ITV

Tag: Arnab Goswami

  • BARC week 25: DD India back in second spot

    BARC week 25: DD India back in second spot

    BENGALURU: Pubcaster Doordarshan’s English news channel DD India was ranked second in Broadcast Audience Research Council of India’s (BARC) weekly list of top five English news channels in week 25 of 2019 (Saturday, 15 June 2019 to Friday, 21 June 2019, week or period under review). DD India made it to second spot after a hiatus of four weeks. Earlier the Doordarshan Network’s English news channel was involved in a dingdong battle for the pole position with the Arnab Goswami-headed Republic TV between weeks 13 and 19 of 2019 until Republic TV overtook it.

    There was a slight improvement in the combined total of the impressions garnered by the top 5 English news channels in week 25 as compared week 24. Many genres/channels ratings had plunged in week 23 when BARC reverted to a previous method of treating landed changes and outliers. Ratings of some channels/genres had plunged even further in week 24. It must be pointed out that around the same time (week 23 of 2019), ICC’s cricket World Cup 2019 being played at England and Wales commenced. Because of the difference in time zones, the second part of the matches overlapped and over shot primetime slots of most channels including news channels in India, hence probably impacting ratings.

    Earlier, BARC had stopped publishing ratings in the public domain for seven weeks starting week 6 of 2019 until week 12 to enable viewership stabilise after the implementation of the Telecom Regulatory Authority of India’s (TRAI) new tariff order.

    In week 25 of 2019, three channels from BARC’s weekly list of top 5 English news channels saw gains in ratings, while ratings of two fell. Republic TV continued to head BARC’s weekly list of English news channels with 0.572 million weekly impressions in week 25 of 2019 as compared to 0.556 million weekly impressions in the previous week. As mentioned above, DD India was ranked second with much improved ratings of 0.441 million weekly impressions as compared to 0.334 million weekly impressions and third rank in week 24.

    At third rank was Times Now with 0.402 million weekly impressions in week 25 of 2019 as compared to 0.418 million weekly impressions and second rank in week 24.  Moving up a place to fourth rank in the period under review was the India Today group’s English news channel India Today Television with 0.264 million weekly impressions as compared to 0.251 million weekly impressions in week 24 of 2019. Completing the quintet at rank 5 was CNN News18 with 0.261 million weekly impressions in week 25 of 2019 as compared to rank four and 0.289 million weekly impressions in the previous week.

  • Republic Media Network expands content solutions vertical, launches R.Fluid, felicitated at Golden Awards of Montreux, Switzerland

    Republic Media Network expands content solutions vertical, launches R.Fluid, felicitated at Golden Awards of Montreux, Switzerland

    Within five months of launching R.Bharat, Republic Media Network set to achieve another milestone- R.Fluid; the new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers.

    Arnab Goswami-owned Republic Media Networkannounces its new venture R.Fluid which thriveson creating strong platform-agnostic content-led opportunities for brands.Keeping brands at centre, R.Fluidweaves stories that result in an unforgettable experience for the brand’s consumers.

    Rachit Tiwary is going to lead R.Fluid as the Business Head. This is in continuation to his role as the Director of Brand Solutions at Republic Media Network. Rachit started his career as a NBCUniversal Page executive and worked on shows such asThe Late Night with Jimmy Fallon and Saturday Night Live. In addition, Priya Raman has been appointed as theProgramming Head of this function. She joins this vertical with over two decades of experience in content & production.

    “Content-led conversations, discussions, features, activations, and events with a platform/media agnostic approach is required to find effective solutions.I am confident that the Fluid team will strive to make the partners and brands win using Republic as its pivotal asset, considering the large reach and high engagement across platforms,” said the Group CEO of Republic Media Network, Vikas Khanchandani.

    The R.Fluid will approach brand solutions in a varied format-be it large scale cause-led marketing initiatives, media solutions, network IPs, or on-ground events &activations.“The key task is to grab the ever-fleeting attention of today's hyper-bored consumer and having engagement throughcontent. The birth of Fluid epitomises the market’s need for creation of clutter-bursting ideas that can avoid the quicksand of consumer indifference. The strength of Fluid is its fluidity to adopt and adept at any contextual imperatives of its customers,” said Dr Bhaskar Das, Group President of Republic Media Network.

    Over the last two years, the team has successfully partnered with more than 25 brands across various verticals such as HMSI (Honda Motorcycles & Scooters India), Facebook, Ola, DHFL Pramerica Life Insurance, and Apollo Hospitals, among others.

    The Content President and Chief Executive Producer of Republic Media Network, Charu Thakur, further elaborates on the belief of R.Fluid, “Republic is a 100 percent content driven company. Fluid is an extension of our brand and we are excited about bringing top-notch content opportunities to our audiences through this new member of our network.”

    The launch of R.Fluid comes at a perfect time with the Republic Media Network winning its first award for the DHFL Pramerica Life InsuranceBehtar India campaignat the prestigious International Advertising CompetitionGolden Award of Montreux 2019.The Network won this award among 3000+ entriesregistered from 37 countries. About the win, the Chief Marketing and Digital Officer of DHFL Pramerica Life Insurance, Anshuman Verma, said, “Montreux award certification is recognised worldwide and has a highly credible International jury. This award is a testament of how Behtar India is one of the finest social innovation programmes in the world, which is building a conscious society through development of leadership qualities in school students. The collective enthusiasm and the infectious energy of our teams, Republic TV and schools; made Behtar India an astounding success and made this award possible.”

  • BARC week 24: Hindi news ratings plunge further

    BARC week 24: Hindi news ratings plunge further

    BENGALURU: Broadcast Audience Research Council of India (BARC) sum of weekly ratings of top 5 Hindi news channels across the Hindi speaking urban – HSM (U) and rural – HSM (R) as well as the combined HSM (U+R) were lowest ever in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review). BARC recommenced publishing of data in the public domain in week 13 of 2019 after a hiatus of seven weeks to allow ratings to stabilise after implementation of TRAI’s new tariff order, and the ratings for week 24 were the lowest ever since then.

    The sum of weekly impressions of the top 5 Hindi news channels was 457.884 million weekly impressions in HSM (U+R); 187.489 million weekly impressions in HSM (R); and 275.549 million weekly impressions in HSM (U). Comparatively, the 11 week average (between weeks 13 and 23 of 2019) of the sum of weekly impressions of the top 5 Hindi news channels in HSM (U+R) was 653.192 million; in HSM (R) it was 288.937 million and in HSM (U) it was 367.834 million.

    Of the reasons that this drop could be attributed to is BARC having reverted to the earlier process of treatment of landing page beginning with week 23.  Added to this is the fact that the timings of the ongoing cricket tourney by the ICC World Cup 2019 in England and Wales overlap primetime of most channels, including Hindi news, could have affected viewership ratings. Many in the industry feel that BARC reverting to the old treatment of landing pages and filtering out data from outliers is better.

    There was no change in the list of channels in HSM (U+R) and HSM (U) except for shuffling of ranks. In the case of HSM (R), India TV re-entered BARC’s list of top 5 Hindi news channels. Living Media (India Today Group) flagship Hindi news channel Aaj Tak continued its supremacy at rank 1 of the Hindi news genre in urban, rural as well as combined urban and rural markets. Aaj Tak was the only channel among the top 5 that saw ratings in week 24 of 2019 climb as compared to week 23.

    HSM (U+R)

    With 115.088 million weekly impressions in week 24 of 2019, Aaj Tak led BARC’s weekly list of top Hindi news channels as compared to 110.763 million weekly impressions. Continuing on at second rank was Network18’s News18 India with 93.574 million weekly impressions in the week under review as compared to 97.484 million weekly impressions in the previous week.

    Climbing up a place to third rank in week 24 of 2019 was Rajat Sharma and Ritu Dhawan’s India TV with 87.283 million weekly impressions as compared to fourth rank and 88.807 million weekly impressions in week 23. Dropping a rank to fourth place in week 24 of 2019 was ARG Outlier Media’s Republic Bharat with 81.129 million weekly impressions as compared to third rank and 90.570 million weekly impressions in week 23. At fifth rank in week 24 of 2019 was Zee Media’s Zee News with 80.790 million weekly impressions as compared to 88.617 million weekly impressions in the preceding week.

    HSM (R)

    At rank one in HSM (R), Aaj Tak garnered 49.718 million weekly impressions in the Hindi speaking rural market in week 24 of 2019 as compared to 50.815 million weekly impressions in week 23. Climbing up a place to second rank was the erstwhile Ananda Bazar Patrika’s ABP News in week 24 of 2019 with 35.906 million weekly impressions as compared to third rank and 38.881 million weekly impressions in the previous week.

    Dropping a rank to third place in HSM (R) during the week under review as Republic Bharat with 34.764 million weekly impressions as compared to second rank and 40.454 million weekly impressions in week 23. News18 India also climbed a place to fourth rank in HSM (R) with 33.721 million weekly impressions as compared to fifth rank and 34.771 million weekly impressions. Re-entering BARC’s weekly list of top 5 Hindi news channels list for HSM (R) was India TV with 33.370 million weekly impressions in week 24 of 2019.

    HSM (U)

    Aaj Tak regained its first place in the urban Hindi speaking market in week 24 of 2019 with 65.370 million weekly impressions as compared to second rank and 59.948 million weekly impressions in the previous week. Dropping a place to second rank was News18 India with 59.873 million weekly impressions as compared to first rank and 62.713 million weekly impressions in week 23.

    India TV retained rank three in week 24 of 2019 with 53.913 million weekly impressions as compared to 54.765 million weekly impressions in week 23. Also retaining its previous week’s fourth rank was Zee News with 50.028 million weekly impressions as compared to 53.451 million weekly impressions in week 23. Completing the quintet in HSM (U) was Republic Bharat in week 24 of 2019 at its previous week’s rank 5 with 46.365 million weekly impressions as compared to 50.116 million weekly impressions.

  • No change in ranks as Republic TV continues to dominate English news

    No change in ranks as Republic TV continues to dominate English news

    BENGALURU: There was no change in the list or ranks of channels in Broadcast Audience Research Council of India (BARC) weekly list of top 5 English news channels in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week under review or consideration) as compared to the previous week when English news ratings had plunged.

    All the five channels recorded even lower ratings in week 24 of 2019 than in week 23. Combined ratings of the top English news channels plunged even further in week 24. This can probably be attributed to BARC having reverted to the earlier process of treatment of landing page beginning with week 23.Many in industry feel that BARC reverting to treatment of landing pages and filtering out data from outliers is better. Added to this is the fact that the timings of the ongoing cricket journey by the ICC World Cup 2019 in England and Wales overlap primetime of most channels, including English news, could have affected viewership ratings.

    Like week 23, Republic TV continued to rule the English news genre in week 24 of 2019 with 0.566 million weekly impressions as compared to 0.582 million weekly impressions in week 23. Times Now followed at second place in week 24 of 2019 with 0.418 million weekly impressions as compared to 0.463 million weekly impressions in week 23.

    At third rank was DD India with 0.334 million weekly impressions in week 24 of 2019 as compared to 0.408 million weekly impressions in week 23. CNN News18 was ranked fourth with 0.289 million weekly impressions as compared to 0.375 million weekly impressions in week 23. India Today Television completed the quintet with 0.251 million weekly impressions in week 24 of 2019 as compared to 0.259 million weekly impressions in the previous week.

  • Republic TV tops as most-watched private English news channel in new TRAI tariff regime

    Republic TV tops as most-watched private English news channel in new TRAI tariff regime

    BENGALURU: In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new TRAI tariff regime, pubcaster Doordarshan’s English news channel DD News had sprung a surprise. DD News had run ahead of all its private peer genre channels and was the most-watched English news channel based on viewership data with 1.503 million weekly insertions in BARC’s weekly list of top 5 English news channels  (All India (U+R) : NCCS AB : Males 22+ Individuals). The private English news channel Republic News was the second most-watched channel in the English news genre with 0.725 million weekly insertions. Both the top English news channels, public as well as private, in week 13 of 2019 are free-to-air (FTA).

    BARC has recommenced putting up weekly viewership data on its website starting with week 13 of 2019 (Saturday, 23 March 2019 to Friday, 29 March 2019). The ranking status quo for the top three was the same – DD News topped viewership data in week 13 with 0.737 million weekly impressions, followed by Republic TV at second spot with 0.618 million weekly impressions. Hence, the Arnab Goswami headed Republic TV was the most watched private English news channel in the country.

    At third place was Times Now with 0.421 million weekly impressions. At fourth spot was Network18’s CNN News18 with 0.286 million weekly impressions very closely followed by India Today Television with 0.284 million weekly impressions. In week 5 of 2019, it was India Today Television that was ranked fourth followed by CNN News18.

  • Most watched English news channels in 2018

    Most watched English news channels in 2018

    BENGALURU: News is event driven. Events can be of two types – planned and unplanned. Among the planned events are elections, public events, etc.Unplanned events include deaths of celebrities, calamities, accidents and disasters, acts of terrorism, etc.

    Besides providing news, news channels help spread a message, build and influence public opinion and even policy. The multitude of debates and special
    programmes have often made celebrities out of the announcers, even when they shift channels. A classic and a living example is Arnab Goswami, who was instrumental in making Times Now the most watched English news in the country until he launched another channel – Republic TV. Right from the very first week of its launch in week 19 of 2017, Republic TV has topped Broadcast Audience Research Council of India (BARC) weekly ratings of top 5 English news channels, except for one week – week 31 of 2018.

    A digression. As a matter of fact, it’s Goswami’s style of debating, literally forcing his views, opinions onto the debate participants and viewers, that is unique. It is a style that has not been replicated by any other news announcer or debate moderator so far. His style has made the older stars of English news look pale, stale and redundant. Now onto how the news genres performed in calendar year 2018.

    Some major events such as elections, be they on a national, a regional or sometimes even on a local level, drive ratings of news channels north. Broadcast Audience Research Council of India (BARC) provides data for the top 5 English news channels. As mentioned above, ratings, BARC ratings to be more precise, of the English news genre peaked around the periods before, during and after the assembly elections three times in 2018. During election period, ratings normally have an upward spike in the week in which the election results are announced. Channels go hyper during the days leading to election results day with campaigns for attracting viewership across a number of mediums – television, newspapers, social media, hoardings and even local radio. Important scheduling of the programming to come is shared with viewers. BARC data indicates that channels release lower ad time and sell it a premium during election periods.

    In 2018, the first set of elections that lead to a spike in ratings were the assembly elections in north eastern states, followed by elections in Karnataka,the period during which English News peaked. The Karnataka elections were followed by elections in three Hindi heartland states, one in East India and one state in North east. Ratings also peaked in mid-August 2015 – (week 33 of 2018) the major events at that time being the Indian Independence day celebrations on 15 August, followed by the demise of former Indian prime minister Atal Bihari Vajpayee the very next day on 16 August 2018.

    As mentioned above, right from its launch week, week 19 of 2017, Republic TV has been at rank no 1 in BARC’s weekly list of top 5 English News channels (All India (U+R) : NCCS AB : Males 22+ Individuals). Republic TV was followed by Times Now, often quite closely.

    Of the six English news channels that appeared in BARC’s weekly lists, four – Republic TV, Times Now, India Today TV and CNN News18 were present in the list during all the 52 BARC weeks of 2018. Two other channels – NDTV 24X7 and the Times Group’s Mirror Now also made it to the lists for 39 weeks and 13 weeks respectively.Please refer to the chart below for English News ratings BARC ratings trends in the chart below.

    Republic TV averaged 877.635 (000s) weekly impressions during the 52 BARC weeks of 2018 with a peak of 1,650 (000s) weekly impressions in week 20 of 2018 (Karnataka election period) and a nadir of 547 (000s) weekly impressions in week 11 of 2018.

    Times Now averaged 739.885 (000s) weekly impressions with a peak of 1,417 (000s) weekly impressions in week 20 of 2018 and a low of 445 (000s) weekly impressions in week 11 of 2018.

    India Today TV averaged 326.154 (000s) weekly impressions during the 52 weeks of 2018 with a peak of 814 (000s) weekly impressions in week 13 of 2018 and a low of 210 (000s) weekly impressions in week 41 of 2018.

    CNN News18 averaged 214.539 (000s) weekly impressions during the 52 weeks of 2018 with a peak of 943 (000s) weekly impressions in week 33 of 2018 and a low of 161 (000s) weekly impressions in week 25 of 2018.

  • Republic Bharat has made a smashing entry into the Hindi News genre

    Republic Bharat has made a smashing entry into the Hindi News genre

    MUMBAI: The Week 1 performance means that in just 7 days Republic Bharat has made tremendous inroads and on boarded audiences that some established brands have taken many years to reach. The breathtaking start for Republic Bharat, which delivered exclusive after exclusive in novel formats within the hard news space, has not only shaken up the entire Hindi news genre with its thunderous entry but has also sounded the bell for all content players in Hindi news ahead of the crucial election.

    Coming on the back of storming into English news with Republic TV in May 2017, Arnab Goswami’s Hindi news brand’s Week 1 reach is unprecedented when compared to other launches within the Hindi Genre. The Highest reach genre which is Hindi Movies has seen 2 launches in last 3 years i.e. Rishtey Cineplex and Sony Wah andboth the channels launched with a reach of 5 Crs in its opening week and have grown today 3X of their entry reach numbers.

    Meanwhile, continuing his run of being the top-news anchor in the country, Republic Bharat’s editor-in-chief Arnab Goswami’s own 7pm debate show, Poochta Hai Bharat, on his newly launched Hindi channel has garnered the highest reach in the genre.

    “This is a brilliant start. Republic Bharat has beaten six channels and has a reach of seven crore plus in week one. No Hindi channel has had such a start and it's a matter of time before we hit no 1 now,” Republic Media Network editor in chief and managing director Arnab Goswami said.

    Bharat’s extensive focus on big stories within its first week of broadcast creative massive impact with #MamtaBlocksCBI  and #ShardaStings which not only delivered blockbuster impressions on social media but have also got Republic Bharat the #2 position in West Bengal.

    Republic Network CEO Vikas Khanchandani said, “We are extremely happy that Republic Bharat has opened the charts with a massive 73 Mn reach in its maiden week. Our distribution and content teams have worked very hard to give us this fantastic start within the mass reach genre. The reach garnered is the highest that any new hindi channel launch has delivered in its opening week in the last 3 years. I am extremely confident that with this magnificent start the channel will move into the top slot much faster than I anticipated. I am extremely grateful to our audiences and partners that have helped us with their support and acceptance within the Hindi news category.”

    With Republic Bharat leaping into the market and basing its content on bringing back hard news to Hindi news television right from Week 1, the large-scale debut of the channel clubbed with its unmatched launch-week reach means that the channel is all set to be a front runner in the category in the big election season.

    IPG Mediabrands CEO Shashi Sinha said, “The Republic team has worked hard to deliver a reach of 73 MN in its week of launch. They have given a repeat performance on their launch strategy by delivering big breaking stories and delivering massive reach. It's a very good start and will give them an opportunity to build reach and market share in the coming weeks as the news genre sampling is very high in the run up to Elections. The Hindi genre is seeing an entry of another strong brand after a long gap of 6 years.

  • Arnab Goswami, with Republic Bharat launch, eyes Hindi news supremacy

    Arnab Goswami, with Republic Bharat launch, eyes Hindi news supremacy

    MUMBAI: Dominating the English news genre from early 2018 with Republic, Arnab Goswami is ready to take on the bigger Hindi news genre now. The Goswami-led network is launching a free-to-air (FTA) Hindi news channel, Republic Bharat in a cluttered market of more than 20 channels. The network’s target is to reach 150 million people on day one.

    The channel will launch on 2 February at 6 am. Goswami believes that being FTA will give it a huge advantage over other existing pay channels. TV Today Network’s Aaj Tak has been the market leader in this category for quite some time. “I don’t think rural audiences will watch pay channels any more. So, compared to pay channels like Aaj Tak we have a huge advantage,” he says.

    Talking about the Hindi news genre, Goswami says, “The differentiator is simply the fact that, the Hindi news channels, especially the so called leading channels, have given up on news. I don’t see any news on Hindi news channels and they only produce all kinds of strange programming and then call themselves news channels.  These channels show vulgar dances, lewd performances and make shows out of it. I don’t think there are any news channels in Hindi today. We are the first news channel in Hindi today. All other news channel used to be news channels may be 15 years back.”

    The campaign of the channel is around the theme of nationalism with the line ‘Rashtra Ke Naam’. Goswami boasts, “We are already number one in terms of perception before our launch and I think, everybody in the Hindi news space has understood that the number one player has come and we have had a fantastic response.”

    The necessary government permissions for the channel came through in the last quarter of CY2018, but the network decided to wait for a concrete editorial plan to be in place. The timing to launch the channel right before the elections is also likely to benefit it.

    For the state elections of 2018, he claims that the network saw equal amount of people tuning in on virtual screens and TV. “We are doubling the reach rather than eating into the reach. We have a team of 150 dedicated reporters. We have strategic alliances with CVoter and Jan Ki baat and are spending the money because we are building the brand and are entering the market to be the leader,” he says.

    Viewers will now get to watch Goswami on primetime on both Republic and Republic Bharat.

    This is the first channel of the network in for which the entire design and production is being done in-house.  The channel will deploy massive technologies in terms of news gathering and will also include this in news presentation later. For now, the focus will be on using high-end technology for uplinking from different centres.

    “From our perspective, the changes in the tariff regime, whether they are implemented or not, we are really agnostic and we will support any regulatory structure that the government proposes to bring in. We are not going to be impacted by any changes in the present regulatory system and we are prepared to comply either which way,” he concludes.

  • Republic Bharat’s massive nationalistic ‘Rashtra Ke Naam’ launch campaign

    Republic Bharat’s massive nationalistic ‘Rashtra Ke Naam’ launch campaign

    As Arnab Goswami announced on Thursday night that there were just hours to go for the much-awaited launch of Republic Bharat-the Hindi news channel ofARG Outlier Media – Asianet News Service- the buzz for the channel across audiences, industry and the country has been unprecedented. 

    The country’s Number 1 English news channel Republic TV has centered its massive launch campaign for its upcoming Hindi channel Republic Bharat around the theme of nationalism with the line “Rastra Ke Naam”.
     
    Slated not just to shake up the stagnant and fatigued Hindi news cycle, Arnab Goswami and his team have taken the pledge to bring their style of hard-hitting news, deep investigation, impact-driven and people-focused journalism to the millions of Hindi-speakers across India. 

    Bringing news back to Hindi news television, Republic Bharat is a movement to fight for real causes, real issues, and real people from across the country. 

    Outdoor Promotion

    Republic Bharat’s exhaustive outdoor promotion spans over 700 hoardings spread across 53 citiesin major Hindi speaking states like Uttar Pradesh,Madhya Pradesh, Maharashtra, Gujarat, Delhi/NCR, Rajasthan, Chhattisgarh, Chandigarh, Punjab, Himachal Pradesh, Haryana, Jharkhand, Bihar, West Bengal and Odisha.
    Packing in an impressive display of the most credible and experienced faces and journalists in the Hindi news industry, the theme across the four creatives in the outdoor campaign is consistent with the brand slogan of “Rashtra Ke Naam”. 

    TV Promotion 

    In amongst the most aggressive TV campaigns for the launch of a channel, Republic Bharat’s launch campaign will reach out to a whopping150 million viewers of the HSM market.

    To amplify the buzz and magnify the anticipation, the channel has partnered with the Star Network to promote the launch across languages and channels. The deep partnership with the Star Network has ensured that the buzz for Republic Bharat tides into the large Hindi entertainment audiences of Star Bharat, Star Utsav, Star Utsav Movies, Star Pravah, Star Jalsha, Star Gold, Star Sports. The unique partnership has also ensured the penetration of the build-up for the channel has surged into other large FTA channels like Enterr10, Dangal, Bhojpuri Cinema and Fakt Marathi with FCT and many non-FCT elements to engage with the vibrant Hindi speaking audiences in the Hindi heartland which target both urban and rural audiences. In addition, Star Networks English channels have also been leveraged to drive the launch messaging.

    Video Links Given Below 

    Radio Promotion 

    True to its slogan of ‘Rashtra ke naam’ Republic Bharat has reached out to the masses through its radio campaign. A high frequency radio plan executed over a span of ten days with the largestradio networks across the country has ensured that the buzz around the launch is unmissable. Partnerships with radio networks Big FM and Radio City have ensured that the messaging of the brand reaches Hindi-audiences in 42 cities in the important states of Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Punjab, Haryana, Delhi, Maharashtra and Jammu and Kashmir.

    Digital Promotion 

    From the voices of India sending in their message of ‘Ab Hindi Ho Jaye’ to snippets of the behind the scenes of Republic Bharat which have been going viral on social media—the brand has aggressively used digital promotion to build up to its big launch. 
    With a unique digital campaign, Republic Bharat has already created a storm across digital platforms. The pre-launch campaign digitally has been the talking point for netizens and the brand has already garnered a whopping 1.1 Billion Impressions in just a 9 day span. 

    Mobile 

    Leaving no viewer out of sight, Republic Bharat has used every method from traditional SMS’s to Whatsapp communication to drive its messaging. The mobile campaign alone has reached over 50 lakh viewers directly from the Hindi speaking audiences. 

    Social Media 

    For a brand that has driven conversations on news on social media, Republic Bharat has set social media on fire with its diversified pre-launch campaign. 
    Adding a personal connect to the campaign, the brand launched its #ArnabKiDiary campaign which made viewers directly connect with Arnab Goswami on the journey of Republic Bharat.  
    https://www.facebook.com/RepublicWorld/videos/vl.2076765762408568/390266025057551/?type=1
    Republic Bharat has created a massive impact on social media platforms with a back to back blast of over 73 videos of high production valuethat amassed a whopping 15.8 Million Video Views. 
    Republic TV created a day-by-day Twitter campaign and interacted with its Twitter audience to get over 3.2 Million engagements. From its #RashtraKeNaam campaign to its #RepublicBharatKeLog messaging, the daily social media campaign has built the tempo and anticipation for the biggest launch in Hindi news television. 
    #RepublicBharatKiTeam and #AbHindiHoJaye hashtags trended on Twitter for 2.5 and 1.5 hours respectively. Promoting its journalists and anchors, Republic Bharat’s #PoochtaHaiBharat campaign on social media which asked the questions on behalf of the people of India also trended nationally. 

    Print Promotion 

    Giant publications like Amar Ujala and Dainik Jagran will lead Republic Bharat’s print promotion campaign and will directly target audiences across the country. A special target focus for the print campaign has been laid on mass Hindi-speaking audiences in key cities like Kanpur, Lucknow, Varanasi, Agra, Gorakhpur, Aligarh, Meerut, Bareilly, Moradabad, Dehradun, Haldwani, Patna, Bhagalpur, Ranchi, Dhanbad, Panipat, Delhi, Gurgaon, Noida and Siliguri to ensure that the news brand amasses maximum audiences from day 1. 
     

  • Republic Media Network elevates Vikas Khanchandani as Group CEO

    Republic Media Network elevates Vikas Khanchandani as Group CEO

    MUMBAI: In a major announcement on the eve of the expansion of Republic Media Network, it has announced the induction of Bhaksar Das as group president and the elevation of Vikas Khanchandani as group CEO Republic Media Network.  

    Khanchandani will now assume overall responsibility of all the three network brands—Republic Television, Republic World Digital, and the upcoming Hindi News channel Republic Bharat. 

    Bhaskar Das was President of The Times of India Group and Group CEO at Zee Media Network.  He was also Executive President at Dainik Bhaskar Group. 

    Republic Media Network MD and editor in chief Arnab Goswami said, “Vikas has led the channel exceptionally from the start, up to the expansion mode. As we get set to launch Republic Bharat, I am excited he will along with Bhaskar Das see the next phase of growth and consolidation of our new age Media – Tech company. We are on the look-out for growth opportunities that are both scalable and sustainable. I look forward to partnering and growing with them.” 

    Vikas Khanchandani said, “We are very excited about Dr Das joining forces with us to help scale the business at the Network. He is one of the most respected media professionals and our network will immensely benefit from his knowledge and experience. His announcement comes just after the one for Hersh Bhandari who joined us as the EVP – Revenue on Republic Bharat. With our current expansion in the management team, as a network, we are poised for growth and scale in business. We will look for opportunities, both organic and acquisitive growth, within technology and media. Republic is a disruptor brand and we will look at a global digital foray in the near future.”