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Tag: Artificial Intelligence

  • Global digital agency Dept brings in David Neal as CFO

    Global digital agency Dept brings in David Neal as CFO

    MUMBAI: He is getting on board to get to the depth of finance in tech and marketing services agency Dept.  Former global CFO for Dentsu Creative and Tag, David Neal has joined the close-to-30-year old digital agency as its new global chief financial officer (CFO). In this role, David Neal will bring together the global finance and operations team at Dept, driving innovation and streamlining processes by positioning finance as a strategic partner to the business.

    “During my conversations with the leadership team and colleagues, I was invigorated by the energy and ambition within Dept,” said Neal. “I realised this is a place where we can do things differently. I hope to transform finance into a true strategic partner, providing insights, analysis, and driving commercial growth.”

    David brings substantial experience as a chief financial officer, with a proven track record in the marketing and advertising sectors across south and southeast Asia and global leadership positions.

    In his new role, David will  be based in London. He will leverage his extensive background to redefine the finance department as a strategic ally within Dept, enhancing collaboration with other business units—especially operations, and people & culture. Neal has been mandated to  harness the potential of AI to transform financial processes, fostering a culture of relentless curiosity and innovation.

    “At Dept,  we’re all about keeping innovation at the core of everything we do. By bringing our finance and operations teams closer together, we are merging two key business areas to drive strategic growth. David will help us unlock new opportunities and ensure that innovation remains at the heart of everything we do,” says Dept global CEO Dimi Albers.

    Neal is stepping into the role as Mickey Kalifa moves on after two years with the company. 

    In the past two years, the company has welcomed seven agencies and achieved remarkable growth, with revenues increasing by over 200 per cent. This impressive performance is heavily supported by its AI services; currently, 50 per cent of its global revenue is AI-enabled. Dept continues to set industry standards as a B-corp-certified agency. It works with top-tier brands like Google, KFC, Philips, Audi, Twitch, Patagonia, and eBay, has offices in 30 countries and employs close to 4,000 digital specialists.

  • dentsu’s global ad spend report predicts 6.8 per cent growth for 2024

    dentsu’s global ad spend report predicts 6.8 per cent growth for 2024

    MUMBAI: Advertisers, marketers and media establishments around the globe can bring out the bubbly. dentsu’s latest Global Ad Spend Forecasts has revealed a projected buoyant 6.8 per cent growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised upwards following the return to double-digit growth (+10.7 per cent) of digital ad spend, the impact of sporting, political events and improved outlooks across the US, UK, Brazil & France. 
     
    Ad spend growth is forecast to continue at 5.9 per cent in 2025. The American region is expected to lead in 2025 with 6.3 per cent growth, driven by rich US and Brazilian markets where digital and streaming see sustained investments. The Asia-Pacific market is forecast to increase by 5.8 per cent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. Lastly EMEA (Europe, the Middle East and Africa) has projected growth of five per cent, with strong digital performance in key markets including the UK. As the industry enters what dentsu identifies as the algorithmic era, data-enabled advertising will increasingly shape media strategies, with algorithmically enabled ad spend forecast to reach 79 per cent of total ad spend by 2027. 

    Artificial intelligence (AI) is no longer confined to experimental phases. It has become an integral tool for creating personalised, one-to-one consumer experiences. Generative AI applications like OpenAI’s GPT models are embedding themselves in everyday services, from Duolingo’s AI-driven tutor to Spotify’s personalised AI DJ. These advancements mark a new era of micro-moments that enhance user engagement by delivering tailored interactions at scale.

    As algorithms increasingly gatekeep content visibility, brands are tapping into niche communities and fandoms to drive meaningful connections. Influencers, from content creators like Mr Beast to hyper-localised niche experts, are key to cutting through the digital noise. Additionally, connected television’s growing reach provides fertile ground for cross-platform storytelling, combining scale with intimacy. Paid social is forecast to grow by 8.7 per cent in 2025 (7.8 per cent three-year CAGR to 2027), supported by an integrated ecosystem that blends shopping, video, search, and gaming capabilities. This channel remains critical for engaging younger audiences, with 79.7 per cent of gen Z using Instagram monthly and 42 per cent of CMOs planning to boost influencer marketing investments. Paid search is expected to increase by 6.7 per cent (6.5 per cent three-year CAGR 2027), driven by continuous advancements in AI-powered features that sustain relevance amid the rise of social and retail search.

    Retailers are stepping beyond traditional advertising, transforming their platforms into data-rich media ecosystems. Amazon leads this charge with a $50 billion ad revenue engine, while others like Walmart and TikTok are innovating through acquisitions and self-serve advertising solutions. This convergence is reshaping how brands measure success and optimize campaigns, fostering a holistic view of the consumer journey. From a media channel standpoint, the report highlighted that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 per cent in 2025 (8.8 per cent three-year CAGR to 2027) to reach $513.0 billion and capture 62.7 per cent of global ad spend. Significant growth is anticipated across key digital segments, with retail media leading the way at +21.9 per cent year-over-year (19.7 per cent three-year CAGR to 2027) as advertisers capitalise on the high value of retailer consumer data and increasingly invest in offsite advertising, including connected TV. 

    In a world flooded with content, quality emerges as a non-negotiable factor. Advertisers are increasingly prioritising transparent, sustainable programmatic supply chains and investing in impactful creatives to capture attention in crowded digital environments. 

    Attention metrics, such as “attentive seconds,” are now as critical as traditional ROI measurements, signaling a shift towards more meaningful audience engagement. Online video advertising is projected to rise by 8.0 per cent as advertisers continue to seek out high attention and trusted environments. Programmatic advertising is set to grow by 11.1 per cent and will account for more than 70 per cent of digital ad spend, with sustained momentum (10.9 per cent three-year CAGR to 2027). 

    Television ad spend growth is forecast to show marginal growth of 0.6 per cent in 2025, with connected television rapidly increasing (+18.4 per cent) thanks to ad-supported streaming, and broadcast television declining (-2.5 per cent). Meanwhile, print media continues to contract, while cinema and out-of-home (OOH) advertising continue to grow by 3.2 per cent and 3.9 per cent, respectively. 
     
    Significant ad spend increases are anticipated in finance (+6.4 per cent), pharmaceutical (+5.8 per cent), and travel and transport (+5.5 per cent) as these sectors adapt to meet evolving consumer needs. 

    Says dentsu’s global practice president- media Will Swayne: “Our 2025 forecast underscores the pivotal role of media in today’s economy. Data-driven and digital-first media investment strategies continue to reshape how brands connect with consumers. The surge in algorithmic media capabilities will drive fresh opportunities for brands to engage meaningfully and effectively with existing and new customers.Media investment strategy is key to transformation and growth as brands keep pace with evolving consumer behaviors.

    “As digital channels continue to lead the way, the global advertising landscape is entering a new phase of growth and innovation. The projected 9.2 per cent increase in digital ad spend for 2025, driven by segments like retail media and connected TV, underscores the immense value of data-driven strategies. As algorithmic media capabilities take center stage, brands have an unprecedented opportunity to connect with consumers in more personalised and meaningful ways. The future of advertising is not just digital – it’s deeply connected, data-empowered, and poised for transformative growth,” added dentsu chief executive officer – media South Asia Anita Kotwani.

    Despite technology’s global proliferation, access remains uneven. From regulatory hurdles to the high costs of advanced AI features, digital divides are becoming more pronounced. Brands must adopt nuanced, locally informed strategies to ensure inclusivity while navigating fragmented markets.

    The algorithmic era promises opportunities for innovation in media and marketing. However, success will hinge on a brand’s ability to adapt to evolving consumer behaviors, leverage cutting-edge AI tools, and balance global aspirations with local sensitivities.

    This year of impact calls for brands to be bold, innovative, and deeply attuned to the digital zeitgeist. The possibilities are infinite, but the imperative is clear: in 2025, making an impact is not optional—it’s the only way forward.

    (Picture generated using Dall-E 3 generative AI tool)

  • Anju Chaudhary joins Innominds as VP – artificial intelligence business

    Anju Chaudhary joins Innominds as VP – artificial intelligence business

    MUMBAI: She is one lady who can’t get enough of all things tech. Anju Chaudhary – a B. Tech in computer science from Kurukshetra university – spent the early part of her career in Dell Computers, before moving on to a banking job at Stanchart and then onto GE Capital. She then tried her hand at a human capital opportunities website as a founding member for three years before moving into cloud platform C-Zentrix Cloud as vice-president cloud in 2016.

    Whilst she was there, she had to define the strategy for the global partner ecosystem, build out a cross-functional team, create critical relationships with C-level partner executives, and showcase the company’s  innovation and technology solutions to potential customers.

    Then she moved on to Builder.ai ( previously known as Engineer.ai )  arguably world’s first AI powered platform trying to solve the  massive issue of idea to code. The solution eould build, run and scale almost anything that could be thought of. Her mandate as head of APAC and Mena was to build business as well as manage clients.

    The latest move she has made is once again in the area of artificial intelligence. She has joined Innominds as vice-president of AI business, taking charge of markets, leveraging the research and development company into developing cutting-edge capabilities in artificial intelligence, machine learning, and digital transformation.

    Said she: “Our focus at Innominds  spans critical domains like hitech, healthcare and life sciences, automotive, fintech and manufacturing, where we’re pioneering generative AI, intelligent automation, and cognitive computing technologies.  With a commitment to bridging technological innovation and business needs, I’m looking forward to expanding our AI capabilities globally and helping organisations unlock unprecedented value through intelligent digital solutions.” 

  • Ad film maker Rohit Reddy and his magical AI series Mahabharat

    Ad film maker Rohit Reddy and his magical AI series Mahabharat

    MUMBAI: We all know of him as the husband of Anita Hassanandani, the actress who tends to spew venom as the negative lead in many an Ekta Kapoor show. As well as her dance partner some years ago on Nach Baliye and a part time actor-model. But EiPI Media founder & CEO Rohit Reddy has a lot more to his credit. Apart from having a long-running corporate career which he gave up to turn entrepreneur and offer branded solutions from the time he set up his agency along with his wife in 2018.

    EiPi Media  has been working on adding that additional layer of gee whiz CG imagery, VFX, and mixed reality  to make TV commercials and social media campaigns stand out.  This apart it has been working with several influencers to create influencer marketing videos.  Among the influencers it has been working with feature: Varun Dhawan, Soha Ali Khan, Shakti Mohan, Neeti Mohan, Kareena Kapoor Khan, Konkana Sen Sharma, Sanaya irani, Barun Sobti, Alanan Panday, Sanya Malhotra, Shivam Dube, Arjun Kapoor, Parineeti Chopra, Tiger Shroff, Varun Sharma – the list could go on. 

    Among the ads and vertical videos that Rohit and team EiPi have worked on include:  Adidas and the reveal of the blue team jersey, Too Yum with Varun Dhawan,  TruNativ and Kareena Kapoor Khan, Euro Pratik with Hrithik Roshan, LensKart kids glasses , Fossil, BBlunt – and scores of other campaigns.

    MAHABHARAT THE ETERNAL WAR

    But what has sent Linkedin on fire  in the past two  days is Rohit’s recent post of a teaser for a series we are all so familiar with – the epic Mahabharat. What makes the trailer special, says Rohit, that it has been totally generated using generative artificial intelligence. Seven generative AI tools have been used to produce the sizzle reel in which the characters look so real it makes some of the earlier productions which have come on television with actual  human actors  look rather primitive. It even has a feel of the DI heavy film 300.

    Rohit has not revealed much about the project excepting to say that it is coming soon, labelling it as an EiPi Media project. The reel ends with the caption: “Mahabharat. An Eternal War.”

    The post has been viralised on linkedin, generating numerous likes, comments and reposts. 
    We, at indiantelevision.com,  tried to reach out to Rohit, but could not get a hold of him at the time of writing. However, you can continue watching this space when we do.

    In the meantime, to get a dekko of the teaser click here: Mahabharat

  • Google developing AI to control computers, aims for seamless automation

    Google developing AI to control computers, aims for seamless automation

    Mumbai: In a bold leap towards the future of technology, Google is developing an artificial intelligence system capable of fully taking over and operating computers. The tech giant’s latest AI initiative aims to push the boundaries of automation by allowing AI to perform tasks traditionally handled by humans, such as managing applications, executing commands, and even troubleshooting issues. This development was first reported by ‘The Information’ and has since stirred a wave of anticipation and concern within the tech community.

    The project, dubbed ‘Project Tailwind’, seeks to automate computer operations, potentially transforming the way people interact with technology. Google’s approach involves training the AI to execute tasks across various software applications, thereby reducing the need for human intervention. The AI system could streamline tasks ranging from data entry and document formatting to more complex activities like coding and data analysis.

    Google’s ambitious project could redefine automation, particularly in business environments where repetitive tasks dominate. With AI capable of running computers autonomously, organisations might see increased productivity and cost savings. Additionally, this technology could pave the way for new AI-driven solutions across various industries, from customer service to software development.

    However, the initiative has also raised questions about privacy and security. Experts caution that an AI with the ability to control computers may present risks if not properly regulated. There is a growing need to establish guidelines on how such AI systems will be deployed and monitored to ensure they operate within ethical boundaries.

    As AI continues to evolve, its impact on the workforce is a topic of debate. With Project Tailwind, Google could be ushering in a new era where AI becomes an integral part of daily operations, potentially reshaping the future of work. The development is expected to bring significant changes in the way businesses and individuals approach routine tasks, driving greater efficiency.

  • Top five game-changing technology-based solution providers for precision farming

    Top five game-changing technology-based solution providers for precision farming

    Mumbai: The agriculture sector is currently attempting to feed a growing global population sustainably while dealing with major issues including resource depletion and climate change. To improve agricultural practices, precision farming makes use of a variety of technology, including sensors, GPS, drones, artificial intelligence, and microbial-based solutions. These technologies enable farmers to monitor crop health, soil conditions, and weather patterns precisely, improving crop quality and increasing yields while decreasing waste and more efficiently allocating resources. In the face of climate change and food scarcity, precision farming is essential for sustainable agriculture because it promotes resource conservation, well-informed decision-making, adaptability, and global food security.

    Listing down the top five game-changing technology-based solution providers for precision farming:

    Microbial-Based Solutions: IPL Biologicals Limited has promoted a sustainable future by managing pests and residues while optimizing crop yield, quality, and soil health through the use of native microbial-based solutions. Maintaining its dedication to secure and environmentally friendly farming, IPL combines integrated pest and nutrient management, substituting microorganisms for chemicals. Ever since its inception in 1994, the company IPL Biologicals has laid down the benchmark to gain trust among farmers for premium yields and return on investment by putting the health of the world and the welfare of their customers first. With its wide array of biological solutions—such as bio-fungicides, bio-fertilizers, and bio-insecticides—IPL uses the power of microbes to promote sustainable agriculture. Their cutting-edge products, which have more than 50 organic certifications and comply with regulations, aim to transform the sector with their high CFU counts and extended shelf lives. Performance and sustainability are given top priority by IPL to improve the world going forward.

    Drones: Thanos Technologies has been a pioneer in the domain of drone manufacturing since 2016. However, no other company shouts louder about the revolution in precision farming than the company. They have a keen focus on in-house drone production and state-of-the-art technology for customized solutions for agriculture. Their commitment to innovation goes beyond anything and extends from agricultural drones for crop management to tailor-made solutions for specific needs. Notably, they have just introduced a cutting-edge agricultural spraying-as-a-service that pushes the boundaries of precision farming practices. On the path of innovation, Thanos Technologies represents the idea of a revolutionary break from ordinary practices. Their commitment to surpassing expectations underlines their belief in delivering instead of promising, painting the skies with ideas that challenge the status quo of farming practices.

    Artificial Intelligence (AI) and Machine Learning: Agriculture is changing through AI and machine learning in various ways: from predicting yields to disease detection and even sorting. To make these predictions, Cropin, a company founded in 2010, is a leader in Agtech thanks to its Cropin Cloud, the first industry cloud specifically designed for agriculture in the world. By enabling stakeholders to make well-informed decisions through the use of digitization and predictive intelligence, farming efficiency, production, risk management, and sustainability are all improved. With 16 million acres digitalized and more than 250 B2B partnerships, Cropin has an impact on more than seven million farmers worldwide. Leading the way in the ‘Ag-intelligence’ trend, Cropin’s agricultural knowledge graph spans 103 nations and more than 500 crops and 10,000 variants. Predictive intelligence is computed for more than 0.2 billion acres globally using the Cropin Cloud’s intelligence platform. By enabling data-driven insights, streamlining resource use, tackling issues like food shortages and climate change, and revolutionizing precision farming, this game-changing technology eventually advances sustainable agriculture on a worldwide basis.

    Robotics: Using AI-powered agricultural robots, Niqo Robotics (previously TartanSense) is leading a sustainable agricultural revolution in India. With a foundation in their goal of “Victory of the People,” Niqo seeks to liberate the farming ecology by developing trustworthy and easily available robots for environmentally friendly farming practices. Their creative strategy combines the concepts of precision farming with artificial intelligence to maximize agricultural techniques. These robots give farmers cutting-edge instruments to increase output, reduce resource use, and lessen their influence on the environment. Niqo Robotics enables farmers to make well-informed decisions, adjust to changing conditions, and sustainably increase yields by utilizing automation and data-driven insights. Their dedication to developing precision farming technologies is a testament to their vision of a day when agricultural innovation will drive agricultural growth and provide food security and environmental stewardship for future generations.

    Internet of Things (IoT): GramworkX uses satellite, AI, and Internet of Things technology to provide a cutting-edge smart farm resource management application. It provides farmers with essential information on microclimate, current weather information, forecasts, and irrigation scheduling. To avoid over- and under-irrigation, which can impede crop growth, the algorithm optimizes irrigation by taking into account soil type, meteorological conditions, crop stage, and irrigation system. Furthermore, by continuously improving forecasts through the analysis of meteorological information from multiple places, their machine-learning system provides irrigation forecasts up to one week in advance. Farmers can make more informed decisions with GramworkX, which increases farm output and resource efficiency. With the help of this all-inclusive solution, farmers can plan irrigation more easily and make well-informed decisions that will maximize crop growth and sustainability.

    From Microbial Based Solutions, drones, artificial intelligence, Robotics and the Internet of Things, there exist technological innovations that will revolutionize precision farming. These, in turn, have improved crop resilience, raised yields, and laid the foundation for sustainable and efficient production, in a bid to curb concerns of global food insecurity, while ushering in the way for effective and efficient agricultural production.

  • “Innovation is indeed at the core of Dusaan’s strategy”: Simran Kohli

    “Innovation is indeed at the core of Dusaan’s strategy”: Simran Kohli

    Mumbai: Dusaan Retail Technologies, popularly known as Dusaan, is a leading online marketplace focused on home decor and was co-founded in 2022 by Simran Kohli and Moulshree Aggarwal. In a span of a year, Dusaan emerged as the fastest-growing e-commerce platform in the industry. Both founders share a common interest in home decor and drive inspiration from their personal experiences during home transformation projects.

    At present, the company features more than 200 brands and has collaborated with over 200 vendors to offer customers a wide selection of premium products. By making premium aesthetically pleasing home decor accessible to everyone, Dusaan aims to become a household name in India. On the other hand, by exploring strategic partnerships with esteemed international brands, it aims to enhance its global presence.

    The company is currently exploring how integrating Artificial Intelligence and other

    emerging technology can enhance their service and customer experience. With an unparalleled online shopping experience showcasing top-tier Indian brands, Dusaan aims to emerge as a brand that reckons with the public and their taste.

    Indiantelevision.com reached out to Dusaan co-founder Simran Kohli, where Kohli talked on lot of ongoing trends in the home decor industry, technological advancement, their integration of artificial intelligence and much more…

    Edited excerpts

    On share the inspiration behind founding Dusaan Retail Technologies and personal experiences influencing its inception

    The inspiration behind founding Dusaan Retail Technologies was deeply rooted in our personal experiences, specifically the challenges we encountered during our home transformation projects. My co-founder, Moulshree Aggarwal, and I recognized a significant gap in the Indian market for a centralized platform catered to premium and affordable home decor needs. This realization sparked our shared passion to revolutionize the home decor industry. Our ambition was to create a one-stop destination that would not only feature curated premium home decor but also embrace and promote a diverse range of brands. This vision was about democratizing access to aesthetically pleasing home decor, thereby transforming the way people shop for their homes. It was also about supporting the growth of local artisans and manufacturers, acknowledging the challenges posed by the vast and largely unorganized Indian home decor industry. Our personal experiences not only inspired us but also drove us to create a platform that would make a significant impact on the industry and support economic growth and cultural preservation. Furthermore, the Indian home decor market, being a multi-billion dollar industry with a large part still unorganized, lacked a comprehensive retail solution that effectively connected consumers with a wide array of products. This presented an enormous opportunity to streamline access, enhance consumer experience, and support the artisan community by bringing their unique creations to the forefront of the retail scene.

    On unique approach or strategy has contributing to your remarkable growth within such a short span

    Our remarkable growth within such a short span can be attributed to our unique approach of leveraging technology to provide a curated and seamless shopping experience, paired with a deep understanding of market gaps and consumer behavior. From the outset, Dusaan has focused on differentiating itself through an easy-to-navigate, user-friendly online platform that offers a curated selection of premium home decor items. This strategy, combined with our emphasis on empowering hundreds of homegrown brands and exploring strategic partnerships with esteemed international brands, has resonated well with our core audience. Additionally, our dedication to quality and the empowerment of brands have played crucial roles in our growth. We have been able to offer our customers a vast product range of more than 25k+ unique items, catering to the aesthetic needs of modern households, which has contributed to our rapid expansion and popularity among a robust customer base. This success also reflects the increasing consumer affinity towards investing in quality home improvements, demonstrating a shift in lifestyle preferences that prioritize well-designed living spaces.

    On Dusaan ensuring the quality and curation of its offerings to maintain customer satisfaction

    At Dusaan, ensuring the quality and curation of our offerings to maintain customer satisfaction is paramount. We accomplish this through a meticulous selection process that involves closely working with our vendors and artisans to ensure that every product meets our high standards of quality and aesthetic appeal. Our team is dedicated to empowering brands by providing them with a platform that values quality and design, thereby ensuring that our customers have access to the best products. Furthermore, we actively gather and incorporate customer feedback to refine and enhance our product range. This commitment to quality and customer satisfaction is at the heart of everything we do, enabling us to maintain a strong and loyal customer base.

    On shedding light on incorporatinng user feedback and technological advancements to enhance the shopping experience

    Innovation is indeed at the core of Dusaan’s strategy, and our recent website revamp is a testament to this commitment. We have incorporated user feedback and technological advancements to significantly enhance the shopping experience. The introduction of a revamped UI/UX design and the emphasis on user-generated content have made our platform more engaging and trustworthy. We have also enriched our website with a wealth of knowledgeable content, including tips and tricks, comprehensive guides, and detailed insights, to empower customers to make informed decisions. Additionally, we’ve implemented features like expert style guides, shop-the-look options, and personalized shopping experiences that cater to each user’s unique tastes and preferences. These features not only make our platform more intuitive but also help in aligning with the evolving needs of our customers, ensuring they find exactly what they are looking for in their pursuit of enhancing their living spaces.

    On the integration of artificial intelligence and other emerging technologies to further elevate customer service and satisfaction

    As Dusaan continues to expand its reach and product offerings, the integration of emerging technologies is a key aspect of our vision to elevate customer service and satisfaction. We are particularly focused on how AI can enhance personalization, offering hyper-personalized product recommendations that improve the shopping experience by analyzing customer data and behavior patterns. This capability allows us to cater specifically to individual preferences and predict future trends and demands, significantly enhancing customer satisfaction and engagement. AI also plays a crucial role in increasing the efficiency of our business operations, aiding our team members in decision-making processes, and speeding up our business cycles. This integration of AI not only positions us at the forefront of technological innovation in the competitive home decor market but also ensures that we continually offer unmatched value and convenience to our customers, significantly enhancing their overall experience with Dusaan.

  • Google CEO Sundar announced Pichai Bard Advanced AI chatbot

    Google CEO Sundar announced Pichai Bard Advanced AI chatbot

    Mumbai: In a much-anticipated move, finally Sundar Pichai announced the powerful AI chatbot tool ‘ Google Bard Advanced ‘. The tech world is considering this move to challenge Microsoft Copilot Pro.

    The CEO also confirmed a subscription-based model for a powerful AI chatbot. It will be available to consumers on a subscription basis.

    While speaking on the development, Google CEO Sundar Pichai said, ‘ Bard is now powered by Gemini Pro, and it’s much more capable at things like understanding, summarising, reasoning, coding, planning. It is now in over 40 languages and over 230 countries around the world. Looking ahead we will be rolling out a more advanced version for subscribers powered by Gemini Ultra.’

     

  • Milestone Systems to adopt G7 Code of Conduct for artificial intelligence

    Milestone Systems to adopt G7 Code of Conduct for artificial intelligence

    Mumbai: Milestone Systems, provider of data-driven video technology software, has decided to adopt and implement the G7 Code of Conduct for advanced Artificial Intelligence (AI) systems, becoming one of the first companies to do so.

    Milestone Systems CEO Thomas Jensen said, “We need rules to ensure AI is being developed to serve humanity. But companies should not wait for regulation. They must take their own steps to identify and resolve the weaknesses and pitfalls of the AI they develop,” When it comes to AI-enabled video, we have just scratched the surface of its potential benefits and uses. However, we also understand some of the pitfalls such as bias and false positives.”

    “At Milestone Systems, we are taking significant steps to address potential weaknesses of our tools. By signing up to the G7 Code of Conduct we will continue to focus our efforts on building our software with trust, transparency, and accountability at the front of our minds.” He added.

    The International Code of Conduct for organisations developing advanced AI Systems aims to promote safe, secure, and trustworthy AI worldwide. It was agreed by G7 leaders at the end of October 2023 alongside a set of guiding principles for the world’s most powerful democracies to follow when developing new AI systems.

    Milestone System’s decision comes as the European Union has agreed on its own AI Act.

    Applaud the AI Act –

    Thomas Jensen says, “While we applaud the AI Act, it will take a while before it is implemented, potentially a couple of years. In the meantime, we believe companies should strive to stay ahead of the regulation.”

    “We must not shutter innovation, but to prevent a public and regulatory backlash, AI businesses should be striving to build trustworthy AI. Adopting the G7 Code of Conduct is one such step all companies should take to help ensure responsible use of technology and foster public trust in the new possibilities it presents.” He added.

    The G7 AI Code of Conduct can be found here:

    Shaping Europe’s digital future

  • Google laid off 30000 employees with AI-functioning

    Google laid off 30000 employees with AI-functioning

    Mumbai: In a Shocking development, Google decided to lay off 30000 people while restructuring ad sales platforms by Artificial Intelligence (AI) upgrade.

    As reported by The Information, AI surge will replace scalable excessive human resources in ad sales units. The news was internally shared by the president of the Americas and global partners, Google last week.

    As per media reports, Google earlier laid off 12000 employees initially this year.

    Google ensures effective use of AI in operations, probably it can be cost-cutting measures taken by Google. Google introduced AI-powered Ads to foster ad sales.

    The AI-powered campaign planner Performance Max was launched in 2021.