ITV

Tag: Armed Forces

  • TV news explodes as Operation Sindoor captures India’s attention

    TV news explodes as Operation Sindoor captures India’s attention

    MUMBAI: TV news viewership in India rocketed during the week of 3 to 9 May, driven by the high-octane drama of Operation Sindoor —a military blitz by Indian armed forces against terror hubs in Pakistan.

    Broadcast Audience Research Council (Barc) India reported a staggering 507 million viewers tuning into news content that week—the highest weekly total since 2022. Over the three critical days (7-9 May), news grabbed 16 per cent of total TV viewing, up from its usual 6 per cent slice.

    Hindi news channels led the charge, clocking 254 gross rating points (GRPs), smashing previous highs seen during the 2024 Lok Sabha election results and major state elections. Viewer engagement spiked, with the average time spent on Hindi news jumping to 60 minutes—a 67 per cent rise over pre-operation weeks.

    The frenzy peaked during ministry of external affairs (MEA) briefings on the operation. The first briefing on Wednesday sent viewership soaring by 509 per cent. Thursday and Friday briefings saw gains of 125 per cent and 242 per cent, respectively.

    Operation Sindoor also brought 65 million fresh eyes to Hindi news—viewers who hadn’t touched the genre in the previous month. Daily tune-ins nearly doubled, leaping from 73 million to 142 million.

    In the Hindi-speaking market (HSM 2+), the news genre’s share of TV content surged from three per cent to 13 per cent, with the 15+ age group soaring from four per cent to 15 per cent—outstripping the 2016 surgical strikes.

    Barc India said the data reaffirms television’s enduring role as the go-to medium for news during major national events, underscoring its unparalleled reach and influence.

  • Hamdard salutes armed forces and police in #SehatHaiToWatanHai campaign

    Hamdard salutes armed forces and police in #SehatHaiToWatanHai campaign

    Mumbai: Hamdard Laboratories (medicine division) has launched its national campaign ‘Sehat Hai To Watan Hai’ to India’s armed forces and police for their selfless service round the clock. In the second phase of the campaign, the company salutes the soldiers for their unwavering commitment to the nation. In addition, it is supplementing the initiative by offering special offers to the nation’s vigilant keepers.

    With the second leg of the campaign, Hamdard has come forward in organising health camps for the armed forces and the police, coast guards, BSF jawans. The company is organising these camps at various police colonies in Delhi and Ghaziabad and looking forward to cover more cities in the coming days. Hamdard is also encouraging frontline workers to get a free health check-up done at Hamdard Wellness Centers and tips from the Unani doctors on how to stay fit, build immunity, fight symptoms and suggestions on post-recovery medicines. Under the ‘Sehat Hai To Watan Hai’ initiative, the patients will also get attractive discounts on the best of Hamdard’s Unani medicines.

    “Commitment to self-care is critical as the nation grapples with the third Covid-19 wave. While we continue to provide quality healthcare products to all, we find it critical to care for our armed forces and the police of the nation for their selfless service,” said Hamdard Laboratories (medicine division) chairman and managing trustee Abdul Majeed. “We extend our gratitude through dedicating #SehatHaiToWatanHai to our armed force, frontline workers and commit to providing the best of Unani solutions for their brighter and healthier future.”

    A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign was featured across social media platforms along with e-commerce and entertainment portals to engage with audiences. 

  • NGC to air one hour long documentary on the natural calamity in Uttarakhand

    NGC to air one hour long documentary on the natural calamity in Uttarakhand

    NEW DELHI: National Geographic Channel is known for inspiring its viewers and satisfying the innate curiosity through its innovative shows that challenge what we know and how we perceive our world. NGC has created award winning documentaries that capture events with a global impact such as the Indian Ocean Tsunami, Bhopal Gas Tragedy & Hurricane Sandy through shows like “Seconds from Disaster” & “Trapped”. These special documentaries go beyond the headlines, explore deep inside the events leading up to the catastrophe as well its aftermath and humanise the tragedy through personal accounts of survival & loss.

     

    NGC is now producing a special documentary on the recent natural calamity in Uttarakhand, which will attempt to understand why this happened and how it happened. The documentary would take viewers back to the initial terrifying moments of the catastrophe and also the rescue and evacuation efforts spearheaded by the Armed Forces, with insights from valorous soldiers who rescued thousands of trapped civilians. It would also showcase interviews with experts and scientists who will shed light on the entire disaster. As the nation still struggles to come to terms with the destructive flood that washed away everything in its path, the documentary would track the events as it unfolded.

     

    Commenting on the documentary, Fox International Channels VP content programming Swati Mohan said, “The floods in Uttarkhand are extremely unfortunate and have once again unraveled our helplessness when faced by nature’s wrath. The mass devastation and destruction caused is appalling. Through this documentary we intend to look into the calamity from multiple points of view. From exploring factors that led to the flood, to looking at the mammoth task of recovery and rehabilitation that lies ahead – the documentary will provide our viewers a deeper and better understanding of the ‘Himalayan Tsunami’.”