ITV

Tag: Armaan

  • ‘Jassi’s…’ plot transiting to some serious drama

    ‘Jassi’s…’ plot transiting to some serious drama

    MUMBAI: Well, for Jassi Jassi Koi Nahi the track has been built and the flagship show of Set India is ready to move ahead into some real drama.

    After its one hour special last night; celebrating one year on air, starting tonight, the confusion between lead character Jassi and spurned suitor Purab is finally sorted out when Purab walks into Jassi’s birthday bash with a cake and it then moves on to Jassi’s realisation of what that gesture essentially meant.

    What’s next is the queen of hearts moves on to becoming the queen of the boardroom, with Jassi demanding that big boss Armaan make her CEO of Gulmohar. With her ultimatum of either CEO or out; Armaan is left with no choice but to bestow her with the coveted title.

    Jassi is then challenged by key rivals like Mallika and Aryan who ensure her already uphill task gets even tougher. Also, one sees Jassi face trials and tribulations in her attempts to recoup the lost money of the fashion house as well as her endeavours in ensuring improvement of the company’s financial status.

    This then leads to Jassi’s transformation. No, not her looks as yet! It’s the transformation of a more confident, more wary and street smart woman who finally starts to understand the cruel ways of the world. Finally, Jassi sheds her innocence.

    Speaking to indiantelevision.com, Sony’s EVP programming and response Tarun Katial says, “It’s exciting, innovative and an interesting time at Jassi… where the well talented supposed ugly duckling gets a chance to prove her mettle.”

    Jassi..’s ratings have been dipping lately and is not as up there as it used to be. When questioned on this Katial says, “Yes, there has been a slight dip, as people have been waiting for some zing and spike. Also, every track has a setting up phase and then progresses into full blown drama. The show was a build up till date and will now move on to a different zone.”

    So, Jassi is in transit right now. Maybe once the show reaches destination drama, the ratings scene at the Jassi.. pad will look a lot more colourful.

  • Zee to air ‘Main Madhuri Dixit…’ next Thursday

    MUMBAI: It was supposed to deliver instant hits; instead Zee’s Thursday Premiere slot has picked up the dud of the season to be aired next week. The only bright spot and possibly, the best commercial option available to the producers and the channel alike, is that Main Madhuri Dixit Banana Chahti Hoon is being aired just three weeks after its theatrical release.
    The Ram Gopal Varma production starring Antara Mali, which takes a close look at an ordinary up country’s girl’s dreams of stardom, failed to evoke any ripples at the box office, despite months of hype. MMDBCH’s telecast during the week immediately after Diwali, is expected to bring in viewers at least due to the curiosity factor and should augur well for the channel, which has been starved of recent hits in the weeks preceding. 


    While the initial phase of the Thursday Premiere boasted strong titles, the second phase went limp with films like . The third phase of acquisitions announced recently, includes titles like another Varma production Darna Mana Hai, the Shah Rukh Khan – Rani Mukherjee starrer Chalte Chalte, Hungama, Chori Chori, Armaan and Ek Aur Ek Gyaraah. However, the Chandan Arora directed MMDBCH was not part of the library just acquired. 
    The first phase of the Thursday Premiere was dogged by a slugfest between producers, distributors and the channel, over the issue of a time gap between the film’s theatrical release and its satellite telecast. Varma’s Road too was aired by Zee soon after its release, but not as soon as MMDBCH is being shown. Reports indicate that Ab Tak Chappan could also be bagged for its satellite telecast rights by Zee shortly.