ITV

Tag: Arpit Machhar

  • Dangal strengthens its original programming with the launch of ‘Aye Mere Humsafar’

    Dangal strengthens its original programming with the launch of ‘Aye Mere Humsafar’

    MUMBAI: Hindi General Entertainment Channel, Dangal, a part of Enterr10 Television bolsters its original programming with Aye Mere Humsafar a women centric fictional drama that revolves around the challenges which women face while trying to find a balance between their dreams and taking care of their family. Growing from strength to strength with a clear goal of entertaining Indian viewers, Aye Mere Humsafar has a robust cast and is slated to premier on Monday 31 August, 2020 at 7 pm. Produced by Shashi Sumeet, Aye Mere Humsafar is a complicated fiction drama set in a powerful backdrop of achieving dreams before settling down in life and will air daily from Monday to Friday.

    Speaking on launching a new show, Enterr10 Television head of marketing Arpit Machhar said, “At Dangal, we are deeply invested in launching shows that are entertaining and yet relevant. We have been working towards strengthening our original programming with content that is relatable  and strong in storytelling.  Aye Mere Humsafar is a show that is built on a relevant story line, strong characters, and emotions that depict the very reality of an ambitious woman’s struggle while she is chasing her dream. The show will certainly connect with viewers across India while empowering and motivating women to take that leap of faith to achieve what they want both professionally and personally.”

    The story of Aye Mere Humsafar will take viewers through the journey, struggles and thrills of a simple, rational minded and extremely bright in academics, Vidhi Sharma, who has channelled her focus on becoming an I.A.S officer after coming to terms with the thought that a women with physical disabilities will not be accepted by a man and looked down upon by society. In an interesting turn of events, Vidhi ties the knot with the son of Pratibha Devi (played by Neelu Vaghela), the biggest name in the business of spices in Rajasthan. Vidhi’s better half, Ved Kothari played by Namish Taneja has little sense of direction in life but has the good fortune of receiving life’s comforts as he is the son to the most successful business woman. Aye Mere Humsafar portrays the life of an ambitious girl and a laid back boy and how their lives get entangled after a misunderstanding which leads to a mix up in their marriage.

    Speaking on the marketing strategy for the show, Machhar added, “At the heart of Aye Mere Humsafar is a very strong story that will organically be a driver for the show. In addition to this, we have an integrated marketing plan in place that will further push the show in the right direction and amplify its reach. Given Dangal’s strong reach in both rural and urban markets, we will focus on innovative communication given the current scenario to maximise reach and drive engagement.”

    The show has a strong line up of cast which includes, Urfi Javed, Vaishnavi MacDonald, Pooja Singh, Shailesh Gulabani, Parvati Sehgal, Hemant Thatte, Rishina Kandhari and Accher Bhardwaj.

  • Hindi GECs get back in business

    Hindi GECs get back in business

    MUMBAI: Ground zero of the entertainment industry, Mumbai, has been on standstill for over three months. Finally, the wheels have begun moving as production across film, TV and OTT have resumed. GECs, which had resorted to showing re-runs and movies during the lockdown, have begun reshooting their shows.

    &TV's Ek Mahanayak Dr BR Ambedkar and Santoshi Maa Sunaye Vrat Kathayein have also resumed shooting. Zee TV shows Kundali Bhagya and Kumkum Bhagya have restarted shoot with a limited crew. Star Plus popular daily soaps Ye Rishta Kya Kehlata Hai, Kasauti Zindagii Ki, Yeh Rishte Hai Pyaar Ke and Ye Hai Chahatein have resumed shooting.

    Enterr10 Television Network’s Dangal TV has resumed shooting for Pyar Ki Luka Chuppi and Devi Adi Parashakti. The shooting is taking place at Naigaon and Umbergaon.

    Enterr10 Television Network head of marketing Arpit Machhar says, “While we are very excited about resuming shoots and enthusiasm levels are very high, we all have a responsible role to play. Safety and well being of all present on sets is extremely important. We are constantly communicating with our on-set production teams and have briefed and advised them on introducing additional necessary measures that might be required in addition to following the guidelines that have already been laid down. Our production teams are well equipped and will ensure that while the shoot has resumed, all guidelines and rules will be adhered to.”

    Dangal TV gained significant viewers and today, it is one of the most popular Hindi GECs. It emerged as the undisputed leader in the rural Hindi speaking market (HSM), while maintaining a decent hold in urban areas as well.

    Colors also started TV shoots for its show Shakti-Astitva Ke Ehsaas Ki, Choti Sarrdaarni and Barrister Babu in Palghar and Thane. Its tentpole show Khatron Ke Khiladi 10 also returns on the channel. New episodes have started airing from 27 June. KKK10 airs on Colors at 9 pm every Saturday and Sunday.  It aired the last episode on 29 March 2020, a few days after the nationwide lockdown was imposed.

    A source from Viacom18 told indiantelevision.com that though it aired some episodes in the first few days of the lockdown, upon realising that there is no fixed date when normalcy will return, the makers decided to halt the show. As all the episodes are pre-shot, the makers didn’t want it to get consumed before the last episode is ready. The final few episodes are likely to be shot by the end of July.

    KKK season 10 features contestants namely Karan Patel, Karishma Tanna, Shivin Narang, Dharmesh Yelande, Tejaswi Prakash, Adaa Khan, Balraj Syal while contestants who are evicted from the show are Amruta Khanvilkar, RJ Malishka and Rani Chatterjee.

    The channel announced the airing of new episodes with a video of contestant Dharmesh Yelande on social media.

    Last week Sony Pictures Network India (SPN) issued an official statement saying that the network has obtained all required government permissions to resume production.

    It read, “The network is working closely with its production partners to ensure shoots resume in a controlled environment with strict compliance to all necessary government rules, regulations and safety protocols. At SPN, health, hygiene and sanitisation are taken very seriously, and the network is doing all that it can to ensure the safety of its cast, crew and production partners. Other than cast and crew members, visitors will not be allowed on the sets.”  

    The network also informed that effective from July 2020 to December 2020, full payments of the cast and crew will be released within a 30-day time frame, unlike the usual 90-day period. The channel will also bear 100 per cent of the Covid2019 insurance cost for its cast and crew. It has also asked the producers working with Sony TV to strictly adhere to all government guidelines. 

    Barrister Bahu producer Shashi Mittal told news agency PTI, “All this is new to all of us. It is the new normal, but it is not normal. It was essential to make it a habit, so we trained our crew members for ten days before shooting began. There is a small team, so there is warmth. We will become more comfortable slowly. This is a difficult time, and everyone is being cautious.”