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Tag: Arth

  • Nishith Desai Associates adds two heavyweights to global strategy roster

    Nishith Desai Associates adds two heavyweights to global strategy roster

    MUMBAI: When a law firm starts playing in the big league of global strategy, you know it’s thinking far beyond dusty courtrooms. Nishith Desai Associates (NDA) has just brought in two star players Chintan Vaishnav in Boston and Ritika Patni in New York to sharpen its edge in techno-policy, cross-border strategy, and boardroom advisory.

    Dr Vaishnav, a futurist and techno-policy strategist, is best known for steering the Atal Innovation Mission at NITI Aayog and chairing the Startup20 Engagement Group during India’s G20 Presidency in 2023. With a Ph.D. in Engineering Systems and an M.S. in Technology and Policy from MIT, plus a B.A. in Indian Classical Music for good measure, he’s part scientist, part strategist, part storyteller. At NDA, he will spearhead work in AI governance, innovation policy, and public-private collaboration essentially, the legal brains trust for an increasingly tech-led world.

    On the other coast, Ritika Patni takes charge as leader of NDA’s Global Legal Strategy Consulting Practice. A gold medallist from NUJS Kolkata and MBA alumna from Columbia Business School, she’s worn many hats corporate lawyer at Linklaters London, founder of wellness startup Arth, and consultant to Fortune 500s at Alvarez & Marsal. Her new brief at NDA: guiding cross-border strategy for technology, healthcare, and professional services clients.

    The hires reinforce NDA’s unique “4D” model Practice, Industry, Leadership, Skillset which has long drawn in experts from outside the conventional legal track. It’s the same formula that brought in an engineer-turned-lawyer (Vaibhav Parikh), a surgeon-turned-lawyer (Milind Antani), a CA-MBA-turned-lawyer (Nishchal Joshipura), and a Ph.D. in artificial intelligence (Mihir Parikh).

    Founder Nishith Desai calls the appointments “a commitment to embracing change and challenging conventional thinking” as NDA evolves into a strategic legal consulting powerhouse. With Vaishnav’s policy chops and Patni’s cross-border acumen, the firm looks set to blend law, leadership, and lateral thinking in a way few others can match.
     

  • ARTH launches ‘World Peace is Out of stock’ campaign on Humans Rights Day

    ARTH launches ‘World Peace is Out of stock’ campaign on Humans Rights Day

    Mumbai: ARTH, an inclusive MSME Fintech start up launched an OOH and social media campaign ‘World Peace is Out of stock’ on Humans Rights Day. Through a unique campaign hashtag #ReStockWorldPeace, ARTH, a brand that is firmly committed to improving the lives of the marginalized and underrepresented communities in India, aimed to increase awareness of the importance of preserving world peace. ARTH also held a music event and a candle-lighting ceremony to raise awareness in youth about the importance of the values of freedom, equality and justice for one and all.

    The ‘World Peace is Out of stock’ campaign shows a standard e-commerce storefront with the product ‘World Peace’ listed as ‘Out of Stock.’ This suggests that even in this hyper-consumerism era, where practically anything can be easily purchased, world peace is still an object that is out of sight and out of reach. The campaign creative’s optical play, which depicts an e-commerce site with the white dove—a symbol of peace—out of stock, also represents how consumerism—driven by social media, e-commerce, and other platforms—is diverting attention from problems that affect humanity as a whole.

    At the core of this campaign, ARTH highlights three stories of women nano business owners that represent equality, freedom and justice. These women are customers of ARTH.

    In stories that echo resilience, determination, and unwavering strength, Manju, Pinky, and Ganga Devi epitomize the spirit of women carving their paths in India. Manju, a single parent in Ayodhya, transformed her life by seizing the opportunity provided by Arth, establishing a thriving tailoring shop and securing additional support through the widow pension scheme. Pinky defied societal norms in Dharuheda, excelling as the owner of a fitness center with the backing of Arth, bouncing back from pandemic setbacks to expand her business. Meanwhile, Ganga Devi from Pragati Puram exhibited her entrepreneurial spirit, pivoting her tiffin service to mask and hygiene kit production during challenging times, showcasing her freedom to pursue her dreams and support her family.

    Manju’s resilience speaks volumes about justice for widows, Pinky’s unconventional career choice challenges societal norms, symbolizing equality, and Ganga Devi’s freedom to choose her path and support her community mirrors the aspirations of countless women across India striving for autonomy and empowerment.

    Speaking on the campaign, ARTH founder Shweta Aprameya said,”Amidst the frenzy of consumption, let us not forget that the most essential ‘product’—world peace—cannot be bought or sold. The campaign for us symbolises the fact that every individual counts and can make a difference in society.

  • Sony Max 2 to telecast story of woman’s search for her identity – ‘Arth’

    Sony Max 2 to telecast story of woman’s search for her identity – ‘Arth’

    MUMBAI: It seemed to be a reflection of the times to come. Sony Max 2 is set to telecast Arth. The movie, which familiarised the nation with the free-spirited and independent woman of Indian cinema, will be broadcast on 19 November at 7pm.

    Directed by Mahesh Bhatt, the movie was made and released way ahead of its time and garnered appreciation for the director’s out-of-the-box thinking, which revolves around the life of a married man involved in extramarital affairs and its related complexities.

    The movie stars Shabana Azmi, the late Smita Patil and Kulbhushan Kharbanda in pivotal roles. It revolves around Pooja played by Azmi, who is financially and emotionally dependent on her husband, Inder Malhotra enacted by Kharbanda. Inder has an affair with a successful actress Kavita Sanyal played by Patil.

    The movie is a complex characterisation of these three principal characters. Besides the modern storyline, the movie boasts of beautiful ballads like “Tum itna jo muskura rahe ho” and “Jhuki jhuki si nazar” sung by Jagjit Singh.

  • Sony Max 2 to telecast story of woman’s search for her identity – ‘Arth’

    Sony Max 2 to telecast story of woman’s search for her identity – ‘Arth’

    MUMBAI: It seemed to be a reflection of the times to come. Sony Max 2 is set to telecast Arth. The movie, which familiarised the nation with the free-spirited and independent woman of Indian cinema, will be broadcast on 19 November at 7pm.

    Directed by Mahesh Bhatt, the movie was made and released way ahead of its time and garnered appreciation for the director’s out-of-the-box thinking, which revolves around the life of a married man involved in extramarital affairs and its related complexities.

    The movie stars Shabana Azmi, the late Smita Patil and Kulbhushan Kharbanda in pivotal roles. It revolves around Pooja played by Azmi, who is financially and emotionally dependent on her husband, Inder Malhotra enacted by Kharbanda. Inder has an affair with a successful actress Kavita Sanyal played by Patil.

    The movie is a complex characterisation of these three principal characters. Besides the modern storyline, the movie boasts of beautiful ballads like “Tum itna jo muskura rahe ho” and “Jhuki jhuki si nazar” sung by Jagjit Singh.

  • Mahesh Bhatt presented the staged version of ‘Arth’

    Mahesh Bhatt presented the staged version of ‘Arth’

    MUMBAI: Known for choosing intriguing topics as the subjects of his films, filmmaker Mahesh Bhatt created a furore in the 80s when he made Arth – a coming of age movie that was considered “too bold” for that time.

     

    Now, the filmmaker who has had successful runs with his past theatrical productions like The Last Salute and Trial of Errors with Sandiip Kapur (promodome films) adapted the film for the stage.

     

    Arth – The Play was staged at Sriram Center, Mandi House in the capital over the weekend which was attended by the director himself. Bhatt was seen interacting with and encouraging the artists.

     

    The play was directed by Priyanka Pathak, a graduate in ‘Theater Design and Direction’ from National School of Drama (NSD), who has worked with eminent theater personalities from India and abroad.

     

    On the occasion Mahesh Bhatt said, “We all borrow from life but not everybody achieves results quite as cauterizing.”

     

    Delhi-based actor Imran Zahid, who earlier essayed the role of Muntadar Al Zaidi in The Last Salute and of journalist Rehan in Trial of Errors played the lead role. Starring alongside him was Padmashree C.R., an NSD pass out who is currently working at Kingdom of Dreams as an actress in its production Zangoora and Moon Moon Singh, who graduated from the National NSD in 2011 with a specialization in acting.