbai lounge at Tote on the Turf. The event was a runaway success with over 150 trade partners who attended the launch. This included some of the biggest multi-brand outlets such, large format home furnishing stores, Mumbai shopping channels, popular e-commerce sites and lots more. Fashion@Home Retail Conference 2014 is now billed as one of the biggest home fashion trade event.

    Commenting on the success of the conference, Arun Bhawsingka, CEO, Creative Portico Pvt. Ltd. said, “The support and appreciation we received for Fashion@Home Retail Conference 2014 was overwhelming. This was an important event for us as we welcomed all our trade and distribution partners to be the first to witness the launch of our new 2014 collections. The turnout was fantastic and they could gain a holistic experience of the entire conference. Right from the display concept to the product packaging, we received a fantastic feedback from all. With such a heartening response from Mumbai & Delhi, we now look forward to the next leg of our conference to be held in Hyderabad, Chennai, Ooty and Guwahati in April and May this year.”

    Portico New York showcased all their new collections to be launched in 2014. Products included various exclusive collections, including those designed by Manish Arora, Neeta Lulla and Nishka Lulla. The Kids Collection was particularly well received among the traders for its playful elements and characters. The Enchante Collection with its line of premium bed covers and luxurious silk white duvet made of pure silk were also a hit. Portico’s unique gifting options including its packaging for various occasions like weddings, housewarming, etc, is what makes Portico New York a trend-setter in home fashion.

    Portico New York’s range include an impressive mix of bed sheets, comforters, duvets, duvet covers, soya bean quilts, blankets, memory foam pillows, towels, shower curtains, a wide range of kids licensed merchandise and the Therapeia range of health bedding products. Portico New York has also tied up with renowned fashion designers and important environmental causes. Indian designers Manish Arora, Neeta Lulla and Nishka Lulla have brought their design aesthetic and launched exclusive collections.

  • Sophia College witness the first edition of The Great Indian Pillow Fight powered by Portico, New York

    Sophia College witness the first edition of The Great Indian Pillow Fight powered by Portico, New York

    MUMBAI: Last Saturday, Sophia College saw what will be known as the first edition of ‘The Great Indian Pillow Fight’. At their annual festival, Kaliedoscope, scores of  young collegians assembled on Sophia College Grounds on Saturday, bowled over by the thought of  taking part in the First Indian Pillow Fight ever, a concept put together by Portico, the premium home fashion brand.

    Pillows were hurled down on an eager batchof youngsters and the girls lashed at each other as soon as they got their catch. There was no stopping the crowd, exhausted as they seemed, the girls wrestled with gusto.

    With a special stylish bedding collection designed especially for the 24×7 generation, Portico, New York realizes the youth have frenzied lifestyles. The free spirit populace was thus given a chance to relive memories and bond with friends their way, and what would be better than a high spirited, crazy Pillow Fight. Spirits soared as feathers flew through the air, amid shrieks of college girls excited to be given full license to attack their peers in a good ol’fashioned pillow flight.

    Speaking on the event, Arun Bhawsingka CEO, Portico New York said, “We are glad that we have connected with the new generation. And the platform which we have used to relate to them is quite innovative, and we are proud of that. We are sure that the collection for these young customers will be appreciated and be the most preferred in this segment.”

    Commenting on the occasion, one of the Sophia’s students that participated in the fight said, “This is by far to have such a great pillow fight with so many people and so many pillows. I really hope other colleges catch on to the idea because I’d love to do it again!”

    To take the Pillow Fight online, Portico, New York has also created an app on their Facebook page called The Great Indian Pillow Fight. The users have to choose a friend from their friend list and a weapon to fight. The top 3 winners get daily prizes of Rs. 1,000 each Flipkart vouchers. Top 3 scorers at the end of the activity will be awarded a PS3 – 500 GB, Sony Xperia U and Canon Power Shot A1400 – Point &Shoot. The Facebook app is designed by Brand Design.

    One of India’s leading brands in the bed and bath furnishings category along with their new and innovative solutions, Portico aspires to give a new lease of life to personal spaces of gen next. With its contemporary and bold designs, the youth collection, cater to tastes of these nonconformists.