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Tag: Arre

  • Arré Launches a music & comedy festival headlined by only women, called Arré Siren

    Arré Launches a music & comedy festival headlined by only women, called Arré Siren

    MUMBAI: This Women’s Day weekend in March, all roads will lead to Arré SIREN – Arré Earworm’s first big step into the live music and entertainment space, in partnership with celebrated world music songstress Zila Khan. 

    Arré Earworm was launched last year and soon became the definitive voice of music and culture, through premium music content and live experiences that drive movements, scenes, and stories. Arré Siren is a one-of-its-kind media property driven via digital content, culminating into a two-day music and comedy festival headlined entirely by women artists that will bring together renowned musicians, stand-up comics, and role models to celebrate a year that has been seminal for women across the world. 

    The combined voice of powerhouse women entertainers has the potential to influence the zeitgeist and shape the dialogue in a way that laws and news opinion seldom can. Arré, Creative Editor, Sharan Saikumar said, “This two-day festival with unique digital content at its core, is our first step toward building an electrically charged community of young, liberated, and forward-thinking women who will shape a more equal future for all of us.”

    “India has some of the most talented and enterprising women artists in the world, and they deserve to have a platform that gives them their due. There has been massive disparity in the representation of women artists at festivals across the globe. Even the most reputed festivals keep their headlining spots for male acts. We hope to change this trend through Arré Siren,” said Zila Khan.

    Arré, Director, Jaideep Singh said, “We want the industry to be more inclusive, have greater gender diversity, and give more visibility to women. Along with the festival, we are also rolling out Siren Campus, a mentorship programme for exceptionally talented students and professionals through which they can meet and be mentored by some of the most successful women in the creative industry.”

    Arré Siren will be held at one of Mumbai’s best live music venues, Razzberry Rhinoceros, on Juhu Beach. It will shine a spotlight on more than 15 artists, serving up an eclectic mix of exciting performances across genres like Hip Hop, Funk, Electronica, Jazz, and Indian Fusion, all of it served with a side dish of India’s best comedy. Over the next few days, Arré Siren will begin a concentrated content roll out that will include crowdsourcing projects, opinion polls, doodles, interviews, and The Siren Anthem, featuring all the artists in the line up. 

    Tickets for Siren are now live on Bookmyshow.com https://in.bookmyshow.com/mumbai/events/arre-siren-festival/ET00071234/artist. Grab a chance to create phenomenal memories and be a part of a festival that demonstrates India’s vibrant creative community and its forward-thinking new generation on March 10 and 11, 2018. Follow the Arré Siren Facebook Page (www.facebook.com/ArreSiren/) for announcements, updates, and engaging content. 

    The artist line up at the festival comprises of Richa Chadha, Sumukhi Suresh, Madboy/Mink, Raja Kumari, Maati Baani, Zila Khan, Kaneez Surkha, Urooj Ashfaq, Zoya, Sonali Thakker, Sumaira Shaikh, Mohini Dey and Ladies Compartment. 

  • MIB has no data on OTTs; not under regulation: Minister

    MIB has no data on OTTs; not under regulation: Minister

    NEW DELHI: The government on Thursday while admitting it has no official data relating to OTT industry, including number of players and subscribers, said the Ministry of Information and Broadcasting (MIB) doesn’t regulate internet-based video services.

    “MIB does not regulate paid streaming and video-on-demand services provided over the internet. However, there are enough safeguards available under the Information Technology Act, 2000, which is administered by Ministry of Electronics and Information Technology (MEITY), for content appearing on paid streaming and video-on-demand services,” MIB junior minister Rajyavardhan Rathore informed Indian Parliament’s Lower House or Lok Sabha. 

    The government stand is significant because increasingly voices of criticism were being heard from the conservative section of society questioning edgy content on OTT platforms that technically don’t have to follow any content code like done by linear TV, which also broadly follows guidelines on content as enumerated in the Cable TV Act 1997, apart from imposing self-regulations administered by industry bodies like NBA and IBF.

    With original shows and serials on OTT platforms operating in India increasing by the day — egged on by global and domestic players like Netflix, Amazon, Hotstar, VOOT and Arre  — the fledgling industry segment has given content producers a platform where out-of-the-box themes are being tested and tried.

    According to Rathore, who was answering a series of questions on the country’s OTT services, there were no official figures available with the ministry.

    However, MIB quoted Frost & Sullivan to state it is estimated there were around 70 million unique connected viewers of which 1.3 million were paid video subscribers.

    While not directly stating whether the government proposed any content regulations for OTT platforms, Rathore clarified that IT Ministry was empowered to block and/or censure content and its distributors on several grounds, including those relating to security of the country, foreign relations and pornography.

    As of now OTT platforms in India could breathe easy as regulator TRAI, too, has not issued any guideline relating to OTT content preferring to restrict its diktat on the telecoms side of net neutrality. Still, many OTT platforms, some of which are digital extensions of traditional TV services owned by big broadcasting companies, prefer to do self-censorship on edgy content in shows like the Game of Thrones.

    ALSO READ:

    TRAI releases recommendations on net neutrality 

    Regional OTT content more than just catch-up TV    

    Can OTT players leverage market opportunities & rationalize rising content costs?

  • Arré, FB to stream Ilaiyaraaja film, former to launch Tamil originals

    Arré, FB to stream Ilaiyaraaja film, former to launch Tamil originals

    MUMBAI: Ilaiyaraaja, Isaignani, the reclusive master, known for his unique skill is all set to disrupt, choosing to tell via Facebook his story to the new digital generation.

    This ‘digital-first’ film will play out first on Facebook, Instagram and Arré. Arré recently launched its music vertical, Arré Earworm, and has also entered the Tamil market and will soon be launching originals in Tamil.

    The regional-global story will straddle millions of Ilaiyaraaja fans and music communities across a swathe of geographies and interests

    Joining this initiative is Mindshare, whose specialised content solutions arm Content+ is working with Arré to tell this important story using their understanding of consumers across the globe.

    True to the nature of the medium and the genius of the artiste, Arré is in the process of collaborating with domestic and international creative talent to create what will be a path-defining moment for music and media.

    Ilaiyaraaja, said “I come from a small village and have had no formal training in music. Music has made me Ilaiyaraaja. I am looking forward to sharing my musical journey with all my fans and music lovers on Arré and Facebook.”

    English: https://www.facebook.com/1647011945555015/videos/1967237223532484/

    Tamil : https://www.facebook.com/1647011945555015/videos/1967233830199490/

    Arré B. Saikumar said: “Arré believes that digital is no longer the mainstay of just the millennial; it is increasingly the medium of choice across age-groups and community-led affinities and interests. We are happy to have Mindshare as a strategic partner to provide the required amplification and partners this project deserves.”

    Facebook India head – media partnerships Saurabh Doshi said: “Millions of people who are on Facebook will now be able to have the opportunity to get a glimpse of Ilaiyaraaja’s musical journey and his work through this video series on our platform.”

    Mindshare South Asia CEO Prasanth Kumar said, “The digital medium is giving us the opportunity to tell this story creatively, with the man re-living his musical journey again via video, text and imagery.”

  • Arre Outdoors to bring more travel fiction after ‘Real High’ made by Nimbu Mirchi

    MUMBAI: Arré has launched Arré Outdoors, a new vertical, focused on travel, adventure, and more. Arré Outdoors, like Arré, is a multi-media, multi-genre platform with content ranging from videos to text to audio to doodles and more.

    The first property from the Arré Outdoors stable is a first-of-its-kind travel-and-adventure reality series – The Real High, in partnership with Arunachal Pradesh Tourism, Nissan Terrano, Woodland and O’cean Active. It was made at a cost of a crore rupees by the production house ‘Nimbu Mirchi Media Solutions, sources said. Arre Outdoors is planning to launch more fiction shows on travel.

    Arré Outdoors is a call to city slickers to get out of their automated city lives and comfort zones, and get real and raw in nature. Arré Outdoors will take viewers and readers on a series of interactive digital journeys to undiscovered places and experiences in their purest form, starting with Arunachal Pradesh.

    The show is an eight-part series where leading youth icon Rannvijay Singha takes six ultra-urban city dwellers on an incredible journey to the forests of Arunachal Pradesh, to experience life without beds, baths, and phones. The participants are given a once-in-a-lifetime experience to rethink their life and choices, and to discover “The Real High”

    Arré, the digital destination for award-winning original content, launches a new vertical – “Arré Outdoors” – focused on travel, adventure, and more. This would be Arré’s second expansion after the launch of its food vertical – Arré Grub.

    Shot in the breathtaking mountains, rivers, and forests of Arunachal Pradesh, the show is a visual delight blended with the fun experiences and wild adventures of the six participants along with Rannvijay, as they pitch their own tent, build their own raft, cook their own food, mingle with the locals, and experience life in a way unknown to any of them. Episode 1 of the series will be out on arre.co.in, the Arré app, and its partner platforms such as YouTube, Facebook, SonyLIV, Yupp TV, Jio Cinema, and Ola Prime Play on June 10.

    Arré B founder B. Saikumar said, “Travel is no longer just a passion point pursued by some, but is increasingly becoming a way of life, as places and people get closer in the digital age. We travel the world in 80 minutes or even 80 seconds through pictures, 360-degree videos, interactive maps, and every other technology at our disposal.

    Arré Outdoors is a fresh take on travel through stories and formats that will take our viewers and readers to places and nudge them to get out of their homes and journey these experiences themselves, one trip at a time. ‘The Real High’ is our first property from the Arré Outdoors stable and we are very thrilled to be partnering with Arunachal Pradesh Tourism, Nissan Terrano, Woodland, and O’cean Active to create this special show for our viewers”.

    Arunachal Pradesh parliamentary secretary – tourism P. D. Sona commented, “We expect the number of tourist arrivals to grow exponentially this year, through many projects that engage with the youth. We are very delighted to partner with Arré on such an interesting initiative.”

    Nissan India Motor VP – marketing Sanjay Gupta said, “Our association with ‘The Real High’ offers us a platform to demonstrate the smarter and bolder presence of the New Nissan Terrano. The incredible journey undertaken by these six youngsters is high on aspiration and resonates with our target audience.”

    Singha said, “It will be interesting for viewers to see how the participants adapt to life outside the city and without taken-for-granted comforts, apart from the breathtaking sights of Arunachal Pradesh. We had a lot of fun shooting the show and I hope the audience enjoys it as much.”

  • Arre ready to stream interactive travel & adventure content: The Real High

    MUMBAI: Arre, a new-age digital infotainment platform for stories using fiction, non-fiction, documentaries, social experiments and podcasts, on Wednesday, plans to launch a new show — The Real High.

    At Taj Land’s End in Bandra (Mumbai), actor-model Rannvijay Singha will launch the show that was shot in the pristine valleys of Arunchal Pradesh.

    “With this show, we begin a journey of interactive travel and adventure content with our new vertical — Arre Outdoors,” an Arre statement said. 

    Arunachal Pradesh Parliamentary secretary (tourism) PD Sona is scheduled to grace the occasion along with the show host and adventure enthusiast Singha, Arre founder B Saikumar, and Nissan India VP – marketing Sanjay Gupta.

    Earlier, indiantelevision.com reported that Arré’s first web series A.I.SHA | My Virtual Girlfriend won five awards at the LA Web Festival for Best Series, Best Editing, Best Direction, Best Actress and Best Overall Premise within the Drama Category, from among a selected shortlist of 35 webseries across the world. The series was also nominated for Best Sound Design, Visual Effects, Outstanding Score, Cinematography, Supporting Actor, Best Actor and Writing. 

    This is the third set of international awards for A.I.SHA after winning Best Overall Web Series and Best Suspense/Thriller at the South Florida Web Festival held in Miami and for Exceptional Merit at the WRPN.TV Global Webisode competition. 

    Arré’s Official Chukyagiri was also named an Official Honoree in the Film and Video Long Form or Series Category at the 21st Annual Webby Awards 2017. 

    A.I.SHA, Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA) is India’s first AI-based digital series. The story pivots around the widely debated and chilling premise of what happens when artificial intelligence develops feelings and consciousness?  Sam, the show’s protagonist, creates A.I.SHA, without realising the consequences, and thus begins a series of events that rapidly spirals out of control. Catch the full series here.

    Also read:

    Arre’s ‘Virtual Girlfriend’ wins five awards at LA Web Festival 

  • Second season of ‘A.I.SHA | My Virtual Girlfriend’ to launch on Arré

    MUMBAI: Arré’s cult and award winning web series A.I.SHA | My Virtual Girlfriend is back with a season two. This season endeavors to further explore the maze of dimensions that go beyond the creation of A.I.

    Season two of A.I.SHA is about revenge, redemption and a revolution that threatens to destroy anyone who comes in the way of a mad pursuit of power, control and world domination.
    This season of A.I.SHA has six episodes and will launch on the Arré App, website (www.arre.co.in) and all its partner platforms, including Facebook, Youtube, SonyLiv, YuppTV, Vodafone Play, and others on 23 March 2017.

    Arre founder B Saikumar said: “We are overwhelmed with the response on A.I.SHA, a show that introduced a new genre within the digital space in India. Set in the backdrop of A.I, virtual reality and cyber crime, this season explores various emotions from love to revenge in the real and virtual worlds, promising to keep the viewer on the edge of his seat. A.I.SHA is very special to us since it was one of the shows that Arré launched with and we are thrilled to be coming out with a new season within the year.”

    The show is presented by Gillette Flexball in association with Palo Alto Networks and Indo Nissin Foods. Palo Alto Networks has also partnered with the series as script consultant and advisor, to bring in the required technical authenticity to the show.

    It is produced for Arré by Raghu Ram and Rajiv Laxman’s production venture, Monozygotic.

    Ram added, “We’re fast approaching a world where the power balance depends on who controls A.I. Season 2 is a peek into this exciting and scary world and A.I.SHA is at the centre of this deadly power struggle. This season takes this great game to the next level.“

  • Arré premieres ‘The Adventures Of Abbaas Mastan’ on Facebook

    MUMBAI: Arre is all set to take the viewers to the wildly fictionalised world of two film students on one global mission – to make the world’s most viral video. The Adventures Of Abbaas Mastan is a first-of-its-kind format, presented in the new universal language of gibberish where the entire cast of characters speak absolute nonsense while still making perfect sense.

    Led entirely by subtitles, the series is a unique, language-agnostic show that can adapt itself to any expression without getting lost in translation. Currently featuring English subtitles, the show will soon be available in Hindi and other languages.

    Arré founder B. Saikumar said, “The original idea behind the show was to do a humourous takedown of two of the world’s most pressing issues – terrorism and obsession with internet fame. With ‘The Adventures of Abbaas Mastan’, we’ve tried a whole new format based on gibberish-speak. The series captures the attempt of these blundering, well-meaning film buffs, who attempt to make a viral video in captivity.”

    Abbaas and Mastan, fresh out of film school and die-hard fans of Karan Johar and Quentin Tarantino, are being held by a terrorist organisation to deliver 3 million views on a video. They try to channel the art of their masters as they plan the world’s most viral video… the beheading of a gora kaafir.

    The show is a comedy of errors with two peaceable and lovable idiots at the centre, who are trying to find their way to Internet fame and remain true to their filmmaking idols in Hollywood and Bollywood… all the while desperately trying to avoid the actual beheading. Bhuvan Arora and Vyom Sharma win hearts with their portrayals of the peace-loving Abbaas and Mastan who are familiar with only one kind of shooting – the type that happens with a camera.

    “When people come across posts and videos on Facebook that strongly resonate with them, they further share it with their friends. Good topical humour definitely strikes a chord with most and is a great conversation starter. We are excited to see how the Arré community on Facebook has built itself so strongly as a premium content destination with refreshing humorous content of a social nature. We wish them the very best for this series!” added FB India strategic partnership development -entertainment Biswamitra.

    Season one of The Adventures Of Abbaas Mastan consists of four chapters and two episodes are live now.

  • Arré, Ola Play tie up — latter’s mobile customers to get original content

    MUMBAI: Arré has partnered with Ola Play to offer a wide range of digital content for customers on the go.

    The association will provide Ola’s Prime Play customers a range of popular and trending web-series, social experiments, reality shows, documentaries, as well as non-fiction products, from Arré’s stable. These include Arré’s hit series Official Chukyagiri, and other short format contextual videos.

    Speaking on the partnership, Arré co-founder and CEO Ajay Chacko said, “Ola Play is a unique new medium to build for, and experience engaging, entertaining and personalised content. We know how Indians love digital content and with Play we we’re bringing exciting shows inside their cabs, to add more fun to their everyday ride.”

    Ola Play head and senior director said, “Ola Play is a radically new approach and cutting-edge innovation to the ridesharing world, which revolutionizes the way customers interact with their vehicles and defines the future of shared mobility. Our partners form an integral part of this vision to make Play a truly connected and immersive experience for the customers. In this regard, we are excited to partner with Arré and bring some of their most popular videos and other digital content to our Prime Play users.”

  • Arre’s ‘A.I.SHA | My Virtual Girlfriend’ wins at WebFest

    Arre’s ‘A.I.SHA | My Virtual Girlfriend’ wins at WebFest

    MUMBAI: Arré’s first web series A.I.SHA | My Virtual Girlfriend has won the best overall web series and best suspense/thriller at South Florida WebFest in Miami. The show has been selected from among a selected screening of the best 27 global web series and short films that were shortlisted.

    A.I.SHA, Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA) is India’s first AI-based digital series. The story pivots around the widely debated and chilling premise of what happens when artificial intelligence develops feelings and consciousness. Sam, the show’s protagonist, creates A.I.SHA, without realising the consequences, and thus begins a series of events that rapidly spirals out of control.

    “I am happy that A.I.SHA has broken new ground in the web series space in India and globally. We’re now excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers,” said Arre founder B. Saikumar.

    The series is directed by Sahir Raza, written by Raghu Ram and Harman Singha and produced for Arré by Monozygotic. The show was presented by Gillette Flexball. To bring technical authenticity, the series has also partnered with Palo Alto Networks, a next-generation security company, as Cyber Security Advisers and Dell as the Technology Partner.

    Following the resounding success of season 1, Arré also launched a Telugu version of the show in association with Yupp TV and also plans to release a Tamil version of the show to reach out to a wider audience.

    The team has also begun pre-production work for season 2, which is planned for launch early next year.

  • Arre’s ‘A.I.SHA | My Virtual Girlfriend’ wins at WebFest

    Arre’s ‘A.I.SHA | My Virtual Girlfriend’ wins at WebFest

    MUMBAI: Arré’s first web series A.I.SHA | My Virtual Girlfriend has won the best overall web series and best suspense/thriller at South Florida WebFest in Miami. The show has been selected from among a selected screening of the best 27 global web series and short films that were shortlisted.

    A.I.SHA, Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA) is India’s first AI-based digital series. The story pivots around the widely debated and chilling premise of what happens when artificial intelligence develops feelings and consciousness. Sam, the show’s protagonist, creates A.I.SHA, without realising the consequences, and thus begins a series of events that rapidly spirals out of control.

    “I am happy that A.I.SHA has broken new ground in the web series space in India and globally. We’re now excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers,” said Arre founder B. Saikumar.

    The series is directed by Sahir Raza, written by Raghu Ram and Harman Singha and produced for Arré by Monozygotic. The show was presented by Gillette Flexball. To bring technical authenticity, the series has also partnered with Palo Alto Networks, a next-generation security company, as Cyber Security Advisers and Dell as the Technology Partner.

    Following the resounding success of season 1, Arré also launched a Telugu version of the show in association with Yupp TV and also plans to release a Tamil version of the show to reach out to a wider audience.

    The team has also begun pre-production work for season 2, which is planned for launch early next year.