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Tag: Arti Singh

  • Impact Communications bags majority stake in Immersive Communication, set to disrupt market!

    Impact Communications bags majority stake in Immersive Communication, set to disrupt market!

    MUMBAI: In a move set to redefine experiential marketing in India, Impact Communications has acquired a majority stake in Immersive Communication, the cutting-edge experiential and shopper marketing agency founded by industry veteran Arti Singh. This isn’t just another corporate handshake—it’s a collision of legacy wisdom and creative dynamism, promising to turn the industry on its head.

    Impact Communications, long revered for its expertise in brand strategy and execution, now has a fiery new partner in Immersive, known for its tech-driven, innovative approach to consumer engagement. Together, they are poised to craft experiences that don’t just sell products but create memories—because let’s be honest, who remembers a boring billboard?

    Singh, a retail and brand activation maestro, has built Immersive Communication into a powerhouse that thrives on agility and consumer psychology. Having honed her skills at Dentsu, Madison, and other top agencies, she brings the perfect blend of creativity and market insight to this newly forged alliance. And let’s just say, she isn’t here to play small.

    “This strategic partnership with Impact Communications marks a defining moment for Immersive,” said Immersive Communication founder & CEO, Singh. “This collaboration empowers us with the necessary scale, infrastructure, and innovation to reimagine how brands engage with consumers. With Impact’s operational strength and our creative agility infused with our abilities, we are set to deliver unparalleled experiential solutions across the country.”

    Impact group chairman Sanjay Kaul echoed the sentiment, adding, “Partnering with Immersive Communication is a pivotal step toward creating a veritable ‘powerhouse’ that seamlessly blends creativity, technology, and execution scale. With Arti’s leadership, we are confident that this collaboration will redefine the future of experiential marketing in India.”

    So, what does this mean for brands looking to dazzle their consumers? Expect next-level campaigns that blur the line between the physical and digital, fuelled by Impact’s deep-rooted industry know-how and Immersive’s future-facing approach. The collaboration will harness cutting-edge technology, expand creative talent pools, and supercharge operational capabilities—all in the name of crafting experiences that people won’t just engage with but will talk about long after they’ve happened.

    This isn’t just a merger of businesses; it’s a fusion of minds determined to take marketing from predictable to phenomenal. As the industry evolves at breakneck speed, Impact and Immersive are ready to lead the charge—one jaw-dropping campaign at a time.

  • dentsu India appoints Arti Singh to head Hyperspace

    New Delhi: dentsu India on Tuesday appointed Arti Singh as VP National for its shoppers’ marketing unit, Hyperspace. In her new role, Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business.

    A seasoned professional with more than 18 years of expertise in the field, Singh will drive and develop strategies for brands. “With her tremendous experience in the industry and understanding of consumer behaviour, she will help in building relationships with key industry players, teams and associates. Additionally, she will play a significant role in designing the offline path of the purchase journey for consumers, thus, connecting them with brands,” said the agency.

    This is Singh’s second innings with dentsu India. Previously, she had been with the network for more than a decade and played a vital role in successfully delivering marketing experiential retail campaigns for brands.

    Speaking on her new role, Singh said, “It’s a great role, with enormous possibilities in my second innings. Hyperspace is a network that has established strong credentials in space for over a decade now. I am excited about the endless opportunities and challenges this new role offers and I look forward to driving Hyperspace’s continued growth and ambition in India.”

    Dentsu International Group MD & COO, Posterscope SA, president, Posterscope APAC Haresh Nayak said, “Arti will be responsible for strengthening the shoppers’ marketing practices across all agencies of dentsu India. Her presence and experience in the space will help us beef up our efforts in understanding the behaviour of shoppers. She brings immense value to the company’s capabilities. We are increasingly bringing on board senior talents in this space who can carry forward the learnings of seamlessly-integrated consumer and brand interaction in the new normal.”

  • 1441 Pizzeria partners Hyperspace for retail-led brand solutions

    1441 Pizzeria partners Hyperspace for retail-led brand solutions

    MUMBAI: Hyperspace India, Dentsu Aegis Network’s retail shopper marketing agency, has collaborated with 1441 Pizzeria, for its latest activity. The objective is to revamp the existing brand feel, gain more visibility through its new logo store environment and thus, connect with 1441 Pizzeria’s core audience.

    The designs are adapted to the brands new 'avatar' and induce freshness and vibrancy. The design ensures the use of architectural elements to bring in a true experience to the consumers.

    1441 Pizzeria manager marketing Kenrick Fernandes said, “1141 Pizzeria as a brand wanted to exhibit uniformity in visual merchandising for all our stores across the nation. We moreover wanted a retail partner than an agency who is empathetic & aligned to our growth vision. Hyperspace having omnipresence across India was able to accomplish the program within the turnaround time while delivering uncompromised quality standards. I appreciate the cooperative spirit and the attention to detail that enabled us to streamline the entire program. Couldn't be more thrilled to work with such a terrific team, and we are looking forward to working with Hyperspace on our next project. We plan to open 50 pizzerias in 5 years across 10 cities.”

    Hyperspace India VP Arti Singh said, “We are extremely happy with the outcome of the work. Our team left no stones unturned to give the best within stipulated turnaround time. What seemed challenging in the beginning was countered with a robust operational plan and execution roadmap. Our planning capabilities and scientific project management delivered to the objective.”

  • Dentsu co Hyperspace elevates Arti Singh

    MUMBAI: Hyperspace, the retail arm of Posterscope Group India, a part of Dentsu Aegis Network, has elevated Arti Singh to a national role. In her new role as vice president, she will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients.

    An experienced retail marketing specialist, with over 14 years of experience, Singh will focus on portfolio expansion for agency’s clients in a variety of sectors. Her appointment comes at a time of growth for Hyperspace, following a series of recent account wins; notably, SBI Life Insurance, Ceat Tyres and Henkel India.

    In her previous role, heading West and South regions, she has been at the forefront of diversifying the retail business. This involved initiation of retail consumer data driven planning approach, visible in agency’s upgraded retail planning tool ‘Hyperspace Connect’. She is also credited with nurturing key accounts such as L&T, Disney and Mattel Toys, amongst many others under her guidance, which have been held with the agency for over 5+ years.

    Singh will be the lead for the agency based out of the Mumbai headquarters, reporting directly to Posterscope India MD Haresh Nayak.

    Commenting on her new role, Singh said, “I am proud to be associated with Hyperspace, whose core values are codified in principles that our group stands for and is vividly reflective in our passion to excel and achieve greater heights. My association with Hyperspace dates back a long way and while the journey hitherto has been nothing less than remarkable, the road ahead will be more exciting, full of both challenges and rewards.”

    Speaking on the new role for Hyperspace, Nayak, said, “We are delighted to promote Singh’s role to a pan India level. She has been an asset to us and has been instrumental in regional growth in her erstwhile profile, simultaneously mentoring other regional teams as well. We will leverage her wealth of experience, further enhancing the services we offer our valued clients.”