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Tag: Arnab Banerjee

  • CEAT announces long-term partnership with Bayer 04 Leverkusen

    CEAT announces long-term partnership with Bayer 04 Leverkusen

    Mumbai: CEAT, a tyre manufacturer, has announced a partnership with Bayer 04 Leverkusen, the  Bundesliga champions and DFB Cup winners. This two-year partnership designates CEAT as the premium tyre partner for the next two seasons, effective immediately, and will run until 30 June 2026.

    CEAT MD and CEO Arnab Banerjee said, “We are thrilled to embark on this long-term partnership with Bayer 04 Leverkusen. This is especially significant as both CEAT and Bayer 04  Leverkusen boast rich heritage, each with over 100 years of history, making this partnership a fusion  of two historic brands.”

    CEAT CMO Lakshmi Narayanan added, “We have a strong global presence with our operations and state-of-the-art R&D facility in Germany and through this partnership, we gain the opportunity to connect with our German consumers. We believe this collaboration will also resonate  strongly with Indian football audiences, inspiring passion and support for both, the sport and our brand  in this vibrant market.”

    CEAT is the new official premium and tyre partner of Bayer 04 Leverkusen Werkself. The contractual rights of CEAT as the new official premium and tyre partner include extensive TV presence through  LED perimeter boards, cam carpets on the touchlines, and substitution boards at Werkself matches at the BayArena. Additionally, CEAT will have a prominent presence on media backdrops at Bundesliga press conferences and during matches. The official Bayer 04 Leverkusen team bus will be equipped with CEAT’s premium tyres.

    “We are delighted to welcome CEAT as a new strong, international partner at Bayer 04,” explains  Bayer 04 Leverkusen Fußball GmbH chief marketing and innovation officer Markus Breglec at the double winners. “Just like us, CEAT operates on international terrain. We are united as partners by  our ambition to drive innovation and master challenges in a highly competitive environment.”

    CEAT’s contribution to sports in India and beyond:

    CEAT is a proud supporter of sports and recognizes the important role that sports play in the development of society. The company has a long-standing association with Indian cricket through strategic partnerships with the Tata IPL and Tata WPL which is one of the Top 5 Sporting Leagues in the World, with bat sponsorships and collaborations with leading cricketers. The partnership with Bayer 04  Leverkusen underpins its commitment to soccer and the expansion of its presence in international sport. In recent years, CEAT has also extended its support to various motorsports, including the popular Indian Supercross Racing League and other riding events across the country.

  • CEAT names Vishal Pawar senior vice president of global sales and supply chain

    CEAT names Vishal Pawar senior vice president of global sales and supply chain

    Mumbai: CEAT, a tyre manufacturer, announced the elevation of Vishal Pawar to the role of senior vice president – global sales and supply chain. This significant leadership change marks a new chapter in CEAT’s growth trajectory.

    Vishal Pawar, who was leading the replacement sales as vice president, will succeed Saurav Mukherjee, who has resigned after a successful stint spanning over four years in the role. His contributions have been instrumental in shaping the company’s global sales and supply chain strategies.

    Vishal Pawar brings extensive experience to his new role. An engineering graduate from the College of Engineering Pune and a management graduate from SIBM, he began his career with TAFE Limited in Chennai as a management trainee. He first joined CEAT in 2005 as Category Head before moving into sales and serving a successful stint as the Zonal Sales Head for the South.

    In 2019, Pawar transitioned to Garware Technical Fibres before returning to CEAT, where he rose to become vice president of India’s largest aftermarket sales division. His wealth of experience and proven track record make him the ideal candidate to lead CEAT’s global sales and supply chain efforts.

    CEAT MD & CEO Arnab Banerjee said, “We are thrilled to have Vishal step into this critical role. His deep understanding of the industry, combined with his strategic vision and leadership capabilities, makes him the perfect fit to drive our global sales and supply chain initiatives. I am confident that under his leadership, CEAT will continue to strengthen its market position and achieve new heights. I would also like to express our sincere thanks to Saurav Mukherjee for his significant contributions to the company. We wish him all the best in his future endeavours.”

    Vishal Pawar said, “I am excited to take on this new role and shall work towards taking CEAT to the next level in terms of driving market share and making it a premium brand in the years to come. My primary focus will be on capability development and strengthening processes, which I believe makes the strong foundation of any sustainable business.”

    Following the movement of Saurav Mukherjee from the company on July 31, 2024, Vishal Pawar has taken on his new role with effect from 1 July 2024.

  • CEAT unveils transformed TATA IPL strategic timeout board

    CEAT unveils transformed TATA IPL strategic timeout board

    Mumbai: CEAT, India’s leading tyre manufacturer, announced a significant shift in its communication identity and strategy. This transformation seeks to resonate with the changing lifestyles and preferences of contemporary consumers who are increasingly embracing travel, exploration, and adventure.

    The new strategy positions CEAT as the ideal companion for exploration, reinforcing the brand’s commitment to consumer engagement and shared passion. This approach aligns with the shift being witnessed towards all-terrain vehicles and high-performance off-road bikes, as well as the growing interest in travel and discovery. CEAT has a range of high-performance tyres including Y-rated tyres for speed and all-terrain tyres that are designed to provide consumers with ultimate control and confidence on every journey.

    As part of the newly launched campaign, CEAT has leveraged its decade-long association with TATA  IPL Strategic Timeout to deliver its brand message. The CEAT Strategic Timeout board has been transformed in line with the new positioning and will continue to remain so throughout this TATA IPL  season. The board colours changed from the traditional blue to integrate the campaign colours along with an interactive QR code that sparked curiosity inviting consumers to scan the code and unlock the next step.

    CEAT Ltd MD & CEO Arnab Banerjee commented on the strategic evolution, saying,  “CEAT’s transformation underscores our dedication to staying in tune with the aspirations of our  consumers. Our new brand communication emphasizes our support for the explorer mindset of  

    discovering hidden gems which are accessible during their travels. This move represents our ongoing commitment to exceeding consumer expectations and delivering high-quality products that inspire confidence in every journey, whether on road or off road.

    CEAT Ltd CMO Lakshmi Narayanan B, elaborated on the campaign’s direction: “Our new approach incorporates partnerships with prominent travel influencers to showcase the versatility and durability of our tyres in various unexplored yet accessible locales. This series of two-part campaigns is not just a visual treat, but also ignites intrigue and curiosity among our consumers through the novel interactive QR element embedded in the ads. Our high-performance products  have been crafted for the curious enabling their passion for adventure and discovery.”

    The campaign features captivating visuals and influencer-led storytelling, highlighting CEAT’s products in challenging environments. The first advertisement which is live on TV and social media features Brinda Sharma, a prominent travel influencer.

    CEAT’s strategic shift marks a significant step towards redefining its brand promise while continuing to uphold its legacy of safety and reliability. By combining high quality products with a modern,  exploratory ethos, CEAT strives to be a dynamic and trusted partner – a brand that fosters “shared passion” with their consumers to drive a deeper more meaningful relationship.

  • CEAT appoints Amit Tolani as vice president – marketing

    CEAT appoints Amit Tolani as vice president – marketing

    MUMBAI: CEAT Ltd., a leading Indian tyre manufacturer, has appointed Amit Tolani as vice president–marketing. Tolani will be based out of CEAT’s headquarters in Mumbai and will be responsible for spearheading the marketing initiatives of the company.           

    Tolani has been with CEAT for over 13 years and has experience in domains like aftermarket sales, supply chain, strategy, and strategic OEM partnerships. Before becoming vice president-marketing, he led CEAT’s OEM business, which included sales and business development. He also has experience in the field of International business and has managed CEAT businesses across the America, Europe, Africa, the Middle East, and South East Asia.

    Commenting on his appointment, CEAT Ltd COO Arnab Banerjee said, “We are delighted to have Mr. Tolani as the newest member to spearhead our marketing organization. He has played a significant role in CEAT’s growth journey. I am confident that his rich experience across various business verticals will prove to be an asset in achieving the vision of our company.”

  • Play ‘Game of Roads’ on CEAT

    Play ‘Game of Roads’ on CEAT

    MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider / driver’s worst nightmare come true – be it the guy who runs and stops ahead of your bike without any warning, or the one who thinks his hand can stop any vehicle with just a gesture. The space is potent enough for multiple personality renditions as India is full of such people. In portraying them, we aim to also educate on road sense.

    In the new TVC, “In the Game of Roads, CEAT Helps”, the concept of “Be Idiot Safe” campaign was evolved to the next level. TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of CEAT Superior Grip Tyre.

    CEAT Limited ED-Operations Arnab Banerjee said, “CEAT’s purpose is to make mobility safer and smarter every day, and the chaos caused by jaywalkers creates the context for delivering the message that CEAT is the safest bet on Indian roads. As a brand we have been evolving our association and brand communication related to safety which was prevalent in the past Idiot safe and Tubeless campaigns. We wish to fortify and strengthen our market share in both the two wheeler and four wheeler segments and the TVC campaign is aligned to these objectives.

    CEAT Tyres VP marketing Nitish Bajaj, “The TVC campaign revolves around communicating CEAT as a safe brand in the two wheeler segment. The brand communication for CEAT is geared towards safety on Indian roads and you will see the same across our other product categories as well. The campaign is well aligned with our objective to have a long-lasting association with safety. Going forward, we wish to achieve a strong brand equity linked to safety along with realising our business goals.”

    Ogilvy Advertising ECD Kiran Anthony said, “The most heart wrenching moment for any rider or driver on the road is a pedestrian in front of his vehicle. While the pedestrian is cool, calm and composed with the knowledge that his antics will save him from accidents. Fact is, antics didn’t. The tyres did. And that’s what we tried to highlight in the commercials. When the world around reacts to the pedestrians foolishness, all he does is sheepishly grin and walk away, thanks to CEAT tyres.”

  • Play ‘Game of Roads’ on CEAT

    Play ‘Game of Roads’ on CEAT

    MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider / driver’s worst nightmare come true – be it the guy who runs and stops ahead of your bike without any warning, or the one who thinks his hand can stop any vehicle with just a gesture. The space is potent enough for multiple personality renditions as India is full of such people. In portraying them, we aim to also educate on road sense.

    In the new TVC, “In the Game of Roads, CEAT Helps”, the concept of “Be Idiot Safe” campaign was evolved to the next level. TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of CEAT Superior Grip Tyre.

    CEAT Limited ED-Operations Arnab Banerjee said, “CEAT’s purpose is to make mobility safer and smarter every day, and the chaos caused by jaywalkers creates the context for delivering the message that CEAT is the safest bet on Indian roads. As a brand we have been evolving our association and brand communication related to safety which was prevalent in the past Idiot safe and Tubeless campaigns. We wish to fortify and strengthen our market share in both the two wheeler and four wheeler segments and the TVC campaign is aligned to these objectives.

    CEAT Tyres VP marketing Nitish Bajaj, “The TVC campaign revolves around communicating CEAT as a safe brand in the two wheeler segment. The brand communication for CEAT is geared towards safety on Indian roads and you will see the same across our other product categories as well. The campaign is well aligned with our objective to have a long-lasting association with safety. Going forward, we wish to achieve a strong brand equity linked to safety along with realising our business goals.”

    Ogilvy Advertising ECD Kiran Anthony said, “The most heart wrenching moment for any rider or driver on the road is a pedestrian in front of his vehicle. While the pedestrian is cool, calm and composed with the knowledge that his antics will save him from accidents. Fact is, antics didn’t. The tyres did. And that’s what we tried to highlight in the commercials. When the world around reacts to the pedestrians foolishness, all he does is sheepishly grin and walk away, thanks to CEAT tyres.”

  • Arnab Banerjee joins Everest as Head of Creative-Art for Delhi

    Arnab Banerjee joins Everest as Head of Creative-Art for Delhi

    MUMBAI:Arnab Banerjee, who was earlier the creative consultant with August Communications for a year, has joined Everest Brand Solutionsb as Head of Creative – Art, for its Delhi office.


    Banerjee will be reporting to Everest Brand Solutions national
    creative director Rahul Jauhari.


    Confirming the same, Everest President Dhunji S. Wadia said, “We welcome Arnab back to the group. I am sure we have the right creative leader in him.”


    Banerjee’s experience in handling media and publication clients includes working for The Statesman in Kolkata and the India Today Group in Delhi. He has handled multinational clients such as Wrigley Orbit and Boomer, Philips, MasterCard, Hutch, (Vodafone) and national brands like Airtel, ITC, ONGC, among others.


    Banerjee has been in mainstream advertising for over 11 years with stints at Ogilvy, Euro RSCG, Rediffusion DY&R, Grey Worldwide, McCann Erickson and DDB Mudra.