ITV

Tag: Art Of Living

  • JioHotstar’s divine stream sets records with Mahashivratri spectacle

    JioHotstar’s divine stream sets records with Mahashivratri spectacle

    MUMBAI: Faith met the future as JioHotstar’s Mahashivratri: The Divine Night drew millions into a 15-hour spiritual odyssey, blending tradition with technology on an unprecedented scale. With 3.9 crore views and 21.8 crore minutes of watch time, the live-streamed spectacle turned smartphones into temples, allowing devotees to experience rituals, mythology, music, and meditation from the comfort of their homes.

    More than just a broadcast, JioHotstar’s multi-stream format brought viewers into the heart of India’s grandest celebrations. Over 20 live aartis from revered Jyotirlingas, spiritual discourses from Isha Yoga Centre and Art of Living, and soul-stirring performances by Sona Mohapatra and rapper Narci created an immersive, interactive experience. Fans could switch between temple feeds, listen to mythological narratives, or engage in real-time chanting and live Q&A sessions—transforming passive viewing into active participation.

    JioStar CEO-sports Sanjog Gupta called it a game-changer in digital storytelling. “JioHotstar is redefining live-streaming by making shared cultural moments more immersive. Mahashivratri: The Divine Night proved that technology can deepen our collective experience of faith. And this is just the beginning.”

    Brands, too, found their place in this sacred digital gathering, with JK Super Cement, Country Delight, Nirma Advanced Detergent, and Denver tapping into the high-engagement potential of live-streamed cultural events. With Mahashivratri: The Divine Night, JioHotstar has unlocked a new frontier where tradition meets technology, proving that devotion, like digital experiences, has no boundaries. 

  • RiteBite Max Protein partners with Art of Living on International Yoga Day

    RiteBite Max Protein partners with Art of Living on International Yoga Day

    Mumbai: This International Yoga Day, RiteBite Max Protein has announced its collaboration with the Art of Living Foundation to emphasize the transformative power of yoga, encouraging individuals to embrace it as a lifelong commitment for health and well-being.

    Yoga is an ancient practice with profound modern relevance, offers holistic benefits for both physical and mental well-being. As advocates for a balanced and healthy lifestyle, RiteBite Max Protein and the Art of Living Foundation have joined hands to inspire people globally to integrate yoga into their daily routines.

    Commenting on the same, RiteBite Max Protein marketing manager Shivam Tiwari stated, “Yoga is not just about this day, it’s about making a positive change in our lives. By partnering with the Art of Living Foundation, we aim to spread awareness about the profound benefits of yoga and motivate people to adopt it as a lifestyle choice.”

    Adding to it, senior international faculty of Art of Living, director of Sri Sri School of Yoga- Rishikesh, Dr. Rohit Sabharwal said, “Yoga indicates overall health- physical, mental and emotional. Through our collaboration with RiteBite Max Protein, we wish to propagate a healthier lifestyle, which includes healthy and balanced eating habits, along with the ancient knowledge and practices of yoga”

    Join us for International Yoga Day to celebrate health and peace | RiteBite Max Protein Yoga Routin

    A dentist’s journey to inner peace through yoga | Max Protein Yoga Routine | Dr. Rohit Sabharwal (Part 1)

    Unlock happiness and peace through daily yoga | Max Protein Yoga Routine | Dr. Rohit Sabharwal (Part 2)

    Discover your true potential with yoga | Max Protein Yoga Routine | Dr.Shilpa Sabharwal

    Discover the many gifts of yoga | Max Protein Yoga Routine

  • Mobile2Win brings Art of Living to your phones

    Mumbai, February 15, 2006: The Art of Living Foundation is the largest volunteer based NGO in the world, with programs on yoga, meditation and stress elimination that have benefited millions of people across the world. In addition to this, the Foundation also renders service to society through a number of Seva projects such as education of rural children in India, poverty reduction in Asia, and many others.

     

    His Holiness Sri Sri Ravi Shankar, the driving force behind the movement, travels and teaches internationally, spreading the simple message of love and compassion, which continues to draw people from all walks of life.

     

    Following an exclusive tie-up with mobile2win, the Art of Living will be accessible to you no matter where you go. All one has to do is SMS AOL to 8558 and H.H Sri Sri Ravi Shankar will be by your side! This tie-up would be an additional revenue stream for the Foundation’s Seva Projects, as the money generated, would go back into funding these initiatives. This entire range of content will be available for downloads across ALL the operators in the country! Content will be made live across ALL platforms including WAP, voice platforms and SMS.

     

    A wide variety of mobile content is available for download, which includes wallpapers of the Guruji, the Art of Living Silver Jubilee anthem, and a wide selection of bhajans (as ring tones).

    A simple to use, vibrant, WAP site has also been specially created to enhance the interactive experience. On this site, one can also find Video clips of Guruji’s discourses. All mobile content is downloadable from operators across the country, via GPRS & SMS.

     

    The Art of Living Foundation celebrates its Silver Jubilee on February 17th, 18th &19th. During this time, Mobile users can access a wealth of information – the itinerary, venues, dates of upcoming programs, accommodation availability, and making donations to the Foundation.

     

    Rajiv Hiranandani: Country Head, mobile2win, India, says, “The Art of Living partnership is the next step in mobile lifestyle and entertainment. We at m2w have recognized that consumers want more on their phones than just pure ring tones and basic games and our tie up with The Art Of Living will ensure that lifestyle will be available on the screen closest to you- the mobile screen.”

     

    When asked for his views on this tie-up, Prasana Prabhu, Head Publication Division – Vyakti Vikas Kendra, said, “Our intention is to make His Holiness Sri Sri Ravi Shankar’s knowledge, which frees people from all the stresses, reach every corner of the world. We would like to use all possible modes and medium to make sure we achieve it and this initiative is one of them.”

     

    mobile2win is India’s market leader in mobile content and wireless media solutions. Its market leading media relationships and brand clients provide the company with India’s strongest distribution network for consumer wireless content and applications. In addition, mobile2win is a leading developer of mobile games, value added content and has 200 brand-marketing campaigns with over 80 of the world’s largest brands.