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Tag: Arnab Mitra

  • Liqvd Asia opens a new dimension with Tesseract for AI search visibility

    Liqvd Asia opens a new dimension with Tesseract for AI search visibility

    MUMBAI: If SEO was your brand’s compass, meet Tesseract, the time machine marketers didn’t know they needed. Liqvd Asia, through its performance marketing arm AdLift, has launched Tesseract, a pioneering platform set to revolutionise how brands measure and optimise their presence in the brave new world of AI-driven search. From ChatGPT to Google’s AI Overviews to Perplexity, Tesseract gives marketers a peek into how their brand is surfacing across LLM-powered platforms, no keyword stuffing required.

    As traditional SEO gasps for relevance, Tesseract swoops in with real-time insights on where, how, and why a brand is being mentioned in AI-generated responses. It’s not just search engine rankings anymore, it’s conversation placement, contextual relevance, and AI-curated authority.

    “Organic marketing is undergoing a monumental shift,” said Adlift CEO & co-founder Prashant Puri. “With AI-native platforms challenging the dominance of traditional search engines, brands must adapt quickly. Tesseract enables companies to track their presence across emerging AI search tools and optimize their visibility in ways traditional SEO cannot.”

    Unlike legacy SEO dashboards that stop at backlinks and meta tags, Tesseract decodes the emerging AI language tracking your brand’s appearance in tools like ChatGPT and surfacing insights that would never appear in a Google Search Console report.

    “The impact has been transformative for our early adopters,” shared Adlift VP for client success & growth, Rishabh Mahendru shared, “In our pilot campaigns, Tesseract delivered remarkable results. Clients saw a significant increase in visibility and engagement across AI search platforms far exceeding what was possible through Google Search Console alone. This tool is a game-changer for the industry.”

    Liqvd Asia founder Arnab Mitra commented, “At Liqvd Asia, innovation is our core. With Tesseract, we’re not just responding to the AI revolution, we’re shaping it. This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.”

    Available in Basic, Pro and Enterprise plans, the tool has already caught the attention of brands across D2C, FMCG, healthcare, retail, and hospitality.

    With Tesseract, the AI search game isn’t about ranking anymore, it’s about being relevant, visible and remembered in the feeds and answers shaping tomorrow’s consumer decisions. Welcome to SEO 2.0 where the algorithm thinks, and your brand needs to think ahead.

  • Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    MUMBAI: Liqvd Asia just added a bold new chapter to its governance playbook. The digital-first advertising agency has appointed Anasuya Chaudhuri-Ghosh, a seasoned hand in insurance and innovation as an Independent director to its Board, signalling a sharper strategic lens and a future-ready mindset.

    With over 25 years of cross-industry leadership, Anasuya brings a formidable blend of underwriting grit, digital transformation chops, and brand-building flair. Her appointment is aimed at not just strengthening board objectivity but also adding firepower to Liqvd Asia’s long-term growth and governance roadmap.
    Liqvd Asia founder Arnab Mitra said, “We are delighted to welcome Anu to the Board as an Independent Director. Her deep expertise in strategic leadership, digital transformation, and business operations will bring invaluable perspectives to our governance framework. Anu’s sharp strategic acumen, operational depth, and passion for digital-first thinking will add tremendous value to our boardroom conversations. Her appointment marks a significant milestone in our journey as we continue to scale with integrity, innovation, and a future-focused vision.”

    Anasuya Chaudhuri Ghosh added, “I’m excited to join the Board of Liqvd Asia at such a pivotal point in its journey. The agency’s bold, tech-forward vision and its ability to blend creativity with technology resonate deeply with my passion for digital transformation and purpose-led innovation. I look forward to collaborating with the leadership team to drive strategic growth, strengthen governance frameworks, and contribute to creating meaningful, long-term value for all stakeholders.”

    Anasuya’s CV reads like a masterclass in insurance sector leadership from LIC of India to Birla Sun Life, Reliance Nippon Life and IndiaFirst Life, to her current role as head of marketing at Star Union Dai-ichi Life Insurance (SUD Life). Notably, her work with InsurTech startups like Loop Health and ecosystem builders like the India Insurtech Association showcases her knack for marrying tradition with tech innovation.

    While she continues her role at SUD Life, Anasuya joins the Liqvd Asia board in an independent capacity offering a valuable outside-in view as the agency scales. Her inclusion also reflects a push for gender diversity and fresh, future-facing perspectives at the leadership table.

    With this appointment, Liqvd Asia sends a strong message, the boardroom is no longer just about compliance, but creativity, curiosity, and courageous growth.

  • Liqvd Asia swallows Adlift in digital marketing power play

    Liqvd Asia swallows Adlift in digital marketing power play

    MUMBAI: Two digital marketing outfits have decided that in the cutthroat world of online advertising, it’s better to bed down together than battle it out alone. Liqvd Asia, a digital-first advertising agency, has snapped up Adlift, a performance marketing and SEO specialist, in a move that promises to shake up the industry’s established order.

    The tie-up, announced on 20 March, creates a full-service digital powerhouse that marries Liqvd Asia’s creative chops with Adlift’s data-driven prowess. The combined entity aims to offer clients the holy grail of marketing: campaigns that not only look pretty but actually deliver the goods.

    Founded in 2013, Liqvd Asia has made its name flogging digital branding and content campaigns. By acquiring Adlift, which has been pushing data-driven performance marketing since 2009, the agency is clearly gunning for a bigger slice of the digital marketing pie.

    Liqvd Asia founder &  managing director Arnab Mitra couldn’t resist a bit of corporate speak when explaining the deal: “This acquisition marks a natural evolution in our journey to create an end-to-end marketing powerhouse that blends storytelling with performance at scale.” Strip away the jargon and the message is clear: they want to be the biggest and the best.

    Adlift co-founder &  chief executive Prashant Puri was equally bullish about the union: “This acquisition is not just about expansion—it’s about setting new benchmarks in digital marketing innovation.” Translation: we’re coming for everyone else’s lunch.

    With Adlift’s team staying put under a joint leadership framework, the merger should avoid the usual corporate bedlam that follows such deals. The companies are betting that their combined financial muscle will allow them to splash the cash on fancy AI platforms and automation technologies.

    Liqvd Asia, which already has studios in Mumbai, Gurgaon, Bengaluru and Kolkata, has made no secret of its global ambitions. The firm has its sights set on the US, Gulf states, Asia-Pacific and Europe, with Adlift’s international connections providing a ready-made launchpad.

    Adlift brings to the table a team of over 200 digital experts and relationships with more than 250 blue-chip clients, including Walmart, Shopify and HDFC Bank. The agency has built its reputation on the back of search engine optimisation, paid media and content marketing—all areas where Liqvd Asia was looking to beef up its offerings.

    If the two agencies can successfully merge their strengths without stepping on each other’s toes, they might just create the digital marketing juggernaut they’re promising. But as many a corporate marriage has shown, the path from honeymoon to happily ever after is often strewn with unexpected obstacles.

  • Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join the Board of Directors of the company

    Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join the Board of Directors of the company

    Mumbai: Liqvd Asia’s journey of growth and success is evident across multiple fronts, with increasing business revenue, enhanced profitability, a diversified client portfolio, and the production of award-winning work. Notable brands such as Parle, BOB Cards, ICICI Bank, and Pfizer stand as testament to the company’s prowess in the industry. Operating from strategic locations in Delhi-NCR, Kolkata, Bengaluru, and Mumbai, Liqvd Asia is dedicated to crafting compelling digital narratives for prominent events like the IPL.

    The company is gearing to enter into a new chapter with the appointment of Monish Sanghavi and Sunil Gangras as Directors – leveraging their expertise to drive further growth.

    Liqvd Asia founder Arnab Mitra, said, “At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year.”

    Sanghavi commented on his new role as Director at Liqvd Asia, saying, “This new role is another feather in my cap and a new opportunity to continue driving Liqvd Asia’s vision forward. We have an exceptional team, and I am confident that we will achieve even greater success together.”

    Liqvd Asia director Sunil Gangras further commented, “Being a part of Liqvd Asia’s journey has been incredibly rewarding. I look forward to leveraging our creative strengths to produce more avenues along with innovative and impactful work for our clients.”

    Recently the company also announced the opening of their new operations in Kolkata, marking another milestone in their expansion journey. Their collaboration with the prestigious Peerless Group in Kolkata signifies a promising start.

  • TiEcon Delhi 2024 lauds the power of resilience & innovation with awards across sectors

    TiEcon Delhi 2024 lauds the power of resilience & innovation with awards across sectors

    Mumbai: TiEcon Delhi 2024, the flagship startup event by TiE Delhi-NCR recognized the power of resilience and innovation in the startup ecosystem with awards & recognition across categories.Themed ‘The New Bharat: Confident | Bold| Inclusive’, the conference witnessed the celebration of entrepreneurial spirit, exclusive business networking opportunities, in addition to spotlight on exceptional startups.

    TiE Delhi-NCR & Power2SME celebrated the tenth season of the Spirit of Manufacturing Awards, honouring startups in the manufacturing domain for their remarkable achievements and innovations. The winners were awarded across four categories based on the innovative skills and the tangible impact showcased. Startups which won included: IT Adoption & Innovation: Indo Wings Pvt Ltd led by founder & CEO – Paras Jain;  Social Impact: Asli Ayurveda Wellness Pvt Ltd – founder & MD, Mohit Sardana; ·Woman Entrepreneur of the Year: Stuti Sidhu, founder, I-Gro energy Pvt. Ltd.; Young Entrepreneur of the Year: Dheeraj Kumar Tiwari, co-founder & CEO, and Himanshu Singh Raghuvanshi, co-founder & COO at CapGrid Solutions Pvt Ltd; Special Jury Award: Barbrew Beverages Pvt Ltd led by Ruchi Gupta, co-founder & CEO.

    Power2SME founder & CEO R Narayan said, “India’s ascent as a global hub for entrepreneurship owes much to its pioneering innovations, empowering start-ups and SMEs. Key government initiatives like ‘Make in India’ and ‘Skill India’ have significantly bolstered manufacturers and small businesses. The Spirit of Manufacturing Awards, now in its 10th season, remains steadfast in its mission to laud exceptional ideas, products, and entrepreneurs in the Indian manufacturing sector. This initiative underscores the vast potential inherent in India’s manufacturing landscape. Year after year, we pledge to spotlight and honour the ingenuity driving progress in this vital industry.”

    TiEcon Delhi 2024 also played host to edition 16 of the TiE-Lumis Entrepreneurial Excellence Awards, a platform that honours individuals who have demonstrated extraordinary resilience exemplifying prudence, agility & strategic vision. DigiBoxx led by the CEO, Arnab Mitra was recognized as the winner for exhibiting exceptional entrepreneurial skills in the digital industry.

    Lumis managing partner Sandeep Sinha commented, “Celebrating the 16th year of the TiE Lumis Entrepreneurship Awards fills us with immense pride. Over the years, these awards have recognized and honored the trailblazing ventures that have become category leaders, inspiring countless others in the entrepreneurial ecosystem. The TiE Lumis Entrepreneurship Awards have not only celebrated success but have also served as a beacon of hope for emerging startups, showcasing their potential and fostering a spirit of innovation. We look forward to continuing our journey of supporting and spotlighting more startups as they shape the future of entrepreneurship.”

    The conference also marked the 1st edition of the Startup CFO Awards in collaboration with Binary Semantics Ltd. The groundbreaking initiative was aimed at celebrating the exceptional achievements of chief financial officers (CFOs) in the startup ecosystem. These awards acknowledged the trailblazers whose transformative leadership are reshaping the trajectory of modern startups. The winners were awarded under multiple categories: Manufacturing Startup CFO of the Year – Ridhima Modi Agarwal, CFO of Kanpur Flowercycling Private Limited (Phool.co); Digital Enablement Startup CFO of the year – Shailesh Kaul of Signodrive Technologies Pvt Ltd;  Consumer Products, e-commerce Startup CFO of the year – Harsh Khaitan, CFO of Kwikpic; ·  Energy, Infrastructure and Cleantech Startup CFO of the year – Vaibhav Anant, representing Bambrew;  Governance and Compliance Excellence Startup CFO of the year – Ritika Khatua, CFO of Larkai Healthcare

    Binary Semantics growth and strategy leader Srijan Choudhary said, “India’s entrepreneurial growth story needs their continued focus on harnessing technology to build strong, sustainable startup ecosystems. At Binary Semantics along with TiE Delhi-NCR, we are proud to be part of a transformative journey of acknowledging and honouring the visionary CFOs shaping India’s entrepreneurial terrain. We congratulate the winners of this year. These recognize their spirit of innovation and strategic acumen driving the startup ecosystem forward”.

    TiE Delhi-NCR’s Assistive Solutions cohort comprising Neomotion, key2enable, NobaFlix put a spotlight on startups committed to advancing the quality of life for differently abled consumers.

    TiE Delhi-NCR executive director Geetika Dayal commented, “For the past decade, TiE Delhi-NCR has played a crucial role in offering a platform for founders to present their innovative ideas. We are proud to support and cultivate young businesses in India. We congratulate all the winners of this year for their unwavering commitment towards bolstering the flourishing Indian economy.”

    Edition 13 of Young Turks ‘TiE the Knot’ showcased high-potential startups pitching to a group of investors in a televised format. Startups with registered Indian entities in operations for at least three months, seeking equity investment between Rs 1 crore to 5 crore, participated in the event, demonstrating the dynamism and potential of the Indian startup ecosystem. The finalists included Nexus Power, Insurance Samadhan, CoutLoot, Degpeg, Travsie and NymbleUp which pitched to investors.

  • IndoSpace selects Liqvd Asia as its advertising partner

    IndoSpace selects Liqvd Asia as its advertising partner

    Mumbai: On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency, following a four-month long pitch journey with large network agencies in the fray, proving Liqvd Asia’s mettle as an idea’s first full-service agency.

    In India, Everstone Group’s IndoSpace is the pioneer and largest investor, developer, and manager of grade A industrial and logistics real estate, currently spanning 44 logistics parks with 49 million square feet of delivered/under development projects across India.

    With India’s largest and most experienced industrial real estate team, IndoSpace continues to lead the development of the world-class warehousing backbone of India’s growth.

    “Being market leaders in a category that is so pivotal for nation building is both an honour and a responsibility. We needed a partner that recognised this and assisted us in representing our market leadership, business impact, and core organisational values. With Liqvd Asia, we have found one that shares our passion for business growth without compromising on the human relations that make it worthwhile. Their vision for the brand was strongly in line with how we aim to present ourselves to key stakeholders as well as the community,” said Everstone Group vice chairman of real estate Rajesh Jaggi.

    Liqvd Asia’s strategic communication approach is to translate the IndoSpace brand’s leadership position into traditional and digital channels, aligning it as a forward-thinker that is future-ready and customer-focused.

    Commenting on this development, Liqvd Asia managing director Arnab Mitra said, “Winning the IndoSpace mandate is special because Liqvd Asia was not the only agency vying for the account. Our deep expertise across all media formats and stellar client list are testament to Liqvd Asia’s mettle as a full-service agency. The objective is to showcase IndoSpace as a brand that turns thoughts into action and possibilities.”

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.