Tag: article

  • BBC launches online word game for Chinese English language learners

    MUMBAI: Chinese English language learners across the world can now start playing the newly launched BBC word game — BBC Word Master. Launched by the BBC Learning English China Team, the fun game – built with flash technology – can be played at www.bbc.co.uk/china.

    Inspiration for BBC Word Master, which launches with three other learning activities, came when the BBC Learning English China team toured 30 universities in China earlier this year.

    BBC Learning English China Team editor Alison Konieczny explains, “The university tour really gave us the opportunity to connect with our audience. We met and spoke with about 6,000 students who shared valuable information and ideas about how they learn English. Chinese learners tell us that online is by far the best way to learn English so we created learning activities that not only do the job but also look good and are lots of fun.”

    “The most important aspect of BBC Word Master and the learning activities launching with it, is that they all use authentic, contemporary language, giving learners in China a real insight into how the English language is really spoken and how people really live in the UK. What is also ideal for Chinese learners, most of whom have very limited time, is that everything online at www.bbc.co.uk/china can be downloaded either on to a desktop or into an MP3 and be completed or listened to at their own convenience,” Konieczny adds.

    The game BBC Word Master was designed and built in house by the BBC World Service New Media team. It challenges the English learner to spell a missing word in a sentence against the clock. A score is given for each correctly spelt word and, with 10 words to spell per game, the aim is to improve on the score with each new game.

    It has three levels of difficulty, up to 3,000 items of vocabulary and the option to hear the sentence in English or, for struggling learners, see it written in Chinese. The other learning activities of BBC Word Master, which make learning fun are:

    Take Away English: English learners are presented with a topical article that could be found in any UK lifestyle magazine. Using everyday contemporary language, subjects range from London winning the 2012 Olympics to the history of the Notting Hill Carnival. The articles can be read online or saved as a PDF. After reading the article, English learners can read, listen to or download into their MP3 a glossary of key words and phrases highlighted.

    Real English: This is a two minute online audio of the radio programme of the same name which teaches English learners a new contemporary word everyday. The history of the word is explained in both English and Chinese and is also heard being used in natural conversation

    BBC Learning English publishes free internet and radio resources for English language learners and teachers. Its teams provide dedicated resources to learners in China and the Middle East, and also collaborate with the British Council providing online resources for teachers of English as Foreign Language (EFL). BBC Chinese can be heard in Mandarin on FM in more than 20 cities in China and on short wave across the Asia Pacific for six hours each day.

  • Madras HC restrains BCCI from awarding telecast rights till 17 February

    Madras HC restrains BCCI from awarding telecast rights till 17 February

    NEW DELHI/MUMBAI: The Madras High Court today passed an injunction restraining the Indian cricket board from awarding television telecast rights to any broadcaster or party till the next date of hearing on 17 February.

    The court’s observations came on a petition filed yesterday by Zee Telefilms contending that cancellation of the bidding process by the Board of Control for Cricket in India (BCCI) amounted to breach of its fundamental rights under Article 226 of the Indian Constitution.

    The court’s observations today also means that the BCCI would find it hard to negotiate with any broadcaster, including Indian pubcaster Doordarshan, on the rights for the upcoming India-Pakistan cricket home series beginning early March.

    Along with the Zee petition, ESPN Star Sports too moved an application some time back in the Supreme Court seeking legal protection against BCCI awarding cricket rights to anybody else without considering ESS’ bid too.

    Earlier this month, the Supreme Court had dismissed Zee’s petition but suggested that a lower court could take up such cases under Article 226.

    Zee’s scrip reacted positively to the court’s verdict today, moving up by two per cent to Rs 154.75 at the time of filing this report.

    In case the Madras high court case drags, the board could revisit an earlier proposal it had been considering, which envisaged producing the cricket matches itself, buying time on a channel for telecast like producers of sponsored serials on Doordarshan do and then market the commerical time itself.