MUMBAI: Mumbai’s dessert scene just got a serious sugar rush. Noto Ice Creams & Desserts opened the doors to its first-ever physical scoop shop—Meltshop by Noto—in Bandra. Known for pioneering guilt-free indulgence in the digital delivery world, the brand has now gone brick-and-mortar, and it’s not holding back on flavour.
Positioned as more than just an ice cream parlour, Meltshop introduces the Notoverse—a dessert destination designed to blend comfort with creativity. At its core is a cheeky, joy-filled menu featuring 15 artisanal scoop flavours, a signature softy, and six single-serve sundae creations crafted for dessert maximalists and minimalists alike.
Among the must-tries: Trip to Thailand—a combo of mango swirl ice cream, sticky rice and popping boba—and Coffee Biscoff with a sneaky cocoa finish. Other highlights include fruity favourites, Matcha Raspberry and Pistachio. For loyalists, Noto’s packaged ice cream range remains available on-site, bridging the brand’s online roots with its new offline identity.
“With Meltshop by Noto, we didn’t just want to create a place to eat ice cream, but we wanted to build a joyful escape”, said Noto co-founder Varun Sheth. “A space where our community can enjoy both the healthy and indulgent sides of Noto in their most fun and feel-good form. We see you—bad day, good day, or just a boring old Monday, we’re here with the scoop.”
Visually, Meltshop doubles as a dopamine hit. The store is painted in bold hues, fitted with playful touches and corners seemingly designed for Instagram. But behind the photogenic flair lies serious scoop intent. Whether you’re in for a casual fix or a full-blown dessert spree, Meltshop serves it up with what the brand calls “Big Scoop Energy”—high on flavour, low on guilt.
For Mumbai’s dessert crowd, Noto’s Meltshop is not just a new place to eat—it’s a feel-good mood with a sprinkle of indulgent rebellion.