MUMBAI: On the back of some new client wins and growth in existing businesses, Draftfcb+Ulka has brought on board trainees from some of the management, communication, art and design schools in the country through their Star One programme.
Elaborating on the programme, Draftfcb+Ulka Mumbai COO Nitin Karkare said” Star One is not just about talent. It is about nurturing a culture and a value system which is unique to this agency. We are delighted that the program is now in its 23rd year and growing from strength to strength.”
The agency Star One is the advertising industry’s most comprehensive entry level training programme. The trainees are put through an intensive two-month training of which the first month is classroom sessions conducted by senior managers from the company.
Draftfcb+Ulka vice president Anita Gokral was a part of the Star One 1995 batch sharing her own experience of Star One programme she said, “Star One guided me into the organisation’s culture, its approach to the business and exigencies of the real world. One could have picked this up on the job but the program gives you space to absorb, appreciate and develop a perspective without getting overbearing. It puts forward the Agency’s confidence and commitment which are critical to managing enthusiasm and morale in the initial years.”
Similarly, Draftfcb+Ulka vice president HR Savita Mathai said, “The fact that this programme has been running consistently for 23 years now is testimony to the Agency’s commitment to growing and nurturing talent. For us it is not just about talent acquisition; it is about creating a culture that grows leaders.”
More than 30 people graduate from Star One every year, and get deployed to Draftfcb+Ulka’s offices across the country.
