Tag: Arnab Mitra

Liqvd Asia to handle digital media and marketing for RR Kabel

MUMBAI: Digital marketing communications agency Liqvd Asia has won the digital mandate for RR Global in a multi-agency pitch in a multi-agency pitch held over a period of two months with nine different agencies presenting their respective strategies.

The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel.

RR Kabel director Kirti Kabra said: “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, Liqvd Asia provided the most germane approach that met our business objectives. Liqvd Asia has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

Liqvd Asia MD Arnab Mitra added: “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride. We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

Liqvd Asia co-founder Rashmi Putcha said: “Winning the account for RR makes a very interesting case for us, as we are looking forward to the digital amplification of the brand over next few months.”

August 18, 2016
Liqvd Asia to handle digital media and marketing for RR Kabel

MUMBAI: Digital marketing communications agency Liqvd Asia has won the digital mandate for RR Global in a multi-agency pitch in a multi-agency pitch held over a period of two months with nine different agencies presenting their respective strategies.

The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel.

RR Kabel director Kirti Kabra said: “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, Liqvd Asia provided the most germane approach that met our business objectives. Liqvd Asia has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

Liqvd Asia MD Arnab Mitra added: “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride. We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

Liqvd Asia co-founder Rashmi Putcha said: “Winning the account for RR makes a very interesting case for us, as we are looking forward to the digital amplification of the brand over next few months.”

August 18, 2016
LIQVD Asia sets shop in Delhi; appoints Saurabh Gupta as biz head

MUMBAI: Empirical multi-ethnic marketing company LIQVD Asia is setting up its office at Gurgaon in Delhi NCR. The company has appointed Saurabh Gupta as its business head.

Gupta is entrusted with the responsibility to provide holistic digital solutions for all clients of LIQVD Asia in the region. Prior to this, he was in charge of the digital wing of Allied Media Corp.

LIQVD Asia managing director Arnab Mitra said, “We’re thrilled to welcome Saurabh on board. Saurabh’s immense experience in the space and progressive approach to innovate aligns perfectly with our business plans. We are sure he is the right person for our commitments to our clients in the region.”

Gupta added, “LIQVD Asia has been on an assertive and progressive path and I would only love to contribute my bit to its growth exploring the constantly evolving in the digital landscape. I strongly believe that with LIQVD Asia’s culture and leadership one cannot but eagerly look forward to a tremendous learning experience.”

Gupta’s expertise lies in digital media brand solutions, online and mobile gaming, VAS, digital activation and online publishing. He has previously worked in companies like Wipro, Lakshya Consulting, Games2win India, Zapak Digital Entertainment and Allied Media Corp.

August 11, 2015
LIQVD Asia, India wins digital mandate for Indiabulls Housing

MUMBAI: Experiential multicultural marketing entity, LIQVD Asia, India has bagged the digital media mandate for Indiabulls Housing Finance in a multi-agency pitch. The account will be handled out of LIQVD Asia’s Mumbai office.

As part of the mandate, LIQVD Asia will be re-launching its digital marketing initiatives immediately. The campaign for the Indiabulls Housing products will start from India and will gradually penetrate into other markets such as the UK and the UAE.

Indiabulls Group has presence in housing finance, real estate, asset management and securities businesses.

Indiabulls Housing Finance marketing head Rahat Ahmed said, “There has been a marked shift in consumer and brand behaviour in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanize the brand. We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”

Indiabulls Housing Finance senior manager- marketing and communication Ankit Banga added, “LIQVD Asia fits our requirement of a digital strategy and marketing partner as they have shown potential to be symmetrical with the core views and ideas of IBHFL. Their fresh and measured approach towards digital singled them out as the new age partner for a brand like ours’ that considers new age communication tools like digital to be one of the most critical in their marketing mix.”

LIQVD Asia managing director Arnab Mitra said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our “Digital. On Road” strategies.”

March 24, 2015
Arnab Mitra quits Starcom to pursue own interests

MUMBAI: Starcom MediaVest Group (SMG) national director- digital Arnab Mitra has decided to move on from the agency.

Mitra will be serving his notice period at the agency till the end of December.

Confirming this to Indiantelevision.com, Mitra said, “Yes, I have put in my papers. The journey at Starcom was very good. I have been handling the digital practice of the agency. We have won many digital businesses and I am glad that we could do so.”

Mitra declined to disclose his next venture but hinted that he might do something of his own. He has already invested in a couple of businesses.

He had joined SMG in June 2011 from MediaContacts, a Havas Digital Company, where he was regional director – South Asia. He has spent nearly a decade with leading digital companies including three years in London with Purple Media, a UK based agency, where he was instrumental in launching and implementing their affiliate network across Europe.

Mitra has also worked with Ignitee and Pinstorm before moving to the Havas group.

November 22, 2012
SMG bags Sennheiser India’s digital biz

MUMBAI: Starcom MediaVest Group has bagged the digital mandate of Sennheiser India, a German audio company.

The incumbent agency on the account was OMD which handled the business from their Delhi office.

The size of the account is estimated to be at around Rs 30-50 million.

The agency will be handling the entire digital media duties and performance marketing for Sennheiser in India. The company is also rolling out an e-commerce shop soon.

SMG Digital national director Arnab Mitra said, “Sennheiser has plans to establish digital as one of the primary mediums for the future in context to customer acquisition and satisfaction. SMG digital is all poised to play a great hand for the same. With their new e-shop being rolled out, Sennheiser will soon become one of prominent players in the category.”

July 2, 2012
Arnab Mitra to head Digital at Starcom MediaVest Group India

MUMBAI: Arnab Mitra has been appointed as the national director – Digital at Starcom MediaVest Group (SMG) India.

Mitra will report to SMG India CEO Mallikarjunadas CR.

Mitra takes charge today and will be based in Mumbai. He moves in from MediaContacts, a Havas Digital Company, where he was regional director – South Asia.

Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Insights & Research and Business Impact functions, Mitra will be part of the National Leadership Team at SMG India.

According to an official communique, “This appointment is in line with the vision to take Starcom MediaVest Group to the next level building it on the three pillars of research & insights, digital and content.”

Mitra has spent nearly a decade with leading digital companies including three years in London with Purple Media, a UK based agency, where he was instrumental in launching and implementing their affiliate network across Europe.

Mitra has also worked with Ignitee and Pinstorm before moving to the Havas group.

Says Mallikarjunadas CR, “We were looking for someone with robust experience to head our Digital business. In Arnab we have found the right person who will drive our digital offering and lead the digital teams across the company. His international experience in one of the most evolved digital markets is going to be of great benefit to clients and teams within.”

Mitra added, “I’m excited about leading the Digital offering at Starcom MediaVest Group. This is a company which is way ahead of its times in its philosophy and focused in a huge way on digital and innovation. I’m looking forward to contributing to its growth and success as it writes a new chapter in its history.”

June 29, 2011
Arnab Mitra resigns from Media Contacts

MUMBAI: Media Contacts India and South Asia regional director Arnab Mitra has quit the agency.

Currently serving his notice period, May will be Mitra‘s last month at the agency.

Mitra confirmed the news to Indiantelevision.com.

With more than a decade‘s experience in digital media, Mitra joined Media Contacts, an interactive arm of Havas Digital – a division of Havas Media – in 2009 as India strategy head. In November 2010, he was promoted as regional director.

Apart from India, Mitra was handling three other markets: Pakistan, Bangladesh and Sri Lanka.

Previously, Mitra was head of business development at Ignitee Digital. He has also worked with the UK-based agency Purple Media, Pinstorm and Indigo Consulting.

In online communication experience Mitra as devised digital strategies for brands like Accenture, Jet Airways, Kingfisher Airlines, Barclays, AXIS Bank, Reliance, HSBC, TATA AIG, Asian paints, VW, Hugo Boss, HDFC, ICICI Prudential and Skoda.

March 28, 2011