ITV

Tag: Arnab Goswami

  • Times Now – Creating History yet again on Social Media

    Times Now – Creating History yet again on Social Media

    MUMBAI: TIMES NOW, India’s No. 1 English News channel has successfully executed the biggest election campaign on social media in the last 90 days. TIMES NOW, in the last one and a half months recorded tremendous interaction and engagement levels on all election related activities across platforms like social media, mobile and on air integration.

    SOCIAL MEDIA

    • Across six days we had more than 10 hashtags trending worldwide with #Results2014 and #May16WithArnab both being top trends worldwide for both 15th and 16th May. #Results2014 and #May16 With Arnab both were top trends worldwide for both 15th and 16th May.

    •100+ hashtags trended during the 90 days of coverage on TIMES NOW

    • 400 million+ potential impressions were generated by TIMES NOW hashtags on Twitter during the Elections Counting Week

    • We also used the innovative Tweet to SMS service to provide election result updates to more than 38,000 people directly to their mobile via SMS

    • TIMES NOW itself garnered more than 3.8 lakh followers across the campaign period

    TIMES NOW INDIA’S ELECTION HQ APP

    • TIMES NOW app got more than 1,00,000 downloads in two weeks with more than 1.5 million + page views on the app, 3.5 lakh + live feed views & 4.5 lakh + video views

    • The app was the featured app on Android, Windows and Apple for the election week

    YOUTUBE

    • 4 lac+ people logged in on the TIMES NOW’s LIVE YouTube feed to watch the counting day coverage live

    • 1.5+ million views on TIMES NOW’s YouTube channel in a period of 15 days on video content created around the elections

    We wanted to make sure that TIMES NOW provided content across platforms and facilitated information dissemination to the audience in the most proactive manner. We used a mixture of social networks, mobile applications, SMS service as well as live feeds in order to make sure that our audience had the most updated election news across 90 days.

    Social Network: We primarily used twitter to reach out to our audiences since, as an English News channel, we have a huge audience overlap with this particular social media platform. The campaign was driven largely by the television content but was amplified by social media. We took the twitter sentiments and created on air components with them, seamlessly creating cross platform content integration. We created a huge buzz on twitter across the counting week from May 8th onwards with hashtags like #MegaExitPolls,  #PollofPolls, #ModiSpeaksToArnab, #May16WithArnab, #Results2014, #TimesNowatTimesSquare and #Modiat7RCR trending in India & Worldwide. This was achieved through a mix of pre event seeding and conversation drivers. For example, for the Modi interview, we had less than twelve hours to create a buzz since the story broke in the morning and the airing was in the evening. So we made sure that enough conversation happened around the hashtag by creating vines from the episode to build anticipation, using images and quotes; and pushing out tune in reminders. Also, on the 15th, to create brand recall and drive viewership, we had a contest (for the first time ever from the Times Now handle) which asked people to tell us their views on the issues which would be addressed on counting day.  The contest got massive response with the hashtag #May16WithArnab trending worldwide for both the days. Across the campaign we concentrated on coining hashtags which were simple to use, easy to insert in conversations and most importantly were relevant to the news of the day.

    We also made twitter updates accessible to people via SMS through the TimesNowLive handle for all major events like exit polls, counting days and government formation.

    Regular updates of news were also done on facebook and google+, again with the same hashtag to maintain continuity. This was also displayed on screen, to drive maximum recall.

    Mobile: TIMES NOW launched the exclusive election app, bringing live feed and video content of all the election programming while giving viewers a chance to interact with each other and the channel. This created an immersive second screen experience for our viewers and led to a large amount of engagement.

    Video Content:  The election coverage was also available on Youtube as a LIVE feed and was a part of the election hub created by Google especially for the event. We also strategically used vine videos throughout the campaign to promote stand alone events like interviews, breaking news etc.

    With such stupendous growth & performance, TIMES NOW is only set to create bigger records & grow exponentially on Social Media with more & more audience engaging with us.

    Click here for full report

  • On Result Day-India tunes in to TIMES NOW

    On Result Day-India tunes in to TIMES NOW

    MUMBAI: It was a historic election, one that threw up a clear mandate after several years of coalition governments at the centre. And just like the result of the elections which saw a clear winner, amongst English TV News viewers the winner continues to be Times Now.
     
    TIMES NOW has been the number one choice in election week and on Counting Day, the 16th of May. Viewership data released by TAM shows TIMES NOW far ahead of its competitors with 908 Gross TVTs and 45% of the share (Source: TAM All Indian 1 mn+ TG CSM 25+AB) which is greater than the share of both NDTV and CNN-IBN put together.
     
    During Prime Time, the viewership surges further ahead with TIMES NOW recording 251 Gross TVTs and registering 51% share. TAM data also shows TIMES NOW as the channel of choice during the entire Election week registering 35% viewership share
     
    This year TIMES NOW led election coverage by changing the paradigm of News Coverage, introducing technological innovations like the Hologram which saw reporters beamed directly into studio and Augmented Reality based 3D graphics; combined with the depth of experience provided by TIMES NOW’s expert panel and voices of guest speakers across the political spectrum.
     
    TIMES NOW Editor–in-Chief Arnab Goswami says “This is one of the biggest margins of victory for any news channel on election day. Clearly it reaffirms the faith the viewers have in TIMES NOW. This election we have also pioneered the use of innovative technologies like Holograms and Augmented Reality to provide viewers with a never before experience.”
     
    “Our content, technology, presenters and sets were simply superior. The drama of the momentous day was best captured on Times Now. Over 50% share during prime time meant more viewers spent more time with us.” said M.K. Anand, MD & CEO, Times Television Network.
     
    With this clear win on Result Day and during Election week TIMES NOW has once again shown that when it comes to News there is only one channel that India tunes into.  
     
    GROSS TVTS (RESULT DAY) [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 908, IBN 517 NDTV 263; ; HT 204; NEWSX 105
     
    ALL DAY SHARE (RESULT DAY[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 45%, IBN 25% ; NDTV 13%; HT 10%; NEWSX  5%
     
    GROSS TVTS COUNTING DAY PRIME TIME (RESULT DAY)[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 253, IBN 81; NDTV 75; HT 61; NEWSX 11
     
    COUNTING DAY PRIME TIME (RESULT DAY)[Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 51%, IBN 16 % ; NDTV 15%; HT 12%; NEWSX  2%
     
    COUNTING HOURS 8am-12NOON [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 48%, IBN 27%, NDTV 11%, HT 5%, NEWSX 8%
     
    GROSS TVTS COUNTING HOURS 8am-12NOON [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 244, IBN 139; NDTV 57; HT 28; NEWSX 40
     
    ELECTION WEEK; WEEK20 [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 35%, IBN 27%, NDTV 14%, HT 12%, NEWSX 11%
     
    GROSS TVTS ELECTION WEEK; WEEK20 [Source: TAM All Indian 1 mn+ TG CSM 25+AB]
     
    TIMES NOW 2110, IBN 1629; NDTV 825; HT 744; NEWSX 678

  • TIMES NOW leads with innovation on Multiple Platforms!

    TIMES NOW leads with innovation on Multiple Platforms!

    MUMBAI: TIMES NOW, India’s No.1 English News channel has once again surpassed all records by effectively providing best & innovative coverage of elections to its audiences across platforms. To give its viewers the best election experience and to provide them with minute – to – minute analysis of India’s epic election polls, TIMES NOW took the multi-dimensional route to reach out wide and far, holding an edge over other news channels, making it truly India’s Election News Headquarter.

     

    To suit the political attitude of the nation and constantly engage with its viewers and keep them updated on the election season, TIMES NOW created a comprehensive line up of over 15 new shows and formats. As part of its exhaustive programming to deliver non-stop action and path – breaking analysis throughout the week it also extended Arnab Goswami’s sensational talk show ‘The Newshour’ on Sundays.

     

    It’s a first in the history of news TV broadcast, TIMES NOW proved its supremacy not just on TV and social media but also across mediums like Print, Radio, and Theatre. It connected with its viewers on Radio leveraging Radio Mirchi’s reach across cities by inviting them to voice their opinions on the elections. TIMES NOW tied up with leading theatres like PVR cinemas to engage and broaden their reach in the country.

     

    A first of its kind by a news channel again, TIMES NOW engaged with audiences across Mumbai, Delhi and Bangalore by setting up huge LED screens in malls showcasing this election season’s most ground- breaking news. TIMES NOW made its presence not just in India, but also across various countries by hosting a series of interactive events, engaging with its viewers globally to voice their views on the impact of this historic election.

     

    Commenting on this MD and CEO of Times Television Network, M.K Anand, said, “TIMES NOW positioned as India’s Election News Headquarters wanted to create a truly unique election experience for its viewers given that this has been so far the largest elections the world has ever seen. We believe in engaging and evolving with audiences and their interests. TIMES NOW wanted to create a platform where people connect and express their opinions live, adding another perspective to the election coverage”

     

    TIMES NOW outshined the rest in the social media space with highest fan interactivity in terms of fan engagement, be it Facebook, Twitter, YouTube, amongst others. The entire election coverage which used the hashtag #WhoWillFormGovt on Twitter brought the nation together, especially millions of youth who voted for the first time by doing a live sentiment analysis of Twitter feeds. The channel came up with an innovative app called ‘The Election Mobile App’ that aimed to provide users real time information through video, image and text feeds on the General election.

     

    With such innovative content and unmatched exclusivity across platforms, TIMES NOW continues to become an even more formidable force to reckon. As the nation awaits and gears up for the final verdict few days from now, Tune into TIMES NOW till 16th May to get all the action on elections results with 250 hours of non- stop Election coverage.

  • Frankly Speaking with Modi

    Frankly Speaking with Modi

    MUMBAI: The channel which claims to be the headquarter for 2014 elections and the man who gets personalities to speak frankly has finally got BJP’s prime ministerial candidate, Narendra Modi, on the channel.

    Times Now has added another feather to its cap by becoming the first English News channel to get an interview with Narendra Modi. The man has already given a lot of interviews since the elections started to various Hindi channels, to name a few: ETV Gujarati, India News, Aaj Tak, CNBC Awaaz, Zee News etc.

    ETV Gujarati opened the score for Modi and his string of interviews. However, English News channels have tried their level best to get the man on to their channel; and since then failed.

    CNN IBN’s deputy editor Sagarika Ghose even tweeted asking the man to give an interview to “best” journalists. To which India TV’s chairman and editor-in chief Rajat Sharma replied, “Well, I already got one. You should watch good news channels too.”

    The channels editor-in-chief Arnab Goswami who got Rahul Gandhi first on his ‘Frankly Speaking’ show can now finally breathe a sigh of relief to get Modi before any of his rivals did. The Rahul Gandhi interview became a trend and also a butt of jokes. The hashtag #RahulSpeaksToArnab trended for days after the interview as jokes, parodies, cartoons and even remixes of the interview flooded the internet space.

    With Varansi going to polls on 12 May from where Modi fights against AAP’s Arvind Kejriwal, BJPs prime ministerial candidate is already in news. The time seems perfect for the channel to speak to the man.

    In the interview to Goswami, Modi will speak about issues ranging from his campaign to the recent controversy over his ‘caste’ comments and also Priyanka Gandhi’s ‘Neech Rajniti’ jibe.

    With Times Now and Twitter getting into a partnership for the 2014 general elections, hashtags have become common for the channel. The hashtag this time around is #ModiSpeaksToArnab. One will have to wait and watch to see what will trend after the interview airs on 8 May at 9pm.

  • Times Now launches Election Mobile App

    Times Now launches Election Mobile App

    MUMBAI: In order to enhance viewers’ access of the ongoing general election, Times Now has come up with its election mobile application. In partnership with Nokia, the app has been developed to provide real time information through video, image and text feeds on the general election.

     

    Users can download it on Android, iOS, Nokia X and Windows phone. People can watch feeds in the form of YouTube videos and it also provides options to like, reply or share feeds and plug in Times Now’s social feeds from Twitter and Facebook.

     

    Users can chat with each other while shows are on air. Apart from this, they can also watch live telecast of the channel from the Indiatimes website link that is given in the app.

     

    Speaking on the launch of the app Times TV Network MD and CEO MK Anand said, “We have launched an exclusive app for all the people on the move so that we can keep them informed regarding all news, updates and the entire coverage on election news. We have created this app to empower them to make the right decision as to who they want to see as their next leader.”

  • Mr Goswami, please come out of the studio

    Mr Goswami, please come out of the studio

    For the elections of the century, news channels are doing all they can to not only outdo each other but also cover the elections, accurately.

     

    And with half the country already inked, the fight is going to get only tougher. The primetime anchors who are used to the air-conditioned studios have left their comfort zones and are now roaming every length and breadth of the country in the scorching Indian summer.

     

    After the countless exit and voters’ polls and panel discussions, it is now the editors, who have taken upon themselves the task to gauge the mood of the nation. With over 80 lakh polling stations across the country, expenditure nearing Rs 110 crore and 40 lakh polling staff ready for more than 60 crore voters set to exercise their mandate this time, the anchors are venturing out to the villages and city by-lanes to gather ground information from the common man and find out who will they like to see as their new Prime Minister.

     

    In the drive to get the most accurate election coverage, Headlines Today has even got a special bus made. The Dilip Chabaria designer-made Election Express claims to cover over 8,000 kilometers, informing the nation on everything and anything that has to do with elections.

     

    The journo couple, Rajdeep Sardesai and Sagarika Sardesai, of CNN IBN too have covered the various cities to know which candidate will be opted for and why, locally.

     

    The Hindi and regional news channels too have boarded the outdoor express. The debates are taking place out in the open, now.

     

    However, one man (read Arnab Goswami) who knows all the questions which the nation wants to know hasn’t left the four-walled studio. Wonder why?

     

    Is it that he is too used to shouting down at people in the studio or is he is afraid that someone might just yell back at him if he tries to do the same what he does in the studio, out in the open?

     

    Maybe Mr Nation-wants-to-know, who suffers from OCD of not being able to see others talk, feels it to be a waste of time and money to go out to the streets where the real political debates are held.

     

    Imagine even if he did go out to the streets what will happen? Many might just fall on the feet of the ‘Rajnikanth of news.’ That’s quite a possibility.

     

    Hate him or love them, but you cannot ignore him. One has to give him that much credit. And yes, he is that one reason, which makes many switch on Times Now.

     

    So while he did go out to vote (his selfie caught everyone’s attention); it will be a sight, when he actually steps out on the streets, to cover elections.

     

    Wish Mr Goswami listens and comes out of the “shell” to cover the real deal in the Indian summers!

  • Times Now, Twitter team up for exclusive election partnership

    Times Now, Twitter team up for exclusive election partnership

    MUMBAI: The ongoing elections are unique in many ways. And joining this is Times Now and Twitter. The duo has announced a first of its kind partnership in India where the social media platform has associated itself to exclusive content offerings created by the news channel.

    Times Now and Twitter have teamed up for the elections to create dual, interactive content for both viewers and followers to be a part of the conversation.

    The partnership is a result of the success that the news channel has seen in the social media space in the last one year creating huge properties which have garnered not just audiences but shaped the Indian social media space. These range from creating the biggest non-sporting event on twitter in the form of Rahul Gandhi’s interview with Arnab Goswami which created more than 50 crore potential impressions, to using vines to promote a show for the first time in India to creating a simple hashtag which became synonymous with the state elections in 2013 – Times Now has constantly reinvented itself on twitter. In fact, the #rahulspeakstoarnab hashtag trended for more than 48 hours in India and first seven of the top 10 trending topics were related to the interview.

    For the general elections, both Times Now and Twitter will introduce several innovative properties which will give a real time, updated picture of public opinion.

    Times Now will leverage its substantial presence on the social network to provide the audience with exclusive content created specifically for the platform. This will be in the form of infographics and videos, giving the followers a ringside view of election results with updates throughout the counting day.

    “We will also have a live sentiment analysis of twitter feeds – and participation of viewers in Times Now debate by inviting them to tweet video questions using the Vine app. This will be done by using the hashtag #IHaveAQuestion. This will give viewers an unprecedented opportunity to be a part of the political debate and add their voice to it,” said the channel through a statement.

    The same will be boosted by access to exclusive real-time data from twitter which will be presented to both TV viewers and social media followers in interesting formats – adding an entirely new perspective to the election coverage.

    The entire election coverage will use the hashtag #WhoWillFormGovt which will bring together opinion makers and influencers as well as common people on the platform.

    “Apart from this, we are also trying to make information more accessible through a novel initiative called Tweet to SMS. Through this, people will be able to follow the Times Now twitter handle and more importantly, get election related updates via SMS, making it much easier to keep track of the news,” informed the channel.

  • Times Now becomes ‘India’s election news HQ’

    Times Now becomes ‘India’s election news HQ’

    MUMBAI: It was at this year’s FICCI Frames where Times Now editor-in-chief Arnab Goswami in his keynote speech said that from 1 April the channel will undergo a change.

     

    Rightly so, as the new financial year began, the new shows on Times Now underwent change to suit the political mood of the country.

     

    Calling itself ‘India’s Election News Headquarter’, the 15 new shows have been lined up for both weekdays and weekends. A few more are expected in the coming weeks. The new programming will be on from 6:00 pm to 8:30 pm till 16 May and called as the ‘Super Prime Time’. The biggest of them all is the extension of ‘The Newshour’ on Sunday.

     

    The weekday lineup includes:

     

    -India 2014 – Live Report, a show that gets you the biggest election news story of the day from across the country at 6:00 pm

     

    -India 2014 – Wide Angle is a one-stop destination for the viewer to catch all the political news in a quick and a succinct format, at 6.30 pm

     

    -India 2014 – Politics, a pure political show  features the buzz worthy stories of the day, at 7:00 pm

     

    -India 2014 – Politics Central, a show that gets you all the political alliance of significance, the most noteworthy campaign of the day, the most controversial statement of a leader, at 7.30 pm

     

    -India 2014 – Blueprint, a show that reveals all the drama, the buzz, the impact of the biggest political stories of the day at 8:00 pm

     

    -News Deck, a short three to four minutes segment that provides additional information on the news of the day through accurate historical data on constituencies, percentage of votes, facts and statistics of electorate and candidates.

     

    -The Flip, an interesting one minute format which focuses on the politician who has retracted from his earlier statement, by bringing out both versions of his statements, exposing the fact behind his u-turn

     

    -Political Juice, to launch closure to the last phase of elections, this live show from Times Now will showcase the most important news of the day at 7:00 pm

     

    The weekend lineup includes:

     

    -Access, shooting the leaders in their natural environment as they campaign, this show aims to take the viewer closer to the leader, giving him a complete flavour of the elections frenzy, at 7.30 pm on weekends.

     

    -India’s Watershed Elections, a six episode series tracking the electoral archives of the country, how governments were formed right from the first one by Nehru till today, weekends at 11:30 am

     

    -Real Politik, the show looks at those politicians who are in the tumbles of tough politics, in an informal setting and gives an insight into the persona behind the politician, at Saturdays – 9:30 pm and Sundays – 5:30 pm

     

    -Showdown, a two minutes segment on all seven days, that will brings out the news stories in a nut shell with key constituencies profiled with candidates and their stand on the issues

     

    -Political Juice, the most talked about news of the day is featured in a two minutes segment, giving the viewer the highlight of the day in a concise format, all through the week

     

    –    Your Voice & Your Vote, the voice of the electorate, ‘Your Voice Your vote’ in a short 30 to 40 second vignette format, features people voicing their key issues and their expectations from the new government. These will play throughout the weeks

     

    -Politics Now, are fast news wrap format bulletins which give news updates in a crisp two to three minutes

     

    Says Times Now, ET Now and Zoom CEO Avinash Kaul, “Times Now has always led the elections news coverage whether the recently held 5 states election or others. This time around will be no exception as Times Now, with its most comprehensive line up of over 15 new shows and formats has virtually turned in to Election News Headquarters. In addition to this Times Now will continue with its endeavour to keep our viewers updated with all news during this crucial election period to make their voting decision easier.”

     

  • “TV news has changed and it won’t change back”

    “TV news has changed and it won’t change back”

    MUMBAI:  “It’s ironical that a journalist who has been labelled as ‘self opinionated’ has been called for the session on ‘The electronic news media: on fine balance?’” began television’s most vociferous anchor and Times Now editor-in-chief, who has often faced criticism for his in-your-face brand of journalism.

     

    Arnab Goswami was just being himself when he wondered aloud why he had been invited to deliver the keynote at the ongoing FICCI Frames 2014.

     

    Taking centre stage, he proceeded to narrate the incident that made Times Now a household name and the six mantras that he bears in mind at all times.

     

    “To all my critics I say that TV news has changed, and it won’t change back,” Goswami said to a loud applause from the audience.

     

    He recalled how Times Now had relentlessly pursued the story of a small child called Prince who fell into a borewell in 2006 to get people to take the channel seriously. At the time, the channel had become the butt of jokes for the political class. “In 2006, we were mocked by politicians who termed us as ‘Times When’ rather than ‘Times Now’ and I then found my voice through Prince,” said the presenter notorious for his irreverent style.

     

    Goswami went on to explain that the reason behind making Prince the talking point for days on end was to highlight the preferential treatment meted out to children of politicians and corporates vis-a-vis the common man of India.

     

    With the same passion (some call it aggression) that he displays while moderating his much viewed debates, Goswami revealed the six rules he keeps close to his heart. “The old media is dead or it is dying”; “Politicians will always be touchy to criticism; you don’t be touchy about their touchiness”; “Opinion is important; I believe in opinion without prejudice”; “TV story telling has changed”; “News is a form of social content” and “We make people talk and think”.

     

    The man who repeatedly drowns out all other voices on his show had to face a volley of questions at the session anchored by BBC senior correspondent Jon Sopel.

     

    When asked why he didn’t think of becoming a politician, Goswami quipped that he wanted to enter people’s ‘mindspace’.

     

    In reply to a question about the forthcoming elections, he said he would be unhappy if he didn’t get to interview Gujarat Chief Minister and BJP prime ministerial candidate Narendra Modi before the polls. He also said he wished the interview with Congress’ Rahul Gandhi had turned out better.

     

    Goswami revealed that from the beginning of April, Times Now would embark on a series aimed at unearthing the skeletons in people’s closets, in a bid to make them accountable for their actions or words.

     

    On the subject of journalism, he said there was a dearth of talent in the profession as the new generation was hungry for more assertive media. “Let me tell you that 2014 to 2025 is going to be the most amazing time for TV news to come,” he concluded.

  • Arnab Goswami’s brand of journalism is infotainment, says NDTV’s Vishnu Som

    Arnab Goswami’s brand of journalism is infotainment, says NDTV’s Vishnu Som

    MUMBAI: Sensationalism vs old style journalism: The debate on highly opinionated journalism vs plain reporting of events as a journalist can be unending. But when it comes to highly capital intensive television journalism, the debate boils down to viewership and its monetisation.
     
     
    Times Now Editor-in-Chief Arnab Goswami’s brand of aggressive journalism, some call it sensationalism while the man himself describes it as passionate journalism, was the subject of a panel discussion on ‘The Big Fight For Primetime’ at FICCI Frames 2014.
     
     
    NDTV Editor Vishnu Som, when prodded by BBC Global News Senior Anchor Jon Sopel, said “An editor’s job is to provide news. I believe Arnab does infotainment.”
     
     
    Som though admitted that the issues taken up by Goswami are valid but his style and way of presenting is different. “We cannot be aggressive beyond a point. I don’t think it is for journalists to define news. You just report it,” said Som.
     
     
    News that does not get the eyeballs is not good enough content from the monetisation point of view. “If it does not get good ratings, it is not good content. It is all about viewers. That connect has to be there. If not, it cannot be monetised,” said Zee Media group CEO Bhaskar Das, claiming Goswami’s primetime show advertisement slots sell for Rs 25,000 per 10 seconds, while it could be Rs 20,000 for NDTV and is barely Rs 2,000 for Zee News.
     
     
    Arnab has made himself a brand and he has been rewarded for it, said Das, who was with the Times of India group when Times Now was launched.

     

    MCCS India CEO Ashok Venkataramani said brand building is equal to the charge of your slots and once you have built a brand, the ad slot charge can be higher than what the ratings demand. “The best way to get advertising revenue is by stopping TRPs. My Hindi and Marathi and Bangla channels don’t get high revenue because of ratings but because they are premium channels.” MCSS owns ABP group of news channels.

     

     
    NDTV’s Som said, “We dont believe in TAM. We have done five studies to know that we are the number one channel and people may disagree. What the advertisers are looking at right now is corrupted data  (in the form of TAM ratings).”
     
     
    The news television industry is heavily dependent on advertising revenues and the quality of journalism is directly impacted by the revenue flow. “If advertisers cut rates, we can’t do good journalism,” Som said.